Toyota Celebrates 10 Years in Mexico


Toyota has been making Tacoma trucks and beds at its Toyota Motor Manufacturing Baja California (TMMBC) plant, just outside Tijuana, Mexico, for more than 10 years, producing close to 60,000 pickups for sale in North America. To honor that milestone, they recently donated $10,000 to the Boys and Girls Club of Tecate, Mexico, as well as three brand-new Tacomas to three other charities in the area: the Red Cross of Tijuana, the local fire department, and the Children's Foundation of Tecate.

In the 10 years Toyota has been producing midsize Tacomas in Tijuana, the plant has upped its output of trucks from 30,000 units (when it opened in 2004) to 57,000 units this year, and will eventually produce 63,000 Tacomas (with the addition of 50 new employees) by the middle of next year. The plant also produces all 200,000 Tacoma pickup beds as well.

Plant Milestones: 

TMMBC dates II






What i was saying is IF you go into a dealer and tell them you will only buy a tacoma if its built in the US or you wont pay as much for one built in mexico you may have one or two people in the store even understand what you mean! 5 minutes later in a back room they will laughing at you for saying it. the one or two people who do know what your talking about will also think your being a little goofy because the people in the store that know that much will also know how the TPS (toyota production system) works and that a tacoma built at Baja is no different than one built at TMMTX.

I'm not sure why you posted a link to show your a moderator on a tacoma site. are you trying to validate your point that you know what your saying because your a moderator? maybe i misunderstood your point in posting that link.

You can claim your winning some argument or that im losing one all you want i dont really care because your having it with yourself. I'm merely trying to educate you that what your saying doesnt make sense simply due to the TPS process. If anything the work ethic of "mexicans" and the pride they have in what they do the Baja truck may be built better "by your own argument". To be honest i was simply trying to stop you from thinking that a tacoma cost different or that it was negotiable somehow due to where its built. Since i order them 2 times a month i can tell you there is not some specific way you can "specify" where the truck comes from when allocation is set. this is also why i was telling you plant codes since its my job to know whats built, possible to be built and what sells quickest in our region.

More production is being pushed toward baja since sales are forcing Toyota's hand to do something. they cannot keep up with production of tacomas and tundras. The take rate of 1794 and platinum edition tundras is more than double the estimates and TMMTX is running wide open trying to keep up and cannot. I would normally have 15-25 tacomas available at any point in time and i have 1!! and weeks before i will get more. I have only 5 Tundras and normally have 15-20 of them as well. I'm not sure what they will do to up production but i from experience i can tell you ive only seen ONE problem with a new tacoma in 7 years. a trans seal that was messed up and caused a trans leak. It was an 09 access cab.......... meaning it came from TMMTX. it was promptly fixed and a complete fluke and wouldnt matter which plant it was built at. it didnt show up for 1500 miles.

hopefully this further explanation will showcase to you that im not arguing with you just simply pointing out your unwarranted bias toward one manufacturing facility vs another is unnecessary and simply isnt merited.






I would much rather have a Tacoma made in Mexico than in China. Most Mexican workers are not lazy, and if anything they might take more care in making the Tacoma. That being said I would prefer a Tacoma made in San Antonio, TX.

I would much rather have a Tacoma made in Mexico than in China. Most Mexican workers are not lazy, and if anything they might take more care in making the Tacoma.
Posted by: Jeff S. | Dec 6, 2013 12:01:02 PM

That was racist.

Personally, I don't care about the childish "my brand is better than your brand" wars; this article isn't about any of that. It's not even about how well the Mexican-assembled Toyotas are built as compared to American-assembled ones. This article is simply about the fact that Toyota has now been building pickup trucks in Mexico for ten years and that they have experienced increasing sales and production growth over that ten-year period.

Now, whether you appreciate it or not, I am seeing increasing numbers of Toyota trucks on roads and farms in the region where I live. This growth is visible enough that my father-in-law, a farmer and mechanic, has commented on more than one occasion about it and has even looked into them himself. This region, by the way, is one where horse and wagon can readily be seen side-by-side with pickup trucks in the fields. This is working-farm country, not just liberal truck fashionista country. Sure, Ford and GM (combined) and even RAM sell more overall, but it's the simple point that a very visible percentage of farmers and farm workers have begun buying Toyotas as work trucks.

@jc--That was not meant to be a racist comment, if anything it is the opposite. I would prefer a San Antonio made truck because having lived in Texas most of my life I like Texas and would prefer to support Texans. The stereo type of many Mexicans or Latin Americans is completely false, but many seem to still believe that. As for China I would rather support North Americans than the Chinese because we share the same continent and we have a free trade agreement. If you are looking to find blame then you need to read my comments much closer. By saying that someone takes more care in how they make something is a compliment and not a criticism. Get a life and get over your false sensitivity jc!

papa jim, I don't come on here to "debate" or brag about credentials for opsec reasons, but I am guessing I know a tad more about what the DOE does (including one of the projects you mentioned) compared to every single person on PUTC. I have heard various politicians shout--and other uninformed folks repeat, "we don't need the DOE" when they probably don't really know what they fully do... .

@Dav--I am sure that the DOE is not all bad and has contributed some to the US energy efficiency and needs, but as with any governmental agency the bad is more memorable. The technology has made it much more cost effective to produce oil and gas that was in the past not even thought possible. It is true that the governmental grants have helped develop other energy sources and have contributed to more efficient energy use, but government is also responsible for burdensome legislation and more red tape. DOE is not all bad but it is not all good, it is necessary but as any governmental agency it tends to become more of a problem than a solution There is a happy medium between government regulation and a free market--either to the extreme is harmful.

" However, their primary focuses are not about exploration or energy markets; it is about R&D, science, and other things they don't have in most places, such as Australia.."

Could not be further from the truth. Anytime you use WiFi was something that was invented in Australia. Have a Pacemaker?

This article is nothing but fuel for the 3 bash brothers on this site. I guess 2014 Tundra getting KBB's Best Resale Value isn't worth an article and neither is ALG's 2013 report, Toyota trucks have the best residual value.

Getting tired of the Fiat/Chrysler bashing? Put yourselves in the position of those that own Toyota's on this site. They've been dealing with it for years. I've been lurking at this sight for years to get good informative information before buying and not until recently did I decide to comment on PUTC as some of the article were complete baloney (The Not so fast Toyota: J2807 article posted on 10/28 for example).

The Chevy leaving Europe article refers to GM pulling the plug on the Daewoo-sourced Chevy's being sold there. Daewoo was already a damaged brand in Europe before GM took over the company in 2003/2004 (mostly because Daewoo chose to operate its own showrooms there instead of taking the traditional franchised dealership route, and because of quality issues), so GM decided to make good on its investment by renaming them as Chevrolet and move Opel upmarket - and ended up hurting Opel in the process. Plus, most Europeans equate Chevrolet with performance vehicles, not frumpy econoboxes like Aveo. This deal should help GM focus on restoring Opel to profitability. Plus, Corvette and Camaro will still be there.

At Robert Ryan and Big Al form Oz:
I would take a wait-and-see approach with the Holden situation. A couple of friends who work for GM are saying that nothing has been decided and GM has no comment on this matter, so it seems that something is being discussed in Australia. Holden definitely doesn't want to follow Ford's example and leave Australia, but if they do, it probably wouldn't happen before 2019, and models bearing the Holden badge would come form Thailand, India, Korea or China (or maybe North America). And if they go, you can bet Toyota will follow, too. I heard that Geely wants to build the London cab there, but this could change their plans as well.

I found about about the report on ABC/Radio Australia and If this is speculation, then I'm surprised that ABC would report this, since I like their news delivery. It wouldn't surprise me about News, since I don't trust anything that's associated with Rupert Murdoch (and yes, I don't like Fox News here in the US).

Also, @Big Al:
I'm noticing some posts saying Big Al from Brisbane. Is someone impersonating you?

No Rob Ryan, you are obviously not understanding what I am talking about. A significant and the original mission of DOE is something they don't do down under.

Jeff S. The activities that people "assume" are what DOE focuses on because of its name are not the things that are the actual "big ticket" programs, not to mention the ones that are funded by "other" entities. In short, energy and green stuff are kinda small potatoes.

We do have DOE equivalents at the Federal and State level in Australia. A developed and very much a growing industry in relation to implementation of Pollution and Energy Research.

Dave one of a few Research departments

No we do not have the CAFE system of measuring fuel usage.

They do a lot of this which I gather you are referring too.

That issue is a major concern. Due to the US /Japan buying their own bonds and flooding the market with cash, it has brought their currencies down but not ours(Canada is starting to go through the same cycle) as a result ALL our exports have become too expensive, Holden used to export to the Middle East but that was dropped as the "Chevy Luminas" became too expensive for Brazil , South Africa and the Middle East.

Very concerning issue as was the demise of GM and Chrysler during the GFC. We do not bailout car companies here.

Ruperts papers outside the US are quite different. He criticizes personally the US in surprising ways, something a FOX listener would find hard to imagine. Still his papers editorials can be leftish but mainly Conservative. The ABC is a government funded Organization with an obvious leftist bent. SBS another semi funded TV/Radio one varies from who writes the programs.

@Vulpine--Sounds like you are talking about Pennsylvania farm country. Even farmers who have larger trucks can appreciate the utility of a smaller truck. More efficiency and easier to handle on narrow roads.

Nobody takes this BAFO/Robert Ryan guy seriously except the communist left and anti-Americans. Let him continue to make a fool of himself.

@Jeff S.
" Even farmers who have larger trucks can appreciate the utility of a smaller truck. More efficiency and easier to handle on narrow roads."

A whole lot better off road as well.

@Robert Ryan--True as well. When I lived on a farm I would go down dirt roads and in fields with my Mitsubishi Mighty Max. I use to follow the combines after they would harvest a field and pickup field rocks for my wife who would build stone walls with them.

I wonder about guys who call people that are for free trade and lifting tariffs Communist. I would think Communists would be for tariffs and protected markets and government owned and supported industries. If anything Big Al and Robert Ryan would be considered more capitalist for espousing free trade. I guess by this definition Ronald Reagan would be a Communist for his similar views of free enterprise and trade. The education system in American must really be in a serious state of deterioration if some of these younger readers do not know the difference between Communism and free trade.

@ Robert Ryan:

It's true Murdoch criticizes the US. It's also amazing that he is allowed to do this and get away with it. Not many people know this, but when he announced plans to establish the Fox Broadcasting Network here in 1984, he openly challenged the FCC ruling that foreign companies and/or owners could no control more than 25% of a domestic broadcast network as to discourage foreign influence on American news programming. The Reagan Administration provided him with a loophole: he could become an American citizen while keeping his businesses (with the exception of 20th Century Fox studios) headquartered in Australia. And he's been contributing to the Republican party ever since. Of course, this does not apply to Fox News Channel or any of the other Fox owned cable properties, because they are not over-the-air broadcasters and are not subject to FCC rules. For that reason, Central China TV/Radio and Al-Jazeera News have presence on US cable and satellite systems. Neat, huh?

@ Jeff S:
"The education system in American must really be in a serious state of deterioration if some of these younger readers do not know the difference between Communism and free trade. "

This is correct. Our education system is way beyond deterioration; it's in a free-fall. We get worked up when our local high school or college/university athletic teams win or lose a game (note the Alabama/Auburn football game last week), but don't care if our children are failing basic math and reading courses.

A local radio host said it best: "A school's purpose is to prepare children with an education, not to provide entertainment for the public on Friday night." Guess how many angry parents and public fans got all bent out of shape and demanded he be taken off the air that day?

Oh, and let's not forget the number of pedophile teachers preying on students every day.

We need help.


They do walk among us. I know a seditious communist activist. The departure from reality he takes to promote his views is torturous at best (like BAFO on this US pick-up truck site), and extremely frightening that he attempts to try to argue his points at all.

It is time for the people to rise up and take them on—every single one. I am.

He is a very strange man. to understand A Lot of it comes from his mothers influence, a woman who was concerned about the health of tribal aborigines and died when she was 103.
Cold hearted arch conservative/ concerned about Youth Unemployment and depressive illnesses , family breakdowns suicide in men. You cannot draw a a straight line through him.
I think he knows FOX is a joke ,as an of episode the Simpsons, make a complete mockery of FAUX News. Rupert said he admired that episode here.

Jeff S.,

You need a geography lesson!

Tacoma's are not made in China!

But your comments reflect more of a rasict tone which translates into a credibility problem for you! Nobody will take your comments seriously by being a racist Toyota hater!

I agree with expedition, chris, denvermike and tom lemon. There are many racists, haters and communists on the site and they are losing credibility.

Most of the haters and communists are posting from outside of this country. A simple ip ban would put a stop to them.

Yeah, like Big Al from Oz. He's full of crap and needs to be banned. He is definitely the biggest troll on here.

And his main intentions are just to push is anti U.S. propaganda and globalist agenda. He claims he's not a communist, but everything he says proves otherwise.

I ran across an interesting internet blog "law" referred to as Godwin's law (or rule). "Godwin's law applies especially to inappropriate, inordinate, or hyperbolic comparisons of other situations (or one's opponent) with Nazis." The law states that the longer a blog goes on the greater the chance of someone using Hitler and/or Nazism against another blogger.

The logical corollary of Godwin's law on this site is the comparison of bloggers to Communists, leftists, liberal, socialists and Obama etc. Even the old "Pearl Harbour" ploy against Japanese companies is a version of Godwin's law.
Those bloggers who apply Godwin's law to an opponent are doing so because they themselves have little of value to contribute to the debate and/or have a very poor or weak argument to begin with.

There has been some intelligent albeit off topic posts on this thread and a few others that are actually quite welcome because of the intellect involved.
kudos to those with insightful commentary even if they do not related directly to the topic.
We need those kind of posts to elevate PUTC out of the troll infested quagmire that it has become.

Correct too much Scandinavian Mythology. It will be interesting what LR(going on topic) has to offer as Pickup, Globally. Even more interesting is what they have up their sleeve to replace the Defender.

@Robert Ryan - I'd love to see what Range Rover replaces the Defender with. This vehicle and the G-Wagon seem to be quite similar in design and intended usage. We in North America associate both brands with expensive europenile extensions. That was never the intended market for these vehicles but like high end 70K pickup trucks, that is what makes the most profits for any company.

Calling someone a Communist is a new low for this site. A civil discussion and respectful disagreement is welcome, and as Lou stated some of the other discussions even if they are off topic at least stimulate the brain. As for protective tariffs and restrictive trade agreements the US is not alone, but in the long run those practices hurt the consumer and stifle innovation. There is nothing wrong with brand loyalty but when it reverts to name calling and other childish behavior then it hurts everyone. I seriously doubt that protective tariffs such as the Chicken Tax will be eliminated anytime soon because it benefits the domestic manufacturers and the few transplanted manufacturers who compete in the truck segment.

As for this article I am glad to see Toyota as any manufacturer succeed in North America even if the jobs are in Mexico. Jobs created in North America help the US as do jobs in Canada. Many of the parts for Tacoma come from US plants as well. Jobs are not only created in Mexico but in the US and Canada as well.

@Jeff S - I do think that lifting tariffs will NOT hurt the core brands built by Ford, Chrysler, GMC in the USA. i.e. pickups and mid to large SUV's. Cadillac and some of the car brands would be okay since they already compete against cars with low import tariffs.
The loser brands would be in the realm of compact base model vehicles. USA Car companies complain that the profit margins on products in this category are in the range of 2.5% which incidentally is the import tax on passenger vehicles.

The lifting of tariffs will help serve the niche markets. Guys like Vulpine would stand a better chance of getting an economical small truck that fits his wants/needs as an import into the USA. Same could be said for the utilitarian Range Rover Defender.
Reciprocity of safety and emissions is the other hurdle.

I am looking forward to the Canadian/EU FTA agreement to take effect since it allows tariff free imports/exports of vehicles as well as reciprocity of safety and emission rules.

@Lou BC--Those that want to buy large domestic pickup trucks will for the most part still buy the same. Those of us who do not want a large domestic pickup then an expanded market without protective tariffs will have more choice in that it will make it more feasible for a manufacturer to sell a smaller truck in less numbers. A midsize truck with a diesel option that is competitively priced might become less of a niche product if there were no Chicken Tax or other protective barriers. If you go back to the late 60s you could make the argument that compact and subcompact cars are a niche market and that protective tariffs would have had little effect on the sale of these vehicles since most buyers prefer large and midsize cars. For a little more you can buy a larger car with a V8 motor with 250 horsepower or more.

Many of us who prefer a smaller truck have held onto our older smaller trucks because of less choice in the market. A used midsize and compact truck in very good condition are still in demand and the prices of these trucks have held their value. I have spent a respectable amount of money over the past several years to maintain a 99 S-10 because I like it better than most of the present midsize trucks offered--I even like it better for utility than my 08 Isuzu crew cab. I can afford to buy a newer midsize truck but I would rather spend the money to recondition a truck that if offered today with a few extra safety features I would buy.

@expedition--I never said the Tacoma was made in China, what I said is I would prefer that it is made in Mexico to one that could be made in China. I would rather support the North American continent which provides jobs for all of us than to provide more jobs to China. I do not hate the Chinese, but I do find it very disturbing that almost everything we Americans buy is made in China while American jobs are rapidly disappearing and China is one of our largest creditors. I recently looked for a ceramic coffee mug that was made in the US and found one made in Ohio at Starbucks. Most of the coffee mugs are made in China and I for one have a large collection of coffee mugs made in China. I am not calling for just buying American, but I would like for the USA, Canada, and Mexico to make at least something and to support our workers. Yes I still buy Chinese products but at the very least I will make a concerted effort to buy domestically made products. That is my two cents worth and strictly my opinion.

@Jeff S
Your remarks about America's industrial base are off target. I genuinely appreciate your impulses, but the NAFTA countries you mention are hardly declining over manufacturing, in fact US exports have been strong recently across a large array of industries and services--energy, manufacturing, foods and other commodities.

Again, I appreciate your desire to see American workers doing better but it must be mentioned that we live in a country today where the government in Washington (and in many state capitals) would rather endure the flood of illegal workers than make Americans on public assistance pick crops or even just pick up the trash on our roadsides.

Taxpayers in this country today are nearing the tipping point where we'll have more people receiving subsidies and welfare than we have workers whose taxes support those systems.

@papa jim--Yes the USA and the rest of North America are manufacturing more and exporting more but there is still large unemployment and a widening gap between the corporate CEO and the working stiff. We live in a global economy and we can no longer make everything we use, but when such a large disparity exists between a trading partner such as China and China hold most of our debt then we need to address this. Yes, I bought that Ohio made coffee mug and I plan on buying more of them. What I choose to buy is my business and I will not criticize or denigrate those who make other choices.

expedition-who are obviously a troll looking to stir things up. The fact that I brought up a past stereotype that is false is not a racist comment but a comment to show that the past belief is a false one and should not be accepted by anyone. I have one niece who is now deceased from breast cancer who married a doctor from Monterrey, Mexico and another niece who is married to a native Texan who has a family that has been in Texas before Texas was independent and who is latino. Both are wonderful men and are examples of what any man should be regardless of race, creed, or other background.

@Jeff S
concerns about debt, or the so-called trade deficit, are legitimate, however we have far bigger fish to fry. Debt held by China is an investment they are making in American workers, their families and towns. Asian investors could go elsewhere with these resources, but they choose us instead.

The fact that Asians have a tradition of saving and investment is no different from the virtues of American immigrants from 100 years ago. For some folks saving is a virtue, but whether we save or spend, it's still capital that someone else will hopefully put to good use.

Concerns about trade so often are pushed by people who want to bar imports that compete with American producers. As an American producer I want my dollars to buy the best products I can find, regardless of national origin. Today Japan produces some of the best optics and electronics in the world. Unfortunately, some American companies and communities have not been as competitive in that regard. When I'm ready to buy a riflescope or a pair of binoculars, I'm putting my money down on the product that performs best at the price point that I'm able to manage.

Ditto for American products like cars. I never owned anything but an American car or truck but some of my girlfriends down through the years did. VW, Audi, Maza...

@papa jim--I do not disagree, what you have described is a global economy where ideally the best product for the value should compete in a free and less restrictive market. This is what Big Al has stated as well as many others. I am not trying to say that Chinese investment is bad, we need their investment. What I am saying is that the imbalance in our trade with them is getting larger and this is something that should concern us all. Not everything is black and white, right or wrong, but is more shades of gray. What you have given is a perfect argument for eliminating the Chicken Tax, which if eliminated would allow a less restrictive market benefiting the consumer. None of us live in a vacuum we all need to cooperate to achieve synergism meaning the sum of our total cooperative efforts are greater than our individual efforts added together with others individual efforts. It doesn't make economic sense for me to produce all my food and clothing when I can earn money at something I am much better at to buy those things that I need.

As for the role of Government there are somethings Government can do better and then there are things that are better done by business. This could lead to a long fruitful discussion outside of this site with valid arguments on both sides. Government in itself is not bad, but anything to the extreme can be harmful. All things in moderation.

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