New GM Pickups Set a Course for Success

2014 Chevy Front Flat II
2014 GMC Rear Flat II

Things are going pretty well for the engineering team of Chevy and GMC trucks lately.

Not only did General Motors sweep the light-duty and heavy-duty categories for large pickup trucks in the most recent J.D. Power and Associates' Initial Quality Survey — the research experts at ALG have given the trucks some of the highest residual values of any new full-size pickup truck, according to Automotive News.

The J.D. Power annual ownership survey, which was modified slightly this year, measures the satisfaction of new vehicle owners during their first 90 days with the vehicle. Now in its 27th year, the IQS report is a way for manufacturers and consumers to learn if improvements to a buyer's experience with their new pickup is getting results. And from the looks of this year's results, GM seems to be the big winner.

Not only does GMC rank second overall in the survey just behind Porsche, but Chevy is in the top five for the first time ever. Additionally, in the only two pickup truck categories (large light-duty pickup and large heavy-duty pickup), GM ranked both first and second.

The large light-duty pickup winner was a tie between the outgoing Chevy Avalanche and 2013 GMC Sierra 1500, with the 2013 Chevy Silverado 1500 finishing in second place. In the large heavy-duty pickup category, the 2013 Chevy Silverado 2500/3500 HD came in first, and the GMC Sierra 2500/3500 HD came in second.

In a related piece of good news for the brand-new 2014 half-ton GM pickups, the experts at ALG (a research company that monitors vehicle residual values) are predicting that the 2014 Chevy Silverado 1500 and 2014 GMC Sierra 1500 will have among the highest residual values. According to Automotive News, ALG believes the new pickups deserve much higher forecasted resale numbers because of how much better they are than the trucks they're replacing, closing the gap in resale values with the perennial leader in the segment, the Toyota Tundra.

Stronger residual values could allow GM to offer more attractive lease deals to new buyers, which in turn could continue to create strong pickup sales for GM. More leased vehicles typically means more opportunities for higher profits for automakers.

 

Comments

No no the light duty contest was inconsitant and in some parts pointless. The 3rd event was completely absurd and its just one of many other contests and competitions to come and each one will have a different winner

No no the light duty contest was inconsitant and in some parts pointless. The 3rd event was completely absurd and its just one of many other contests and competitions to come and each one will have a different winner

But in the real world Ford just kicked everyones a@$ in the 2013 Shootout with a 5 year old truck!! LMFAO

Todd: yeah, without them even doing an off-road test! In the past it has done very good in the autocros how good a truck will react when you have a thousand pounds in how good a truck will react when you have a thousand pounds in the bed. Thanks to Fords high ratings,. I wonder if Mr Williams ever considered that when you run an EcoBoost you have to put in the premium gas if you're going to haul something heavy, extra $ to get t hat 91 octane. So he figured it was worth more in value? and it will not last as lo and it will not last as long?

@TRX 4 Tom - dude, get over it. The Ram lost the test.

BTW - I wonder if the Ram could get through an offroad test with a load in the bed and not trigger a "suspension overheat" idiot light?

I wonder how many Ram's will leave the lot with air ride. I personally would not want it and that would affect the test results.



The comments to this entry are closed.