Why GMC Trucks Matter to GM

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In the minds of some, there is no reason why both Chevrolet and GMC pickups should exist, especially in light of the restructuring and government loans necessary to keep GM alive.

Since there's little difference between any given model of Chevy Silverado and any given model of GMC Sierra, the question always comes up: Why didn't GM kill off the smaller GMC lineup of pickups and put all the company's efforts into a single Chevy-branded truck?

Only time will tell if keeping two separate lines of essentially the same truck was the right move, but so far it's looking pretty good. Sales are strong even though Ford and Ram have come to market with completely revamped and updated models in the half-ton segment. On the heavy-duty side (2500 and 3500), the Chevy and GMC models still look similar to the trucks offered more than 10 years ago. (Yes, we understand that the vehicles are quite different underneath.)

Possibly the strongest argument for keeping Chevy and GMC in today's market may come from GMC's own history. The story of GMC in the U.S. is practically the same story of the pickup truck and the growth of this country over the past 100 years. GMC vehicles were built for hard work, and they were bought by customers who did hard work. And, for the most part, the same is true today.

Does this mean GM will never find itself at a point where it may need to take a hard look at the two-brand strategy? We don't think so.

For now, it's worth understanding where the GMC brand came from — especially since it's celebrating its 100th anniversary this year — and how well it has connected with its customers. One of our PUTC friends, Tudor Van Hampton, put together this GMC historical piece for the New York Times, and it does a pretty good job of mapping out where GMC came from and why it has a right to be in GM's portfolio. Hope you enjoy it.

 

Comments

@BigBob,

Most of this is nonsense. I retired from the Oshawa plant and worked there from year 1. There was no GMC plant unless you're just going by the GM plant name. The parking sign did indeed say GM. The V6 you refer to was actually a Pontiac design. There never was any special "GMC" department. It was all just GM. Most anything with the GMC badge on it originated out of Chevrolet or Pontiac design or engineering wise when they were still seperate entities. Oldsmobile even had a hand in designing certain parts that went onto larger buses or trucks. Not that it matters, pretty much anything from the late 60's early 70's on was all just a hodgepodge of "GM", everything with one badge going here and another badge going there using mostly Chevy engines for V8 apps. This is the 'GM' most people today know and remember and where the "All things GM are just rebadged Chevy's anyway" mentality came from. In a way that's not entirely the case but in other ways there's most certainly some truth there. That's where GM went wrong but it was probably necessary to even survive.

I spent alot of time between Canadian and American plants-operations. The GMC badge was going to get the axe twice that I know of. It was a war between Pontiac and Chevrolet dealers that prevented it from ever happening. I personally don't see the need for GMC now but certainly don't see the harm if as Lou pointed out, Chevrolet gets the same treatments. This whole making one truck better than the other for either brand will never work longterm. They should take the Silverado and just make it their 1 truckline since it's the biggest seller from the biggest brand or they need to offer both trucks with equivalent trim packages and just differentiate the two with interior/exterior styling treatments IMHO. I see no need to upset either camp and lose customers to Ford and Dodge

Greatest
Machine
Created
2005 GMC 2500 HD 684,000 miles and still going.

@Greg, you're right. The Chevy V8 is the greatest machine on the planet.. Long Live Chevrolet!

I really need gmc make diff engine V6 like old 1950's-1960's. I not like kind of same engine trans both chevy and gmc. I want be diff gmc make diff engine or trans!

If GM wants to keep two truck lines but go cheap on the Chevy and make the lowest selling GMC the best, they are going to wind up in the same spot they where in 2008...but this time without a federal bailout.

I got this in the right post now. Here is a Chevy guy's take on this two truck line nonsense and making the lowest selling GMC better than Chevy...

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Re: Semi confirmed news on next gen 2014 trucks

So, GM is going to tell their loyal Chevrolet fans that they are not very important, and need to get used to bland and boring. Any flavor you want............... as long as it is vanilla. What a nice way to insult your most fervent fans. That's Exactly what they've done. If they think for 1 second that I or folks like myself will put up with that and stay loyal they're dead wrong. I'm not only insulted I'm mad as hell...

Do they really think I want a new C7 Corvette or Cruze in my driveway when they just did this to my beloved Trucks? Seriously?? I wouldn't be able to even look at our 67 Camaro any longer. I don't want a damn Chevrolet Anything on my property period if this is the case. Get that thing out of here... Nor do I want a new Cadillac ATS. They started pulling this stunt in the late 90's which never amounted to much outside of fake marketing 'professional grade' gimmicks. I laughed at it. When gmc was just the rebadged Chevy truck for other GM dealers outside of Chevrolet to carry I had no problem. I never really cared for it but I dealed with it... This I can't deal with. They can go find new customers as far as I'm concerned. I don't know a single 'truck' guy who doesn't feel the same way I do. We're the most brand loyal auto enthusiasts on the planet but I'm not putting up with this. We don't cross brands and we don't do second best when it comes to trucks. Not in looks, not in quality, not in Anything.

If GM's telling me they have 2 trucks and MY truck is second best in ANY category they can drive that pile of junk off a cliff. I'll go buy a Ford where they don't Do a 'second best' truck. Everything is top of the line.

Ford had me pretty upset the other day with their truck commercial. I didn't care for it one bit. This however is on a Whole other level. My entire family history has essentially been sold out. Everything I've loved my entire life about Chevrolet cars & trucks suddenly becomes worthless and pointless. Ford guys don't have to put up with this nonsense and betrayal. Ford will have earned my car loyalty out of my truck loyalty just like they've done with millions of other folks.

http://www.gminsidenews.com/forums/f22/semi-confirmed-news-next-gen-2014-trucks-106048/index5.html

If anyone wants to switch over to Ford, come on over. Ford will welcome you with open arms.

If you want durability, power, fuel economy, luxury, comfort and styling you don't need to go to a dealer that has GMC (Government Motors Company?)plastered on the front of their vehicles. Ford offers it on all of their vehicles. One stop shopping with the Blue Oval.

@Dave Well said!! Well said!! That is why Ford will always be number 1. I personally think now that GM puts "Chevy Runs Deep" on their commercials that also should include the rest of that slogan with "In government bailouts"!! They should have gone under. I and my family have owned Ford vehicles all our lives and would never think of buying anything else!!

Chevrolet is now GM's youngest brand. Olds, Hummer, Pontiac, Saturn, all history. Buick was originally GM's racing brand. Cadillac is older but not purchaced by GM until 1909.
Chevrolet is a car brand who offers a few trucks.
GMC is a truck brand that has no place for cars in their misson for Professional Grade.

I rarely see GMC fans bashing Chevy.
What I think we have is the offspring rebelling against the parent who brought them into the world. It is natural for the youngster to find his own reason for existance. With many Chevy owners, it seems, that includes minimizing GMC's role in that very existance. Blood is thicker than the mud.

"Cheby, I AM your father."

@Dave - Stop posting propoganda! Nobody is switching to Ford.

I will let my buddy Bvonscott help Chevy and GMC fans understand why GM is doing what they are doing with the next gen 2014 trucks.

Can I just say something too you, and get through all the chatter, and ideas in your head that will make some sense? I understand you want Chevy to be your top dog. You want the Silverado to be the king of all trucks. Well let me ask you... is it not NOW? Last I checked, most real truck guys.. are die-hard off road guys that would never take a AWD DENALI over a 4X4 Chevy, of any trim, no matter how much nicer the Denali is. My informant who has actually seen and driven the new truck didnt say "the new GMC will have a 4X4 Denali off road beast". None of that was mentioned. Does the current Sierra All Terrain have Denali level equipment? NO. Its the same thing as a LS/LT/LTZ Chevy but with special shocks and a different grill. (Could you put a special grill on a Chevy?... YA. Can you not upgrade the suspension to even better than the factory? YA MOST off-roaders DO) As a truck guy myself, speaking to a truck guy like you, I can pretty much assure you that the Denali truck IS NOT THE RIGHT TRUCK FOR YOU ANYWAYS. I would never buy one. Nor would you. It doesnt have FOUR WHEEL DRIVE. So why drop Chevy for something so minor as a upper "non truck guy" trim level? OR IS IT JUST THE PRINCIPAL?

I really want you to stay as die-hard a Chevy fan as you are now... and forever. And I don't get the feeling that the new Silverado will be anything BUT a beast of a truck. WHO CARES if Chevy will not have a Denali level?? Let the GMC fans have their fancy truck. DUDE, the new Chevy will be badass. If they can make the GMC upgrade radical and a step ahead, do you not think they wouldnt do that for Chevy since they sell more? I think they will. I feel they will make it as amazing as the GMC, and the looks will cater to the Chevy croud, while they let GMC go in a (VERY) different direction... as far removed from what YOU want as could be. I will buy the new GMC, because I prefer the way they look. I am just as die hard a GMC fan as you are a Chevy fan. And you will buy the Chevy. And we can both thank GM for making what we want, enjoy a cold beer while shooting the **** while talking crap about ford and banging some wrenches on our beloved trucks before getting yelled at by our wives for not paying them enough attention and putting too much love in a silly old pickup.......

Its just a truck.

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Basically what Bvonscott is telling you here is GM is going in a very different direction. This may upset some Chevy buyers at first but GM wants GM the company (Chevy + GMC) to be the best it can be. There needs to be a change between the two truck lines. If you always do what you've always done you'll always get what you've always got.

Again its just a truck.

I never found anything cool about GMC. At least with Chevrolet there was a coolness factor there. They built some seriously bad ass machines. If there wasn't Ford I'd be driving a Chevy based on that alone.

@adam welcome to the crazy house let's get cracking. I agree with you there are more important things in life than tearing people's trucks down and calling them names. When a Ford post is up a lot of these Ford guys do not want to hear anything negative about Fords and tell the others not to read the article and to get off the site. Many of these Ford guys (not all Ford guys) cannot wait to bash GM and go on about the government bailout and about Chrysler being owned by the Italians. I think @adam that this is the only way some of these guys feel important is by bashing another ones truck and anyone who disagrees with them. @Lou has brought up some valid concerns with GM and has in a civilized way discussed why he prefers Ford. I respect @Lou and his attempt to continue a civilized discussion.

@Adam if GM, Ford, and/or Chrysler disappeared tomorrow that would not be the end of the World, but I would hate to see any of them go and see American workers lose jobs. I have owned GMs, Fords, and Chryslers and found good things and bad things about all of them. If anything the ugliness among some of these negative Ford bloggers would steer me away from Ford and if the other two recipients of bailouts went away I might seriously consider a Toyota or a Nissan. I respect valid criticism but the bashing turns off many readers. Celebrate GMCs 100 hundred anniversary and enjoy the picture of the neat old GMCs. For those of you who hate GM go look at some pictures of some old Fords and Dodges and get some positive vibes out of that.

As for GMC and Chevy they are both basically the same truck. I prefer the grill on the GMC but I am not so blinded by loyalty that I cannot appreciate both brands along with their competitors. I enjoy the opportunity to drive different brands and types of vehicles. I feel that experiencing different brands broadens my appreciation of having so many different diverse choices. I also feel fortunate to have the freedom of choice even the some of these bloggers would like to give me one choice only-take it or leave it. I like competition and when someone comes up with a better product and idea we all win.

I rarely see GMC fans bashing Chevy.
What I think we have is the offspring rebelling against the parent who brought them into the world. It is natural for the youngster to find his own reason for existance. With many Chevy owners, it seems, that includes minimizing GMC's role in that very existance. Blood is thicker than the mud.

LOLOL!! Give me a freaking break! It's the Chevy guys who've been saying they'd be Happy for GMC guys and their Denali IF ONLY Chevrolet could get the Same treatment! It's the GMC guys who are jerks about it saying NO, "you can't have that". Chevy is rebelling against the Parent you say? Please... If it weren't for Chevrolet, GM and your GMC wouldn't even be here. You could have Never survived this long without Chevrolet. You Still can't survive without Chevrolet. Chevrolet essentially BOUGHT General Motors in 1916. That one little Bowtie brand was Killing GM in sales and gave Mr. Durant the money to take back over GM. Your truck can't even power itself without the Heartbeat under the hood. I can't stand you arrogant GMC owners. You never did anything for yourself and never will. You just take, take and take some more. The GMC son is just like the GM father in this case. Complete a$$holes.

If anyone wants to switch over to Ford, come on over. Ford will welcome you with open arms.

If you want durability, power, fuel economy, luxury, comfort and styling you don't need to go to a dealer that has GMC (Government Motors Company?)plastered on the front of their vehicles. Ford offers it on all of their vehicles. One stop shopping with the Blue Oval.

@Dave, Well said. Ford won't do this to their truck customers. Chevrolet men get one stop shopping and one brand. Racecars, luxury sedans and the best trucks on the planet all under the Blue Oval logo. We've been taking Chevy guys away from GM steadily for the last decade and will continue to welcome them to their new home. Mike Rowe has a steady job doing commercials about the Chevy guy switching to becoming a Ford guy for many years to come. GM did this to themselves.

@Brian, you're right. GMC guys have proven themselves time and time again to be ignorant arrogant pricks. I have no respect for them.

Bvonscott, Sierra and Bob are all the same guy. Pure GMC nutswingers till the very end. Hey "Dude", nobody wants your Denali trim. You put that ghetto garbage in my Chevy truck I wouldn't buy it. I don't want a Denali trim. I want a King Ranch and Laramie Longhor equivalent trim. Those are Real Truck interiors! Denali is ghetto bling fluff. Sierra is a girls truck.

@ alex um where did I start with the Slap the turbo on ? I was making fun of Johnny Doe ... Johnny Doe posted this ---->
(i'll slap two tubros on a 478 and spank you're belove ego turd with a 1960 engine. hurts don't it ford girlie man) @ aka Johnny Douchebag I'll slap 2 turbos on a Donkey an woop that 478 lmao are we MAD and still 5 years old ?)

@ sandman4x4 I didn't say anyones rides are JUNK .... Manboy wtf internet name calling ?

I posted this to Johnny Doe -----> @ aka Johnny Douchebag I'll slap 2 turbos on a Donkey an woop that 478 lmao are we MAD and still 5 years old ?)

WaltHansen, with all due respest, the V-6 was designed by GMC Truck and Coach Division in the late 50's when GMC had their own engineering department. The engines were manufactured at a plant in Pontiac near the Pontiac West heavy truck facility, not the Pontiac car engine plant. The 4 cycle Toroflow diesels were also built on that line, and that particular line closed in late 1974. Chief engineer on the GMC V-6 was a guy named Dave Crockett, and he was a Truck and Coach employee. If you take one of those GMC V-6's apart, all the castings are marked 'GMC', not 'GM' like every other Chevy/Pontiac/Buick/Oldsmobile/Cadillac engine. The GMC trucks built at Oshawa were Chevy clones as far back as the early 60's, Canada didn't get the V-6 in the light models. About the time GMC was merged with Chevy trucks in 1969, all the former divisions became nothing more than marketing operations. All the engine plants except for Detroit Diesel became part of 'GM Powertrain', most of the assembly plants became GMAD, components got mixed up across the lines (Olds Cutlass with Chevy small block, Pontiac Firebird with Oldsmobile engines, ect.). After that came all that Roger Smith C-P-C and B-O-C nonesense. And yes, those large buses had parts in them made by the car divisions. I think Pontiac (car) even built some complete bus bodies at one point. But, that was later than the time period (50's to late 60's) that I was referring to.

I never really understood the 2 truck thing. I suppose it was because GM was so big back then. I'm not interested in GM trucks really but if I were going to buy a GM truck it would be a Chevy. I never got why some people would buy a GMC when they could have bought a Chevrolet instead for the same price. I suppose if they didn't have a dealer close by or something but I've lived in 4 major cities in my life and they all had Chevrolet dealers. I dunno, Chevrolet just seems like more of a real brand to me. I always thought GMC's were just rebadged Chevy's and never really got it. Now that I've done a little research here online I see that wasn't exactly the case going back into the early 1900's but for what I grew up with, that pretty much was the way it was. So my view of the brand hasn't really changed.

I can certainly understand the disdain for GMC from Chevrolet guys though. Maybe not pre-Denali trim era but post-Denali trim era I can certainly see where GM went wrong in not giving Chevrolet trucks the same type of upscale trim ala King Ranch or Platinum to go against Ford and even us Dodge guys. I was even upset with Dodge for awhile and I've always drove Dodge trucks. It seemed like Ford was outclassing us there for awhile but not now. I'd put my Laramie Longhorn up against the King Ranch anyday. I'd guess that's all Chevy guys want to do as well. I can't say I blame em. I was there too.

@ everyone out there....obsessed with this stupid way over used Govt motors phrase.
While GM may have recieved the most bail out money, GM for good reason had the most bail out money due thier extreme size and deversification..which ultimately was thier demise..Not to mention thier extremely large pensions plans... I will admit that GM management destroyed the company...and that they should have been left to fail... but... dont kid yourselves.. Ford hand thier hand in the GOVT's pocket as well....is there a billion dollar limit to which was surpassed that classsifies GM as GOVT Motors??? Cuz to my calculations Ford took "at least 29.9 billion"... just saying...

http://www.factcheck.org/2011/09/ford-motor-co-does-u-turn-on-bailouts/

http://blogs.cars.com/kickingtires/2010/12/report-ford-took-federal-funds-too.html

The GMC trucks built at Oshawa were Chevy clones as far back as the early 60's, Canada didn't get the V-6 in the light models. About the time GMC was merged with Chevy trucks in 1969, all the former divisions became nothing more than marketing operations.

@BB, I could see that. I'm 67 and was a mechanic until I retired 8 years ago. Chevy/GMC were virtually the same thing in every one I ever worked on and I started working on cars/trucks at age 13.. I can't recall a moment I ever thought "gee, that was different" when comparing the two. I never saw that V6 either. I had to google it to even see what was being discussed. I also reside in Canada so what you say there could explain that. I was always under the impression GMC's were just rebadged Chevy's and never really understood it either. I see they're switching up the bodies a little. That seems like an expensive thing to do but GM will do what they do. I saw no problem with the way it was before. It may have been a bit redundant to me but if they sold then who was I to argue. I don't get the withholding of high end trims from Chevrolet though given they're the biggest brand. It seems GM could rake in the dough there. I don't understand why they just don't do it the way they always did. Take 1 truck and swap grilles. It would make more sense financially. It is GM though and they have always been a little off kilter to me. I never understood half of what that company did to be honest.

@Jason, I don't think any of it matters. The initials GM will always be associated with Govt. Motors or GovtMoCo now. I'm not saying it's completely right and I'm not saying it's completely wrong, I'm just saying it is. When your initials coincide with a political leaning or life's mindset and has a negative connotation like that, you'll never get away from it. 50% of the population is guaranteed to beat the Govt. Motors drum until the end of time now.

I don't understand why some of you guys get so bent out of shape about GM needing a bailout. Do you honestly notice a difference in where your tax dollars are going to be so angry about it on the Internet? Do you get this angry about everything the government spends tax dollars on? I think some of you are in love with your pickups a little too much (blind brand loyalty) and use this bailout thing as just another reason to drive your brand. Ie..Jeremy, seriously, you're hysterical and you sound ridiculous. It's gonna be OK.

I'm not a fan of GMC at all. I've watched over 30 years and hundreds of John Deere employees dump Chevrolet for Ford this last decade. This place was pure Chevy Country when I started here in the 70's. These guys never drove GMC's, they drove Chevy's. The farmers around here didn't drive GMC's, they drove Chevy's. When the Ford's became nicer interior and exterior wise it was a steady parking lot turnover from the bowtie to the blue oval.. I'd guess 90% of the trucks in our lots now are Ford's when that 90% used to be Chevrolet. I'd guess 70% of all Ford trucks in our lot are King Ranch's or Platinum's. Those could have all been Silverado sales. I've watched the Farmers I deal with daily switch over to Ford's almost entirely. They all drive King Ranch SD's. Our workers have gone from their summer cars being Corvette's or Camaro's over to being Mustangs. Guys I know who raced cars on weekends for fun are now racing Ford's instead of Chevrolet's because they drive Ford trucks now. Tahoe's are being replaced with new Explorer's. The kid's aren't getting a new small Chevy's, they're getting Ford's. All of this started because the Chevy trucks lost their superiority over the Ford trucks. Around here the truck is the halo vehicle and whatever brand that truck is becomes the namebrand of that household for vehicle purchases

GMC has diluted and ruined the Chevrolet brand to the point of almost no return I feel. Ford has completely taken over and Dodge is making the straight charge forward. It breaks my heart.

I think GM should go ahead and have a Platnium or King Ranch version of the Silverado to satisfy what the Chevy fans want. Go back to making both Chevy and GMC the same and if GMC sales slip drastically then discontinue the brand. I myself have very little brand loyalty and would pick the one I got the best deal on and best met my needs. A truck is a truck to me and the utility is the most important thing after reliablity and economy. I honestly could live with any of the trucks from the big three (maybe now the former big three) and I could live with a Toyota or a Nissan. I think they all make fine trucks and I could live with any of them long term. As for preferences we all have are own and none of us are wrong. It is chosing the right truck for you and you should not be criticized for you choice.

Out of everybody I know from oilfield and consulting I have only every heard one guy say Chevy and never GMC. Brand loyalty represents all makes but I've never experinced the drama that unfolds here over a trim package and half-assed one at best.

Why not wait and see what the new trucks have to offer? Is the trim package crowd willing to accept that a truck (any make, doesn't have to be Silverado) could be a great design with enough options for you to trim it the way you like without baiting you with extra name plates? Why is everybody so hellbent on being force fed? That is what's confusing to me.

I'd like to be clear that I'm not against packages as such eg. King Ranch interior is outstanding but I just don't see why I have to buy some badges and nameplates to get it. There's always a niche for limited production models but if can be built on a mass scale why should my options be limited? Add on trim packages are a way to dumb down the purchasing process.

To each their own, though. It is a good debate but it shows how we've gone away from the days when you could truly build your own vehicle.

Do most of you guys really want to be told what trim you can buy or would you rather trim it yourself? I have a hard time believing that hardcore truck owners here wouldn't want the option to build their truck their way. Of course there's limitations to everything but simple things like interior colors, trims and types of material can't be that difficult to offer.

It has become the standard that all vehicles are sold with 3 or 4 trim levels that come with a package of features that little can be added to. If I remember right this all started with the Japanese who for economies of manufacturing did this to save money by not having too many variations. The more standard you can make the packages the less inventory you have to have on hand which lends itself to the just in time inventory for the manufacturing process. That is one reason why a lot of vehicles come with automatic transmissions, air conditioning, power windows and the works. It is cheaper to put it on as standard and to have less variance. You can also make the manufacturing lines flow more smoothly.

Some of you that want premium packages will not have too much too worry about. Eventually some of these options such a hands free communication with plugins for I-phones, I-pads, heated and cooled leather seats, and etc. will become standard. So will navigation systems, rear cameras for backing up. The options will be more of a problem for the budget conscious consumers who just want a truck without all the extras. If the manufacturers can include all the extras for very little more production cost and get much more profit they will do this. I don't think this is necessarily a good thing but this has been happening over the past 30 years. I am willing to bet that GM offers a special Silverado similiar to the Ford King Ranch and GMC Denai package. The present GM truck line is holding until the new line comes out. Let's reserve judgement until then.

Why doesn't GM dump Chevy and keep the GMC? The GMC looks better, has higher resale value, and is just overall a classier truck. Chevy lovers need to be careful what they wish for......if they kill a brand it may be Chevy!

GM needs to dump the Sierra or just tie it into the Cadillac line and rename the EXT to Sierra. A true luxury brand light duty vehicle with a bed. Let Chevrolet-Cadillac-Buick handle the suv/luxury suv duty. There's no need for GMC suv's and there's no need for a GMC truck. Just make the Chevrolet's nicer and be done with this stupid 2 truck nightmare once and for all. Then Chevrolet trucks can properly compete with Ford and Dodge without being held back. A damn good point is being made about Chevy trucks selling Chevy cars. GMC trucks aren't making car sales nor are they generating brand loyalty to Chevrolet which could bring in future car and suv sales. The guy who buys that Ford truck because it's nicer than the Chevy most likely has a wife with vehicle needs. He most likely has kids. Guess what brand of vehicle his wife and kids will end up driving? It won't be Chevrolet. The truck is also the halo vehicle where I live as well. GM needs to get this crap straightened out before the new Silverado launches. Ford and Dodge will be coming after it hard and fast in a very short period of time after. Their truck sales generate brand loyalty and sell their cars. Chevrolet needs to get on the ball here. As far as I'm concerned the Silverado and Corvette should be the halo vehicles of GM.

Why doesn't GM dump Chevy and keep the GMC? The GMC looks better, has higher resale value, and is just overall a classier truck. Chevy lovers need to be careful what they wish for......if they kill a brand it may be Chevy!

LOL! Please. You don't kill the truck that makes up nearly 80% of your truck sales. I do agree the sheetmetal stampings on the current Sierra look better than the Silverado though. It should have been the Chevrolet. It has a far classier name and more brand prestige. All it needs is a proper interior trim.

GMC trucks may matter to GM but they don't mean anything to me. I'll drive a Chevrolet or I'll drive a Ford. In 09 I went to take a look at the Silverado but was turned off by the body design and the interior was just as abysmal. It would have been my third new Silverado. I ended up in a Ford Platinum F-150 instead. It looked far better and the interior was worlds above what Chevrolet had. I'd go back to Chevrolet if they ever built a truck like this. Outside of that I'll just stick with Ford. Chevy just hasn't been getting it done for several years now.

I prefer the current Chevy styling to the GM. Nice to have a choice.

remember back in the day when the only differences between the two were the grille,tailgate and badging inside. everyone was happy. now that they"ve got different sheet metal (fenders, hood etc.). different front and back lights and different bumpers,we all seem to bitch about the cloning when actually it was worse back in the day.

Personaly i have switched from Chevy to ford, not because of the interior options but because of off road features, like a driver selected locking rear diff, g80 better than nothing but been there not doing that again unless i need full size SUV again. They have made their trucks (inculdes real SUVs ie Suburban/Tahoe/Avalanche) more like cars than in the past, improved their road manners and fuel economy at the expense of off road capability. They met their CAFE numbers with a lower truck with a giant fron bumper. Ford gets better preformance out of a turbo 6, without sacrifising allot of the truck. I am still upset that GM does not make a truck that is as cable from the factory as my 99 GMT 400 Suburban, It seems that affordable large SUVs for big famillies are gone as well, the cost for a suburban these days are scary my parents 95 suburban 24k, their 99 27k (the 95 was sold with 80k miles for 22k) my 05 z71 leather memory seats nav etc MSRP 42k (thats what the original owner paid) a 2012 ls 2wd no options is 42k is comperably equiped to my 05 was going to be 52 thousand dollars, compare this to my Raptor's MSRP of 42k you cannot tell me that the Suburban is priced fair, if it had a raptor style suspension then maybe at that price but i can tell you that alot fewer faimiles go on trips as these vehicles are aproaching homes in price. Granted i know that MSRP is not what people pay but its a good judge, i am just raying to figure out why a vehicle that is a pick up with an enclosed box costs so much more, or why an avalanche, the suburbans closest relative cost 10k less with the same options does a rear seat a steal roof panel headliner and some glass really cost 10k? Also the GM suvs are hidious, what happend to the days when the SUVs looked exactly like the pick ups and where just as capable. GMs catering to soccor moms and grocrey getters and cheap way of achiving CAFE numbers caused them to loose a customer, in one year we went from half the vehicles on our family being chevy suburbans with a lone 93 Ford taurus SHO, to one 99 chevy , 5 fords 93 SHO 98 exploder, 02 Focus, 2010 Raptor, 2011 Mustang 5.0, a 2012 VW Passat TDI and a 03 Nissan pathfinder. The Raptor and the Suburban are the only automatics my family has owned. GM just does not make any vehicles that are the right mix of options performance and price like the other brands. There is a reason that the Suburban is the longest continualy produced vehicle, the formula of a wagon body on a fullsize half and 3/4 ton truck frame, but GM is loosing this focus because you cannot make the suburban strong when your pickup is weak and over priced like the current silvarado is. up in Utah where i currently live lots of familes have just held onto old suburbans because the price of the new ones and lack of capability is bad, i sold my 05 with 60k more miles on it for 2k less than i paid for it. GM needs to spend less R&D on making its pickups different just slap GMC on it and be done, steamline production as well and focus on truly making their full size trucks and SUVs preform.


Bvonscott, Sierra and Bob are all the same guy. Pure GMC nutswingers till the very end. Hey "Dude", nobody wants your Denali trim. You put that ghetto garbage in my Chevy truck I wouldn't buy it. I don't want a Denali trim. I want a King Ranch and Laramie Longhor equivalent trim. Those are Real Truck interiors! Denali is ghetto bling fluff. Sierra is a girls truck.

Posted by: AmericanChevrolet | Mar 24, 2012 4:50:47 PM

Who is this Bob you speak of? Bvonscott is a buddy of mine. If you don't want a Denali trim the don't buy one! It is optional. Chevy is NOT putting a Denali in a Chevy. Have you even read anything I posted? Good grief! The luxury package is for GMC trucks.

Did you know that when Ford introduced the Platinum trims on the F150, that King Ranch sales went in the tank? Nobody is buying King Ranch trucks like they used to. They are being taken over by Platinum. The new Denali package will compete with the Platinums. There will be no King Ranch equivalent - those days are over.

Semi confirmed news on next gen 2014 trucks

Here's some tid bits for ya, mostly good news. (I won't reveal my source or any specific info that would damage GM's competetive stance):

2014 trucks (release first quarter 2013)
New non-turbo V6 across the board (likely LFX), around 315 Hp
6 speed auto across the board, inc reg cabs, V6, etc
This will give class leading MPG..... (25+mpg??? Hint Hint)
4.8 liter a goner
Gen V V8's: 5.3 liter, 350hp, more efficiency (DI, gears, etc)
optional 6.2 liter, 425hp
*E-assist coming to trucks*
The best part: the Sierra looks PHENOMINAL and will blow people away, and doesnt look like a chevy, which will be the more "work truck" kinda feel and more "vanilla". Sorry Chevy guys. GM is aiming to increase GMC sales ALOT. Yukon/Tahoe is said to look several generations ahead of the current ones. Will also blow away competition.

Only thing I'm dissapointed with about the news is the low HP figure for the 5.3 liter. It needs to match the Ford 5.0.

http://www.gminsidenews.com/forums/f22/semi-confirmed-news-next-gen-2014-trucks-106048/

Yes, GM is bringing their A game to the Sierra. So heres to hoping that the new luxury package stompsall over Ford and the rest since it is GM's only luxury package. I'd assume Chevy will not get the luxury package because it will be the work truck. Oh and you can pretty much take my info to the bank on my first post as of this time. Anyone else can chime in here. Things may change by start of production to allow a Chevy luxury package, but I doubt it as the development is well under way...

"Bvonscott, Sierra and Bob are all the same guy."

Correct.

I think GM should go ahead and have a Platnium or King Ranch version of the Silverado to satisfy what the Chevy fans want. Go back to making both Chevy and GMC the same and if GMC sales slip drastically then discontinue the brand.

@Jeff, Exactly. What the hell is wrong with those goofballs at RenCen?

Yes, GM is bringing their A game to the Sierra. So heres to hoping that the new luxury package stompsall over Ford and the rest since it is GM's only luxury package.

@Sierra, good luck pal. As a Ford guy I can say without hesitation that I'd rather push a Chevrolet than be seen in a GMC.

"Bvonscott, Sierra and Bob are all the same guy."

Correct.

@Tom-Correct indeed! We've watched this idiot from day 1.

gmc is more popular here in Canada.. It looks better then silverado too

Hay Tom and Gene - Emotions are running high. I get that. This is tough news for Chevy fans that wanted the luxury package like the GM's are getting. There’s still an outside chance that Chevy can still get a Denali evivalentnt package in a surprise turn of events. But my sources say what they say. Worst-case scenario isn’t bad, just buy the GMC.

It is going to be a couple years before you can buy one anyway.

And above all else, it’s nice to know that GM is brining their A game.

I just hope this company decides to BRING IT next year and compete with Fords and the Ford girlie men.


I grew up in a family that it didn't really matter Chevy vs GMC as long as it was GM and I still have this same policy. After college I looked at both Silverados and Sierras and went with a '08 Sierra AT because there was a couple of things I liked better about it. That being said, I think it is unwise of GM to not offer a premium trim in the Silverados. They could be totally different, but they should both have premium trims. Maybe one (either Chevy or GMC) could have a trim competitive with the Ford Platinum/Ram Laramie Limited and the other would have a trim competitive with the Ford King Ranch/Ram Longhorn.

All you GM bashers really make me laugh! At least when I am driving my 2011 Silverado HD, I'm not driving a Super Duty that is older than the dang Mayflower. You can talk up your Platinums and King Ranches all you want, but it still doesn't change the fact that your precious Super Duty looks old and ridiculous! They get homlier with each passing year....hahaha

Nice frame you have there Brad. It sticks out like a sore thumb. How are those crap torsion bars? What do you guys have, 5 inches of wheel travel tops? What size tire voids your warranty? 31 inches last time I knew. That's pretty sad for a supposed heavy duty truck.

But my sources say what they say. Worst-case scenario isn’t bad, just buy the GMC.

GM is stupid if they do that. If you're a Chevy guy Why would GM force you to leave the brand you love just to get an interior package. It's crap like this that ticks off the Chevrolet crowd and brings them to Ford. You guys never learn.

Ive switched from ford to Chevy to ford to dodge to Chevy. there are good things and bad thing about them all i hated the ride and everything mechanical but the cummins in the ram.I hated the power stroke. i felt just awkward in in the ford and the chevy im not a huge fan of the torsion bars but i don't mind the independent fnt susp. i drive a new silverado hd at the moment

@jaredfarley36 i have 33s on my 2010 silverado hd and my warranty still is just peachy. i have no clue where your getting your bs info but maybe you otta do a little more checking before you post.

This may blow some Chevy loyalists minds here, but you can walk into any Cheverolet dealer and ask for a Sierra and they will get you one.
Back in the '80's we would go across the border into Mexico and see Silverados with a GMC logo on a black rectanglular backplate over the bowtie. They were made in the factory there.

I had to get a transmission flush in Calgary when I was traveling. I only had it for a couple years. Does anyone else have a problem with the transmission in theirs?



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