I wonder why colored front and rear bumper is not available on the tacoma. I'm a fan of the chrome front and rear myself but most other trucks have the option for those who like the colored bumpers

Yawn !!!,!,

the last time I was at a toyota dealer looking just to satisfy my curiosity, I was amazed at the prices of there trucks! a reg cab 4X4 taco w/4cyl 5spd was over 18K! with no a/c! and the crew cab loaded was over 32K! without any special packages, ie: TRD! and the ext cab was almosts as much! I can't see why they do sell so many of them, but they do. You could get any full size American truck for the same or less! a reg cab Chevy 4X4 WT is in the paper for 19K! with incentives, and a Ram reg cab Express 4X4 is 24K w/hemi! a F-150 is the same $$ as the taco! I guess it takes all kinds, and to each there own.

the last time I was at a toyota dealer looking just to satisfy my curiosity, I was amazed at the prices of there trucks! a reg cab 4X4 taco w/4cyl 5spd was over 18K! with no a/c! and the crew cab loaded was over 32K! without any special packages, ie: TRD! and the ext cab was almosts as much! I can't see why they do sell so many of them, but they do. You could get any full size American truck for the same or less! a reg cab Chevy 4X4 WT is in the paper for 19K! with incentives, and a Ram reg cab Express 4X4 is 24K w/hemi! a F-150 is the same $$ as the taco! I guess it takes all kinds, and to each there own.

Why the f*#! would you want an american made vehicle LOL

Yep, the prices on Tacomas are mind boggling. But they do hold their value.

In January, my grandson traded the plain old 2007 Tacoma I bought him for his High School graduation gift in on a 2012 Tacoma 4dr 4x4 SR5 V6 automatic. The 2012 stickered at $35K plus tt&l.

So here's the kicker. That 2007 plain old Tacoma was a standard cab, short bed, I-4, manual transmission, with AC and had 105K miles on it. It cost me just a hair over $15K all told, tt&l included in May 2007.

So the dealer offers him $9500 in trade for it. My grandson tells the dealer he's going to sell it to a buddy for $10K and the dealer offers him $10,500.

He took the deal. I was amazed at how well the Tacoma kept its value.

zach... you are a moron,
milk ....you are a looser

I'm going to buy a new Tacoma, should I wait and get a 2013 or should I get a year ending and discounted 2012?

@prohit I was born in America and had Family die at Pearl Harbor so thats why the FFFFF###&&^% I buy American cars and trucks you stupid piece of GARBAGE.

@Highdesertcat --Thats why I would never buy a used Toyota. For a little more money I would buy a new Toyota with a warranty. I think it is great they hold their value and the Tacoma is a good solid truck but until they have real competition they will not have an incentive to update. GM needs to get the Colorado right. It will not only help GM but it will force Toyota to update the Tacoma and make it even better. Competition is good for the consumer.

Do the Tacomas really hold their value or do they just take the discount they would have given you for the new Taco and give it to you in trade in?

Pickuptrucks.com had a reent artilce on trade in values.

Compact Truck: Toyota Tacoma had an expected retained value of 57.3-percent of original cost.

Large Light Truck: Ford F-150, with an expected retained value of 48.6-percent of original cost.

The Toyota Tundra and GMC Sierra are listed as Honorable Mentions.

That's less than 10% difference of retained value with the Tacoma. But typically retain a higher percentage of MSRP when you buy it new. So are you really gaining anything?

Also, if they are selling at a higher percentage of MSRP, it would make sense that their expected retained value would be higher. This is commone sense and not because Taco's retain their value. You are just paying more from the start so the value is higher.

I gurantee some of that "mind boggling" tradein is due to them not given much of any discounts on the new trucks.

The dealer just takes the money they would have given you off the new Taco and apply some of it to the tradein to make you feel good.

Another reason why they have a higher than average resale is because they don't change. As the title from Mark Willisams says, very minor upgrades. And as Mike Levine once said...

"As for a redesign, my understanding was 2015 but it's been pushed back to 2017 or 2018 because of the economy."
Posted by: Mike Levine | Jul 29, 2011 7:55:30 PM

Again, no redesign fo 8 years = higher resale.

@Tim-That is true too. It is rare to get any discount on a Toyota especially any meaningful discount. But Highdesert is correct because I have several members of my family that own Toyotas and several do not trade but sell on Craigs List or a like media. They have no trouble selling and usually get considerably more than other brands even though they have above average mileage. You are both right.

Tacos really do hold their resale value that well. Forget what the dealer is offering, just go look at what used ones go for on autotrader. It is why I am considering a used Frontier over a used Tacoma. Frontier is at least as good a truck, and it will cost an easy several thousand less than the Taco.

Taco is still very outdated though. If someone puts out a good mid size truck that has been modernized and new it will destroy Tacoma sales in rapid time.

I don't think their is any news here as Toyota isnt going to make any major changes before the 2014-my Tundra-Tacoma http://www.tacomahq.com/1253/2014-tacoma-direct-injection/. If the base Tundra gains a new direct injected NA V6 when the 3rd gen starts with the 2014-my then it will probably be the top engine for the Tacoma as well.

Resale value on a Tacoma at 60 months is 49%.

Resale value on a Frontier at 60 months is 42%.

http://www.kbb.com/new-cars/best-resale-value-awards/best-resale-mid-size-pickup-truck/

Which is the better deal?

Truecar says you get 4.85% off MSRP on Taco Dcab 4x4.

Truecare is showing 19% off a Nissan Frontier.

Which is the better deal?

The Frontier is a better deal because although you lose 7% in resale, you gain 15% back when you buy. Net gain 8% for Nissan Frontier buyers.

Plus you get your money back up front when you buy. On the Tacoma you give to the dealer and only get it back if you sell.

Tim you are on to something there, when I bought my 2003 Dakota I was able to get over $4,000 off!!! new, and now that it is 9yrs. old and has only 65,000miles on it , it is still worth 6-7K, I am offered that daily from some guys I know that know the truck, but I still like it and use it in the bad weather, I paid 17K for it, and now it is worth 6-7K I don't think that is bad for 9yrs service, and it has been a good truck, and lots of fun, I regulary have been hauling 3/4" blue stone for my driveway at about 12-1600 a load, and it handles great, I don't think I would have done any better with a 2003 taco, and my friends that did buy tacos in 2003 (two of them) have had to have the frames replaced (failed safety insp.) at least it was done under warranty ( recall I believe), but they could never haul what I do in my truck, the 2005 tundra at work that hauls water every day, can't even haul the # that I can and not bottom out, (even broke a spring) . KW you are on to something also, that is just one of the many reasons I won't buy anything not American, I have Chevy, Ford and Dodge, and a couple of Harleys and one Buell. Prohit::::: you can drive anything you like, I won't even call you names (like a child) but when your neighbor is laid off or you, you can only but look in the mirror and see why.

@sandman4X4
I wouldn't have any problems looking in the mirror when my neighbor is laid off as my Tundra was designed by American engineers at Toyota USA, uses a high domestic part content, was assembled in the USA, was transported by American truckers, was sold to me by Americans at a a dealership in the USA and is serviced by American Toyota tech employees.

@ Tim

The real difference is when you go to buy used Tacomas vs Frontiers. Tacoma has a higher resale value and higher initial price. This results in the difference becoming even larger for things that are 5-6 years used. In my opinion used Frontiers (2005+) are the best deal in the small truck market, and used Ram 1500's (2009+) are the best deals in the half ton market right now.

Some people hate those brands, and others will only buy from certain brands. But if you want a truck, and are willing to do a little bit of work on it yourself I think those two give the best value for the dollar.

My tacoma was built right here in san antonio texas, so out the window with that u wont buy a foreign truck crap

@Tim and Phil,

The Tacoma is best in resale because it is it has it all!

As KBB says...
So why does the Tacoma continue to win after eight years? Because the Tacoma has it all – looks, handling, and most notably, reliability. No other contender can compete with the Tacoma’s overall package, making it the clear winner year after year!

Also, The TX Baja for instance is priced in the mid 30's...

Much lower than those tank full-sizes!

Toyota just release the "new" same Hilux for 2012 in Australia. The price has be lowered and they added more options to bring it into line with its competitors.

Toyota make a good product, but over valued. This seems to be a worldwide trend.

I've been following your discussion and want to point out a couple of things that some of you may have overlooked.

1. Resale value depends heavily on region and locale. A Tacoma retains much more of its resale value in California than it does almost any place else in the US.

2. All the Tacos are getting long in the tooth because why would Toyota mess with a good thing if it is still the best selling, most popular compact truck on the market? There is NO real competition, just rival fan clubs. The lines are drawn.

3. Any Taco variant is expensive because why would Toyota want to charge anything less for them than the market will bear? People actually buy those trucks, no matter what they cost. A full-pop Taco TRD can easily top $40K and people are standing in line for them. Have you ever known people to stand in line for a Ranger, S10 or Dakota?

As long as the Tacoma keeps selling the way it is selling, don't look for any major upgrades or electronic toys like those offered in other brands. Most Taco buyers prefer substance over bling. I don't even have a Nav system in MY Tundra - I still use my old Garmin Handheld, and it works fine, plus I take it with me when I leave the cab.

And as far as a small diesel for the Tacoma is concerned, I'm sure they have it but I don't think that Toyota could recoup the development costs based on sales because there isn't much demand for it, aside from some diesel fans.

Maybe if all the diesel fans started a write-in campaign to Mr. Toyoda?

This shows how uncompetitive the compact truck market really is. Minor changes to the class leader. WTF? Does this mean Toyota does not see the new Colorado as a threat?

There is really no other game in town, I have a 2012 sport loaded but if dodge, chevy or my fav ford had decent offerings I would be driving one of those. Toyota will not put cash into a market they have locked up, it's a good truck but it's no ford.

@Lou-I don't think that they are even thinking about Colorado until the new one is released. It will be 1 to 2 years before the new Colorado is released and in the meantime sell as many Tacomas as possible with little change.

@philyguy, @Tim, and sandman4X4 --The longer you keep a car or truck the less important resale value is. After 5 years resale value is not that different and ten years and after value is based on condition of the vehicle. If you are buying a vehicle every 2 to 4 years and put more than average amount of miles on a vehicle then resale value would be a major consideration and Toyota then would be a smart choice for buying new. This is looking at it in a pure economic sense and not emotional (patriotism not factored in). Philyguy you are correct that used the Frontier is a much better value overall than a used Tacoma, but those people I know that have bought used Tacomas tend to keep them a long time and literally run the wheels off of them so they do get their money's worth. I looked at a 2 wheel drive Tacoma extend cab in 2008 and after a small discount total cost was slightly under 22k. For the same price I got a 4 wheel drive crew cab Isuzu I-370 with tow package, fog lights, heated leather seats, and auto dim mirrow. I feel I got a better deal and looking at the value I have depreciation of about 5 to 6k which is not terrible. Would the Tacoma been a bad buy? No but for what I was looking for I thought for me the Isuzu was a better deal and I am totally satisfied with my purchase. This does not mean I would never consider Tacoma it just means that at the time I bought I was looking for the most truck my money would buy. Strictly a decision based on economics.

@5.3LOL

"I wouldn't have any problems looking in the mirror when my neighbor is laid off as my Tundra was designed by American engineers at Toyota USA, uses a high domestic part content, was assembled in the USA, was transported by American truckers, was sold to me by Americans at a a dealership in the USA and is serviced by American Toyota tech employees."

Then when all that is said and done, the money heads over to Aichi, Japan to Toyota Motor Corporation where Akio Toyoda distributes the money to the workers of Toyota and the country of Japan in terms of taxes.

Toyota Motor North America is headed by Atsushi Niimi and of the top ten executives about 3/4 are Japanese (judging by the names).

BTW, most of the senior engineers listed for Toyota Motor North America are Japanese names (including the VP of engineering production), pretty sure that means it wasn't designed by american engineers like you stated...

Yup, you are a true american! <- Sarcasm

do any of you think just because your japanese car or truck was made in this country, that they are doing this out of the godness of there hearts? no, it's because of PR, and the fact that labor over here is less that in japan, and that the profits go to japan. When you buy an American car or truck the $$$ stays here, all of it, and if some of the American products are made in other countries, that is because they have to take advantage of whatever advantages they can to stay competetive, don't forget that the American companies are stuck with union contracts, and the forein companies are not, that is why the labor here is less than in japan, because they can set up there factories in non union areas, or shops, and yes they do treat there help well, but not as well as a union shop will. Lets just leave it at I will allways drive American and you can drive whatever you want, I have not called any of you names or been childish about it, I just belive in American products, and strongly believe that if more folks did, we would not be in the mess we are in now! Remember they are not building in this country for any reason but public relations and cheeper labor, and the local tax breaks givin to them, (all part of the PR) from the local politicians. Yes in tha past they did make a better product, but not always, before the 70's, American cars ruled the road in quality and value but now things are more equal, and the fact that they do sell so many products here still, just proves my point on the PR.

@Tim - "Do the Tacomas really hold their value or do they just take the discount they would have given you for the new Taco and give it to you in trade in?"

It's an excellent point, and it underlines the fact that the compact truck market lacks a sense of economic rationality. Consider this:

- A new Tacoma access cab (extra cab) 4x4 with a V6 and an automatic has an MSRP of $26,995 before options

- A new Tundra double cab (extra cab) 4x4 with the small V8 has an MSRP of $33k before options...but it also has a $3k cash back incentive or 0% financing

The point? The distance between a Tacoma and a Tundra is about $3k, yet the Tundra tows and hauls more, and with the small (4.6L) V8, it gets nearly the same gas mileage (15/20 for the Tundra, 16/21 for the Tacoma). It's also more comfortable, rides better, is a little safer, etc. Arguably, the Tundra is a better truck in most respects...yet the Tacoma outsells the Tundra pretty handily.

Contrast this with Frontier vs. the Titan, where the distance is a little more substantial. An SV V6 Frontier automatic 4x4 is $24k before options, which is $10k less than a Titan with the same package. While the Titan has $7500 cash back to the Frontier's $3k back, the distance between the two trucks is still over $5k. The Frontier's gas mileage rating is much better (14/19 vs. 12/17) too.

Finally, compare the cost of both the Frontier and the Tacoma to a brand new F150...if you're willing to go with an extended cab STX 5.0L V8 4x4, you might be able to get out the door for $28k with rebates. That's nearly the same money as a new Tacoma, and only $4k more than a new Frontier. Even though I'm a die-hard Toyota fan, the F150 is undeniably a great truck that I'd take a hard look at before buying a Tacoma. I'd also look hard at the F150 if I was a Frontier buyer.

So anyways, the point here is simple: compact truck buyers aren't just looking at dollars and cents. If they were, they probably wouldn't be compact truck buyers.

I'm anxious to see what is in store for the next gen Tacoma, if there ever is one! I bought the last year of the '95 to '04 Tacoma with a 3.4 V6 and I'm very happy with it.

I was going to buy a brand new Tacoma since the resale on them is insane, but after driving the newer body style, it was just too big for a "compact" truck. I felt like driving an early
'90 GM full size.

Still, for what they are, these Tacoma's are pretty good rigs, just too big for my tastes.

Tyler, sandman4x4, and anyone else who thinks it's wrong to buy a Toyota truck, you're big stinking hypocrites.

First, there are no profits on the Tundra - Toyota is still paying for their $1.2 BILLION dollar plant in San Antonio. The Tacoma is profitable, but even that truck doesn't earn a ton of profits for Japan, as it's designed and built specifically for the US market in the USA (not a Japanese vehicle).

Second, Ford, GM, and Chrysler Fiat produce 25-50% of their truck components in Mexico. What's "American" about supporting Mexican manufacturing?

Finally, as I write here:

http://www.tundraheadquarters.com/blog/2009/08/28/buy-american-truck-hypocrisy/

the typical American family sends far more money overseas buying electronics and clothing than they do buying any pickups. And gasoline? Guess where that comes from, and guess how much you spend on it each year.

Get over yourselves dudes. You're completely and totally missing the point.

@TacomaHQ --I agree. If I were really looking to buy the most truck for my money it would be a full size American brand truck but I bought a midsize truck but got the most I could get for my money in midsize. I wanted the smaller size because my wife drives it and I really didn't need bigger.

Toyota did show their American engineers and the person in charge of the Tundra project. In the video you can see the person in charge a (white guy) and the engineers (white, black and latino) here http://www.toyota.com/tundra/deconstructed/. I love how some of you hate the Tundra so bad that you go from the made in America index to determine how American something is to well the prohits go back to Japan index which nobody uses or made a special out of to determine how American something is. That must be the classic definition of reaching.

I forgot to say that their is nothing wrong with loving your favorite brand or brands or even hating Toyota if thats what you do but don't try and make it seem like if someone owns a Toyota they are destroying their community because that is not true.

All pickups regardless of brand pretty much have to be assembled in North America to avoid the 25% chicken tax. That said, there's enough American content in the Tundra for it to be ranked higher than the Silverado and Ram in the Cars.Com American-made index: http://www.cars.com/go/advice/Story.jsp?section=top&subject=ami&story=amMade0712&referer=&aff=national

@Zach J: If you want painted bumpers and trim, opt for the TRD Sport package, which also gives you all-important fake hood scoop.

Single cab 4WD with body color fender flares similar to the picture would be a welcome addition for 2013.

No Tundra you are missing the point, you turn a comment about in the end where the money goes for Toyota and turn it in to clothing and gasoline and electronics. Quit stirring the pot man, clothing, electronics and where we get our gasoline have nothing to do with the Toyota/Tundra. Just answer one simple question, does the money in the end go to Toyota a Japanese company? The tundra's sales doesn't go directly to the plany they built, it goes back to Toyota HQ and distributed accordingly...

Please point out where I said it was wrong to buy Toyota? I didn't, Toyota makes many a fine vehicle (I don't have high thoughts on the problem laden think it is the most amazing 3/4 ton 1/2 ton truck Tundra but Tacoma and many others they make are great) and it is fine for anyone to buy. Like someone pointed out anytime 1.1 million vehicles are made here it is good for the US. Most people on this site are American and want what's best for the US. It is a good thing, I was just contrasting 5.3 and how he made it seem like all the money stayed here when only parts of it does. You can't argue that, it is a fact. Business is a giant pyramid and all the money circulates to the top and back down...

well said tyler:::: and what is so wrong with an American truck being made in Mexico? like I said doing whatever they can to stay competitive, and that worker in Mexico, he is making a good living at home, and if enough of them were able to do that, guess what, no need to wade across the river into America with all the social problems that come with it, so no I am not so close minded as to care where American companies make there products, why don't toyota build in Mexico?

@Tyler
I never said the profits stay here I pointed out how Toyota employs a lot of Americans to design, test, build parts, assemble, sale to you and service your vehicle. I never bought up where the profits went I only pointed out how the Toyota Tundra employs Americansas it relates to your neighbor being laid off coment so dont use me for your excuse.

@tyler - forgive me if I assumed your comment "Yup, you are a true american! <- Sarcasm" was intended to mean that buying a Toyota was bad. I totally mis-read that (sarcasm).

Frankly, I think I missed the point of your comment entirely. You say that all the profits from the Tundra go to Japan to be distributed to workers in Japan and pay taxes, but that's completely false. Toyota - all automakers, in fact - assess profits on a model-to-model basis. That way, they know if/when a vehicle should be cancelled.

Numerous analysts have stated that the Tundra isn't profitable, partially because of the huge capital cost in San Antonio (TMMTX), partially because it was a ground-up design (most of which was completed at Toyota USA), and partially because many of the systems in the Tundra are exclusive to the North American market. Most of these system development costs (which exceed the cost of the factory by quite a bit) are tacked on to the Tundra as well.

Then of course we have a few thousand workers at TMMTX and the surrounding campus, taxes paid in the USA (Japanese companies pay taxes in the USA if they do business in the USA), and vehicle components...75% of which come from the US or Canada.

The point: IF there are profits to be had from selling a Tundra (and there aren't), it's not much that trickles back to Japan.

As for electronics, gas, and clothing, the point is simple on that one too:

While you're criticizing people for buying a Toyota, you're typing on a keyboard made in China that's connected to a computer built in Taiwan that sits on a desk that was made in Honduras...while you wear clothes that were sewn in Thailand.

So, get over yourself. You're just as guilty of buying foreign products as anyone else. It's how the world works, and it's silly - stupid, even - to criticize someone for buying a Toyota that's built and designed in the USA when you're doing the same damn thing with your clothes, computer, etc.

@TundraHQ--At least Toyota makes vehicles in the US. Eventually I fear we might get Chinese made vehicles and then all of us would have something to complain about. How about the Chinese truck tires that come apart. Unfortunately all our computers are made either in China or Taiwan even the Gateway that I am typing on that use to be made in the USA (my old Gateway was made in the USA and you could not kill it). I have no problems with Toyota except I would like to see more competition in the midsize truck market but I don't think that will change.

The reason i don't driva a Tacoma is mostly finacial, I for a ford Raptor for 37k i looked at a new Tacoma TRD double cab 6 speed short bed and they would not go below 35. I just saw one of the dealershad an new Fx4 supper crew on the lot with heated and cooled leather seats for 36k. the tacoma is a good truck but not worth what an F150 is. Addtionaly the F150 has the best full size resale. I feel like i got more truck for my money than if i had bought a Tacoma.

@Jeff S
The US fear of your auto industry off shoring is real. Much of your industry is already gone. The US was the first country to bring products to the masses cheaply, which in turn gave you export markets and provided the US citizens with food, houses and cars. After WWII US, Canada and even Australia were the envy of the world.

The US never seemed to change its philosophy of trying the produce the cheapest and biggest, or really alter it's manufacturing models. Hence its decline.

The NA market needs to produce what the world wants, not what it wants and complain that no one is buying our exports. NA is not in that position anymore.

For your pickup market to survive NA needs to look to exports. Or imports will eventually replace you homegrown trucks.

There could be a possibility that the new 2014 Taco and Hilux will morph back as one. That's my view, why build 2 of the same.

@Jeff S
The US fear of your auto industry off shoring is real. Much of your industry is already gone. The US was the first country to bring products to the masses cheaply, which in turn gave you export markets and provided the US citizens with food, houses and cars. After WWII US, Canada and even Australia were the envy of the world.

The US never seemed to change its philosophy of trying the produce the cheapest and biggest, or really alter it's manufacturing models. Hence its decline.

The NA market needs to produce what the world wants, not what it wants and complain that no one is buying our exports. NA is not in that position anymore.

For your pickup market to survive NA needs to look to exports. Or imports will eventually replace you homegrown trucks.

There could be a possibility that the new 2014 Taco and Hilux will morph back as one. That's my view, why build 2 of the same.

The whole "profits leaving the country" as a reason to hate Toyota is based on ideology not logic. I'm not saying that to insult anyone. This whole argument comes up everytime a Toyota story is run. Companies are entitled to their profits and they can spend them or disburse them as they see fit or as they are legally allowed. No one seems to pick on Chrysler. They are foreign owned just like Toyota. Chrysler profits are being used to shore up Fiat's dismal European markets. How can they do that? Hmmm.... they took the Chrylser profits that they were entitled to take. Those profits left the country. China owns a massive chunk of USA federal debt. Those interest charges amount to a number considerably bigger than the profits of Chrysler, GMC, or even Ford. All that money leaves the country. Money comes and money goes. Some wealthy Arab might own a huge amount of Ford shares - guess what? He earns dividends = profits leave the country.
GMC built the global Colorado using Brazilian engineers and South East Asian factories and labour.
GMC profits left the country to pay for that.
Blame big government, big business, big banks, and big unions for the most important aspect of all - jobs, middle class jobs.
Those jobs have left the country so big government, big business, big banks, and big unions can keep their big profits.
No one forced Toyota to build in the USA. Mexico is cheeper and still counts as American under NAFTA. Why didn't they build there?
They made a sound business decision by building in the USA.
No emotions, loyalty, or good will in business. Just profits. Talk to your big government, big busiiness, big banks, and big unions and I'm sure they agree.

@Lou
But he levels of government debt is huge in a lot of countries, it's not sustainable.

Take the US, 38.4% of GDP is government spending and they only collect 27% back in tax! That's 11% difference. Canada the difference is much less at about 4% and Australia 2%. Much of Europe and Japan are in the same position as the US.

I wonder where this will end up.

This will kill of much growth and manufacturing around the world. Including developing countries.

In the end sustainable growth and economic models will be re-invented until another collaapse of the global economy.

I'm waiting for when not will it occur.

@big Al from Oz - I do agree that it is unsustainable. One does not borrow money to pay for borrowed money.

Hey oxi,

What are your thoughts on the 2013 Tacoma?

When is the Tacoma going to get a redesign? 2018? That can't be true, is it?

Please post.

You people get off on some really "out there" tangents that aren't even remotely on subject.

@HQ

Yes they assess profits on a model to model basis, as well as division to division, plant to plant, ect... Point is the money goes up the pyramid then distributed down. Regardless of it not being profitable or not Toyota pays the lease, rent, mortgage what ever, then when you buy a Tundra you pay money, that money goes to Toyota which distributes it accordingly. I am not sure you entirely get "it", you keep running off talking about the Tundra solely, if the Tundra was Toyota you would be making a valid point, but you are talking about one vehicle in a massive company. No matter what the money that exchanges hands goes to Toyota whether a vehicle is a big loss or profit.

No where did I criticize anyone for buying one and my comment about not being a big fan of the Tundra doesn't mean I hate Toyota, quite the opposite as competition steps everyones game up and I have stated they make a pretty good product.

This---> "While you're criticizing people for buying a Toyota, you're typing on a keyboard made in China that's connected to a computer built in Taiwan that sits on a desk that was made in Honduras...while you wear clothes that were sewn in Thailand." Stay on track, you keep pushing it off. We are talking about Toyota. Everyone knows where everything is built mostly over seas when it comes to electronic, clothes, ect. stop pushing the debate in to a whole other discussion.

I will leave you with this...

"Frankly, I think I missed the point of your comment entirely" quoted from you, go read it again slowly ignoring anything about guess jeans, or sony electronics, or anything else. Read it in terms of an automaker (Toyota) and how money runs through the company. Just because you sign your name TundraHQ shoudn't let your fan boyness blind your ability to see how things work outside of the San Antonio built Tundra...

@ Big Al from Oz
I think you're onto something. Toyota replacing the Tacoma with the Hilux would be the best thing they have done in the last 10 years and I own a 2007 Tacoma extra cab