2013 Ram 1500 First Look

1 Ram ext body

This was supposed to be a simple mid-model refresh, but when the Ram Truck team sat down to discuss what specific changes they wanted to make, it quickly turned into a different kind of thought experiment. 

Mike Cairns, Ram Truck chief engineer, says he doesn’t remember exactly who said it, but someone asked, “What if we didn’t have to just make a few changes? What would the list look like if all the changes we want to make got made? What powertrain changes would we want? How much high-tech makes sense? What design changes would we want to see inside and out? How could we squeeze every mile per gallon possible out of this new truck?” At a certain point, Cairns said, the 2013 ball was rolling down the hill, and a new Ram was headed our way.

Clearly, this wouldn’t be just another midlife refresh. This would be something much more for the truck team, and the timing couldn’t have been better.

Simply put, the Ram team touched just about every inch of the truck to get some kind of small or large improvement out of the effort. Many of the changes will likely go unnoticed because they are so small, subtle or hidden, but several are much more pronounced, like a new engine, restyled grille and a reconfigured interior center stack. For a list of all the newly touched aspects, download Ram changes here. 

There are many changes, and we won’t be able to hit all of them in a single post, but here are the highlights. Expect more info down the road that will allow us to dig deeper into the more significant improvements and technology. To keep up on all the news about the debut of the 2013 Ram, click here

Frame and Weight Savings

2a Ram hs steel frame
Ram engineers started at the very foundation of the 2013 truck to squeeze out improvements, many of which include significant weight savings. The newly redesigned frame uses liberal amounts of high-strength steel and hydroforming technology to save weight — about 30 pounds — and increase rigidity. As you’d expect, the improved frame is also designed to improve overall NVH (noise, vibration and harshness).

Stronger, lighter metals in the new aluminum hood of all 2013 Rams save about 26 pounds, and the upper and lower control arms in the independent front suspension also are made from aluminum.

Additionally, the new Pentastar V-6 and eight-speed transmission save about 76 pounds, while the improved V-8 and new eight-speed save as much as 30 pounds from the 2012 V-8 engine and transmission.

New Suspension Option

Many of the frame changes were necessary because Ram engineers decided to adopt the airbag suspension used in the Jeep Grand Cherokee. The new suspension will offer several settings that will raise and lower the vehicle automatically (to improve fuel economy, depending on the situation) as well as allow the driver to select from two off-road settings.

The new air system can provide as much as four inches of lift, to allow for easy entry when parked, and it can increase ground clearance by several inches when in low-range four-wheel drive. Ride heights include Normal, Aero, Off-Road 1, Off-Road 2 and Park. The new air suspension incorporates an automatic load-leveling capability no matter what the setting.

Powertrain Preview

3 Ram Penta ZF
Quite possibly the biggest news for the Ram is the new powertrains. The high-tech 3.6-liter Pentastar V-6 finally makes its way into the full-size pickup, as well as the much-rumored ZF eight-speed transmission.

The engine has seen great success with other Chrysler vehicles, and the numbers behind it look impressive, especially when compared to the aged 3.7-liter V-6: 305 horsepower and 269 pounds-feet of torque. That’s 42 percent more horsepower, 13 percent more torque and 20 percent better gas mileage. The Pentastar has an all-aluminum block and head (with integrated exhaust manifolds), dual overhead cams, cast aluminum pistons and six-bolt main bearings. But no twin turbos and no cylinder deactivation.

The new 8HP45 and 8HP70 transmissions have twice as many gears, and the bandwidth is impressive: 4.71:1, 3.14:1, 2.10:1, 1.67:1, 1.29:1, 1.00:1 0.84:1 and 0.67:1. Reverse is 3.30:1. The eight-speed will be standard on the Pentastar and optional for the 4.8- and 5.7-liter V-8s; standard will be the 65RFE six-speed.

4 Ram 8-spd trans
Included with these new powertrains is a segment-first powertrain start/stop option that will use numerous sensors around the truck to determine if it’s appropriate to shut down the engine and fuel while still providing power to all the other “online” accessories. The system is used extensively in other global vehicles, but it’s a first for Ram. (The only other pickup using start/stop capability is the Chevy Silverado/GMC Sierra 1500 hybrids.)

Ram will still offer the single-overhead-cam 4.7-liter V-8 (which is getting a bit old) and the Hemi 5.7-liter V-8, both of which will get a slightly stronger-rated version of the same eight-speed transmission. The 2013 Ram will lose both the center-console and column gearshifts in favor of a large rotary dial on the center-stack face (called e-shift, similar to what you see in current Jaguar and Land Rover models). It limits the driver to selecting Park, Reverse, Neutral, and Drive. As you’d expect, a sophisticated computer determines the most efficient use of the available engine torque.

High Technology

5 Ram elec louvres
In many ways, the new Ram is a showcase for new technology that we’re likely to see in many other pickups and SUVs down the road. Some of our favorites include the active grille shutters that automatically close off airflow to the engine when it’s not needed, saving between 3 percent and 5 percent in wind drag.

Engineers have finally switched over all half-ton Rams to electric power steering, which they say can improve fuel efficiency by 1.8 percent and add as much as 5 hp, all due to lowering drag and saving weight.

Another cool feature is a thermal management system that uses engine coolant to warm up the transmission as quickly as possible to help remove parasitic losses due to thick transmission fluid. This same setup also can be used to cool down the tranny fluid during hard towing or other extreme heat dangers.

6 Ram elec pwr steer
Connectivity is another area where Ram is looking to take a segment lead. The 2013 Ram will debut with the latest and most innovative technology it has ever had in a pickup. The Uconnect Access system uses an 8.4-inch touch-screen that allow s a user to organize and coordinate music, maps, web searches, messages, email, phone calls and much more. Ram wants to offer customers access to a customizable media center, making the system more like a home PC rather than a typical navigation computer and music storage.

In addition to the large center-stack screen, all new Rams will come with a 3.5-inch information display between the tachometer and speedometer. Previously, it was offered only on the more premium models. In fact, all SLT models and higher will get a new 7-inch touch-screen that, we’re told, can be configured to display in different backgrounds and images, depending on trim package. For example, Longhorn editions will have different backgrounds and options from SLTs, and Sport models can be made to look visually different from Big Horns, not unlike some other Chrysler products.

Designing Inside and Out

7 Ram side aero
Most of the exterior changes to the new Ram are subtler and were specifically made because aero improvements required it. The overall shape and look of the Ram, except for the more-domed hood, has not changed, but things like the air dam gaps, vent openings and wheel lips have all been touched specifically to improve how air hits and slips past them.

To some, the most pronounced change may be the grille, which has been expanded to meet the outer edges of the grille surrounds, but the Ram has a new front bumper and headlight look, too. Exterior designers reconfigured the way the badges sit on the side of the truck, and they even went so far as to incorporate a small Ram logo into the outer lens of the headlight.

If you think these guys were detail-obsessed on the outside, they only got more detail-conscious on the inside. Much of the interior team’s work centered on improving fit and finish, upgrading to new materials and textures as well as improving the functionality of the air-conditioning system. Looking at early photography of the upper trim levels, it looks like Ram really stepped up its game as to layout and matching materials with different packages and trim levels.

9 Ram No more Dodge
In fact, we even noticed this will be the first Ram pickup truck where “Dodge” does not appear anywhere on the dash. The key and change dugout will say “Ram” from now on, we’re told. We also like the fact that the trailer-brake controller settings are now in a proper location near the center console, where it is infinitely easier to see and use.

Final Details

Ram’s four-wheel-drive system will be full-time and part-time capable, both offered with the new eight-speed transmission, but the latter will also be available with a column or stick-shift lever. The 4x4 engagement is push-button and sits right below the electronic dial. The full-time system offers both low and high range, as well as an Auto setting that you can set and forget for as long as you like or need. 

10 Ram int
Ram will continue to offer 11 different models for 2013 (as well as all the same cab and bed configurations) and should start production at the plants in Saltillo, Mexico, and Warren, Mich., by the third quarter of 2012. The eight-speed transmission, when combined with the V-8 engine, will be a “late availability” option, not going into production until the first quarter of 2013. We assume full model pricing will be announced closer to the on-sale date.

It’s not every day that a mid-model refresh gets so many changes, upgrades and new technology, so we must apologize for not collecting all the info in a single post. But rest assured, we’ll dig deeper as we get some one-on-one time with the truck and get more access to the Ram team that made this truck what it is.

11 Ram action front



Looks decent. Being a Ford guy and all I'll admit I think the look of the current Ram trucks is pretty sexy.

I like the new gauges in the instrument cluster. But I'm not a fan of that cheap looking brown leather/plastic look of the dashboard. Also not a big fan of a turn dial gear selector.

I am curios to see how the new 8-Speed transmission works out in trucks...I've heard that its kind of a disapointment in the chargers.

One things for sure though...

GM is falling WAAAAYYY behinde in the 1/2 ton market now...They better have a miricle planned for their 2014 model trucks, otherwise their gonna sink themselves...Again.

Not much else to say.
If this is a mid cycle refresh, the next gen will be killer.

I'm not sure how truck guys will like the shift dial. Park, Reverse, Neutral, and Drive. That could be seen by many as a huge negative.

Fantastic truck. Ram is now the definite leader.

The full-time 4WD option is a big deal for me, living in the Yukon. The roads are never fully cleared during the winter, and a full-time 4WD vehicle makes life a lot easier, but your choices there are mostly small and mid-size SUVs.

Definitely a 2013 Truck of the Year contender! Go RAM!

More from 4Wheeler Mag...

•Best-in-class fuel economy

•New 3.6-liter Pentastar V-6 engine (Ward’s Automotive 10 Best Engines) features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain

•5.7-liter HEMI® V-8 with Fuel Saver Technology and variable-valve timing provides 395 horsepower, 407 lb-ft of torque and best-in-class fuel economy for V-8 trucks (at least 20 percent better fuel economy when compared to 2012 V-8 powertrain)

•Class-exclusive eight-speed automatic transmission, standard equipment with 3.6-liter V-6 Pentastar (TorqueFlite 8), doubles the amount of gears compared to previously available four-speed automatic transmission to greatly improve fuel economy

•New eight-speed also available with the 5.7-liter V-8 HEMI – the Company’s first application with a V-8 (TorqueFlite 8 late availability)

•New TorqueFlite 8 operated by an innovative dash-mounted, rotary e-shift design

•First-in-segment Fuel Saving Technology: eight-speed automatic transmission, stop-start, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension

•Class-exclusive air suspension enhances fuel economy, improves ride control and off-road capability along with improved ingress/egress and loading, and features automatic load leveling

•New exterior design cues including all-new grille/fascia, improved quad projection headlamps and LED front turn signals and taillamps

•Best-in-class aerodynamics, coefficient of drag (Cd) at 0.363

•New, upgraded interior features include: standard and premium vehicle information center, passive entry, Keyless Enter ’n Go, steering wheel and controls, wood accents, updated door panels, instrument panel, interior colors and premium materials

•All-new, next-generation Uconnect® Access debuts on the 2013 Ram 1500

•Uconnect Access combines a new lineup of smart Media Centers with a powerful new wireless platform

•With Uconnect Access, Ram 1500 owners will have alternative ways to access new connected services and applications via the vehicle’s 8.4-inch touchscreen display or the web

•Next generation Uconnect system is designed to be forward-thinking, providing the freedom to upgrade to the latest features and services

•Voice-recognition technology, steering wheel controls, touchscreen displays and traditional controls provide Ram 1500 customers with a variety of ways to interact with their mobile phones, music, navigation system and applications

•Ram 1500 now available with a premium, customizable, full-color 7-inch vehicle information center

•Addition of Powernet vehicle architecture system allows new content with improved data speeds

•Chrysler Group offers Ram 1500 customers expanded Sirius XM Radio channel lineup, with exclusive programming including new SiriusXM Latino channels, an automotive industry first

•Sprint selected as the strategic partner to bring wireless connectivity and service delivery to the vehicle

•New remote central locking RamBox® cargo management system and tailgate combined with door locks

•New rain sensing wipers, SmartBeam® headlamps, power folding mirrors and power sliding rear window with defrost

•Best-in-class powertrain warranty – 5 years/100,000 miles

Nice job, Ram.

With all of this new tech coming it makes me want to wait for the all new Ford and not settle for the current model.

GM loses again.

Great work Chrysler.

Now give us a 3.0 liter V6 diesel.

@JR - but but no man step ;)


Is 8 speed w/V8 optional on all trims? Or limited like Gm did with 6.2L or 6 spds?

Is air suspension std across the board!?!

Locking tailgate with doors etc... FINALLY!

"Truck guys" would prefer shifter in hand vs. dial (or should I say 'Rotary E-Shift')... Thats a mistake IMHO.

"Chrysler says it will also offer best-in-class towing and payload capacity of 11,500 pounds and 3,125 pounds, respectively, in the Ram 1500 Tradesman version.
(From The Detroit News: http://www.detroitnews.com/article/20120405/AUTO0101/204050358#ixzz1r8tRmT21)
Isn't the 1500 Tradesman on a 3/4 ton chassis with leafs and a 1500 badge? And I'm assuming w/o air susp?

So whats max payload and towing of a 1500 4wd Crew?

Is 10% mpg improvment (Hemi/8 speed) across board or just in certain scenarios like with MDS on... What about 80 mph on interstate? I guess all the other changes should help out there (lower, grille etc)

What are GAWR #s with Air suspension vs. 2012 Ram?

Interesting re the weight savings... but does the new air suspension set-up weigh more vs. <2013 set-up?

I'm a little suprised can't manually adjust gear selection... at all. Even in towing situations.

Two main storylines here are: - Finally the Hemi won't be handicapped by its 5 gears. (will kill the EB) - Smooth ride of the Air suspension.

Overall great job. Competition is wonderful!

Love it! I have been wanting a RAM since 09 and it looks like my wait was worth it. Can't wait to have a white Pentastar in my driveway by Christmas!

Favorite: V6 w/ 8-spd. I don't need 400 hp so the Pentastar is what I have been waiting for!

Not too sure: That shift dial. I like to be able to manually lock in a gear, plus I LOVED the look of the big shift lever in the center console. Hopefully I'll warm up to the dial...

Watched the video at autoblog. What happens when the truck tells you "Load Detection Limit Acheived" and you add even more weight? Does it beep and fuss, does it not go into drive, does it turn itself off? Does it send your dealer an email advising them to void your warranty? LOL


2013 is going to be Ram's year. With these additions it is head and sholders above the rest of the field.

@Nate M
"pretty sexy. "

HOLY CRAP Dude!!! RAM uses Sam Elliott for their voice, not Richard Simmons!!

Hey RAM...Way to go!! Keep it up!!!

Jeebus. Well, the Frontier is out of the running on my list, looks like I'm getting a Ram. They really went to town, and why not? This truck has done very well for them, and will only get better.

I wonder if the Pentastar will be offered with 4x4?

"The full-time 4WD option is a big deal for me, living in the Yukon. The roads are never fully cleared during the winter, and a full-time 4WD vehicle makes life a lot easier, but your choices there are mostly small and mid-size SUVs."

Umm, pretty sure full-time 4wd been around since... forever?
They just use that term so there be less confusion between it and the auto 4wd, which switches between 2wd and 4wd automatically based on wheel slippage.

"The eight-speed transmission, when combined with the V-8 engine, will be a “late availability” option, not going into production until the first quarter of 2013."
So they won't be on the lots until Q2 2013. Won't the new Chevy's be out before then?

@ Don Hornby
When you see the word 'auto', that is a clue that there is not a center differential. Probably the carryover NVG246.
Chrysler dropped the NVG244 transfer case over five years ago. I wish ANY pickup truck was available with a center differential.

It's official, I've jumped ship from Ford to Ram.

I've wondered for years why pickups didn't offer adjustable height air suspensions, guess Ram was the first with the balls to bring it out!

Looks good overall, don't know if I would like a Rotary Tranny shift.

I have a 2010 TRD Supercharged and TRD Dual Exhaust 5.7L Tundra with low miles that I love but my first love has always been Ram. Have mercy I can't believe I am even thinking about it.

thats one nice looking truck.


Very impressive. I know it's been said before by the Mopar fans here but I can actually see this overtaking the Silverado in the #2 sales position behind Ford. It's not looking good for Chevrolet right now. I'm interested in what Ford has up their sleeve if anything for 2012/13.

@Colin The pic shows the Penta with a transfer case on it. You're in luck. I'm thinking of the same setup for myself.

@FT1, Chevy trucks in the HD realm have been dead (in big numbers anyway) ever since they pulled their front axle out and went to that low slung frame/torsion bar set up. GM said that will not change. As far as I'm concerned, that's the kiss of death for them. Their 1500's have been an abysmal joke since the 1998/99 gmt400 model ended production. Not only in horrible build quality but in looks as well. I switched from Chevy to my Toyota in 03. I just couldn't deal with the poor build quality of my 2000 Silverado and the 03 was so darn ugly. I've been itching to get in one of the new Ford KR's though. Ever since that 04 F-150 came out I've been blown away by the Fords. How does Chevy turn around over 20 years of poor HD trucks and over 10 years of poor 1500's? You'd need a miracle from the Almighty himself. I just don't see it happening. Ford took over everyone and now it looks like Dodge is taking over Chevy. I just may upgrade my Tacoma for a Dodge LL Limited if not the Ford KR next year.

When all the details are out, I'll bet there's a way to hold a gear when towing. Other vechicles with stop/start have a way to shut it off if you don't like it. I would definetly shut it off when towing.

That is really nice, though I want an HD truck next. Will the changes to the Cummins be equally as impressive?

Reveal is online at 11 AM EST, link below:


buttons on the steering wheel allow you to change gears. duh all autos have a manual override now days. go to allpar for proof if you dont believe me. i am suprised the editor left you kids hanging. and also the editor should know that cylinder deactivation isnt going to make its way to the pentastar. v6s are unbalanced motors and therefore require more technology for that (more money than what its worth). expect fiats multiair before that. what the hell is the problem with the rotor dial shifter? less hassle and durability. over time column shifters get loose! and what the hell were you shifting anyway if all modern automatics are electronic and use solenoids? do u feel like "a man" when you shift into drive? u know fiat is just helping chrysler simplify, modernize, and globalize. people say chrysler is no longer american, but 1 most traditional styling, 2 most american parts on american vehicles, 3 fiat is a partner and to be honest chrylser is the one keeping fiat from bankruptcy as they are losing money in european markets, 4 no less american than gm for daewoo, izuzu, suziki, subaru, holden, vauxhall, opel, saab, and at one time fiat itself. besides gm makes its trucks in mexico too, just with less power or fuel mileage (5.3 20mpg, 6.2 400hp, 5.7 hemi both). i think u guys forgot who dominated the muscle car era.

Ram needs to have the option for a selectable locking rear differential in their 4x4 models! My truck, 09 4x4, has worthless open diffs and the lsd they offer from the factory is garbage as well. Any gm tuck with the g80 auto locking diff or any other truck with a locking diff can run circles around Rams off road! Actually i think Ram is the only company that doesn't offer a rear locker in their trucks! This needs to change and as far as i have seen they are not coming in 2013.

As awesome as this 2013 is i am waiting for a locker in the 1500 before i buy again.

i really dig the new bumper and grill

The dial shift is a great concept and frees up space for more storage in the center console. the stubborn folks will take to the dial after a while. i remember everyone having a cow when shifting into 4wd went electric. No one seems to mind now.

The air suspension is an answer to the horribly low front end on the new Rams. Their approach angle is abysmal. I had to lift the front of my truck because i kept scraping my bumper in places i frequent. never happened with my stock tacoma trd 4x4 or any z71.

it was mercedes that screwed chrysler over and fiat cleaned up the mess. fiat also respects chrysler's heritage, like mopar for example. if fiat were to change chrysler, that would be as bad as chrysler changing ferrari. and dodge just sounds more american than chevrolet (louis chevrolet), which is french. remember freedom fries? roflmfao! if you people look at the new chevys its like they are trying to be the american toyota. people think they are buying quality over looks and really getting neither. while chevy tries to knock on ford because they are jealous, dodge makes its own inovations with trucks. and i the worst part is i used to be the biggest fan of the chevy small block and can tell you all about Gen III and IV small blocks.

I was all set to order a new Ram to replace my F150 when they become avaiable, but the rotary dial gear shift is a deal killer for me.


The exact opposite for me. Ford is dead to me now, why? Because they build poor quality trucks. I've taken my F-150 and F-250 into the shop god knows how many times. I've already even sent many complaints about the problems on their website and what do I get? Not one damn reply. That's why now I bought a silverado and I can tell you that's how a truck should be. Period. Its everything a truck should be, cab up front with bed out back. no fancy brokeback mountain interiors, just a normal interior. And with the 6.2L under the hood of my silverado, I couldn't be happier. And with the next generation Silverado right around the corner, I can tell you that Ford and RAM will be scrambling back to the drawing board

Have fun dreaming about buying a king ranch, just might as well throw your hard earned money in the garbage...

Any payload or towing specs yet? I always saw the low payload numbers as a weakness for Ram. Obviously the 3/4 ton based Tradesman will keep the peak numbers but what about a V6 crew cab 4x4? or the fully loaded Hemi with air suspension? I'd love to see 250-300 lbs added to overall payload, the towing is already sufficinet for me at around 8000 lbs.

I'm sure these newDodges will work great when they're new, but how much of this unnecessary garbage is still going to be functioning 10 years from now? I mean, rain-sensing wipers? Really?

It seems to me these things are getting too complex for their own good. you can only stack those cards so high until the whole house comes crashing down...

Yea ram will take down chevy and ford in 2013!!!

@Jason H.
I think it all depends how well designed all those gadgets are. Sure, on one hand it just means that there will be more things to break, but at the same time if they're well thought out and designed they should last.
My '09 Silverado has rain sensing wipers and I'll admit myself that this feature is really unnecessary and most of the time I have it turned off (especially in the winter), it really works fine when it's on. It does its job pretty well. Will it break ever? Who knows? All of it consists really of one sensor inside the cabin behind the rearview mirror.
I think if they make them gadgets as simple as possible they will work just fine for a long time.

One thing that PUT.com has not mentioned, but can clearly be seen in other photos, is that the new gear shift selector knob is only PART of the gear selection process.

There is a "Gear +" and "Gear -" button on the right side of the steering wheel. Allowing for full range selection, if desired. Ram has had this for year now (It's called ERS.)

You'll still have manual control of the transmission if you want it, so I don't think the shift knob will be a big deal. It will be odd at first, but all changes are like that.

Jason H.

Chrysler has had rain sensing wipers for years now, and the system has not had any issues that traditonial wipers don't have. Also, the wipers feature a manual override, so if you don't like the computer doing everything, you can continue to do it yourself.

What most people that are commenting on regarding the rotary shifter is really a non issue. I think you would be suprised if yu saw how many of these newer trucks with column and console shift dont have a shift rod going to the transmission. You are just moving the shifter and telling the trans what gear to go to electronically. Solenoids in the trans do the actual shifting.

Got some doubts about that rotary shifter ... but if they give me paddle -/+ shifters I could live with it. Want something more than a button, though. Shifting gears ought not to lose the athletic/timing element. Pressing a button on the overhead console with your pinkie don't quite do it. Yes, I know, both paddle shifters and the console left/right essentially press a button. But they're are in an ergonomically reasonable place to associate with shifting.

I'm on the fence between the 1500 and the 2500. The console left/right shifter and the MDS were what had me stuck on the 1500.

How, if at all, do Dodge/Ram new features tend to trickle from the 1500 to the 2500?

Turn dial gear selector from Jag?

@Simcik, @ josh - thanks for pointing out the fact that the truck will have steering wheel gear shift controls. The story made it sound like there weren't any options other than D, N, R, P.

that 1st gear of that 8spd is monstrously low. how many peeps r gonna be able to feather out of 1st gear without wiplash?

@Gregory J. and Simcik:

More crap = more crap to go wrong. I've been fixing vehicles my whole life (grew up on a farm, worked my way through college as a Diesel technician, drove--and fixed--older "beater" cars and trucks my whole life, built a Jeep out of rust flakes and 80/90wt using only a crescent wrench and a hammer, etc...) and if there's one thing I've learned it's that the more complicated a system gets, the greater the likelihood of something going amiss.

You guys might be fooling yourselves, but you're not fooling me.


...but it's not JUST the wipers I'm talking about. It's everything. If you want an informed opinion on whether all of these new gadgets on vehicles these days are a good idea, ask your mechanic.

All very pretty.

But two too many doors and grossly overpriced.

I've been saying I need a pickup but that I didn't want a Road Whale. Well, guess what? That's right, I'm now a FORD F-150 owner. However, it's little bigger than the just cancelled mid-sized Ranger, has only two doors, a pass-through rear window and all the luxuries--of a 1990 pickup truck. Not only that, but I paid less than 10% of the price of a new one.

After reading more about it I'm not that impressed. Outside of the air suspension and radiator slats it gets a big "so you copied Ford once again" from me. All of the other "new" things they brag about are already on my F-150.

The 8 speed tranny is really more like a 6 speed from reading about it
Porsche called and said the active cooling slats are so 1987
LED headlights, cool on the first few Audis that had them, now so overdone, will be on F150 first
Power folding mirrors, Ford said 2005 and wants its option back
Automatic wipers, already on my Ford
Electric steering, see above
4 wheel disc brakes, so 1999 F-150
centerstack, see 2013 F-150 with MFT (out in August before next year's Ram)
Power slider with defrost, my Ford already has that
6’4” bed on a crew cab, Ford gives you that already plus another 2”
Aluminum hood, Ford says welcome to 1997
Start/Stop sucks, it was a pain on every car I have driven with it
keyless entry, already have, push button start and rotator dial - too girly and do not want in a truck

@Jon - why are you trolling this tread? If the technology on any truck was completely unique, there would be copyrights and patents covering them.

@Vulpine - I owned a 1990 F250. My 2010 F150 is superior to it in every way. If you used 3% inflation, I paid pretty much the same for both trucks.

@Jason H - I tend to agree with you. I'm more concerned about all the gizmos on my truck post warranty than the drivetrain.

"the technology on any truck was completely unique, there would be copyrights and patents covering them."

I agree but that is irrelevant. I will be stating my thoughts which is what these comments are for. Ram guys can say they are taking over everyone, but my first impressions are Ram borrowed heavily from Ford and a lot of this stuff is already out and Ford still does a better job with its interior designs.

@Lou: I never argued that a newer truck would be better, I'm arguing that I only paid $2500 for it and have pretty much the same usability as you're going to have in those playthings.

If I were to buy new right now, to be bluntly honest I simply wouldn't. I have a specific "full sized" truck I want and I won't accept any substitutes. If I can't have that, then I'd go for something half the size simply because I don't have a need for a full-time, full-sized truck. The one I bought is simply the best available at the price and even with the need of new brake lines all around it comes out cheaper than its NADA price.

"The new air system can provide as much as four inches of lift, to allow for easy entry when parked, and it can increase ground clearance by several inches when in low-range four-wheel drive. Ride heights include Normal, Aero, Off-Road 1, Off-Road 2 and Park. The new air suspension incorporates an automatic load-leveling capability no matter what the setting."

With straight axles, only way to increase ground clearance is wwith larger tires...

Morons must have claimed that to be true...

Air bags = reliant on air compressors which can fail and when it does, good luck trying to drive with it leaning to one side, etc...

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