Toyota Pickups Have Best Retained Value

Toyota Pickups II

Although not typically the most important factor when considering a new pickup truck purchase, how well your truck will hold its value should be an important consideration, especially if you plan on selling your truck at some point in the future.

According to the March 2014 edition of the National Automobile Dealers Association industry trends report, the Toyota Tacoma and Toyota Tundra are the best pickups in their respective segments (midsize and half-ton, respectively) at retaining their value over a three- to five-year cycle. The NADA report calculates each vehicle's retained value over time as the truck ages, estimating how much of the truck's purchased price is still available if sold as a used vehicle. Not surprisingly, the pickup truck segment is in high demand, averaging a higher retained value percentage than just about any other segment.

The Tacoma had the highest retained value score with an 80.7 percent retention rate (second place was the Honda Ridgeline with 65.1 percent), while the Tundra scored 71.6 percent (with the Chevrolet Avalanche rating 65.3 percent).

The NADA calculated its data from the most popular trim levels of at least 3-year-old pickups by factoring in a three-month average (Jan., Feb., and March, 2014) trade-in value as compared to the truck's typically equipped MSRP, not including incentives or rebates.

To download the March issue of the NADA Retention Review for light trucks and SUVs, click here.

NADA Midsize Retention

NADA Half-ton Retention

Manufacturer images



Damn straight! Any fool knows this is the fact! Toyota rules!

I never understood the high price of these trucks new and used.
Or why people pay it? I think Tacoma's are good trucks, a bit ugly but that might be only because they don't have much to compare to. Tundra's on the other hand I find horrendous looking and nothing special worth their price being they have great competion.

Because Ford outsell Toyota by a margin of 10 to 1 Toyota are harder to find and since many are out of the market for rust issue Toyota command a higher price. But I will not pay more for a Toyota I dont like the feeling of the truck being to Japanese for my taste.

Its still a good truck but not outstanding.

OK, its just about time for the 'But the Japanese bombed Pearl Harbor' whining. Lets have it!

All Toyotas' retain their value in many countries.

Toyota are perceived as an above average product and has a large dedicated following.

Even here in Australia many will state a Hilux is the most reliable pickup in our market. This may or may not be true.

But it's the perception.

IMO the Hilux is a much better truck than either the Tundra or Tacoma. I wish Toyota USA would ditch the Tacoma and build the Hilux here instead, with the available diesel.

Yes, there's Tundra. There's Tacoma. And then there's all the rest.

Over the years I have owned all the rest. Now I drive a 2013 Tundra 5.7 because I think it is the best.

It's nice to know that when I get ready to trade it or sell it, the truck will retain more of its value than the rest will.

All this means is people who buy used toyotas are suckers. I owned 1 new toyota and it was without a doubt one of the least reliable vehicles I've owned, second only to a Dodge. Key word here is perception.

I will agree with BAFO on this one. Perception is the biggest factor in retained/residual value. The is a fundamental problem with retained values for pickups. If a truck has been used for work, then it looses value much faster than a truck not used for work or any other vehicle used for pleasure. This means that pickups probably loose value the fastest of any segment out there. I mean, who is going to see much value in even a 5 year old beat up truck.

Getting back to Toyota, I don't see too many newer Toyota's, either the Taco or Tundra being used for work. I do see some older 90's "Hilux" pickups being used for work, but not much more current than that. The problem is that the pickups from the big 3 are much more likely to be used for work, so their value drops faster. If you take the median retained value of a full size from the big 3 vs Toyota, then of course Toyota's retained value is going to hold up better than other brands.

The whole "perception" issue really goes without saying. Unlike most people, I've actually had a bad experience with the Toyota's I've owned, so to me I don't have a good perception of Toyota to begin with. If I were in the market for a used pickup I would have no problem buying a truck that doesn't have the best residual value because that would mean it would be lighter on my wallet. Each brand has their advantages/disadvantages and well made trucks and trucks to stay away from. This type of knowledge is far more valuable than knowing which truck has the best residual value, in my might, that pretty much worthless, given that there is not much of a baseline for measuring it with trucks.

The cost of a car or truck is the difference between what you paid new, and what you got when you sold.

In the interim you have some costs like fuel, insurance and upkeep. Those expenses exist for every truck.

The Toyotas cost more to buy, they sell for more when that day comes.

I swear you Hemi guys or guy have bad luck with any brand that isn't a Chrysler product. Either you Hemi guys or guy are lying or you have the worst luck in the world. As for them not being used for work well maybe where you are but here in S.A. independent contractors do just not fleets. I don't know what makes a vehicle have good resale you could be right on that perception or you could be wrong I have never received a metrics from NADA.

It's Hemi guys, notice the S. That aside, how is to say that Chrysler products are so bad? They certainly don't have the best reputation out there, but that doesn't mean every one of them is bound to be plagued with issues. Just because I have had problems with other brands doesn't mean it is a generalization for all products of brands X, it just means that I don't choose to do business with that brand anymore.

For example, the Toyota product I was referencing since you referred to my comment, was my wife's '02 Camry. Well I happened to have the tranny go out at just above 100K, and it was out of warranty at that point. Up until then I had assumed Toyota made good cars. Maybe they do, maybe they don't. I didn't have a good experience with it, so I moved one. That car got replaced with at '07 Chrysler 300 and it now has 130k on it, trouble free miles. Same with my Ram, it is at 80k with no issues. That doesn't mean that all Chrysler products will be trouble free and it's doesn't mean that all Toyota products will have issues. It is just my experience. I think the real issue at hand here is that certain people can't break their "perception" of what brands are good.

Hemi-Monster has a great point. Most of them (toys) are not used (or even purchased) for actual work, so they will often return to dealer in supreme condition. But you could also say most of the Big 3 trucks that are sold are just for family/personal use as well. I wonder if this report notes that although the sticker price of Ford and Toyota (for example) are quite similar, the actual bottom dollar price is typically 3-4k more on the Tundra side (less rebates). So are they really, 3-4k more on a 2-4 year old truck as a resale unit? Here in Texas I see the Tundras going for less than F150's in the used market.

My assumption here is that a greater percentage of Toyota pickups are used for pleasure than ones from the Big 3. Of course there are plenty of them out there that are used for pleasure, it's just I am pretty sure that each of the Big 3 has more of the truck they sell being used as work trucks than Toyota does. I don't have the numbers to prove it, so I say that it's my "assumption", lest anyone accuse me of making up facts. I'm sure most would agree with my assumption besides fanboys.

Weather they are used as work trucks or grocery getters, doesn't really affect the parts that break. As long as it has a decent frame it will do work or what ever. Its the starters, pumps, electrical that break.

Work trucks are generally treated much more "harshly" than a similar truck being used for commuting. Lets say for example that 2 of the same pickup are driven 25k a year, one is driving for commuting/pleasure ,the other for a handyman business. The truck used for commuting is started probably a max of 6 times a day. A work truck might be started close to 20 times a day. The starter from the work truck will definitely wear out long before the truck that is a commuter, just because the sheer number of times it's started. Even though the trucks are driven the same amount of miles per year, the components will experience different types of wear. It should go without saying that work trucks get dents and scratches and don't look to good after a few years of hard work. I can tell immediately whether a truck has been used as a work truck or not.

In my part of the world there tends to be no concern about work trucks diluting the price of personal use trucks. Only a fool would not be able to tell the difference (Northern BC Canada). A prime example are the trucks my brother gets. He routinely runs 50k - 60K miles per year and most of that is on gravel roads. His trucks are complete junk at 2-3 years.
Personal use work trucks tend to fair better but still look well used.

Rentals and fleets that are not abused can water down resale. I have never seen or heard of a Tacoma or Tundra as a rental. I see some in fleets but those are smaller companies. Most of the fleets I see are 3/4 - 1 ton trucks so that automatically rules out Toyota.

I do agree that perception of durability plays a huge role. I suspect that in the Tundra's case, resale is higher because they don't sell many trucks. Even the Tacoma at 120K a year isn't a big seller. Rebates also affect resale. I purchased a new truck because they were marked down 10-12k which put them at the same price of a 2-3 year old truck.

Perceived or actual, Toyotas hold thier vaule at trade in time better.

For the most part I would buy a Tacoma new because I would rather pay a little more and have a warranty than buy one a few years old with little or no warranty. As for a domestic brand I would buy one with a few years on it depending on condition and mileage because the depreciation would be greater, but having said I would look at the discounts offered on the newer trucks and if there is not much difference I would buy new. Since I keep my vehicles 10 or more years I prefer to buy new, but if I found a lower mileage vehicle in excellent condition at a good price I would consider that.

another great reason of many to buy a toyota. They dont cost more than the others. I had a SC F150 at just $500 more than my tundra back in 2010, both trucks equipped the same. i chose the tundra because it had a better engine, AC that worked fantastic, the ford ac system is the worst performing in all trucks. couple other little things i liked better in the tundra.
I started looking at the tacoma but it cost just as much as full size truck and why pay just as much for less truck and barely better fuel economy. i have had Zero issues with my 2010 tundra with now 48K. my truck has no chrome, after seeing a lot of plastic chrome peeling off f150s and f250s around here didnt want to take a chance here in phx az.

It isn't just perception--years and years of reliablility studies and awards prove it is true.

I have said it many times; my Tundra has been the most reliable vehicle I have ever owned. I have other brands in my current stable as well. Also, despite how happy I have been with my Tundra, my next pickup will likely NOT be a Toyota as I will buy an HD. So unless they offer one in the future, they will lose a buyer.

Ha, my worst Toyota was a Camry also. Unfortunately for the Mopar fans, it was better than any of the four Chrysler products I have owned. The worst, a 1995 Plymouth Grand Voyager, was reduced to absolute junk at 107,000 miles. At least my horrible Camry gave me 217,000 miles.

I'm in my 60's. I've owned 22 cars. All of my Toyotas (5) have gone over 200,000 miles. Two have made it 300,000. One is still climbing. None of my American cars, including the three Chevrolets and the five Fords, made it to 200,000 miles. In fact, the only other car I've owned that went the distance was a Saab.

So forgive me for calling tofu when you claim Toyota resale value is just a matter of perception. I treat stories of long-lived American vehicles like sitings of Sasquatch. They might be true, I've just never seen one.

And don't talk to me about Tundras rusting. I live in Minnesota. My 2002 Tundra has spent every winter of its life on the Twin Cities Metro roads and freeways, salt capital of the US. Unlike the F150's, Silverados, and Rams of the same vintage I see, the Tundra still has no rust on the doors, rocker panels, or wheel wells. And when frame rust became an issue on some first generation Tundras, Toyota pulled the bed off my truck, cleaned and rustproofed the frame, and gave me a free loaner to drive while they did the work. So forgive me if I don't think you have any stinking idea what you are talking about.

@Montesa_VR--200k miles out of any vehicle is good service. I once worked with a man who had owned several Cadillacs with one that had over 500k miles with only a valve job and another one he was driving at the time that had over 200k. He took exceptional care of his vehicles and they were mostly highway miles. I got 200k out of an 84 Chrysler 5th Avenue with a 318 V8 and 200k out of an 85 Mitsubishi Mighty Max pickup. Most of today's cars and trucks will go at least 200k with proper maintenance. I have nothing against Toyotas but I don't think they have a monopoly on quality anymore. Most of the manufacturers have drastically improved their quality (even Chrysler).

Wooow, you fiat employees are good for a laugh, saying that POS fiat/chrysler are better quality than a TOYOTA? Put down the crack pipe.

@Jeff S

Just like a broken clock we actually agree once in a while. The Mitsubishi products back in the 1980s, especially their compact trucks were competitive.

Sadly, they have not been able to compete in the US for at least ten or fifteen years now. Correct me if I'm wrong but I think they were the first maker to sell a direct-injected model in the US.

Their cars and trucks had great drivechains but slowly they just backed off the gas and their products fell behind on technology (but not quality).

PapaJim: wasn't Isuzu the 1st to have D.I.? in 2004 it was standard in the Axiom and optional in the Rodeo. It was first developed way back in 1902 by French aviation co. Antoinette by a guy named Leon Levavasseur with a V-8 enigine and also the first V-16 engine!. Later to be used by all.

Someone here said the Tundra is ugly.

Well, granted from some views, maybe. But the truck functions well as a truck. It is strong, it is capable. And as a bonus, for me the driver, it is comfortable. If Toyota will just massage the mpgs in the next generation, I will stay with Tundra.

Oh, BTW, zero issues in 3 years of ownership.

I owned a 2011 Toyota Tacoma 4x4 DC TRD Sport, manual and it was the W-O-R-S-T pickup I ever owned, after less than 5000 miles the inside passenger door rusted (why did it rust on the inside and NOT the outside) the heater blower fan failed and the chrome alloy wheels rusted away, and Toyota told me to GET LOST when I wanted it corrected under warranty!
To add insult a friend who bought a used 2010 Tacoma from a NON-Toyota Dealer got ALL new wheels under Toyota Warranty for free!
I got rid of it , got a good trade-in price of $26,500 before it rusted out and suffered resale value.
My new F-150 gets almost 2 MPG better, plus can haul and tow anything!

When I notice a Toyota Tundra or Tacoma I always notice how perfect clean and shinny it is and I think I bet those people that own them are afraid to get it dirty, I bet they are afraid to take it off road or haul concrete blocks in the bed cause it might scratch the paint.
If you look at my 2013 F-150 you'll see mud still on the frame from last year, the white letters on the tires are so dirty you can't read it, got a big paint scratch on the left front fender from a tree branch taking it off road, my bed is banged up, dented and my interior carpet has stains that will never come out!
My F-150 is a working truck, I didn't buy it to look pretty. Chrome doesn't belong on a pickup truck! Chrome serves no purpose! Chrome only belongs on Harley's!

@papa jim--My 85 MIghty Max gave me good service for 14 years. My only complaint was the availability of parts which was much harder than other imports. I do think my 99 S-10 is a much better truck overall but I cannot complain about the Mitsubishi because I more than got my money's worth out of it. Mitsubishi did have some very competitive products in the 80s but now they are on life support. I have never owned a Toyota but I would consider a Tacoma, but I would probably buy new because I keep my vehicles at least 10 years and I would rather pay a little more for a newer Tacoma than buy a used one and pay about as much. I prefer Honda over Toyota, but that is my personal preference.

"My F-150 is a working truck, I didn't buy it to look pretty. Chrome doesn't belong on a pickup truck! Chrome serves no purpose! Chrome only belongs on Harley's!"

Your truck sounds not like a working truck, but a truck owned by a person with little regard to value. A numpty.

It sounds like a toy you don't know how to operate effectively off road. It seems you are using your truck past your and your vehicles limitations.

I am not a big fan of the big rig grills with lots of chrome on most of the trucks today, but that is not a deal breaker for me and it is more or less a fad which in a few years will more than likely go out. All the manufacturers go through phases whether it be colors, trim, or etc. My Isuzu has a big grill with lots of chrome, but overall I like it. Even my wife's 2013 CRV has the big chrome grill. I never cared much for the browns, lime green, or burnt orange of the 70's vehicles but these colors have come back. Maybe its not as much the colors for me as that I got an overdose of them during the 70's when vehicles, clothes, appliances, and cookware all were either green, brown, or orange. To another generation not exposed to these colors then it is new and refreshing. Everything goes in cycles and if you are around long enough you will notice this.

This whole "work truck = beat up" argument is one of the silliest things I've ever heard. Lots of owners consider their trucks to be advertisements for their businesses and maintain them that way. Two of the shiniest F-150s in our area belong to a building contractor and a construction manager.

My Tundra was bought new in 2001 by a plumber who used it every day for ten years and 130,000 miles. It looked like new when I bought it and still does.

By the way, for those who haven't made the jump, here are the numbers for the pickups retained value according to NADA:

Tundra 71.6%
Silverado 63.4%
F150 63.3%
Ram 58.3%

And for anyone who doesn't firmly believe the admins of this site actually want bickering and trolling, this article should be adequate proof.

I hauled 2800 lbs of coal in my F-150 on the stock C load tires and didn't even feel the weight in the bed, plus pulled a 7 percent road grade at 65 MPH,, I went off road to collect firewood I tossed logs into the bed from a distance, I had it loaded far above the bed, PLUS ran it off road with that load thru cuts and ditches in the road. When I overload my F-150 it causes the rear leaf springs to stretch out so it sits much higher in the back when there's no load in the bed, That's a working truck! Try it! Overload your truck and you'll notice it will sit higher when you remove the load.
When my stock tires wear out I will replace them with the "E" load range tires. I also need a "headache bar", my sliding rear window is only good for throwing empty beer cans into the bed.
I bet most of you guys with your super duper duty's never matched what my F-150 did.


The Mitzubishi engine I'm talking about is the 3.0 V6 SOHC. Schematically it looks a lot like the cylinder head on Honda's 3.0 six, except for the injectors.

It came out in 1998 or so.

At that time dual clutch trannies, direct injection and VVT was all race car stuff. Today it's everywhere.

Give Mitzu credit for that bit of genius.

I don't know about this my silverodo had the tranny go at 5yrd & 82,357 miles not that good...

Some of these arguments about Toyota reliability are about as convoluted as you can get. I bought three Toyos new: a 1984 2WD pickup for $5,800. Sold it at 113,000 miles for $3,500. In between that spent a year in Australia and took a Toyota van through the outback and up to the Barrier Reef - and believe me the Aussies swear by their Toyos. Next up: 1992 Toyota 4WD extended cab with legendary 22RE that was indestructible given the abuse given: multiple loads of wood, pulling trailers and yes serious off road excursions. Bought it for $15k new and sold it at 185,000 miles 19 years later for $4,700. Good luck finding one. Now in my 2011 Tacoma with 50,000 miles and yes it is shiny because I wash it, just like the boat I pull with the truck. Again, outstanding reliability, fit and finish. Like Apple products, Toyota trucks just work, period.

If you look at the rankings on resale for full size trucks you can see that the oldest models have the highest resale. Think about it if they are looking at trucks at least three years old your looking at 2011s and older trucks the tundra has been unchanged from 2007-2014 then revived a face lift. The f150 was redesigned in 2009 , recvived new drive trains in 2011and got a facelift in 2013. And will get a redesign in 2015. This will affect resale as people want to look like they are driving the latest and greatest. The Toyota owners font have that problem as the tundra has hardly been changed. Therefore someone could save money and buy a 2007 that's identical to a 2013. On an f150 if you want one that looks and drives like a 2013 you get the 2013-2014. Nada also says they base their calculations off msrp which very few domestic truck owners pay, Toyota offers fewer incentives for the tundra bringing the price up. The big three price their vehicles knowing they are going to offer incentives so the customers feel like they are getting a good deal. Additionally when fleets sell their vehicles there is not a huge demand for worn out trucks with lower trim levels this will bring the averages for ford and chevy down. I take numbers like these with a grain of salt.

I priced out (for fun) a fairly basic 4-door 4x4 Tacoma and it came to about $32,000. I then priced a fairly basic 4-door 4x4 Ram and it came to about $33,000.

Enough said.

You can get twice the truck with the same or better fuel economy for only $1,000 more and it comes with a better warranty. I'm not sure why on Earth you wouldn't just do that.



They also have the worst fuel economy and towing cap in the industry. SO what's your point?

Good thing they only measured the 2005+ models. The previous generation Tacomas all rusted to the ground, at least the chassis. Open Google and enter "Tacoma frame rot" if you don't believe me.

You aren't serious, right? Have you tried typing in RAM frame rot? And then for fun try RAM rocker panel rust and RAM door rust.

"NOT INCLUDING INCENTIVES OR REBATES" just about says it all. With the big three offering cash incentives on top of low interest rates,and Toyota and Honda usually sticking to MSRP over the years-The price of used Big Three ususally drops more to make them more attractive compared to buying a new one with "X" dollars off. Last year was the first time I saw a Tundra offering $5,000 off on a model year clearout-let's see what that does to used prices of Tundra in future.

Wow, alot fo tundra haters out there. Well i gotta tell ya i have driven them all. As a Texan all i drive is trucks and the tundra is by far the most reliable and comfortable. Towing,the 5.7 by far the best engine of all the makes,who cars about HP,its not a car nucklehead. Torque is what truck guys want. I can out pull and load everthing out there,except the 65k diesels. I have turned 6 friends to the mighty tundra. Hands down the most dominant truck out there. And as far has looks well friend you might think your lil truck is pretty,mines not its handsome like me.HaHa.

Tom3,really your lil f150 aluminum eco-no power truck,great gas mileage when your pulling and caring a load of air,come on get away from the chick truck. Do yourself a favor.

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