New Chinese Pickup to Debut at Beijing Motor Show

Kawei Auto front II

An "all-new," yet familiar-looking, midsize pickup truck will be coming to China soon as the Kawei Auto K1 gets ready to debut at the Beijing Motor Show next week. The little pickup is from one of the many government-run auto companies in China, the Jiangsu Kawei Automotive Industry Group based in Danyang.

If the truck looks familiar to you, it's probably because this truck was spotted a few years ago during testing, bearing a strong resemblance to Ford's F-150 pickup. This truck is much smaller, of course, and has softened several of the previously shared design cues. No word on pricing yet as the company still needs to create a pathway for sales.

According to the preliminary specification sheet, the K1 will only be offered with a 4x2 drivetrain, two types of engines (one I-4 141-horse gas and one I-4 105-horse diesel), and in one 138-inch wheelbase (which is a few inches shorter than the new Colorado crew with the six-foot bed). 

The company has been around since 1992 and has focused on building industrial light vehicles, buses and special vehicles. Whether a vehicle like this could ever make it overseas depends largely on the "chicken tax," which essentially prevents small imported pickup trucks from getting into the U.S. At various times, the tax has been threatened but its elimination never seems to happen.

Some have argued that killing the chicken tax would promote powertrain and emissions technology, but at the very least it would mean that there could be more less-expensive choices for buyers looking for a smaller, capable trucklet. Unless something is done about the tax, though, don't expect any new midsize or compact pickups to get too popular.

Manufacturer image


Kawei Auto int II

Kawei Auto 4 II



There are 2 issues at play in my mind:
1) Do people in the U.S. actually want to buy "overseas" vehicles, especially pickup trucks? Judging by the comments here, the answer seems to be no, both because the overseas trucks don't fix the American lifestyle and also because they are perceived to be "unamerican". Imaging trying to convince the American public to buy a Chinese truck instead of American.

2) Regarding the Chicken Tax, it's not as bad as it's made out to be. Ideally, maybe it should be eliminated. However, all the automakers are now operating in a global market, which many times features shared engines and platforms. Because of the sharing of R&D, all that has to happen is a little R&D here in the U.S. using a global vehicle as a starting point and it can be made "Amercian" enough to avoid the chicken tax. This is already happening and has happened for many years. The problem of just bring a "raw" global vehicle across to the U.S. is that many times it will not be something that Americans will like. Take the Colorado for instance, they had to do a lot of changes to make it look sell-able here. The global version would never sell here. With that in mind, there isn't a pressing need to eliminate the chicken tax.

One thing I should add to address the inevitable argument that will pop up here, we already have the ability to achieve the fuel efficiency that overseas vehicles can achieve. Therefore, we don't need to just eliminate the chicken tax and start shipping them over. The fact of the matter is that Americans like bigger and faster vehicles, and there are many people willing to sacrifice a little fuel economy for having a larger vehicle.
No automaker is going to build vehicles that aren't going to sell. That is why we don't see similar vehicles here that are getting the kind of fuel economy as small vehicles overseas, especially diesel. The day that people start wanting them is the day that the U.S. automakers will start selling them. It has nothing to do with the chicken tax.

BAFO to start posting his communist globalist lies in 3, 2, 1...

I would say this truck will have a greater time fighting to meet all the U.S.A. crash test levels of safety, than anything the "chicken tax" will do to it! any one can look up the you tube Chinese vehicle tests and see just what I am talking about, I would never drive one of their vehicles on any road in the world ! alone or with my family on board.

@Hemi lol
"1) Do people in the U.S. actually want to buy "overseas" vehicles, especially pickup trucks? Judging by the comments here, the answer seems to be no, both because the overseas trucks don't fix the American lifestyle and also because they are perceived to be "unamerican". Imaging trying to convince the American public to buy a Chinese truck instead of American"

Hemi lol, you will have a certain group that are dedicated to buying local. But, even now a lot of pickups come from Mexico. I know you can justify it by stating they are from NA or NAFTA. But, what is the difference if you have a trade agreement with another country?

I'm more interested in watching the US deal with the Japanese FTA (it is currently unfolding) than one with the Chinese. I don't see any reason why anyone in NA wouldn't buy a pickup from Japan. I would want a Japanese pickup before a Mexican pickup.

As for the comments on PUTC, most are fans of full size trucks, you will only get a heavily biased response, not an accurate response that will reflect what the 'average' person in the US care about.

How many consumers want to get into a new pickup but can't afford to purchase one, let alone the added running costs for a large vehicle. How many of these people really don't care where a car is made?

The US screwed up by not having a balanced policy over decades regarding its vehicle sector. Cars are more of less open slather and trucks highly controlled and regulated.

"2) Regarding the Chicken Tax, it's not as bad as it's made out to be. Ideally, maybe it should be eliminated."

What you stated it true many components are shared, but that doesn't translate into competition. It's competition that drives innovation and reduced pricing.

I would agree with you that this truck might find it hard. I can't envisage the US and other nations (OECD) will not get these copies, but original vehicles.

I have seen photo's of these 'copies', if you want to call it a copy. But I don't know if these are the ones slated for international consumption.

I only know of the ones we are getting, they seem to be struggling in the market, but one looks promising. It actually is a good pickup.

The Foton Tunland. It is our largest pickup. Have a read of the link. Take particular note of the drivetrain, electronics, engine, etc.

The Japanese are fighting back with price. So, as you can see the Chinese are creating pricing competition across all of our pickups. This is good for the consumer.

This is a comment from the motoring journo.


All other ute makers should be alarmed. The Foton Tunland name might be unfamiliar now, but the vehicle is well priced, well specced and goes well too. We'd have one

Here is a deal currently from Nissan a crew cab 4x4 diesel for $28k driveaway. I thought I would never see the day of a mid spec diesel at this price in Australia. Competition is great.

I differ on Big Al from OZ on their desirability. We have had JAC, Foton, Great Wall etc and they have all FAILED in the market.

JAC did not sell one example. although it appears to be clone of a Isuzu NPR, with a Cummins engine.

These vehicles are great for China, as they are cheap enough to have many local buyers buy them. Make the quality a lot better and it forces the price up. so no sales.

@Sandman 4 X4 the Chinese CAN make their vehicles a lot safer. After getting 2-3 overall in crash testing here, they went away and changed the Pickups and SUV's to get a 4 , not brilliant, but acceptable.US Pickups also get low ratings as well, but they are not on sale as such and are on a limited import quota.

@Robert Ryan
The Chinese manufacturers as opposed to the 'transplanted' manufacturers will find it difficult.

I think the indigenous Chinese manufacturers will gradually dwindle down. The ones that can adapt and produce quality vehicles will rise, but this means most of the current vehicle manufacturers will fail in China.

The same was said of Japanese and Korean vehicles here in Australia, but we were proven wrong.

I don't know which of the Chinese manufacturers will rise, but I'd be prepared to say eventually there will be a few.

Just like us in the "West" the Chinese manufacturers will buy each other out and create fewer and fewer manufacturers that can be competitive outside of China.

Foton is making a good start. It might take a decade, but eventually persistence give some Chinese manufacturers traction globally.

Don't write them off. In the 80s would anyone have considered the Chinese capable of having a computer manufacturer rise, ie, Lenovo. Back then the Chinese only made tools out of mild steel and leather shoes.

We can't stick our heads in the sand and say the Chinese can't, because when they do succeed we will say to ourselves how did this occur? Don't let subjectivity override logic.

It's easy to be negative towards the Chinese, but lets look at them with some logic. We have to assume they will achieve. This will drive us to do better.

With all of our technology going into China, this outcome of success is more than likely.

Here's something to read and laugh at. I don't know how true the statements are, but there's a moral behind them.

No thanks I will keep my real Ford. This is something I would not be proud to drive because it's just not that exciting to copy another brand so hard. Shows lack of creativity. If they can't design their own truck what makes you think this thing will be worth buying if it ever were to come to the U.S. which I hope it doesn't.

Somehow I don't think this vehicle will ever leave China.

Lack of creativity. Hmmm......that's how all countries started out, by emulating. Even the US, Australia, UK, Japan, Korea, etc. We've all been there.

Did the US start the industrial revolution? No. It improved on it.

Every country has a piece of another in it. Ideas meld.

You should be proud that an American vehicle is copied.

Flattery can be positive.

So, if the Chinese are making this vehicle don't you think the US should try and capitalise on this?

Open up vehicle trade with China so you can export pickups to them. Beat them at their own game instead of putting blinders on.

Wonder if it would pass US safety crash testing? Engine, driveline reliability?

"Lack of creativity. Hmmm......that's how all countries started out, by emulating. Even the US, Australia, UK, Japan, Korea, etc. We've all been there."

Al, Chinese manufacturers are well-known for design theft and get caught regularly. One of the most famous cases wasn't even close. German bus manufacturer Neoplan had to sue in China for copyright infringement against a Chinese bus that didn't even try to change one body line.

The actual Neoplan Starliner at the top, the knockoff Zonda A9 at the bottom - all Zonda changed was the headlights, but actually claimed in court with a straight face the A9 was their own design.


I bought 1 unit 3years ago made by coolbears...
Very disappointing to use..sira kaagad. Makalampag etc...

If i were uyou, Not recommend to buy one do not buy china cars...

Oh Kewl a smaller Ford knock off.

I wonder if you can drive it in the rain?

The reason why gasoline prices are edging on $4/gal cause more and more people in China and India are owning cars and now trucks.
Their population is 10 times more than the U.S. so if 20% of the population owns a vehicle they would own twice as many vehicles as we own and they will all need to buy gasoline for those vehicles.
10-20 years ago those same people were getting around with bicycles and mopeds.
Here in the U.S. in 1999 we were using 22 Billion barrels a day, Today we are down to 13 Billion, but China and India has exceeded that make up amount.
I mean we are doing our best to conserve by driving cars and trucks that are fuel efficient but with no benefit to us cause the world market for crude is increasing.
The more we conserve the more crude oil is available and affordable to the people in China and India.

Another very interesting phenomenon is the growth of Cricket, very much associated with the Subcontinent. In 10yrs Professional Cricket has gone from nothing to having the 17th best paid sports team Globally . Good players can get $25-$35 million with in a year.

If you use more fuel it will place more upward pressure on the cost of fuel.

Using more will not make fuel cheaper. Remember the US doesn't own most of the resources it is using. The US is in the midst of an energy bonanza, but the prices are determined by the international markets.

The US prefers to sell it's diesel to Europe because it can get more money for it than it does in the US. This is part of the reason for high US diesel prices.

Resources are sold to the highest bidder.

So, using less fuel will reduce the cost of fuel.

@Robert Ryan
The IPO is worth billions of dollars in India.

I think the burnt out international players are earning more with the twenty twenties than they did playing for their respective Cricket Boards.

I was wrong thinking as everybody else buys fuel efficient cars and we use less gasoline the price would go down cause of the supply and demand issue, an over supply of gasoline would flood the market,, refineries in the U.S. would want to stay productive.
I sort of figured as everybody else suffers with a compact car that gets 40 mpg that would lower the price of gas and that would be good for me owning a gas guzzling V8 full size pickup.
I was wrong!
Instead U.S. refineries are shipping refined gasoline to China and India inside tankers that are designed for crude oil and the only reason why domestic drilling inside the U.S. is happening is because the high price of crude, if crude would drop below $60/bbl it wouldn't be profitable for drilling inside our borders.
I need a full size pickup cause of my hauling and towing needs and it doesn't make sense to spend another $20K for a fuel efficient car just so I can save $1000/year on fuel costs, it costs less to drive the vehicle I need instead of the added cost of owing another vehicle.
I was in dreamland thinking the price of gas would come down, now I adapt to the high gas prices by changing my driving habits. I plan out my trip, combining multi trips into one trip, just yesterday I had to haul a load of lumber to a campsite, then at the same location hauled back a load of mulch, then stopped at the supermarket, then to the bank and at the bar on the way back, so I am as efficient as I can be always having a load in my truck where ever I go.

Personally, I wouldn't touch it. Ever ! In the UK, it's been known for manufacturers to move lines back here after having so many problems with quality control with stuff made in China - One CEO described a contract with a Chinese manufacturing company as being seen by the Chinese as "a guideline" for whatever the product was, and not a binding agreement of design. And after having mistakenly bought some phone chargers recently of Chinese origin, I wouldn't knowlingly do it again; they failed within hours of first use. Crap ! One Chinese car manufacturer tried launching their line over here only a few years ago; It never passed the EU crash test. Folded like a paper bag would be a good analogy .....

In my eyes this thing looks like a Ford F-150, Chevrolet Avalanche and Range Rover all in one. After reading, it turns out it was supposed to resemble a Ford after all.

Typical made in china quality....look at the body lines between box and cab....

The problem mid-size trucks are having is Americans have never truly been fans of small trucks. To get any traction in the market, this truck would have to be very cut-rate and very high quality. That's just to start with.

Small import trucks had absolutely no problem with the chicken tax in the early '80s because they had those 2 things going for them.

Not unlike the Sprinter, and the aborted Mahindra, it's not a big thing for OEMs to crate the engine and trans in the bed of the truck, and put them together at landfall. Plug and play, drive away.

But '80s small trucks didn't necessarily substitute full-size 1/2 tons. Different markets for the most part.

But another big reason small trucks sold like crazy was Americans were transitioning from (very popular at the time) '70s gas guzzling, muscle cars, big coupes/sedans, station wagons and molester vans (plus El caminos/Rancheros) to trendy '90s SUVs and such. Small trucks were just the perfect '80s stopgap. And no "chicken" was going to slow them down.

The whole Mini-Trucks craze was just a transitional phase Americans were going through. Small trucks had little or nothing to do with, and had little to zero appeal for traditional American (1/2 ton) truck buyers. Full-size trucks had their own following and still do. We needed mini-trucks at the time, and they had the cut-rate pricing and quality we went nutz for.

If small trucks can't offer a good enough reason for millions of Americans to dump their small/mid-size cars, SUVs, cross overs, cubes and small vans, what chance do they have? The small truck market will continue to shrink with every new market segment in the small to mid-size class of vehicles.

BigALfomOz: That Navara D-22 looks like the spitting image of our last generation Nissan Frontier, which could be had at the time for around 25K with the V-6 Supercharged engine, back about 8 years ago!

The D22 is based on the D20 from 1986.

We used to get the Z2.4, 3.0 and 3.3 V6 engines, but they only come with a CRD now.

It's odd how we still get them alongside the D40s. But, I think Nissan are doing the same with these as Ford did with the Ranger in the US, trying to get as much out of them as possible.

I bought a D20 in 1997 with a 3.2 QD diesel for $42k! It was a high end at the time, which would be on par with the one in the ad. The Toyota Hiluxes of the time were better off road than the Nissan, but the Nissan's were very reliable.

The torsion bar front end handicapped the D20/D22 off road.

I think Nissan has lost it's way with the D40 a little.

If the US could get them they would be much cheaper than we are paying.

The diesel D40s in 4x4 crew cab are around $37k here for a mid spec.

More proof that China has zero respect for intellectual property.

@Denver Mike

You got some of the pieces right. Compact trucks worked for Detroit in the 1980s because they were still building some rear-drive sedans and coupes in those days.

The same greasy bits underneath could be used in small pickups. Ford and GM used same 4 cylinder engines in the small sedans as the Ranger and S10 used. Ditto the automatics.

There was a lot of economy that didn't last. By 1990, the Big 3 had abandoned the rear drive platform (except TBird, Caprice and Crown Vic), especially in the volume sellers.

Once the move to front drive sedans was mainstreamed, the basic value proposition was gone.

that's the part you left out.

@papa jim,
Correct, now even Vans are being farmed out to Europe. The Global Pickups are designed from the ground up to be "1 Tonners" have a payload of at least 2,200lbs. The New Nissan/ Hilux could be from rumours diesel/parallel hybrids, not long to wait.

@papa jim
You are correct, even the Japanese mini trucks adopted drivetrain components from their cars. Datsun used the same gear boxes that were in the 1600s in the 510 pickups and the D20 was using the same gearbox as in the Nissan powered Holden Commodore.

Full size 1/2 ton pickups were the same to back in those days. They used car engines and drivetrain, suspension components.

@Robert Ryan
I'm very interested in seeing what Nissan and Toyota come up with for the up and coming Navara and Hilux.

I do think Toyota will go the 2 litre diesel option, possibly a BMW sourced engine. I will be very interested in seeing a diesel hybrid. If that's the case a 1.4 or 1.6 turbo diesel will be good enough for the Hilux or Navara and 50+mpg could be on the cards.

Nissan I don't really know what direction they will head in with their diesel engine.

They have Renault with engines, but is Cummins forming a partnership with Nissan?

The 2.8 ISF Cummins are made in China, and this could be a large savings for Nissan to have a good diesel ideally suited as a light duty commercial engine, not a car engine like the Amarok.

@BAF0 - 50 mpg? Even 40 mpg would render the truck unusable. Defies the laws of physics. Trucks are geared to pull heavy loads. Hybrid cars are not. Small trucks are still much heavier than hybrid cars, that themselves have trouble reaching 40 mpg.

Nice try, but no.

Full-size trucks can get any of the hybrid tech small trucks can. And thanks to aluminum bodies, can get the same mpg, or better, than any small BOF truck you can configure or dream up.

@papa jim - Excellent points. More than a few thing caused the demise of the once vibrant, compact truck market. But there's not reason to go back. The market is too fragmented anyways. Too many, better choices out there for mainstream consumers.

Back at the height of the mini-truck craze, people from all walks of life were buying up small trucks. Hot trend for sure. So today, why the hell would the average consumer give up their smooth and comfortable, small to mid-size sedan SUV, cross over, etc, that works for them, for a rough riding small truck designed for heavy loads? I don't think so. Even the smallest crew cab is gigantic compared to what most would be trading in.

Still, consumers that are still willing to take a downgrade in mpg, handling, maneuverability and ride, won't be willing to pay what OEMs want for their small trucks, starting at $20K for base stripper 2-doors.

Mainstream consumers have come to expect a whole new generation every 4 years, with an update in between. Small trucks don't work for normal consumers. That's if OEMs are willing to take the loss. That's "Normal" OEMs, global and domestic. Then there's the massive rebates and cash on the hood, consumers have come to expect on trucks.

GM doesn't mind taking a loss for the sake of being in every market Ford in Chrysler aren't. Toyota and Nissan scrape by, by being one of the last trucks standing. And stretching out the generations. That and Toyota has the Tundra and Tacoma share the same assembly line. Nissan's Frontier shares its chassis with the Titan, Armada and QX. All need a new generation badly.

Also worth noting, BOF trucks are crazy expensive to build, compared to the stamped steel bodies/platforms of FWDs, that are shared among various of cars, SUVs, crossovers, cubes, etc, within the brand/group.

So is it a good idea to replace/cancel out sales of cheap to build and highly profitable FWDs with small BOF trucks you more than likely, already take a loss on?

Too many trims and special packages on trucks, slow the assembly line down to a crawl. Then every engine takes its own unique frame.
Manuals take different frames than automatics.
4X4s? They get their own frame.
Cabs? Each get their own frame.
Every bed...

It's a dying segment for a reason. Forget about what consumers want and don't want. OEMs hate small trucks and hate small truck consumers even worse. Never mind fleet, cheapskates and other bottom feeders, all flocking to the lowest common denominator of trucks and demanding substantial rebates.

It's a wonder there's ANY small trucks to choose from. Small truck owners/enthusiasts should consider themselves lucky. For now...

My first pickup had a 1.3 litre engine, it used to get 45mpg (imperial) and it was a 1 tonner with a 6'x8' tray. That was in the 70s. It only had a top speed of 82mph.

Why don't you travel around the world? You seems so ill informed and uneducated, for a person who claims to have been to Spain 36 times. What did you do or interact with when you were there? You obviously didn't take in too much.

Is there a town called Spain in West Virgina were you live with your very, very close family?

Oh, remember these, they are RETURNING 54mpg, with a small diesel and they do carry 2 400lbs.

Use google, I don't know how many times I've told you this.

It's not really hard.

@BAF0 - We can safely add or subtract 30% from your gross exaggerations. But in the '70s, and pre-California emissions, there was a different, more generous formula for mpg ratings. And Imperial gallons? wtf?

That and your talking a chintzy little, stripper of a truck, lacking any creature comforts, with no A/C, no pwr steering, etc. And regular cab with a bench seat to boot. 2wd of course. Manual trans? duh.

So what does your old Datsun truck have to do with this discussion? My '70s Moped is just as relevant...

And I like small trucks. Not a hater in the least. But let's have frank discussion without the hyperbole. The Fiat Doblo would be something for fleets to consider, for light parcels. Heavy load would likely kill any fuel saving, if it didn't kill the Doble. Mainstream, lifestyle buyers would need 4 doors, 4wd or both. But since we're talking maybe 1,200 or so Doblos sold annually in the US, there's no much incentive to federalize and set it all up. Lots of other Fiats would need to be brought over 1st.

@Big Al from Oz,
Quite a reasonable assumption, they are using the hybrid to boost mileage, as well as provide extra power.

@Robert Ryan
I saw a fantastic McClaren on Top Gear two nights ago. Boy what a vehicle for a Hybrid.

I thought those diesel Korean midsize Acton utes were great getting 40mpg (US) and they can to 2.5 tonnes or 5 500lbs. Not many in the US tow that much. So, I see a small diesel working, even a 1 litre turbo diesel.

How a 1.4 or 1.6 diesel hybrid will work under is acceleration or up an incline. Other than that in city traffic, or cruising the suburbs or freeway you could get away with a smaller engine.

You don't need many horsepower to sit on 110kph, even with a couple of ton being towed.

I can see this working a 'part' time hybrid, that's only using electricity when needed, to be used more sparingly to augment.

You could then get away with a 200ftlb 1.4 or 1.6 litre diesel.

If they can run a 1/2 ton with a 2.7 I do think the same 1.4 or 1.6 diesel will work as well.

The only issue I would have is if the government gives away handouts to purchase these.

@El DiM,
Like I've always stated the auto industry is behind aviation.

Read and learn, like I've always told you don't believe Fox and Friends. Watch the Discovery Channel or something else.

Use google, it's your friend!

@BAF0 - I agree, the auto industry follows aviation. Eventually. But the future is here and now, when it comes to aluminum alloy bodies, as in the upcoming F-150s and Silverados. No need to wait for jet powered, flying trucks.

Surprisingly, you shrug off the huge advancement of mainstream, aluminum, everyday trucks. No doubt because mid-size trucks are decades away from aluminum bodies. And because mid-size trucks are further marginalized by full-size trucks and everything else on the market, including mid-size and compact SUVs, cross overs, cubes, vans, wagons, etc.

One trick pony al, as usual you're comparing USA to your country. If you read the article you saw where it said that scenario would only happen if fuel prices here went up to what they are in most foreign countries. Not saying it couldn't happen, just that you're not comparing apples to apples.

We have the new Ford Rangers running around in South Texas. They look much better than this

I like this truck, but I would wait a few years to buy any Chinese vehicle in order to work the bugs out. I agree with Big Al that eventually there will be less Chinese manufacturers with a strong few that will survive. That was true of the US, Japanese, and Korean manufacturers as well. I really don't care if a truck is made by a US based company or not as long as it meets my needs.

Ford could have a joint venture with this company and have them make an F-150 Heritage addition. It does look a lot like the F-150. Maybe the Chinese either got hold of an F-150 or they hacked into Ford's computers and downloaded the designs.

I was in Central America all last week and got to ride and drive the new Ranger. It rides a little stiff but it will hall as much or more than my half ton here at home. The Ranger is the best looking new Ford truck I have seen in a long time both inside and outside.

Denver III Mike
You say that Big Al exaggerates 30% of the time yet he has stated we would get more and nicer midsize trucks, more diesel cars &trucks and Euro vans and they are hear or coming.
90% of what BS you spew comes from something a Ford spokes person said or some BS you make up to discredit Midsize trucks and none of which you can prove.

I do believe that the Chinese know that their truck will not sell in the U S because of quality but I do think when the quality improves they will come. I really think that in the next 5 to 10 yrs. we will have more brands to chose from because of all the interest (VW, Hyundai, Mazda, and the Chinese ) have been showing in our truck market. Mazda has just built a new plant in Mexico?

@HEMI, unfortunately 3/4 and 1 ton Rams are foreign assembled vehicles, as in Mexico. Many people do not care. This saddens me. I'd like to get the last manual transmission pickup left, but sadly the 3500 Ram Cummins is a Mexican truck. Looks like I'm out of luck-

We should all buy american.

Jiangsu Kawei is NOT government-run auto companies in China.

@Jake D - I'm a fan of all trucks, in all shapes and forms. I've owned more small and mid-size trucks than full-size. But like most Americans that buy a lot of trucks, all my small/midsize trucks were used truck purchases. All my full-size trucks were new purchases. OEMs are quite aware of this phenomenon. It's just one of many reasons small truck OEMs are reluctant to enter the American market. Or return.

But I just want an honest, fair look at the truck market. All BAF0 and his crew does is exaggerate and refuses to have a frank, apples to apples debate. You saw the example of a 45 mpg truck from OZ. What the heck does that have to do with the topic? It's like comparing the mpg of a Moped to a Harley or GSX-R. Goofy is right!

And he's comparing truck load capacity of US pickups, governed by the DOT, to trucks in OZ that have no such governing body. For the OZ/NZ markets, the OEM can give their trucks any rating they wish, no matter how insane. And of course he'll compare the mpg and capacity of one bare bones, 2wd, regular cab stripper from OZ, vs a hard loaded 4X4 Crew cab, full-size.

Believe what you want, but try looking at the facts first. Like how crazy expensive it is to build mid-size trucks for a market that won't pay what OEMs need for them. Or buy them in the mass quantities they need. Did I mention how many different frames are need to be stocked, stacked and handled? If you need links to anything, you are so clueless that I don't see why I'm even responding.

In response to Hemi Monstor’s thoughtful comments, I offer this alterative viewpoint.
Though the market may be smaller for compact pickups, not everyone needs or even prefers the predominately larger trucks that are on the market today. I was thrilled when I purchased my first pickup, a used Datsun that got over 20 miles per gallon. This was such a tremendous increase over the 11 mpg I was getting in my Ford car and I loved the versatility of the little truck. All these model years later there are few cars that don’t double or triple the gas mileage my Ford was getting but there has been virtually no increase in the mileage of pickups on the market in this country. Foreign manufacturers who could otherwise offer superior products in the smaller compact truck market don’t bother to try because the added cost the chicken tax adds would force them to set prices at an uncompetitive level. As a result domestic manufacturers have little in terms of alterative product to compete with and innovation and efficiency increases in this market have been brought to a standstill. Though I would much prefer to have an efficient, compact pickup, I have long ago switched to driving Japanese sedans due primarily to the increased gas mileage. Offer me a Ford Focus-based Ranchero, a Toyota A-BAT, or a Mini Paceman Adventure and the boring Hondas would be long gone.

Taking design cues from the current F-150?, how will this play out with consumers the overall design doesn't look bad but it's too obvious.

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