Tata Motors Floats Tuff Truck Concept

Tata Tuff Truck front 2 II


Tata Motors revealed a new concept truck called the Tuff Truck as part of the National 4x4 Outdoors Show & Fishing and Boating Expo in Melbourne, Australia (typically the biggest adventure-themed show in the country), over the weekend.

Tata unveiled the small Tuff Truck concept as part of its brand-building strategy in Australia. Based on the popular light-commercial compact truck platform, the Tata Xenon, the Tuff Truck has 20-inch billet aluminum wheels, an integrated front winch and fog lights in a custom bumper, a bed-mounted roll bar, undercarriage rock guards, a snorkel attachment and roof-mounted spotlights. According to some news reports, Tata officials have been impressed with the response to the Tuff Truck, so it is believed the concept will likely go into limited production.

Tata Tuff Truck side II copy

The standard Xenon will offer a turbo-diesel 2.2-liter inline four-cylinder and will go on sale in Australia in October. Pricing has not been announced, but a huge part of Tata's brand identity is offering segment competitors at an impressively low starting price.

Will Tata vehicles land on U.S. shores? Some news reports say Tata Motors will be selling vehicles in the U.S. by the 2015 model year, but the company still must overcome many hurdles, not the least of which are the difficult frontal and side-impact safety tests that have prevented other smaller import companies (remember Mahindra?) from entering the U.S. compact and midsize pickup truck segment.

We've always believed an economically priced, capable and efficient small pickup truck could do well in the U.S. marketplace, but until an official announcement is made about building a plant here or we see the trucks being off-loaded from a tanker, we won't hold our breath.

Tata Tuff Truck rear II



I came on this site 7 months ago and was cool to all.
Then TROLLS like Lou, Frank, cory, Keith started in with their Ford truck bull after there precious ford got whipped by the Ram Runner. I am not the only one using the hemi name on this site.In fact someone is posting under my name at times. I could car less what you think of Ram or Dodge. I had a P.O.S Ford once it burned from a faulty switch and I lost thousands.

P.S. I can post what ever I want on here so kiss my @$$!

All Guts

All Glory

All best in class Ram!

Here are some links to the current range of pickups that Tata manufacture, very interesting. I never really looked at India to much.




This is very surprising.


If India can get itself together it might offer better vehicles.

I found this an eye opener, hmmm?

Metalsa is a Mexican company that builds and designs frames. They are working with Tata.

Metalsa (sort of like salsa) also does the Fiat Ram frames. We'll I'll be darned, there is a linkage between Fiat Rams and Tata's.

This had made my day! Fiat Ram frames are on par with Tata's frames.

The Fiat Ram guys will now think Tata's are great vehicles.

Then the topping on the cake is, wait for it..................Tata works with and uses Cummins.

I wonder if this Tata pickup has a Ram frame?


You know after reading the list of companies that Metalsa deals with I wouldn't be to critical of frames on vehicles.

It seems they have their fingers in all of the pies.

@Big Al--Thanks for the links. I like what I see. We will see how this truck fairs long term.

People arguing over recalls are pathetic. Who cares about stupid recalls? They really mean very little most of the time. EVERY manufacturer has them and they are usually just extra safety precautions that are hardly needed. I don't know of anybody that had a problem with their vehicle that was later fixed by a recall. The fact is cars built today are much safer and more reliable than in the past.

I thought you were a troll from the very start. Like:

All Guts

All Glory

All best in class Ram!

A pointless comment that is repetitive and annoying to read. That is the definition of troll to most of us. And even though I disagree with Frank and Lou much of the time, their opinions are often interesting to read. Gives you something to think about and respond to or possibly learn something new.


I can't understand why anyone would put racks on the roof a truck. Nissan likes the racks on their Frontier and Xterra and I've yet to see anyone out there use them. Am I wrong? Are there people out there that need those useless racks?

We won't see that truck here in the US for one simple reason:

We won't be allowed to have access to it. Government regulations of one sort or another (please keep your own take on that to yourselves) will prevent its coming to our shores.

@Hemi: Can the Ford Fire counter posts; the Grand Cherokee fires are valid AND have nothing to do with any kind of collision. The problem is that a surprising amount of wiring is now run through the headliner area especially behind the trim pieces which help conceal them. The problem is, any vehicle that spends any significant time out in the direct sunlight will have those wires (and anything else, really) get EXTREMELY hot. Some types of insulation actually melt at those temperatures which potentially allow for short circuits that can cause a fire. You also have assorted circuit board components in the vicinity of the sun visors now that can also fall subject to extreme heat. It appears that the problem reported may be related to one of these boards.

It's nice to know about NEW problems, no matter the brand; but to argue your favorite brand by reiterating old issues by other brands does not help your case.

"But the company still must overcome many hurdles, not the least of which are the difficult frontal and side-impact safety tests that have prevented other smaller import companies (remember Mahindra?) from entering the U.S. compact and midsize pickup truck segment."

Wrong. Bad business deals are what kept Mahindra from entering the US marketplace. Had they not hooked up with Alex Perez and his shady Global Vehicles USA scheme before studying his history with Crosslander, ARO, and the Romanian government, then they would be selling trucks over here right now. Now they have to rebuild their reputation.

I was hoping the overseas automakers would bring us something new. What you see in the picture above is not new. You can go into any dealership and buy one just like that.

It's yet another impractical toy.

It's got all the glitz and glam and bling but that's not what I'm looking for. I'm looking for lower cost of ownership, lower sticker price, and more practicality such as a large cargo box.
Isn't why were were all hoping they would come here?!

The above truck would cost in the mid to upper 40's. Who's got that kind of money right now!?

Who am I kidding. The Indians and Chinese don't innovate. They COPY.

I won't get my hopes up.

@DenverMike - I posted the link citing my source in relation to the 26% cost of complying with various technical trade barriers several times in the past. If you don't like my information find some valid proof that counters my comments. Manipulation of one's commentary doesn't count as a rebuttal.
Your commentary is the only thing that is sourced from one's distal bowel.
Do you have a tow truck powerful enough to remove that chip on your shoulder?

@BigAlfromOz - good research, funny to see Ram using Mexican suppliers that also supply Tata. Business is business.

@Lou and Jeff S
If this pickup in 4x4 dual cab is about $30 000 here that is very cheap. But I saw the other day the Nissan D20 (Hardbody) on sale for under $30 000, this is the ST with a 2.5 diesel and power everything. This is also cheap for here.

The D20 Nissan might end up being the 'US Ranger', they just keep on manufacturing it whilst there is demand.

@Lou - Here's your link, since you're now ashamed of it:


It's a worthless pile of propaganda. Think about that claim of 26%. Obviously it's going to vary dramatically, from car to car and OEM to OEM. They didn't say "about 26%" or "up to 26%" or "around 3 to 26%"... Just 26%

It's completely unsubstantiated and lacks any kind of logic. Zero. It's no wonder you're clinging on to it. It's a random # someone pulled out of their A$$.

Clearly, the less cars you sell, the more it's going to cost per vehicle. It could easily add 100% for extremely low volume, niche cars or trucks to comply with US regs. Or as low as 0.2% for popular Japanese, Korean, European and US cars. Like the Jetta, Golf, Sonata, Elantra, Rio, BMW 3-series, Focus, Fiesta, Corolla, Camry and such.

That stupid claim is easily traced back to US OEMs that would, by far, benefit the most from an FTA. Read your link...

US regs are only "trade barriers" to those than can not make a US business case for importing their low volume, niche vehicles that almost no one wants. All countries have auto regulations for the sake of safely, health and fuel conservation of its citizens. So what?

And US regs make zero distinctions on where cars are from or where they're made. Domestics face the exact same "trade barriers" as any import.

@beebe, What year was your F one fiddy?

Why do you need to make a case to import into the US for starters. Isn't the US a free country?

It's just you UAW socialists don't want any competition. Here an importer can import very few vehicles.

Look at this Tata pickup. If this vehicle was to be in the US Tata would need to sell 10s of 1000s.

Why not allow Tata to import several thousand and build a business? How can you expect Tata to sell the numbers required? This current vehicle import model supported by the socialists and you UAW sponsored bloggers will not allow any business to start up. Real freedom commrade Mike.

Like any business case you must learn to crawl before you walk.

Commrade Mike would you allow Tata to import several thousand pickups with no chicken taxes or technical barriers and allow them to build a business. Or are you an insular, isolationist socialist.

I can't understand why anyone would put racks on the roof a truck. Nissan likes the racks on their Frontier and Xterra and I've yet to see anyone out there use them. Am I wrong? Are there people out there that need those useless racks?

Posted by: Red | Aug 27, 2013 10:04:15 AM

@red, after you fill up the bed with an ice chest lol, you need some where to put everything else.






@DeadMan - same lame mode of debate. Where is your proof other than basso profundo flatulence from your south pole. Even a Costco warehouse full of TP won't help you come clean.

@Lou - What proof do I need when I say you and your one link are full of $h!t'? I offer commonsense which you refuse. You showed up with outrageous nonsense, that you cannot back up with the minimal of logic. The "Blunt Group" is not a credible source by any stretch of the imagination. Their claims don't even pass the smell test. They're the UAW stooges BAFO always talks about.

@BAF0 - Where's our Tata cars? Tata has a full line of cars, SUVs and trucks they're depriving us of. It's their choice, if they don't want to come to the US and bring their vehicles up to US spec. And I do mean "up to". UNECE regs are softer in most areas and don't even require airbags.

But UNECE regs inadvertently $CREWED OVER Tata and countless other global and European OEMs when they purposely deviating from US regs to protect their markets, especially the EU, from potential US imports. Outrageous EU tariffs (~400% more that US), alone tells you they're frick'n scared of US cars and trucks. Tata is the victim of UNECE forcing incompatibility. Otherwise, Tata could bring over small amounts of cars, SUVs and trucks to test the US market. That won't happen because of UNECE trade barriors.

Yes, I would allow Tata an exemption from the Chicken tax. And I'd waive the equally costly (after CT workarounds) 2.5% duty on Tata cars and SUVs. But actually the Chicken tax isn't the problem here. It never has been. It's not a big ordeal to ship the drivetrain separate (or in the bed of the truck) and install locally.

I'd love to let Tata slide on the safety, emissions and fuel economy regulations, but I'd have to protect my fellow citizens. That alone is the real hold-up, however, and not the fault of the US. We're just minding our own affairs while imports just have to meet the same regulations of all US vehicles including imports already here.

Not that setting up a dealer network is a small endeavor, but it's just as risky as starting any new franchise. Peugeot had all their ducks in a row and still failed. Isuzu failed. Fiat failed. Same with Jaguar, Mazda trucks, MG, Alfa Romeo, Renault, AMC, Chrysler, GM, Hummer, Eagle and too many others.

The US is a tough, unforgiving market. And not just for imports. Yeah, they should be scared.

The Ford brand has had 92 recalls since 2009, substantially higher than the next highest brands — Chevrolet, at 70, and Toyota, at 68, a search of the National Highway Traffic Safety Administration database reveals. Of course, such a search doesn't take into account the severity of individual recalls or that the Ford nameplate is part of the larger Ford Motor. When recalls in its various divisions are added up, General Motors outpaces Ford on recalls overall

How can the UNECE regs screw over midsizers. That comment has to take the cake.

#u!K man, wow, what a retarded comment??????????????

UNECE regs are screwing over midsizers.


How can 80% of the global market be disadvantaged by the 20% that the US represents.


Are all socialist UAW people as brainwashed as you?

Sorry, guys it seems the more DlM blogs the more inane the man becomes.

I would say let Tata into the US market. They will have to establish a dealer and service network and they also would need time to build their volume up. My concern with Tata is would they be another Mahindra, and would their dealership franchise system end up like Mahindra's? I do believe is free competition and I like what I see of this Tata truck, but I would not be the first one to buy a truck from them.

@Jeff S
Tata is much larger than Mahindra and own Jag and Rover as well. I don't know if you've heard of Tetley Tea. That is also owned by Tata.

Overseas motor vehicle manufacturers should be able to build a business, then even look at manufacturing in America or even Mexico.

@Big Al--I have heard of Tetley Tea. I know Tata owns Jaguar and Rover, so I should have assumed that they knew something about dealerships and service but Mahindra made me skeptical of vehicles from India. I looked at the link you gave for Tata and they have a variety of trucks from micro to large commercial. They could easily put manufacturing in the USA. I do like this Tuff model of truck. Do they offer a gasoline engine on this model? I could not find one for this model but I would prefer a gasoline model since my driving is shorter distance and not as much as it use to be.

@Jeff S
I don't think they offer a gasoline model pickup.

The reality is it is becoming harder and harder to find a gas powered commercial vehicle outside of the US.

Diesel is much more advantageous than gas, both from a business and domestic perspective.

I think the Japanese and the US/Canadians are the last bastion of gasoline supremacy. These modern turbo CRD engines are light years in front of a gasoline engine.

That is why the rest of us are using them. The cost of diesel itself hasn't reduced it popularity here.

From what I've seen there are many uneducated comments on this site regarding diesel. People can't make an accurate assessment until you have the product.

That's why the other US Today article is correct about the take up of diesel. The V8 gas diehards I think are going to be in for a huge shock.

@Big Al--I would probably not been interested in this truck then, but others could use a diesel. My driving is closer to 5k a year because I take the bus to work which my employer pays for. Also I take very few long trips. If I were driving like I did over 10 years ago it would pay because I was driving 10k to 15k a year. Probably for me the Tacoma, Frontier, or the new Colorado/Canyon with a gas 4 cylinder would be better. Also my wife hates diesels and is allergic to their fumes. This truck might do fairly well in the US if it is price right.

@Jeff S
A gas engine is good if you only drive a short distance, or don't use the vehicle often. It will take longer for the diesel to pay back.

@Big Al--That is true, a mechanic once told me if I am driving mostly short distances then it is better to have a gas engine. For delivery services, taxi services, and for those who are using their vehicles a lot then the diesel would make sense. Most of the time I drive 3 miles each way to the bus stop and over the weekend I use my truck for hauling things. That is one reason that a smaller truck meets my needs much better. My S-10 is perfect for those jobs.

@Big Al from Oz - I agree. I would not consider a diesel pickup unless I moved out of town and faced a longer commute. I can easily be at work in 10 minutes. Trying to turn over a high compression diesel with fuel sitting close to the gelling point in -35C weather doesn't make sense to me. I grew up with diesel heavy equipment and saw what f---ing cold weather can do. But hey, global warming will make it all a mute point and the Great White North will be beachfront. LOL
Then we can argue that my boat if faster than your boat ;)

@Big Al from Oz - Canada is unfortunately trapped by NAFTA and stupid tarriff decisions lobbied and supported by USA auto companies. We are stuck with what ever the USA produces. Politicians only see life based upon what gets them ellected or re-ellected.

@Lou--Agree, good points. Diesels are not a feasible option for me as well living in a climate with cold winters and driving 3 miles one way. Hybrids are not an option as well because I don't drive as much. I will just keep what I have for now and when I am through with them I will take them to the salvage yard. This truck would be great for farmers and for someone like my handyman that drives a lot but uses the utility of a truck. They could keep their larger trucks for big jobs but for most errands and lighter jobs this would be perfect.

Stupid tariffs such as the Chicken Tax costs us all in higher prices and products that are compromises for many. Not having the choice of a smaller lighter truck that competes on a level playing field hurts all of us as consumers even those of us who would still choose larger trucks. Anything that restricts competition and raises prices ultimately hurts the consumer. Politicians can't agree on a budget, so why would we trust them to protect the consumer.

@JeffS - if one has vehicles that meet their needs and are still reliable then one has no reason to replace them. Car companies don't care much for those type of buyers even though the PR weight of owners using the same vehicle for a lifetime is great.
I've owned 3 new pickups in my life (not including what my wife drives or dirt bikes, and street bikes). A 1984 Ranger, a 1990 F250, and a 2010 F150. I've owned a used '94 Ranger and a used '99 Safari. Once the warranty came off non of my vehicles saw a dealership shop bay.

If I was a truck, I would want to look like the MAHINDRA that was supposed to come to the US.

No identifying part of my body looks like it doesn't belong to a MAN.

If the price was right and it actually looked like this. I would drive it. First thing I would do is put an S behind the word TATA on the tailgate. Actually they need to change the Tailgate to just the T symbol as per the front grill emblem.
As for fit and finish.. who knows. GOOGLE TATA and you will find they are a heavy machine company.

2.2 turbo diesel on midsized ..... mouth watering!!

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