Truck Wars Cause Confusion for Auto Writers

Super Duty Truck Wars II

With pickup truck sales likely to hit the 2 million-unit mark by year’s end, which is something we haven't seen for almost eight years, a lot of automotive writers don't quite know what to do about it.

If you recall, many auto writers and journalists said pickup trucks’ popularity hinged on the fact that the people buying them were doing it for image or fashion reasons. When industry sales dropped, many said this was appropriate because those people didn't need trucks since they weren't performing much work with them or using them to their full capabilities.

Of course this is the same group that can't help stating how the redesigned 2014 Chevrolet Corvette and other sports cars are fun to drive, though those buyers will never get close to squeezing out the car’s full potential. And I'm sure there are many full-size sedans that spend their life without at least four people in the seats and a trunk full of gear, but you'll never hear any criticism about how those buyers shouldn't have bought that car in the first place. That particular comment seems reserved for those purchasing pickups.

And now we have sales volumes for full-size pickups ready to break records again as people are coming back to pickups in huge numbers — at rates that are surpassing industry averages by a good margin. How is this to be explained? As Bob Hegbloom, head of the Ram brand, put it at a recent media luncheon, "Once a pickup truck guy, always a pickup truck guy."

So maybe it is that those buyers who had to leave their pickups behind when the recession hit are back in droves. Or it could be that we've never seen pickups with so many clever options or towing and fuel-economy technology before: now we have EcoDiesel, cylinder deactivation, trailer-sway control, tailgate steps, hugely improved interiors, connectivity, powerful V-6 engines, eight-speed transmissions, with even more technology coming.

This is a good time to be in the pickup truck business, but maybe an even better time to be in the market for a new pickup truck. There are a lot of choices, and significant investments are being made into future products. Maybe the average auto writer doesn't know what to do with the strange, new trend of growing pickup truck sales, but customers sure do, especially since they're getting so much more bang from their bucks on dealer lots. Just look at the average transaction price of a full-size pickup truck. It'll make any full-size sedan salesman drool.



Comments

What this site needs is to do what Mark Williams said.

Stop the name calling/personal attacks and to stop going off-topic. Whether it is said jokinly is not the point. The personal attacks and off-topic comments must end. I commend Dave for stepping up to the plate.

The biggest violators of these rules have been:
Michigan Bob
Hemi V8
johnny doe
Frank
Dave
original Lou aka Lou_BC
TRX 4 Tom
oxi

Who will step up next?

Mark Williams doesn't care if the personal attack/name calling is a joke or not. Mark Willaims point is this: he just wants it to stop.

Mark Willaims and PUTC also wants all off-topic comments to stop. These are the rules and he doesn't have time for anyone who disagrees it.

@Lou, Dave and others

Any personal attack, whether it is a snide comment/joke or a direct personal insult, is covered by Mark Williams' policy. Personal attacks are not acceptable on this site.

Never suggest a person's view is invalid simply because of who they are; ie. don't say the person has PTSD or the person is a poser. Discuss the issues in dispute, not people's attributes or character. This does not mean that you have to agree with other person, but that you must not let disputes become personal. Take the discussion to the War Zone forum or by email if a discussion threatens to become personal.

@blank- thanks for explaining the rules....now eat me!

What is humor to one person is a direct insult to another. Sarcasm can also go to far and make people mad and offended. We cannot sugarcoat it. If one is sarcastic/nasty and mocking in speech it comes off as offensive to the other person.

In the end we on PUTC are all separate: our stories, no matter how similar, come to a fork in the road and divide. We are drawn to each other because of our similarities, but it is our differences we must learn to respect.

@_
If one is going to critique or side with someone then at least have the balls to use your real name or is it just the Fake Lou who is a bored unemployed fine arts degree slacker who's wet dream was to be discovered by Hollywood and write jokes for Jimmy Fallon. Since that dream crashed and burned, he has turned to trolling a truck site to "do his thing" to support the "green" movement.
I'm sure Green Peace has need for people in the High Arctic to save those harmless great white teddy bears.

I am not the Fake Lou and you are not posting with your real name. You are using a pseudonym to hide your real name and identity. Can't we all just get along for Mark Williams, the older people and the kids? Let it go of the grudges and resentment. Be the best poster you can be.

http://www.mayoclinic.com/health/forgiveness/MH00131

Stop making the blog horrible for the older people and the kids.

http://www.youtube.com/watch?v=1sONfxPCTU0

@_
If one is going to critique or side with someone then at least have the balls to use your real name or is it just the Fake Lou who is a bored unemployed fine arts degree slacker who's wet dream was to be discovered by Hollywood and write jokes for Jimmy Fallon. Since that dream crashed and burned, he has turned to trolling a truck site to "do his thing" to support the "green" movement.
I'm sure Green Peace has need for people in the High Arctic to save those harmless great white teddy bears.
Posted by: Lou_BC | Sep 25, 2013 10:10:09 PM

Just so everyone is aware, what Lou just wrote here is against the rules. He just agreed earlier to let grudges go but he is bringing grudges back up.

I forgive him but don't give Lou or anyone your real name or he may stalk and or cyber bully you.

@_ interesting troll angle. Passive aggressive and good cop bad cop all rolled up in one. That fine arts degree IS paying off, well, not in the sense that one can make a living or something................

have the balls to use your real name or is it just the Fake Lou who is a bored unemployed fine arts degree slacker who's wet dream was to be discovered by Hollywood and write jokes for Jimmy Fallon. Since that dream crashed and burned, he has turned to trolling a truck site to "do his thing" to support the "green" movement.
I'm sure Green Peace has need for people in the High Arctic to save those harmless great white teddy bears.
Posted by: Lou_BC | Sep 25, 2013 10:10:09 PM

When someone makes a statement like the above he is trolling.

Don't feed the troll.

@zviera - I'm not talking about income. I'm talking about purchasing power. I read a study that put Australia at almost double that of the USA. Canada was IIRC 15% better. That isn't a direct measure of wages. If one spends all of their extra money on health insurance (just an example) they will not have the same purchasing ability of someone with the same income but an employer sponsored health plan.
It is economics on a larger scale.
The USA fares well if one "averages" overall income and purchasing power because the USA has a large number of billionaires. You bell curve the data and remove the top 3-5% and the bottom 3-5% and what is left in the middle sucks.



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