Who Sold the Most HD Pickups in 2012?

2013_SUPER_DUTY_6507 II

The 2012 sales year was kind to heavy-duty pickups, which worked out well for truckmakers given these vehicles are significant profit centers. Based on 2012 R.L. Polk data from new vehicle retail registrations for full-size pickups in the U.S., the three-quarter-ton and one-ton market managed to get about 20 percent of the total pickup sales.

We've decided to split the 2500 and 3500 segments apart to give you an idea how the sales numbers differ. As you might expect, this segment is heavily dominated by the turbodiesel engine choice, with each manufacturer averaging above 80 percent in their respective one-ton truck offering. Of course, certain premium-level heavy-duty models are only offered with the diesel engine choice.

Interestingly, the overall take rates for their respective big-diesel engine choice (when calculating both three-quarter-ton and one-ton pickups together) is more than 85 percent for Ram HDs, about 68 percent for Ford Super Dutys, 55 percent for GMC and 45 percent for Chevy. As you may have surmised, the 2500 HD (both the Sierra HD at 50 percent and Silverado HD at 35 percent) trucks still sell a lot of gasoline 6.0-liter V-8s in the segment.

Next, we'll take a closer look at the midsize segment, as well as how well each of the pickup truck makers did for 2012.

2012 2500 Sales 2 II

2012 3500 Sales 2 II

2012 HD Sales II

 

Comments

MJF, you have a good point I see now that I only looked at the 3/4 ton graph...

Gm 3500 win the 2013 Canadian truck challenge ...go check ...

Al, you got me confused with someone else. The last Chrysler product I bought in 83 WAS my last for good. I never said there was no place for LCFs, but people are not gonna replace their pickups with them. Not Americans anyway, we're smarter than that.

Lol, some other guy on here is named Tom, so Big Al sees his posts, and thinks it's me!

Ah, what's a matter Al?

Like I said, two names...I think for awhile it was TRX4 Tommy or something, just to get somebody wound up. I posted as Tom 2010, then I seen somebody else by that name, so I added the TRX4.

Al, here's a hint: there are more then one person named Tom on this board!

I think your just upset we don't all see your point of view!

@tom
Sorry I didn't want to offend you.

I don't know, if that's the case or they wouldn't be any sales of LCFs/MCFs to start with.

I mean a 250% increase is quite significant, I don't know if it had anything to do with the Japanese tsunami.

I remember some on this site stating that your pickups are work trucks, now you are telling me they are all SUVs?

Believe it or not LCFs can take sales away from HDs. It might make you feel good to think otherwise.

We actually use them in lieu of not having HDs for work.

@tom
Sorry I didn't want to offend you.

I don't know, if that's the case or they wouldn't be any sales of LCFs/MCFs to start with.

I mean a 250% increase is quite significant, I don't know if it had anything to do with the Japanese tsunami.

I remember some on this site stating that your pickups are work trucks, now you are telling me they are all SUVs?

Believe it or not LCFs can take sales away from HDs. It might make you feel good to think otherwise.

We actually use them in lieu of not having HDs for work.

@tom
Sorry I didn't want to offend you.

I don't know, if that's the case or they wouldn't be any sales of LCFs/MCFs to start with.

I mean a 250% increase is quite significant, I don't know if it had anything to do with the Japanese tsunami.

I remember some on this site stating that your pickups are work trucks, now you are telling me they are all SUVs?

Believe it or not LCFs can take sales away from HDs. It might make you feel good to think otherwise.

We actually use them in lieu of not having HDs for work.

Looking at the times my "single" above post was made it seems odd that there is up to a 23 minute delay.

Oh, well, I wonder how that occurs?

Looking at the times my "single" above post was made it seems odd that there is up to a 23 minute delay.

Oh, well, I wonder how that occurs?

A ute – believed to be an abbreviation for "utility" or "coupé utility" – is a term used originally in Australia and New Zealand, then also South Africa to describe passenger vehicles with a cargo tray in the rear.

Putting words in my mouth again I see. The increase is relative to sales. If they sold 2 last year and 7 this year that's a large percentage increase, but not a significant number of sales. I see a few around here, not that many. They have been here for decades, how long do you think it takes them to catch on? Looks like you may have a virus, seems you're the only one multiple posting.

Hope to see a Tundra Diesel HD soon

The reason why GMC\Chevy sells more 3/4 ton is because of their best in class payload. Go compare GM with RAM... you have to buy a 1 ton RAM to come close to a GM's 3/4 ton.

Glad to see RAM gaining ground.
I think the diesel engine has been the reason for sales dropping @ Ford.
There is still alot of people & companies that got burned by Ford. Alot of out of pocket money spent!
My company still has pending lawsuites against Ford.
I only have 1 F550 left in my fleet, my total rapairs on one truck from 2012 could have paid 1/2 the price of a RAM cab/chassis.
Never had any frame issues with them.
I bought a new 3500 Dodge in 2003. It has a boxed frame.
It has always had racecar trailers or travel trailers hooked to it every Summer. 173000 miles & no squeaks or rattles.
Just sold my son's 2004 1500 with 168000 on it, no squeaks or rattles in it.
So, I'm sold on the box frame deal.
I'm guessing the reason the SEMI's don't need a boxed from would be from the loads pulled & the torque the engines make. They may need the flexability. I'm sure there are advantages to both styles of frames, it may just depend on the application.

Year over year increases, February 2013:
Silverado +29%
Sierra +25%
F-Series +15%
Ram +3%
http://www.nytimes.com/2013/03/02/business/detroit-car-sales-climb-again.html?_r=0

@devo340 - I agree that it does depend on applications. I saw an empty logging truck with the trailer in the bunk cross a road with a lot of bumps in it right in front of me and I was surprised by the amount of flex. Hi-boy trailers are arched when empty and sit flat when loaded.
A boxed frame probably is better in a pickup with a box on it since it will be less likely to rattle apart from flex. It is easier to tune a chassis if there is less flex. P/U owners have come to expect a car like ride. Chassis cab trucks running flat decks, utility boxes, dump boxes etc probably would fare better with more flex in the chassis.

I bought a 2012 Ram 2500 4x4 in Nov 2012.. there's only one reason why I'm driving a Ram instead of a Ford.. I wanted a manual transmission, and Ram is the ONLY manufacturer of any full size (1/2 or 3/4 ton and up) that offers a manual in a new truck (it only comes behind the diesel, but that's ok, it's what I wanted as well)

@ Gregory J.

The 2012 data are only 3/4 and 1 ton trucks, it doesn't show the sales of the Ford F-550, Ford F-450 chassis (only the F-450 with a pickup bed - that's a class 3 truck despite the name), RAM 4500 and 5500. GM doesn't make class 4/5 HD trucks, so their figures show a small drop in sales. Maybe the Ford F-350 chasis or the RAM 3500 chasis aren't included either, many of those trucks come with gas engines.

Ford needs to tweek the HD a bit and a little less SUPER DUTY written all over a $50k plus truck.

“The question why the drop in diesel sales in our domestic one ton pickups” if the pundits haven’t figured this out, the answer is very simple.
I have the NV 16 manual in a 2003 1 ton Dodge with the 5.9 Cummins engine it is chipped giving me to almost the same torque and power ratings has a new 6.7 Cummins engine with the Asin transmission. From some of the reports the new trucks are getting on average 16 L 100 Km’s whereas my old truck is burning10.1 100 Km’s or put into the old English system terms is averaging 27.2 miles per Imperial gallon with power to burn! I want to buy new truck but they have to fix this mileage problem first. Whoever this nut bar is that’s creating the regulation forcing the manufacturers to produce an engine that should be 40% more efficient than any gas engine on the market simply because of the physics involved in the diesel engine design is the front to us all. Something is very wrong and is going to affect the marketplace because we know what gas is not going down in price for the long term. And in Canada 60% of the gas and fuel we burn this tax. The loonies want add a whole bunch more of carbon taxes to sate their so-called environmental agendas. Resultantly people will simply drive less, move less, consume less, and produce less! As economies shrink because our responsive behavior to increased taxes and costs for fuel there will simply be less for redistribution or support of public programs by government. For some reason this form of behavior by government seems to sate a segment of the Canadian populations’ psyche but will in the long-term will not fix the problem. These poor fuel efficiency results affect everything we do so I have a very simple answer. Six this lousy fuel economy! Gas engines pulling any kind of heavy load will not give the kind of fuel efficiencies that diesel engines are able to give us. It’s a simple answer, fix it!

On the suspension superiority subject............

A duramax with 200k drives straight as an arrow.

A super duty will most likely need 1000 to 2000 dollars to replace suspension parts to drive straight. super duty 4x4 steering box most likely will be ready to be changed out.

I realize that snow plow will put too much stress on a chevy but in texas we dont see too many making money that way.

Ummm...obviously gm diesels suck. Obviously the solid front axle is stronger, better for applications such as plowing. I don't give a crap about how a one ton rides...its a heavy duty truck!



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