Custom Tundras To Be Built For SEMA

Toyota tundra ducati sema 2009 II

Toyota is looking to make a big splash with quite a few custom-built rigs at the 2012 SEMA show in Las Vegas this year. In fact, there may be more built Tundras on the floor of the show than ever before. 

Two of the most interesting projects will sit in Toyota's booth, each with a specific purpose and design plan in mind. The first one is a completely custom truck built by NHRA Alcohol Funny Car race driver Alexis DeJoria and her team at Racer Engineering.

DeJoria — one of four famous drivers aiming to win the vehicle-modification build competition called the Toyota Racing Dream Build Challenge — is taking a stock Toyota Tundra full-size pickup and turning it into a fully competition-ready desert racer she’s christened the “Tundra Prerunner.” 

“We’re going to take a stock truck and make it cooler in every way,” said project lead Andy Peterson of Racer Engineering in San Jacinto, Calif., where the Tundra is being transformed under DeJoria’s supervision. “We’re going to make it go faster, bigger, louder.”

Toyota Alexis Tundra II

Racer Engineering is fabricating long A-arms, trailing arms and shocks to achieve 20 inches of wheel travel in front and 24 inches in the rear — enough to tackle virtually any navigable stretch of desert race territory.

Fans will vote online to determine which of the four modified Toyota vehicles will win the challenge, along with $50,000 to the winning driver’s charity of choice.

A 28-episode online reality series has been developed around the Toyota Racing Dream Build Challenge. Fans can see the progress DeJoria’s team has made in each episode by going to YouTube. New episodes are uploaded regularly as well at

Voting starts Oct. 20 and continues through Oct. 29. Fans will be able to vote once per day on Facebook, where they can also enter to win prizes, including a Toyota Racing “Dream Trip,” which will be given away to one lucky fan.

The second custom Tundra slated to make a big splash at the SEMA show will be a more functional, yet well-modified, CrewMax Tundra, designed and engineered by Bassmaster Elite Series pro fisherman Britt Myers. 

Toyota Tundra_Fishing_Britt_Myers II

The new Tundra will focus on custom details that will help enhance his fisherman's lifestyle. The truck "will have a bed-area tackle storage system that looks like a Bass Pro Shop aisle. It will have tackle, reels, rods and even a refrigerator," Myers says. In fact, all the gear in the bed will be easily accessible by using an automatic motorized delivery system. 

Inside, the CS Motorsports crew replaced the rear bench with bucket seats and custom-built a fiber-glass console that stretches from the dash to the rear cab wall and includes built-in video monitors and subwoofers. Both front doors receive custom panels that will house extra speakers and video monitors to play fishing videos and display Navionics' latest lake-mapping technology. 

Outside, the beefy Tundra gets a TRD Big Brake Kit and a 12-inch suspension lift — a little extra insurance against muddy bogs and steep lakeshore boat ramps. A custom roof rack with special LED lighting and fishing rod storage will also be included in the project, along with a specially designed grille to set off the styling of this unique rig. And to give the 5.7-liter, 32-valve V-8 a little more grunt, a TRD supercharger and exhaust will be added. 

These unique Tundras will be on display at the show alongside several other custom Toyota vehicles.  The final vehicle builds will be unveiled — and the winning driver and corresponding charity announced — during Toyota’s press conference at the SEMA show on Oct. 30.

Toyota Alexis Tundra 4 II



Mopar will be showing off 5 Chrysler concepts at SEMA.


yea but I am not a toyota fan, and saying that up front, I do believe thay are a fine truck, but I am an American manuf. truck fan, and it might sound contradictory, but the Ducati tundra is cool alright, but a Ram built like a Ducati hauler makes more sense to me, Ram being partly owned by Fiat, and Fiat and Ducati are Italian designed and built, even though Ducati is now owned by Audi! and I think that lady has her work cut out for her thats for sure, I belive it would be a lot easier to start with a Raptor or Ram Runner to begin with, but she is probably sponsored by toyota.

@ sandman4x4

Dude really with the american truck comments? how many times must people be told the Tundra is just as american and MORE than GM, FORD, and ESPECIALLY Ram. seriously, the jobs that are supported in the US by that truck are much greater than others. if its supporting a job for YOUR fellow americans than who really cares?

He said American manuf. They are American built but try buying shares in "Toyota USA". The Tundra truck brand is American based brand, but that doesn't make Toyota an American manuf. It is a wholly owned subsidiary of Toyota Motor Corp a Japanese manuf headquartered in Toyota, Aichi, Japan.

Other examples:

Chrysler is an Italian company (it is a majority owned subsidiary of Fiat) that builds American cars.

Bentley is a German company (again a wholly owned subsidiary of the Volkswagen Group) that makes British cars.

Rolls Royce on the other hand is a German company (a wholly owned subsidiary of BMW) that makes British cars.

Jaguar is an Indian company (a wholly owned subsidiary of Tata motors) that makes British cars.

Etc etc etc.

We are confusing what the brands are vs what the company manufuring them is.

That being said, I am looking forward to seeing the custom built Tundras and any Tacomas, too.

We have a Mopar-built 2013 Ram 1500 coming to this year’s SEMA show.

Mopar has released sketches of some of the vehicles headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Oct. 30 through Nov. 2 at the Las Vegas Convention Center.

“At Mopar, we always look forward to the SEMA season,” said Pietro Gorlier, President and CEO of Mopar. “The show is an opportunity for us to inspire owners to customize their vehicles, and it’s the perfect place to showcase our vast portfolio of quality-tested performance parts and accessories.”

As part of the 75th anniversary of the Mopar brand, the company will display more than 20 Moparized Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicles at the show.


Posted by: HEMI V8 | Sep 28, 2012 10:26:46 PM

66 new Chryslers shown!

Yesterday, while hosting representatives of 2,600 dealers at a meeting in Las Vegas, Chrysler leaders previewed 66 future products, including new trim levels and other variations. Sergio Marchionne pointed out to the 6,000 attendees from 51 countries that the company is less than two years away from having a completely new-since-2009 lineup. In Orlando, Sergio Marchionne showed 29 upcoming models and, he said, made “an exchange of a promise for a promise – simple, straight, uncomplicated.” “The leadership team and I promised to deliver all the products we had shown you that day and to execute all the development plans we had talked about, at competitive quality levels and with adequate marketing support, in exchange for your commitment to deliver our growth objectives, to comply with our dealer standards, to invest in our brands and to adopt commercial practices that treat our products and our customers with the dignity they.

Cool - makes sense to invest in a couple of SEMA rigs considering the 2014 model isn't going to be released until next August at the earliest...

Black Chrome wheels... another Trend started by Chrysler.....

Lil Red

It was stated that everything shown at the show (including the Lil Red Express) was approved for production and would be seen in showrooms in the next couple years.

TOYOTAS ARE UGLY! Let's see what magic this chick can do with them at SEMA! She needs to be a myrical worker.

@Hemi - "She needs to be a myrical worker." and you need to stop making Ram guys look like complete idiots.

this is a toyota blog, piss off mopar retards, im not a big toyota fan but OMG get a grip and discuss the article !!!

Lou would vote for her because she has big boobs!

btw cool trucks !

Lou would vote for her because she has big boobs!

Posted by: HEMI V8 | Sep 29, 2012 1:32:49 PM





Chrysler is owned by a company from Italy its not American anymore!!! Why is everytime Tundra post comes on here The Ram fruits keep talking trash how the Tundra is not American guess what your Rams are not to all the profits are going to Italy. I am glad to see the Tundra back comeing out with something at the SEMA show good job

Was there a truck somewhere in the picture. I never noticed.

Posted by: Lou | Oct 11, 2011 12:43:29 PM



U tell 'em Heme V8!

I herd dat dem Toyota workers dont even get pot and beer brakes like us prowd Chrisler Union workers!

Its my God given write to earn $30 dolars an hour cause my Union told me so! If it wernt for the Union, it would be a myrical dat I have a job! Too bad all our Hemes are made in Mexico!

You guys weight until 2025--Ram is gonna have like a 10-spd tranny and a twin trubo fuel cell Power wagun!!


Toyota reportedly is considering building a second plant in Mexico as the world's largest automaker shifts more production outside Japan to remain competitive. The relative strength of the Japanese yen on world markets is said to be prompting the move.

@Dean, Ram is an AMERICAN BRAND owned by FIAT AND THE U.A.W

I know you you want to defend Chrysler but don't lump Toyota in with you and .

@HEMI V8 & Union Derp,

Can you STOP with the racist comments! That proves how ignorant you two are and uneducated!

To the rest:

STOP placing auto companies with sovereign nations!

These companies are private corporations that are publically traded on stock exchanges, that means for you racist and uneducated folks, the owners of these companies are shareholders from all over the world!

The U.S. Constitution does not name GM, Ford or that other brand in their document, nor does the military defend them in war time!

GM, Ford and that other company, folks do not elect them to serve in the government, etc...

So STOP labeling private companies with sovereign nations please!

Note: GM is a special case since they failed and needed a huge WELFARE check to operate because they suck and cannot run their business properly...

5.3L, BFD Chrysler is exporting the dodge dart to 60 countries world wide. The dart is being built in the u.s. Also jeep is going world wide and a new Maserati suv is going to built here and exported. Meanwhile Chevy and Ford are going to China.

@oxi, Chrysler LLC is not a public traded company. G.M and Ford are.

I'd rather see a tundra with a VD engine and a full-floater version of the 10.5" rear axle.
Or maybe just a mild UCA/Coilover suspension, matching the wheel travel the Captor has.


From Wikpedia. Of the 3 publicly traded companies two are American and one is Japanese.

GM (listed General Motors Corporation before 2009), is an American multinational automotive corporation headquartered in Detroit, Michigan.

Ford Motor Company (also known as simply Ford; NYSE: F) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit.

Toyota Motor Corporation (トヨタ自動車株式会社 Toyota Jidōsha KK?, IPA: [toꜜjota]) /tɔɪˈoʊtə/, abbreviated TMC, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan.

Chrysler is not publicly traded. Toyota USA is not publicly traded - it is the marketing, sales and distribution subsidiary of Toyota, a Japanese company, for the US market.

@oxi, Chrysler who built trucks,tanks,planes,rockets,radar,and even helped build the atomic bomb we dropped on the japs after they killed 2,388 on a quiet sunday morning on Dec 7th 1941 and all those who served this great nation helped win the war. God Bless the U.S. We will never forget those brave men.

Stop trying to merge in Toyota as an American Company, I don't care that Tundra's are built in San Antonio, Toyota is Japanesse! And who let them in in NASCAR?

@ Mr Knowitall

That is a good start--then I'd throw in the Land Cruiser's full-time 4wd transfer case, the KDSS, and CRAWL system.

@pat No, the parent company may come from Japan, Germany or whatever, but the company like Bentley , Toyota etc that operate as complete operating companies elsewhere are separate companies that are incorporated under the laws of the Country that they operate in.

@HEMI V8. No Chrysler is not exporting the Dodge Dart to 60 countries worldwide.

Wow. Racists fighting fanboi's. How much lower can things get on this site?
Is there a site moderator? I seriously wonder if anyone gives a sh-t.


@Lou, quit crying for a mediator on the site. You are the biggest
personnel attacker on this site. Name calling, down talking, if we took a vote you would be the first to go. Don't like peoples opinions don't come on the site. Get a life. Why don't you go for a long drive in your f150. Take a break from the site.

@Rambo Motard Goat Herder's Association President - How many years ago was that?
71 years.
2,388 people died of which the majority were soldiers. They attacked a military base. That is what happens when there is war.
Since you love cut and paste:
"Within the first two to four months of the bombings, the acute effects killed 90,000–166,000 people in Hiroshima and 60,000–80,000 in Nagasaki, with roughly half of the deaths in each city occurring on the first day. The Hiroshima prefecture health department estimated that, of the people who died on the day of the explosion, 60% died from flash or flame burns, 30% from falling debris and 10% from other causes. During the following months, large numbers died from the effect of burns, radiation sickness, and other injuries, compounded by illness. In a US estimate of the total immediate and short term cause of death, 15–20% died from radiation sickness, 20–30% from burns, and 50–60% from other injuries, compounded by illness. In both cities, most of the dead were civilians, although Hiroshima had a sizeable garrison."

Close to 250,000 civilians were killed in those attacks.

And people call Bin Laden a terrorist.

Thank you once again for making Chrysler fans look like complete idiots.

lol wow this went from a truck site to a gong show last few comments !! I am gone for a beer and sushi


Do you want some cheeze to go with your whine?




Viva Italia

Viva Fiat

Viva Italian Chryslers imported into the USA

Fiat to make US cars in Italy as government mulls incentives

HD's imported from Mexico, some junk imported from Detroit, the rest imported from Italy.

And you are ignorant enough to attack Toyota for being foreign.
Italy was allied with Germany.
That was the other part of WW2.

@Lou, quit crying for a mediator on the site.

@Lou, quit crying for a mediator on the site.

@Lou, quit crying for a mediator on the site.

@Lou, quit crying for a mediator on the site.

@ Keith: Well put.
I think this explains it all:


lolhemi::: realy? must you keep doing that? I did say American Manuf. not American made, asembled ect. and I did use the word "fine" so why get your dander up? I stated a fact and it is the truth! nothing more nothing less. Now to the part where you say jobs are "greater" than, realy? GM employs more folks in half of their U.S.Plants than toyota does in all their U.S. plants, and not only that they are UNION jobs, with union job protection, with higher wages and more vacations! so I have no idea where you pulled greater out of, but that is not a fact or the truth. If you keep this up I might stop using the term fine when speaking about tundras, and when I said she had her hands full, it was with a little humor, and truth, because ther is very little aftermarket support for any imports compared to Chevy and Ford, so she has to fabricate a lot more for her truck project, ie hands full, that is all, no maliss just humor, ok sick humor but humor just the same.

There seems to be a lot of ignorance expressed by the Hemi fanboys. So, it's time for an education:

I like the last sentences:
"By the end of the 1970s, development of engines utilizing true hemispherical chambers had ceased around the world; it had been gradually displaced by dramatically improved newer engine designs. Today,"hemi" is more of a trademark than a description of a combustion chamber."

So, what is it with "Hemi". I just don't get it.

Also, this thing with "Guts and Glory". What the hell is that about? For starters, RAM is not even J2807 compliant!

@Lou, @Rambo Motard Goat Herder's Association President - How many years ago was that?
71 years.

Is 71 years ago to long to remember a grand father?

Is 71 years ago to long to remember your father?

Is 71 years ago to long to remember those brave seamen who were attacked without warning?

I have every right not to want to support the Japanese.

I will never buy a Toyota as long as I live.

In honor of those brave men. We will never forget you.

As oxi wisely said,

oxi says it does not matter what the badge says on the vehicle, where the parts come from or where they are built to these executives in the front offices. They have an obligation to increase shareholder value and if that means GM builds in China (like they are doing) and then imports them into the U.S., they will do it without hesitation!

STOP defending these morons in the corporate offices that could care less about the U.S. worker!

oxi buys final assembly location and that means oxi's last 2 Tacoma's were made in the U.S.A. by union UAW labor. oxi says to you rednecks, that is AMERICAN MADE TOYOTA!!!

I hope we see some customized Tacomas at SEMA...

This will be Chevs NASCAR racers in 2013. They come from Australia. An Chev will be selling them as a Chev SS. Dare I say alot of the technology in racing them will come from Australia.

So its BS what you are saying. Some of your NASCAR tech comes from around the globe. Parts for your NASCARs are manufactured in countries like Australia and elsewhere around the globe.

Even Ford uses Chinese gearboxes in Mustangs. It's a global world now. Some of you guys ought to leave the bayous you live in and head to the nearest town, you might even see a product in a store manufactured from China.

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