Super Bowl TV Ads Winner? American Farmer.

Super Bowl Photo II

The big story at this year's Super Bowl, with the exception of the huge power outage in the middle of the game, was the quality of the commercials. There were some special 30-, 60-and 120-second ads, but the top entries were the ones that tugged on the heartstrings.

By our unofficial estimate, the big winner was Ram with a commercial that paid homage to the American farmer. The ad used a speech given by famous radio newsman and commentator Paul Harvey in 1978 at the National Future Farmers convention; in it, he thanked God for the creation of such selfless, hard-working citizens.

Other special commercials came from Budweiser as it turned the "boy and his dog" theme into a man and his horse commercial. Likewise, Hyundai garnered quite a few comments and votes in our web search, as it had a hard-faced mother rolling the hometown streets with her kid in search of hard-nosed players for her son who needed youthful football players to combat the local park bullies.

In the Honorable Mention category, had some humorous moments as a baby wolf helped a pair of new-car shoppers experience some of the typical and painful drama involved in a normal car-buying experience.  

For those keeping count, there were not many pickup commercials during the actual game; both GM and Ford decided to make their pushes to the game-watching masses before and after the game. Who knows, with so much attention on the 2015 F-150 and the just-around-the-corner 2014 Silverado and Sierra half-tons, maybe we'll see more truck ads during the 2014’s Super Bowl XLVIII. 

Editor's Note: Story updated to better identify Paul Harvey.

Super-Bowl-2013-Ad-Ram-1500 II


Both football and commercials put me to sleep.

I didn't think the ad was stating that RAM owned the the Farmers buisness.
Ads are a way to make different markets aware of a product.
I think RAM did this really well.
There will always be shear numbers of Fords & GM's owned by farmers.
The Farmer can keep a sixties model truck running for 50+ years.
RAM was just making them aware of their product & paying tribute to them.
Also, FFA will get proceades from this commercial as well.

When I think of Dodge and Ram trucks, I think of Cowboy's, Country music, Rodeo's, Horse's, Farming, Outdoors, Hunting, Fishing, Off roading. All the things I love. Being the first 4x4 truck sold in 1946 they have a great off road heritage. Can't wait to buy me a new Ram. 8 speed trans, 400 horse Hemi V8 Fishing poles in the Ram box. Shovel and high lift jack in the other. Driving down the road with my cowboy hat cranking Dwight Yoakam on the Alpine stereo.

@Jeff S.
Most Australian Farms are fairly large to huge operations. You do get Hobby farmers though, that start farming after they have finished a regular job.

Awesome commericial, awesome trucks!

I've never seen a GM at work on a farm (actually we had a beat S-10 for a year or two until it broke), but I wouldn't say nobody uses them. Around here it's Rams and Fords. We mainly use what's cheap, like under $1000 beaters. That means 2wd straight 6's fairly often. My uncle's personal truck and the truck he uses to pull the trailers with is a Ram 2500 Cummins. I know 2 farmers with Ram 3500 Duallies, one with a 3500 non-dually, and another with a 2500 hemi. I only know 2 with F-250 Diesels. I've seen a few more with Fords, but have not seen a single Farm with a Chevy HD, or any GM besides the previously mentioned S-10. I guess that means nobody uses GMs for work.

excellent commercial imo. in my area the rams are on farms and the rest are on highway all are great trucks.

The sheds in background look like chook (chicken) sheds for broilers.

When I was much younger I used to work on a broiler farm for a few months. It paid pretty bad, but the work was interesting.

We don't have your pickups and we had a Ford Courier trayback ute, David Brown tractors with loaders on the front.

All the automatic drinker and feeders came from the States.

I see alot of Ram and Ford diesels hauling hay past my house here in Northwest Arkansas. Not alot of farming, but a good deal of cattle.

The last truck my dad bought was a 1998 Ram 1500 quadcab 4x2 5.9 with 3.91 gears. New. It's main use was and is to haul horses, a gooseneck travel trailer, and hay. It has moved one of my old cars a time or two, and the tractor. My stepma does/did rodeo/horseshows/trail rides. It has been very reliable, and usually it has a trailer behind it whenever it goes anywhere, as my stepma has a Prius for when something heavy is not needed.

When my dad met her in 1980 she had a seventies Dodge dually pulling the horses to rodeos and horseshows. Barrel racing, pole bending, lead and feed, and cutting horses.

Since then they used many a brand of trucks, from a 72 C10, to a mid 70s F-250 400 (gutless and poor mileage, all in one!) 77 Chevy half ton, mid eighties new Chevy half ton, for one month a 97 or 98 F-150, then the current Dodge.

Good commercial Ram/Fiat! I wonder what the other one they had in mind to show, as Sergio made the decision to show the farmer one not even a few weeks ago? We will see it soon enough.

@ky--I see a number of Chevy trucks all ages on farms around where I live. I also see a lot of Fords, Rams, and Dodges. Many of the larger farmers have gone to HD diesel trucks. Most farmers are not like the guys on this site, they are less interested in horsepower and brand. Sure if they find a brand that gives them good service many stick with that brand, but they are not fanatics like many of the guys on this site. There are a few old time farmers that are driving old trucks that have been patched up but those farmers are becoming less numerous and farming is more specialized and on a larger scale. Roundup ready corn and soybeans and no till farming along with huge enclosed cab all wheel drive tractors with air and GPS with huge disks behind the tractors (no till eliminates the need to plow fields) and large combines equiped the same as the tractors with different combine heads for beans (soybeans), corn, and winter wheat are what the corporate farmer uses along with I pads to communicate with and to check weather forecasts and crop prices.

Remember that Paul Harvey recorded this tribute to farmers in 1978 and since then there have been a number of recessions, bank failures, and foreclosures on family farms. Times have changed a lot and the farmer that is protrayed in this commercial is more of an exception than the rule. I still liked the commercial but if you want to be honest this is a way of life that has passed. The farmer portrayed in this commercial would not be able to afford a truck like this Ram and would be more interested in any truck that ran and that was paid for.

@Jeff S
It's the same in Australia, farms are becoming more multi national.

Up were I live there are still some small farms of 5 000 acres or so, but most are huge, we have one farm that is bigger than Switzerland.

These huge farms have their own communities and airstrips etc for the staff.

The huge farms are multi national.

Small farms like when I was a kid are more or less gone. Hobbie farming is quite large. People will have 100 or so head of cattle, small plantations and orchards.

I think we would be complaining if we still had small farms, the cost of produce would be higher. It's a shame though.

But when energy (fuel) becomes scarcer small farms and communities will come back. The cost to transport produce will increase.

It was my favorite commercial next to the Bud clydesdale one. It tugged on all of the emotional American heart strings a truck or hot rod commercial should. Honestly, it looked like something Chevy would have put out back in the day.

Not to mention the fact that I see more old Fords running around with Chevy S/B in them

@Sandman4x4, even as a Ford truck guy if I had an old Ford hot rod or even truck from way back, I'd put a Chevrolet Smallblock in it. I still like V8 Chevy's better. The old one's and the new one's. Ford should have stuck with a cam in block design and built from the big 302-351 following they had. Chevrolet may have screwed up nearly everything but they didn't screw up their V8. The 5th generation SBC looks to be a killer.

That commercial sucked. That was by no means the best one.

@Fordtrucks 1, Chevy's are cheep and cost less then ford to make horse power. If you wanted a real hot rod motor you got the Chrysler Hemi. Just ask big daddy Don Garlits.

@HemiV8 - hemi's that are original are rare and expensive. Aftermarket hemi's are also expensive. They are more for rich men and women. Hot Rodding has, and always should be grass roots "run what ya brung". That rules out really expensive engines regardless of badge. Small block Chevy's have for decades been the favorite. They are plenty and easy to mod. Most of us have never seen a hemi outside of a high dollar race team. That isn't hot rodding, just like NASCAR no longer represents "shine runners" and guys having fun on a circle track.

I have to agree that farms have for the most part gotten bigger and bigger. They are, in many cases huge corporations.
the biggest ranch in the World is in Australia -
The Anna Creek Ranch at 5.8 million acres.
2nd biggest is the "Alexandria Station at 4 million acres".
The largest "working ranchs"in North America are King Ranch in Texas at roughly 825,000 acres, the WT Waggoner Ranch in Texas at 525,000 acres, the Douglas Lake Ranch in BC Canada at 500,000 acres, the Parker Ranch in Hawaii at 480,000 acres, and the Deseret Ranch in Florida at 312,000 acres.
The Gang Ranch in BC is 1,080,000 acres but from what I've read isn't considered fully as a "working ranch".
I've seen the same phenomenon in the logging industry. Small sawwills used to dot the landscape. We now have a few large corporations that have control of massive tracts of land. The company my brother works for has timber rights that cover a land mass larger than many USA states.

Kudo's to those smaller farms and their farmers struggling to survive against the Goliath's of the industry.

I agree that the commercial was great. But I also agree that the commercial would have been better suited to Ford. We have ram trucks on the farm but no doubt Ford is better suited to the farm.

@Lou--I agree a real hemi is hard to get hold of and they sell for more than what most can afford. Small block Chevy V8s have always been an affordable option and there is a lot you can do with one. Eventually they to will become rarer and more costly as V8s become near extinct and V6s and 4 become more the norm in trucks that are not HDs.

The end of the Tobacco Program and the Tobacco Buyout has escallated the pace at which the small farms have disappeared. Also many of the next generation are not farming and the family farms are growing houses, big box stores, and strip centers. That has been happening rapidly in N KY even despite an economic downturn. With an economic thaw the development is going back to pre recessionary levels.

Wow this is the second year they have the best add not like ford whit all the bullshit

@miath - yes and what about last year's Chevy Superbowl add? Wow, what a winner that one was. Did you fait pipi dans tons pantalons over that one?

What does Fiat know about American Farmers???

@verytalonted - they own Case IH. A company that makes farm equipment.

Probably a considerable amount more than us.

the Ram commercials were hysterical! Paul Harvey was a great choice to make a memorable funny commercial

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