Which Pickups Hold Their Value Best?

Toyota Tacoma II
Ever wonder which new trucks today are likely to hold their value best over the next five years? That's exactly the kind of data Edmunds.com has been collecting in order to offer new and used car buyers some helpful advice. They call it their annual Best Retained Value Awards

In order to qualify, each vehicle had to be on sale by the end of the previous year and have sales that account for at least 20-percent of average sales in their respective segment. Additionally, any brand that sold more 100,000 units in the previous year were automatically eligible. 

The three categories in the pickup truck category were compact truck, large light truck, and large HD truck. Edmunds.com also selects two runners-up in each category as well.

The winners are:

Compact Truck: Toyota Tacoma, with an expected retained value of 57.3-percent of original cost. (And that percentage is the highest retained-value number of any vehicle in any category.) The Nissan Frontier and GMC Canyon are listed as Honorable Mentions.

Large Light Truck: Ford F-150, with an expected retained value of 48.6-percent of original cost. The Toyota Tundra and GMC Sierra are listed as Honorable Mentions.

Large Heavy Duty Truck: Ford Super Duty F-350, with an expected retained value of 48.4-percent of original cost. The GMC Sierra 2500 HD and Ram 2500 HD are listed as Honorable Mentions.   

Pair of Fords II


Everyone that has a brain knows the Tacoma has been the best in retaining value since they started collecting data about retaining value...

Tacoma is also the ONLY pickup in the top 10 of KBB every year since they started their report!

Might be anecdotal, but it seems 1ton trucks are easier to sell used than 3/4 tons. Given the minimal price difference when new, that should pay off.
Numbers are numbers, but 57% seems low for the Tacoma- at least for a 4x4 crew- you wont find a 5yo one with normal miles for even close to that.

I'd like to see the bottom of the list. Since I'm not likely to be in the market for a new pickup again for some time, I'd like to see which pickups were worst at retaining their value so that I know which ones will give me the best used bang for the buck!

In my region, the Tacoma, ANY Tacoma, retains a greater resale value than ANY other truck, regardless of class, weight rating or age.

The trucks retaining the least resale value are the Titan (if you can find a used one to buy) and the Dodge RAM 1500 of ANY vintage.

Surprisingly, the Tundra, ANY Tundra, keeps its value pretty well but are rare finds on used car lots. Like the Titan, Tundra owners just keep holding on to their truck.

But there is always a glut of used Ford and GM trucks, of all sizes and configurations for sale on any used car lot.

The Tacoma is a compact pick up truck??? WHO WOULD'VE THUNK?!?

i find it hard to believe the f150 holds its value higher than the tundra. all tundras i see for sale sells for higher than a comparably equipped f150.

the other 2 categories i agree with.

@ uh huh

"i find it hard to believe the f150 holds its value higher than the tundra. all tundras i see for sale sells for higher than a comparably equipped f150."

my guess is its thanks to the raptor. they hold their value EXTREMELY well. i know a few people who bought brand new ones in 2010 when they came out, sold them 2 years later for a loss of only about $3000. yes. im not even kidding. they have upgraded to 2012's since they barely lost any. i havent been paying attention to the regular F150 resale values, but id assume they arent bad at all either. Tundra's are crap.

Tundras used to be the best resale value (they won for 2011), but now Tundras are depreciating faster. It is in essence how desirable their trucks are.

Of course Ford was going to win this. They are a far nicer truck right now than anything on the road with their trims and interior packages. It makes for a better resale value. See how it lists GMC but not Chevrolet? Same truck so it's not based off of reliability. It's all looks and interior packaging. GM needs to fix their PR, marketing and packaging to get Chevrolet up to par with Ford. It's really damaging to the Chevrolet brands and hurting the value of my GM shares. Frankly it pisses me off.

Toyota has no competition in that market yet. I'm still not convinced they ever will

We're just gonna buy what we want/need and it'll be worth about half as much in 5 years, regardless. Splitting hairs, really. Although if it's worth $700 more than your neighbor's, you probably paid $2,000 more, upfront. It becomes more irrelevent if you're gonna drive it until it rusts away. If you're dumping it every 5 years, the difference is chump change vs. the $40K you're going to be out.

"i havent been paying attention to the regular F150 resale values, but id assume they arent bad at all either. Tundra's are crap."

Depends on where you live. In the Southwest where I live there are sooooooooooo many Ford and GM trucks on used car lots that they actually compete for sales with themselves.

I paid $24K for my 2006 XLT and sold it outright in 2011 for $10K, but in real money it was less than that since I had to slap four new Michelins on it, and had a Lockheed transmission-oil cooler on it, and a K&N filter system (for towing).

I had also put on four new Rancho gas shocks myself in 2011 and the AC had a new compressor, accumulator and valve replaced during the rebuild ($1100+).

Compare that to my 2011 Tundra 5.7 and I am having a much better ownership experience now than I ever did and when it comes time to sell, I bet I can get good money for it. So far my Tundra has been the best truck I ever owned in 66 years of living on this planet.

I read a post from a guy in CA who traded his 2007 Tundra 5.7 for a Raptor and he wrote that the Raptor takes a lot of getting used to. Sounds like Raptor-remorse to me.

I'll look around to see what is out there in 2016 when I buy a new truck and I'll keep an open mind. But it is very hard for me to imagine a better truck than my 2011 Tundra. I've owned several trucks in my day.

Here in South Texas used Duramax trucks nearly always have high prices then Ford or Dodge.

I bought a use 2000 Taco 4WD V6 SR5 in 2004 $15,000 even, drove it for 60,000 miles, and sold it in 2010 for $14,880! By my calculations, it retained 99.2% of it's original value!*

It was like winning the pickup lottery!

*Toyota bought it back from me for frame rust perforation.

@Bill, No news here... Ford's are nicer than Chevy's now. I hear it all the time.. They have been for quite awhile. It's not just their trucks but their cars are nicer too. It just makes anything with the blue oval logo worth more money period. The bowtie logo has to share the goods with another car and another truck. It's very damaging to the Chevrolet brand. Their stock isn't worth the paper it's printed on because of it. You need to dump those before they tank and buy Ford shares.

At the rate that Ford and Ram are improving on their trucks, in five years they will be head and shoulders ahead of everyone else in retained value. Toyota, Nissan, and Chevy need to move it.

At the rate that Ford and Ram are improving on their trucks, in five years they will be head and shoulders ahead of everyone else in retained value. Toyota, Nissan, and Chevy need to move it.

-Yep. Get out of our way because we're coming. Chevy will be done for as the #2 selling truck inside of 12 months time. I think the whole Chevrolet brand will be gone in 10 years.

I have a feeling Toyota may have a challenger if Jeep comes out with a pickup, since Edmunds points out "... 2008 Jeep Wrangler — 49.2%" in retained value. I've even talked to a number of car dealerships and mechanics who say they're amazed that even a 3-year-old Wrangler is barely down 20% from original price.

Strangely, I find it odd that in many of the categories where Toyota had an entrant, Toyota won that category where cars like the Cooper Mini and other European brands won where Toyota couldn't compete. It makes me wonder if there isn't some bias at Edmunds.

Everyone that has a brain knows the Tacoma has been the best in retaining value in compact trucks since they have not had any competition since 2004...

Compact trucks is a decling market with NO competition left!

there you go CHEVY lovers.......that is why GMC should be the Truck GM keeps and NOT Chevy. They are worth more, have higher resale value, and are a better looking truck. PERIOD!

@Highdesertcat - the reason why you see way more used Ford and Chevy trucks on used lots is because they make way more new trucks than the Tundra.
The guy who bought a Raptor and prefered his Tundra even on rough roads obviously doesn't use the Raptor for its intended purpose. I've never driven one but my F150 rides better on a rough gravel road than a Tundra does. That is one reason why I prefered the F150.
It is nice to see how residual value holds up. I'm more the type to keep a vehicle until residual value no longer matters.

So the best Truck is Ford - again.
I have greate respect for Tacoma but it is not a real Truck, it's a recreational truck.

KBB has the Tundra 2nd to the Super Duty for 2012 so all isnt lost but congrats to F150. http://www.kbb.com/new-cars/best-resale-value-awards/best-resale-full-size-pickup-truck/

As for the Tundra dropping from #1 this year- In 2012, a 5 y.o. Tundra is the 1st year of the new model. It is a completely different animal and more squarely competes with the segment. In contrast, the 1 gen trucks were unique and more scarce. Arguably, they were also better built.

@Highdesertcat, the other poster who had raptor remorse makes me sceptical that he is a raptor owner, he claimed that he bought it for the 6.2l v8 (its avalible on Lariat and platnum f150s as well, and as those trucks are lighter would have more pulling power. Additionaly he did not know the trim level that his truck was equiped with (standard or luxury). He said his hads went numb from holding the stearing wheel, idk how one can have that problem especialy with the more ergonamical design the raptor has over regular trucks. Addtionaly his critique of the ride contradicts what every automotive journalist has said about the raptor's ride. Lets not forget about the bed bounce issues on the 07 Tundras there are several youtube videos be Tundra owners and a Ford comercial with Mike Rowe.
The Raptors suspesnsion is soft enough that a bunch off dumb*&^es removed the speed limiter hit a 12in vertical wall of soil at 110mph and didnt realize that the force of the impact bent their frames. Thats how smoth that raptors suspension is. I know this cause i own a 2010 Raptor and i have done stupid $&!) with it , and it has brought me home, i dont know many other trucks that could live through that much abuse.
On prices it is based on supply and demand, and different options have different levels of demand, For instance many raptors sell used for what their original MSRP was i have seen several trucks go for that amount b/c people want a raptor. If you buy a vehicle with low supply and higher demand it will hold its value better, right now more people want a 2008 f-150 than there are people willing to sell them. Same with a Tacoma very few people sell used Tacos with low millage, but alot of people want ones that cannot afford new ones so the price goes up. This is all based on market conditions, and different vehicles change at different pionts in time, forinstance my parents sold their 95 suburban in 99 for 23k they had paid 26k , it had 80k miles on it that is an 88% of the initaial price fast forward to 2008 i buy my first vehicle an 2005 suburban z71 for 15.5k with 46k miles it had sold 3 years earlier for 42, or 36% of its value, I sold it for 13.5k or 87% of its value just shy of 100k miles. selling a vehicle depends entirely on market demands and supplys. Just because a Toyota of f series truck has a high demand of used trucks now does not meen that they will in 5 years after truck makers come out with new designs to increase their CAFE numbers, 5.7 iforce and 6.2 BOSS might become worht less than their smaller displacement counter parts. When you buy a truck buy what you want and drive it till it becomes to expensive to maintain sell it/ scrap it and buy a new(er) one it does not make finacial sense to eat the depriciation as offten as some people on here seem to. I could sell my raptor buy a new one incure more payments all for what a bigger motor that i dont want and some guchi featres that would be nice but dont find missing from my truck and a fresh odomiter. I'll also make fun of somebody who wants to trade in an 07 tunrda with no problems for a brand new 2012 the truck hasent changed, why not wait till you need a new truck.

I have to disagree with you the 1st gen Tundra's had bent frames, rusted frames and broken leaf springs I dont think they were better built. I think the 2nd gen Tundra from the frame up is a better built truck.

@Luke 5.4 what makes a truck a real truck?

A number of posters have noted that they've seen a large selection of Fords on used car lots, and have concluded that this means that Ford resale value must be low. That's ignoring a crucial determining factor of selling price: value is determined by supply AND DEMAND. Used Ford trucks are high value because they're high demand.

Toyotas aren't intrinsically more valuable because they may be scarce on used car lots. I don't see many rusted-out Yugos either, but that make them neither a quality vehicle nor a high-value used car.

There aren't enough Raptors built for them to substantially affect resale value.

For example, Ford manufactured just over 11,000 Raptors in 2011 for shipment worldwide. By contrast, Ford made almost 600,000 F150s for the US market alone. So even if Raptors appreciated in value, they couldn't substantially affect the overall trade-in value of F150s.

Finally, these figures are for used-truck values at the 5 year point. Since Raptors are only in their third year of production, they couldn't have been a factor.

Face it: F150s have the highest half-ton retained value period.

1) Ford

By the end of 2013, these will be the only 3 names in trucks that matter. Chevy is a joke not to be taken seriously now.

there you go CHEVY lovers.......that is why GMC should be the Truck GM keeps and NOT Chevy. They are worth more, have higher resale value, and are a better looking truck. PERIOD!

@cpar- LOLOL!!... You GMC kids were always the red headed stepchild. Your trucks have been nothing but rebadged Chevy's with Chevy motors my entire life. I always thought your grille was Ugly. Everyone else must have too because growing up everyone swapped out their GMC grilles and put the Chevy grille in there to make the truck back to the Chevy it started out as. GMC has ZERO authenticity. The Chevy looked far better until the current generation. You only got the hand up in resale value from the Denali trim 'PERIOD'... GM cancels Chevy trucks they might as well close their doors tomorrow. Oh, wait a minute, ya go ahead and cancel Chevrolet trucks. :)

Cpar can drive his pile of Government Motors Crap off a cliff. Even I would drive a Chevy before those things. Good grief, those morons would have been walking along time ago without Chevy power.

If I owned a Ford I'd be trading within 5 years too. A Dodge you might get 2 years out of but I wouldn't hold my breath.


correction, ford did not sell near 600k f150s. u as many tend to mistake f-series as f150s.

Cpar can drive his pile of Government Motors Crap off a cliff. Even I would drive a Chevy before those things. Good grief, those morons would have been walking along time ago without Chevy power.

@BlueOvalEmpire. So true. Even back when I drove Chevy's I never understood the GMC thing. Utterly pointless. Good to see Ford out front though.

Going by this list for best retained value, I don't see how anyone can calim Ram taking over. They are nowhere to be found. Not one Chrylser, Ram, or Dodge won for retained value. I'm not a GM guy but at least GM got sseveral honerable mentions. Ram got nothing. When the new Chevy trucks debut a lot of Ram guys are going to be eating a lot of crow.

Ram 2500 got honorable mention. It is behind Ford and GM. Ram's half tons must have poor resale value.

Nothing against Chevy, but the GMC Sierra is considered to be the light-duty pickup truck most aimed at the contracting and professional market. Considering this, new GMC trucks often sell at a great price PREMIUM when compared to offerings from other manufacturers and makes including Chevy. Thankfully, GMC customers are extremely loyal to the brand whether they purchase their trucks new or used. This means that GMC customers are willing to pay for the exclusivity of the GMC BRAND. GMC Sierras also retain their high resale value through the use of higher quality and more durable parts than other models. The Duramax diesel and available Eaton locking rear differential provide professional performance that buyers are willing to pay extra for.

Although the Chevrolet Silverado is mechanically similar to the GMC Sierra, the Silverado sells at a lower price point than the GMC and, in turn, it does not hold its value as well. However, the lower price of Silverado means you can get more equipment for a lower price ALTHOUGH the 2014s will be more plain vanilla. GMC will be the top truck with more luxury equipment and better styling.

Bvonscott is reporting production begins the first quarter of next year for half tons and with the new HD's coming sometime in 2014 as 2015 models.

Ram production begins in the last quarter of this year, just before the GM's.

Head to head, Ram won't stand a chance to take out the all new GM trucks if they can't take out the old GM's.

Again I will re-iterate this one other truth. GMC made trucks before Chevy. Can't change history.


When looking for trucks this winter and before I always noticed that there were more deals on fords. That could be because they have more super dutys out there so more supply bringing the price down. Also when my uncle was looking for a half ton he told me that the f150 were cheaper to and ended up buying one because he couldn't find a GM half ton with nearly as low miles for the price. He even works for GM but had his budget and stuck to it. I was tempted a few times seeing king ranch super dutys or lariat diesels with low miles for thousands cheaper then a low mileage duramax. But after hearing about the problems with the 6.4 I thought that had something to do with those low prices.

you see way more used Ford and Chevy trucks on used lots is because

@Lou - They break down a lot.

RAM IS TAKING OUT Chevy and Ford in 2012!!!!


I saw a 96 Tacoma on craigslist yesterday. A plain jane 2wd extended cab with hardly any options. 232,000 miles. $5750. Unbelievable.

Resale awards are a joke. You can't work a toyota like you can work the american nameplates. There isn't a toyota that I have seen thus far (where I live) actually towing anything, or being used commercially.

I could care less. I bought a '12 silverado because I needed a ride home when my last truck had a tranny issue on my way south. I couldn't snag a F150 for almost 9 grand under sticker, but I could sure snag a Silverado for 9 g's under sticker. You know what I also don't experience? Problems with my engine or gearbox (which the f150 currently does with the 5.0 and 6 speed auto), and then there is ram with their drive-line issues. I wasn't too thrilled about it at first, but I've grown to love it. There isn't a single truck in the world that could compare to it at the price it was purchased for vs sticker price. And even then, there isn't a truck on the market that could touch it at sticker price!

Lou & Carilloskis, I take other people's posts (about the Raptor) at face value. If they go on the record with an observation I accept that as something for me to evaluate for myself since impressions are subjective.

So I will look around and evaluate for myself when I get ready to sell my Tundra in 2016. I don't know what my next truck will be, but I like what I got with my current Tundra. It could be another Tundra if they still make them in 2016.

Others may not agree with my observations and subjective experiences on the trucks I have owned but that doesn't make it any less real for me. I'm sure that when I buy a new truck, whatever that may turn out to be, I may have to get used to it as well.

And as far as knowing the trim level on MY Tundra, I don't know myself what it is except that it is an SR5 Long Bed Double Cab with towing package and plush interior. I'm not surprised if someone doesn't know what trim level their truck is. Most people buy with their eyes before they open their wallet. It's called curb appeal.

In 2010 I told the dealer what I wanted and he ordered it pretty much the way I wanted it. The SR5 trim was a nice surprise over the standard Tundra Grade. But I have seen Tundra Grade trucks with lots of options too.

I rarely worry about retained value for any of my cars or trucks. For instance, I kept my 1988 Silverado until I sold it to a private party from Mexico last year.

When it came to my 2006 F-150, it was a bit of a different story in that I had resolved to replace all my vehicles as soon as the warranties ran out on them, or, if they had been good vehicles, I may keep them on for up to five years.

I sold the 2006 F150 to a young airman on the base and he drove it home to North Carolina when he got out of the air force.

So currently, I will be selling my wife's 2008 Highlander next year because we already replaced it with a 2012 Jeep Grand Cherokee.

It will be interesting to see how much money I can sell that Highlander for next year, after five years. I will have to put new tires on it, no doubt, but everything else is original with over 75K on the clock. I paid $38K for it in 2008.

But as far as retained value is concerned in my area the Toyota trucks keep their value pretty well while the Ford and GM trucks wrestle among themselves for resales.

People pay whatever they're willing to pay for them, and dealers charge whatever the market will bear, but I have heard of some pretty good deals that were cut as well.

And I'm certain that retained values vary by region as well. I bet that Ford and GM trucks retain a lot more value in America's Heartland, but that Toyota trucks do better in the Southwest and Western states.

I wonder if the year of the production run has any affect on resale? If this is based on 5 year old trucks that would be 2007 model year.
Toyota Tundra - 1st model year (2007 to present)
Toyota Tacoma - 2005 to pesent (with upgrades) 2007 was pretty much a carry over with 2 new interior colours.
Ford F150 - 11th generation (2004 - 2008)
Ford SuperDuty - 2005 - 2007 model. Last year of this generation.Diesel was the 6.0 WTF? Wasn't this engine a POS? 5.4 and V10 other engine choices. Best HD resale!
Chevy - last year of slant eyed look. 1998 - 2007. That probably hurts resale.
Ram - 1 more year on this model (2002 - 2008)

Model year doesn't seem to correlate to resale.

If you compare this to JD Power Dependability data from 2010. That data is based on reports from 3 year old vehicles therefore 2007 model year.
Full Sized:
#1 - Tundra (Rated better but still has lower resale? Why?)
#2 - F150 (First on resale)
#3 - Silverado HD (Rated better but still has lower resale. Why?)
Small trucks:
#1 - Ridgeline
#2 - Dakota
#3 - Ranger
Where is the Tacoma. #1 in resale but not even in top 3.

It does appear that durability does not correlate to resale.

It probably boils down to supply and demand. Buyer perceptions probably pay a big role as well.

One should do a study on the correlation between factory and dealer rebates and how they hurt resale. I bought a new truck because rebates placed it in the price range of used pickups in excellent condition.

@Mark Williams:
Please site your sources.

Oxi - If Subway sandwiches was the only sub competing in the sub segment in a particular area does make them the best sandwhiches or does it make them just only one sub sandwhich competing? I definitely say it is the only sub competing. Subway sandwhiches are pretty good but they are not the best.

If I buy a Subway sandwhich and only eat half of it, I have half of the Subway sandwhich left. I can put this half of subway sandwhich up for sale. In an area with no sandwhiches, if I sell the remaining half of the Subway sandwhich it would not have any competition because it is the only sandwhich in the area or segment.

In turn the resale value of my half used Subway sandwhich would be affected and go up. Subway would be the best resale of any sandwhich. But does that mean Subway is the best sandwhich? No, it just means it was the only sandwhich competing. Like the Tacoma which is the only compact trying to compete in the segment, subway sandwhiches in turn has the best value in an area that has the only one sandwhich competing. Not because it is the best pickup of all time. Thank you.

If you were really all about buying the cheapest truck possible and building it up, you would buy a used Tacoma, not a new one at 99.9%. It is people like you that overate and keep Tacoma values high, its not the traits of the truck itself. I'm not going to pay a lot for an inferior pickup that cannot work.

In segments with a lot of compeition like large truck and heavy duty truck, those segments have a lot more competition. Resale in those highly competitive segments is more meaningfull. If you can pull off a top 3 resale in those competitive segments I say you are doing pretty good.

In a segment with no competition, like compacts, where there is nobody really trying to compete for a long time, I take a compact truck Retained Value Award with a grain of salt. Of course you win if you're the only one "trying" to compete.

Winning an Award in a segment with no competition is like winning the Special Olympics. Even if you win, you are still disabled.

"Tacoma is also the ONLY pickup in the top 10 of KBB every year since they started their report!"

Because they are the ONLY pickup "trying" to compete in the compact truck segment.

No competition = No other trucks competing = You have to overpay if you want that overpriced truck = They shoot up into the top 10.

It does not mean they are the best pickup or a top 10 vehicle. It just means they are the only competition and people have to overpay.

Here is the Top 10 list of KBB resale values!

This year’s list is heavy on utility vehicles, with a couple pickup trucks and exactly one passenger car making it onto the list of vehicles projected to return the very best resale values.

Tacoma has move up to #3 proving it is the best resale of ANY pickup!


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