Spy Photos: U.S.-Bound Chevy Colorado


These shots of the upcoming Chevy Colorado show what looks to be a nearly complete pre-production U.S. version of the truck. Elements like the grille and wheels are reminiscent of the 2014 Silverado, which would make sense for this new member of the family.

However, the need for alterations to this global truck for stateside use along with updating the Wentzville, Mo., plant where it will be built means we're still a long way off from seeing the Colorado at a dealership.

Expect to see official details early in 2014 for both the Chevy and GMC Canyon.

For now, check out the rest of the photos and tell us in the comments below what you hope to see in the finished trucks.

Photos by Chris Doane Automotive





@LOU IS A TROLL - how original.

Are you the "burn rubber" guy?

Don't like the Rambo Motard Goat Herder moniker?

That is just too baabaabad.......

Are you feeling sheepish?

I bet you have a goatee......

You are cranky, how about some Preparation H for those hemi-rrhoids.

I can tell Lou will be up all night trolling for Ram, Toyota and Chevy guys. Don't you have anything better to do?

@Nick - no.

I'd like to be available with a 6 speed manual transmission with 4 wheel drive, or 6 speed manual transmission with all wheel drive.

lou your right in a sense that the diesel itself is less complex but what the epa and manufacture have done is integrate sensors into every part of the process of the air entering to the fuel injecting, its complex trying to fix when one gets a bad read and they run funny when one little thing isn't right. as far as the eco boost they are also having issues with some of those not like a diesel though. and gasoline fires and goes and goes they can run rough for along time without stopping you drive a diesel to long with a issue and wam your in trouble the parts are very expensive im talking new diesels not ones from 05 or later. the trucks that have these problems are new, like less than 10k miles! that's just stupid for a 50k+ truck ford, ram are the biggest culprits. you are correct though their are a ton of sensors on a gas motor plus firing the plugs, but it seems to be a more reliable process in 2013 in the usa than diesel. also if you read a lot about the deletes you would know that the guys that do that and get caught by department of transportation face enough fines to offset the reason for doing it. the people that do deletes don't realize how dirty a diesel is and what smog it creates.

I really would like a nice new ram 3500 regular cab with a 6 inch lift on 35's aisin tranny. in brown color but im probably going to end up with a 6.4 when they come out. and I might buy this little gem up above for my around town driving and picking up parts. that's how I do it now and it works good but my trucks are all rusted up and its time to replace the Sonoma and the ram. if it comes down to this is only offered with a diesel I wont buy it lol a lot of people all they want is the diesel but it doesn't make sense to me. maybe im wrong about the problems the diesel will face but Im almost positive that it will just like the others nothing but trouble unless you put some serious miles on it. the emission in Europe and au are different than here, the main reason why is that their are no where near as many cars on the road so the smog isn't a problem or as big of one. but in California they do have smog issues and ny, nj, etc aren't far behind with all the busses, deleted trucks, non deleted old diesels. etc. I know when you walk out side for fresh air you want fresh air right? well that might not be the case to long from now. Europe has high speed trains with next to zero pollution that's why their diesel cars and trucks run so good the other forms of transport offset the pollution they produce. we don't have that here and wont for 10-20 more years by then it wont matter things will be much different. for now give me a truck that starts and goes idont need to warm up I don't need to worry that's what I drive now, Sonoma sle 1998 with a 4.3 ram 2500 hemi no issues other than a factory rebuilt tranny in the ram from me beating it. but the 7/70 warranty took care of it my ford with the v10 is just so bad on fuel that I just make sure its making money when the key gets turned but it always starts and never gives up. all gas no hiccups.

Looks like a goddam TUNDRA.

I agree with jake and oxi. Toyota doesn't need to mess with the Tacoma because it has a winning formula. GM had to flat out cancel the Colorado because it was a losing forumla. When the next Colorado arrives, Toyota will respond. All we know is there will be a redesign in 2014. All is good.

Tacoma: The Tacoma soldiers on until a fall 2014 redesign that is required for safety and emissions standards. The platform is linked with Prado, 4Runner and Hi-Lux in the rest of the world, with frames built in different widths for different markets. The United States will get a weight-reduction program and a restyling.

Read more: http://www.autonews.com/article/20120730/OEM04/307309980#ixzz2SfXiGYyc
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Toyota can act quickly.

Next-Gen Tacoma Could Align With Hilux

Posted by Mark Williams | August 2, 2012

Someone is making good guesses about what happens in the next few years at Toyota. Automotive News reporter Mark Rechtin has the next-generation Toyota Tacoma on the verge of a few significant changes by the 2014 model year.

One possibility is that the chassis from the Tacoma and Hilux will become more closely aligned with engineering and design. The official word from Toyota, however, is that it doesn't plan to make any such announcements at this time.

It is quite odd for a company to make two identically sized and equipped vehicles that fill the same market segment but keep two entirely different styles and models for separate markets. The North American Tacoma is the best-selling midsize truck in the U.S. market, but the Hilux enjoys great success in the Asia, Europe and South America.

The Tacoma and Hilux are based off very different designs, largely because of the very different uses each truck is typically subjected to in those different markets. The Hilux is more of a workhorse truck around the world, and as a result it offers a more robust frame and chassis than the U.S.-sold Tacoma, which has not needed much revision over the years as it dominates the shrinking non-full-size pickup segment.

All we know for sure is that at some point in the next few years, the Tacoma will undergo a significant redesign that isn't likely to mess too much with the winning formula. But if the upcoming Thailand-sourced Chevy Colorado becomes a hit when it debuts latter in 2014, we expect Toyota to have a contingency plan to put into play rather quickly.


@saidtospreadknowledge - thanks for the reply. I know what you mean when talking about diagnosing problems with diesels. I was talking to a diesel tech who works at a Volvo truck shop. He cited an example of a truck coming in that was running rough, some junior tech plugged it into the computer and diagnostics said it needed all new emissions components. They had Volvo head office check the diagnostics on line and authorized replacement under warranty. A few senior techs had said to wait as they'd recheck everything latter. The truck had everything replaced and it still showed problems. The senior tech's pulled a few sensors and bench tested them and found that one was faulty. The funny thing was that the head office wouldn't acknowledge their work as the diagnostic system did not recognize the faulty sensor. The trucker had to pay out of pocket for the faulty sensor just because the diagnostics said it was okay.

I wonder if Chevy is going to create a "mini-me" version of the 1500. Those lights and grill could be a smaller version of the 1500 Silverado.

I'm more interested in the specs on the 2014 Chevy/GM full sizers.

Don't we have to wait 2 more years for this truck?

wow lou what an awesome example! I just had a gasoline volvo s40 in the shop the thing would start act normal for 15 seconds shut off and keep doing this, repeatedly. codes were common fuel management codes for volvo. after extensive sensor testing it was still up in the air for 2 different sensors the fuel rail pressure sensor, and the (pem) pump electronic module. after getting no availability from all the parts stores I dug up a electronics rebuild company that gave me the best prices of 200 for the pressure sensor and 360 my cost for the pem. this is just the parts no time for diagnostics no time for replacement! in the end it was just the pem but your right about sensors on everything gas or diesel they all have their issues. just find it funny you mentioned volvo they are probably the worst with electronic failure in large trucks and cars. during my search online for info about the pem, I ran into more large truck issues than car issues even though they were both plentifull.

@Bob - good links. Thanks for the information. I do agree that North American Toyota needs to work hard to modernize all of their products.
- The Honda Accord is outselling the Camry which used to be the perennial 1st place seller. The Ford Fusion is closing in fast.
- The Honda Civic handily outsells the Corolla/Matrix platform and is also being edged out of 2nd by the Hyundai Elantra.
- The Honda Odyssey and the Chrysler Town and Country outsell the Toyota Sienna.
- The Ford Explorer, Jeep Grand Cherokee, and Ford Edge outsell the Highlander
- The Ford Escape, Honda CR-V, and Chevy Equinox all outsell the Toyota Rav4.

The only place that Toyota has a #1 is with the Tacoma and realistically, they have negligible competition. It is #1 by default.

Sorry for the delay guys. Have been missing in action because Chevy had their media drive, then I had to write the story. Wish I could constantly monitor interweb but not doable. Full Silverado story and a few video coming soon.

They do have some seriously congested areas in Europe, that would leave California behind. You right about the high Speed Trains, but the pollution is transported somewhere else.
The whole transport /commute scene there revolves around small cars and a staggering number of Diesel trucks. Their smaller cities and regional areas as against larger ones in the US, forces them to use more trucks.

The size and proportions of the truck in these pictures are perfect!

If: 1. GM can avoid a systemic quality lapse; and 2. Provide decent torque with good MPG, they will have a winner on their hands. I think the new 4.3 would be perfect.

Ford made a big mistake in not bringing the global Ranger here as an F100. and they will pay for it for several years to come.

Robert ryan I really never would think that their would be more cars in a single area than in parts of ca. and also the cars over here have large engines so do trucks. we are just starting to get out of the big engine phase. I would figure on average the engine size of our vehicles is double or even 3 times the size per vehicle. so unless there are 3 times the vehicles their than here I think that what Im saying makes sense. in California their are serious smog issues like you can see the smog from vehicles rolling in. i think in Europe their are too. they restrict all engine types in ca. even your typical weed wacker is choked up and doesn't run nearly as well as the one you can buy in Kentucky, Tennessee, etc. but that brings me back to my initial reason for saying this stuff. if California is leading the way for the usa and a weedwacker, dirtbike is so chocked up it doesn't run as good as a similar model built across the country what do you think they will do to a small road going diesel? in Europe they measure their emissions differently and it makes a big difference in the way their diesels run and are built. If we could find a happy medium ours would run better but from what the epa is shooting for it wont happen until new technology is used. the egr and scr on our diesel is what is different i think, not positive if someone who knows reads this please speakup. i don't see many Volkswagen diesels but the ones i do see get a safety only inspection sticker not a regular safety and emissions sticker. so that says to me that little diesel isn't really able to pass our tests but it does run good! never see one without a few100k miles.

HEMI'RAM--I have never mocked Ram, Chrysler, or Fiat but I have no use for any fanboys. If you have to work so hard to sell the rest of us on Ram then you must be desperate. If a product is good people will buy it regardless of what cutting and copying you do. I grew up with Chrysler products as with all the Big 3, but if you continue to act like a jackass then you will succeed in driving people away from Chrysler with your spamming. Your intelligence is shown by your postings. Your are the problem! One day you will wake up and there will be no American owned brands and you will wonder what happened. If anything all of us should be supportive of all brands and want success for everyone, because that translates into more American jobs and more choice. Get lost Hemi 'Ram you are more of a "Cone head". Get a life!

@ XS29L 12.26@119 mph 1/4 mile 95% stock--Just the opposite, a small man feels the need to buy the biggest and meanest truck to compensate for his inadequacies. A real man will buy what he needs and wants and will not feel like he has to prove something. There is room for more than just one size and the World is flat, or Columbus would have fallen off the end and America would not have been discovered.

@Bob--That would be a good thing if the Colorado is a better truck than the current Tacoma and as a result Toyota came out with a better truck than the current Tacoma and the soon to be released Colorado. This is beneficial to the consumers and keeps the midsize truck market alive and well. Market stagnation will eventually kill the smaller trucks off. New and better products are good for everyone and hopefully this truck will accomplish this otherwise we have more malaise.

@ saidtospreadknowledge--I completely agree with you we need one World standard for pollution and safety in all vehicles which would lower costs for the manufacturer and create a much better product.

just an fyi, the tacoma is NOT a redesign for 2014 for all of you who seem to think so. Nothing official yet but most likely 2015.

My guess is a 4cyl gas standard.. 5.3v8 for upper level trims and 4cly diesel avail across all trims... they might throw the 3.6 tt in there on a lux/special addition trim package...time will tell..

I'd like to see independant rear suspension on the smaller trucks, no reason they can't do it. The Ford Expedition has independant rear and it still has a generous payload rating. If not at least coil springs like on the Ram. The small trucks always tend to have a rough ride with thier light rear ends.

@hemi lo--No one ever said the 2014 Tacoma was a redesign, we said that if the Colorado turns out to be a better overall truck and sells well then Toyota would be given an incentive to update and improve the Tacoma to be even better. That is not to say Tacoma is a bad truck but this segment of the truck market could use an infusion of new products. You are reading something into the discussion that was not there. Those of us that are interested in midsize and small trucks want to see this segment thrive instead of wither on the vine. I don't sell cars and trucks so I have the consumers' viewpoint. I would like to see a new improved Tacoma because eventually I will be in the market for a new midsize truck. I hope that you are correct that there will be a new Tacoma in 2015.

This is the truck: http://www.chevrolet.com.mx/colorado-pickup-camioneta-mediana/fotos-exterior.html

"That would be a good thing if the Colorado is a better truck than the current Tacoma and as a result Toyota came out with a better truck than the current Tacoma and the soon to be released Colorado."

Jeff, I don't know why you keep stating this. Nobody is arguing against that point.

"This is beneficial to the consumers and keeps the midsize truck market alive and well."

Buyers, not the trucks, will keep the market alive. The companies stopped updating the mid-size trucks because buyers left the market. The Colorado was new in 2004 and saw a steady decline. Quite frankly the buyers just aren't there for this type of vehicle because it is not a good value and preferences have changed.


The Reason Colorado sales fell is becuause it was a piss poor truck, it lacked power and got no better fuel milage, a cheap interior and crappy ride, same thing with the Dakota and Ranger. Buyers are hungry for new more modern smaller trucks and I gaurentee their will be a sharp increase in sales to whomever comes out with a good design that capable but yet is efficiant.

The problem is buyers have a lot more choices for cheap transportation. The market for mid-size fell long before the updates were an issue. The market feel first. Then the makers stopped updating.


Ranger sales in 1999: 348,358, Ranger sales in 2009: 55,600.

Colorado sales in 2005: 128,359, Colorado sales in 2010: 24,642.

Small truck segment is shrinking.

@Mike G - When you look at all the OEMs that have vacated the US mid-size truck market, unless they're all making the same "mistake", it's probably not as simple as it appears.

The ever shrinking, mid-size truck market in the US, is likely made up of mostly basic models with automatics. This wouldn't be a problem for GM as they're in the unique position where profits are not imperative. In fact, they're too big to fail.

The price of mid-size trucks is capped by 'full-size', even if consumers aren't cross shopping the two segments. OEMs admit it costs the same to build mid-size trucks as full-size, and without the benefit of high volume and luxo models. If they cost the same to build, they should be priced the same (if not more).

Being that mid-size trucks are the lowest common denominator for cheapskates, bottom feeders and fleet, it's no wonder OEMs are leaving the segment or steering clear (of the US).

@Tom--An up-to-date product keeps buyers interested. It is not just price and other available options, although those are part of the mix, it is also a product that is updated that makes it desirable as well. The 2004 Colorado failed because it was cheapened to the point that it was viewed as a far lesser product than the S-10. Myopic views only see that bigger is always better. There are those of us willing to pay for a smaller better truck. You can have as big a trucks as you want but I do not want or need one even for a cheaper price. If bigger is always better then you could buy loads of processed foods cheaper even though they might have lots of preservatives and be full of corn syrup they are better because they are cheaper? Not everyone wants bigger, if so then we would still be driving the land yacht sized cars of the 70s. If a full size 1/2 is better than a midsize isn't a ton truck even better? Why don't you drive a ton truck because it is bigger and it has more capacity? It is bigger so it must be better.

Tom, I got it you don't like midsize trucks or anything small and that is your right. No one is forcing you to read this article if you hate these trucks so much. I hate rap music so I choose not to listen to it and refrain from commenting on it.

Jeff, Unless and until you realize the merket fell first, then the updates fell off, we cannot have an honest conversation.


@Tom--Yes I realize the market fell but you are not interested in an honest conversation. There is more than one reason for a fall in market demand. If you are trying to force me to buy a large full size truck that I do not want or need then I have nothing further to discuss with you. Your choice is your business, and my choice is my business.

The buyers and free market make the choices. There is no payback here. That is what you do not understand.

I don't think price is the issue of smaller trucks, I would expect to pay close to a full size truck for a mid size truck with the same features. I would even pay more if I had to, as I don't want nor need a full size truck.

This is the difference between Jeff and Tom.

Jeff believes in the government and companies forcing what people don't want to buy and sell. Jeff wants forced updates with no payoff. Call it communism.

Tom believes the free market deciding what to buy and sell.

Here are sevral years of tacom sales you can start to see a trend
2000 147,295
2001 161,983
2002 151,960
2003 154,154
2004 152,933
2005 168,831
2006 178,351
2007 173,238
2008 144,655
2009 111,824
2010 106,198
2011 110,705
2012 141,365
With the exception of the up tick in 2012 mostlikly from ford and GM leaving the market, you can see that toyota is selling less than they where 6 years previously.
When you compare the Tacoma to an F150 or a Tundra it really doesnt make sense unless you need a narrower vehicle. THe MSRP on the Fullsize is about 2-4k more than the comparble tacoma, but there are more incentives to move the full size trucks so people buy them the 5.0 FOrds get better MPGs than a Taco,infact the only motor in the current F-150 4x4 that does worse than the Tacoma 4x4 is the 6.2. when you look at what you get with the F150 for your money it makes more sence than buying a Tacoma. As a result the small pickup market is dieing as people move into fullsize vehicels that are better in everyway unless you have parking issues.


If you don't think pricing is key, you are wrong. If you expect others to pay the the same or more money for the smaller less featured truck, you're just not showing any common sense. The trucks will not have the same features by the very nature of the size, capability, power, interior and innovation itself. This is reality.

@Tom--So much for you honest conversation troll. I never espoused forcing anyone to buy or make a smaller truck. You are the troll and you want to force everyone into you viewpoint. If GM decided to cancel the Colorado that would be their business, not mine or yours jackass! I hope that if this Colorado is released that it is successful, because I want more choice, not less as you do Rambo Motard. I am far from being a communist, I believe in free choice, you believe in domination. If you are married I pity your wife. You do not believe in free markets are else you would be for more choice. More choice is a free market, less choice is bordering on a monopoly.

I really thought they were going to clean up this blog, looks like I am wrong. For the manufactures to read this and take any ideas with them is practicaly nil....

@Greg, You'll pay more than a half ton? You are the minority or part of a cult.

There needs to be a significant difference in size and price. Nobody but a small cult will buy a truck that is 90% the size for 100+% of the price.

The market isn't the same as it was. People who used to buy Rangers switched to other vehicles. The market went from 2M to 250K.

The only way to get it back is to give people a game changer like Ford described as a true compact pickup: 1000 lbs payload and 3000 lbs towing. This means forget the T6 Ranger and the 90% Silverado-Colorado-Whatamacallit.

The only thing that matters is $$$. Not what you want the manufacuteres to be forced to make for you personally.

XS29L 12.26@119 mph 1/4 mile 95% stock. :

I am going to respond to your troll of a question. What constitutes a man, and what constitutes less of a man? Just curious...A contractor I work with is ~ 5'11" and about 150 lbs, I am 5'9" and 170. I drive a jeep wrangler unlimited (about the protportions of a midsize, I also have an F150 for real work) and he drives an F250.

Who is the bigger man? The reason I ask is it seems you elude to thinking that only "small/short" men drive midsize and smaller cars and trucks.
I saw Jay Leno in a video driving a Fiat 500? Is he now a small man? Me thinks you are insecure for some reason, and TBH, I really am not offended by your comment...just trying to understand the logic.


Paul: I agree, if the trucks are close in size/proportions...what is the purpose? A current Tacoma is almost the size and probably longer than my old F150. Hell, with money thrown on the hoods of fullsize trucks, it really would be questionable why buy a midsize over a full size. I only would if there were some savings in mileage and price. I do just fine with a jeep, so a midsize would be just fine as well. But, I couldn't imagine paying MORE for it than a full size with similar fuel economy. I do like driving dynamics better of a midszie though, my jeep is much easier to park, move trailers, etc. than my ext cab F150. I use the jeep most of the time for towing light loads for that reason.

Compact trucks, now those can be useful though, especially if one live in a packed city/community.


@Jeep--I agree that the midsize trucks should be more efficient but with 4 wheel drive I don't know how much efficiency you can gain on any size truck. On a 2 wheel drive 4 cylinder there could be more efficiencies gained with aerodynamics and lighter materials used throughout the truck, but then this is true with the full size pickups as well. Diesel engine would be more efficient but then again this is more costly and this would be true with a full size pickup as well. I will probably not buy another truck and will opt for an Asian product with a 4 cylinder. I will keep what I have for now unless I see a midsize truck that interests me and if not then I will just buy something more efficient. I prefer a smaller size vehicle that is easier to park and maneuver and this is regardless of price or mpgs. I have had bigger cars and trucks in the past but I no longer need the larger size.

Everyone should buy what they want and like and if a manufacturer no longer makes what they want then it is time to move onto another manufacture even if it is Asian based.

@Jeff. S and Greg... I couldn't agree with you more. I can't understand the hate toward those of us who want a smaller and more fuel efficient option. I'm not saying take any driving options away from anyone, but give me a choice that suits my needs. And this is coming from a guy currently driving a 2002 F-150 SuperCrew. I want a SMALLER option for my next purchase, not a bigger one. Heck, I'm 100% with Greg in saying I'd pay more for a mid-size truck over an equally equipped full-size. Crazy, you say? No because that's what I want.

@Tom... For me it's the smaller physical size and the potential savings at the pump that makes this truck more appealing and a better overall value. Yes, many of us would actually see a value in a smaller truck that is efficient and meets our payload and towing needs and can fit into an average garage or drive down a narrow trail. Serious off-roaders like small truck too for obvious maneuverability reasons.

I hate to beat a dead horse, but the current choices can't brag as the entire mid-size market (what's remains of it) is long in the tooth and in dire need of modern (efficient) drive train options and creature comforts. Sure you can argue supply and demand is proof that the mid-size market shrunk, but you can't ignore the fact that the manufactures failed giving the market the same level of attention when it comes to quality and innovation that the full-size segment consistently receives. Fuel prices will rise again and you can be sure that the mid-size market will grow again as well. The first manufacture to offer an updated, fuel efficient, yet capable truck will surely succeed, and be profitable. I just wish that "global" T6 Ranger would show-up in a CrewCab config with a 6' bed. If so, I'd be writing a check tomorrow. Best of luck with GM/Chevy in getting their feet wet with this new mid-size launch next year. I hope others follow in their foot steps and we the consumers once again have quality choices rather than having to settle on antiquated designs.

these comment sections always end up in mindless diatribe. For a lot of middle age people postign on here there is a whole lot of "growing up" that needs to happen.

I suspect that the biggest changes for this Colorado vs new Silverado in terms of size will be in width, height and cabin length. That picture is obviosuly a 6.5 ft bed so the cargo/hauling capacity will liekly only be marignally different than the Silverado.

I expect the extended and crew cabs are more of a 4 seater (5 in a pinch). The new Silverado has over 40 inches of rear legroom on the crew cab (coming from somone who is 6'6" tall that amount of room is silly and just wasting space) and I'd imagine the cre cab of the Colorado is no more than 37 or 38 inches. the front is likely similar. this should help overeall length of the truck which is a big sticking point for those like myself who have a 19.5 ft deep garage. I want to park a truck inside my garage and nothing shy of a regular cab truck will fit. I don't haul people around all the time but will occasionally need to take the family somewhere and need capacity for 3-4 total people. I think an extended cab would likely fit my needs and I anticipate it being 6-7 inches shorter than the Silverado and liskely 1-2 inches narrower.

Just for clarity on my previous post... My willingness to spend as much or more for a mid-size vs. a full-size has everything to do about fuel efficiency (#1) and physical size (#2). The size difference will equate to weight reductions, which will automatically increase fuel efficiency without too much effort. Add some weight saving technology and a truly efficient drive train and that would be the factor to overcome the less than stellar MPG ratings of any current mid-size.

My ideal truck would be smaller (read as 80-90% full-size) carry 4 average adults, haul 1500 lbs, tow 6000 lbs and get 30+ MPG... Anything with more capacity is overkill and wasteful when speaking of MPG's. I'd gladly trade that excessive HP and torque for better MPG's. I don't want a truck with 350 HP 300Ft/lbs torque and gets 25 MPG. I want 250HP 230Ft/lbs torque and gets 30+MPG.

Rumor mill is running and I suggest taking what I'm about to mention with a grain of salt. That said, I managed to get a moment with a Chevy/GMC employee today and what he said seems strange, at best.

1) There will only be the Chevy model--no GMC Canyon.
2) The Chevy Colorado will be bigger than the older version--close to the size of the Silverado.
3) At least for now, no mention even of the possibility of a smaller truck even under consideration.

According to this individual, Chevy is acknowledging that the new Colorado will cannibalize some Silverado sales, but that they expect the combined sales to go up.

Now, personally I can't see the logic behind dropping the Canyon with the sole exception of reducing the number of different parts needed to separate their identities. I.E. by killing the GMC model, the two mid-size truck should see increased savings even if overall sales of the size remains static. This could add up to hundreds of millions in cash saved and may (I only say MAY) indicate an interest in dropping the GMC brand entirely to consolidate overall truck sales.

I see this truck for the general DIY family. This is not being built for true truck guys. We will stick to our full-size trucks because that is what works for us. I don't think GM sees us giving up our full-size trucks for a super-light duty truck like this one. If GM is smart, they will market this to the 20 something crowd and the suburban dweller who likes to do home projects.

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