Ram Pickups Outsold Chevrolet? Well, Maybe Not

IMG_6562a II

 

There's no question the biggest number that stands out in our March 2014 sales chart is the 42,532 units Ram Truck sold in March 2014. That means Ram, while still in third place for overall truck sales, outsold the Chevrolet Silverado by a 285 units. You can bet there are folks in Auburn Hills, Mich. (and maybe even Turin, Italy), who are jumping for joy given the magnitude of the feat. However, there are a few factors at play here.

To begin, the Ram Truck category includes their Class 4 and 5 chassis cab models in the total, as well as any 3500 fleet models ordered in the chassis cab configuration. And for 2014 they are now available with a Hemi 6.4-liter V-8 option as well, making them more popular with more businesses replacing their aging fleets. We should note Ford does the same thing (with their F-450 and F-550 sales) but since GM does not offer any vehicles in this category, some could argue the numbers are not directly comparable. 

In fact, every truck counted in GM's monthly sales numbers is either a dedicated personal-use, fleet or commercial 1500, 2500, or 3500 pickup truck. GM doesn't have a medium-duty truck any more (although it used to have the Chevy Kodiak and GMC TopKick that might come back), so all the GM numbers reflect a cleaner retail and/or fleet pickup truck sales.

Yes, we're absolutely positive the Ram Truck guys are excited about the March milestone, but we also know the sheer numbers aren't really what they're working for. A truer reflection of how much Ram is gaining on Chevy is probably better seen in the 2013 numbers we break down into weight categories (click here to see "Who Sold the Most Pickups in 2013?"), where Ram sold more 3/4-ton pickups by a narrow margin and many more 1-ton trucks than Chevy. They're also gaining traction in the half-ton segment as well.

Things are definitely changing, and they're changing because some truckmakers are taking risks and clawing for every sale they can make. Last year was like that, and we have no doubt 2014 will be that way as well. And as long as we have anything to say about it, you'll have a ringside seat.

 

Comments

Git r done.

2013 Raminator / Rammunition Technical Specifications
Height: -------------10 ft.
Width: --------------12.5 ft.
Weight:-------------10,300 lbs.
Model Type:-------2013 Ram 1500 / Ram Heavy Duty
Engine Type:------565 cu. in. Supercharged Hemi®
Horsepower:-------2000+
Transmission:-----Automatic
Suspension:-------8 KS Nitro Gas Shocks, 4-Link Suspension
Axles:----------------Special Axles Equipped w/ Detroit Locker
Chassis:------------Hall Brothers custom tubular racing chassis
Tires:-----------------Grooved 66" x 43" x 25" Racing Tires
Certification:-------MTRA
Value:----------------$150,000+
Built by:-------------Hall Brothers Racing, Inc., Champaign, Ill.
Graphics -----------Competition Graphics

https://www.youtube.com/watch?v=8GmSg_qqsaw

https://www.youtube.com/watch?v=pLWE5IM4Ulw

@Tyler, you make my point entirely. Chevrolet should be their cash cow. Not the GMC trucks and Buick cars. They're killing off one company to feed the other. Just like they did Oldsmobile. Cept I view Chevrolet as more important long term. Hell, if anything was gonna live into the future I'd rather it be Chevrolet. Not Buicks and rebadge GMC trucks. Youngsters are messing up the company big time.

I need a Hemi like this in my RAM.

http://www.youtube.com/watch?v=nRJoERWQaRw

To me it would balance out, doesn't GM dominate the 1/2 Fleet sales over Ford & RAM.

"Spew all the bs excuses you want. The numbers don't lie and this monumental feat cannot be compromised or diminished. It's survival of the fittest and Chevy has become a herbivore in a carnivores market. Welcome to the new age.

GUTS, GLORY, RAM


Posted by: 08 RAM | Apr 2, 2014 9:28:21 AM

"Welcome to the new age."

http://www.youtube.com/watch?v=Bg671J01Asw

MORE GUTS

MORE GLORY

MORE ASS KICKING

RAM TRUCKS

I hadn't noticed anyone pointing out, Ram sells Ram, Ford sells Ford.... The General sells Chevy and GMC... Amazingly if those models were combined, Ram wouldn't even come close...

Not to be a GM apologist, but I'm pretty sure this whole business thing is about making money. Using that same geriatric GMT900 platform, they were also able to parlay a few hundred thousand units of their full-size SUVs in 2013. They make over a billions dollars a year of pure gravy-train on that little side dish. So while the Ram guys get all tickled to death with themselves, the GM guys are just stacking piles of cash. And it looks like they're smart enough to jack the prices of those rigs with the 2015 models because the same guys will continue buying them.

But in all seriousness, the Ram products are fabulous. No question about it. GM has been a little too conservative with packaging and features. If they're smart, and it sounds like they may have figured this out based on recent interviews, they'll step it up in this regard. If not, whatever; Ford, GM, Ram and Toyota are all producing real good products. We have to pay out the rears, but we're really getting good stuff.

G.M. Management is to blame. NOT THE U.A.W


http://www.c-span.org/video/?318610-1/gm-ignition-switch-recall

Watch above video. G.M IS TOAST.

Only GM people care about GMC. I think most Chevrolet truck people are on a mass exodus for many of the above mentioned reasons. Chevrolet offers no advantages over Ford, Dodge, Nissan, Toyota but does offer up negatives via GMC. GM did it to themselves. Two truck lines is suicide for one, the other or both in the end. Chevy just can't compete.

GM That's what you get for Letting the government Make your decisions!!! The government is the problem


http://www.c-span.org/video/?318610-1/gm-ignition-switch-recall


Wow. Look at the GM/GMC people. General Motors has completely destroyed Chevrolet Motors. It's done and over. GM/GMC is sick and sad. RIP Chevy..... Sorry your owner treated you this way. It's like when the Germans owned Dodge. They nearly ruined them forever.... I hate GM/GovtMoCo, I love Chevrolet. Old ones anyways... Maybe the Italians can buy Chevrolet too? :(

Chevrolet Motors? Chevrolet is not a Company, might have been at one time but its a division of GM just like Buick, GMC, Cadillac.

"Chrysler still tops in Canadian sales .While Canadian by-model results haven’t been announced, preliminary manufacturer sales went live today. They confirm Chrysler Canada retained its position as the top-selling manufacturer in March with a 2,091-unit lead over second-place Ford for the month and a 7,277-unit cushion for the first quarter of 2014."

http://www.allpar.com/news/index.php/2014/04/chrysler-still-tops-in-canadian-sales

'Chevrolet Motors? Chevrolet is not a Company, might have been at one time but its a division of GM'.

- SAD. They still advertise it like it's a company. I find it disingenuous. It's like GM doesn't blatantly want Chevrolet customers to know it's part of GM. Until those customers leave for greener pastures. Then they want them know about how of course there's better because Chevrolet is the lowest rung of their ancient ladder and beg those customers to come back to some other company and-or brand they have. Just asinine. Is it Chevrolet or is it GM? They need to make up their freaking mind.

Your life is worth .57 cents. #$%^ G.M. Hope they BURN IN HELL. Someone should be in prison. Period!

https://www.youtube.com/watch?v=bCGbBpWyotQ

https://www.youtube.com/watch?v=eyl3Z_9xZLc

Pricing levels break down as follows as we see it.Ford manufacture discount then there is the dealerships discount,and then there is the bank discount either passed on to the customer or to the dealership. We see Ford has the largest discount in 1/2 ton trucks just around 11,000 dollars,and just recently applied around 10,000 off MSRP on 3/4 and 1 ton trucks. When you look just at manufacture discount Ford is just matching or ahead of it's rivals.When you look at the district area dealerships in hotly contested markets you see huge dealership discounting. There may be a dealership incentive from Ford right now to spur dealerships to add addition discounting just to move inventory of trucks just to be ready for the new 2015 F-150.Much like Mustang and Fusion which still have healthy supply of cars.GM has still held back despite high inventory levels was weather a factor we are not buying in it. Ram still racked up sales growth,despite bad weather in the US and in Canada.

G.M. Putting the O mighty dollar ahead of lives.

https://www.youtube.com/watch?v=6pz7YLmKSOA

https://www.youtube.com/watch?v=jEkfr3Rl8-s

G.M. STYLE!

@HEMI V8 - you and yahoo taking turns on the Canadian press releases from Chrysler?

Chrysler has topped Ford in sales in Canada but this is a truck site and they have a ways to go before catching Ford.

It doesn't matter to me who sits in the #1 sales spot as I don't own shares in any company.

I would have purchased my truck even if they sat in 3rd place like Ram is now (2nd in Canada).

HEMI V8 enough with the spamming/trolling already!

@LouBC, " The Grand Caravan we had was purchased primarily due to steep discounts and a long warranty. We couldn't give the POS away when we got a new van."

I am not into mini vans period. SO FORD'S WINDSTAR/FREESTAR VAN WOULD HAVE BEEN A BETTER CHOICE? LMAO!

reason gm is loosing sales is it poor quality materials and people no that, I think the past gen is better than the 2014 ones and its sad because gm, chevy especially has probly the most loyal fan base but they are loosing it to ford, dodge and even toyota

I don't comment much any more. However, GM and or GMC as Lou would call it has ruined an Icon for the sake of it's west coast liberal nutcases. Thanks Obama/GMC. R.I.P. Chevrolet Motor Company... A once true American Institution. The real deal. Screw GM / GMC. Bastards. They can take their Sierra GM Denali and shove it up where the sun doesn't shine.

Actually Tyler B everything I have read and seen with my own eyes is indicating an improvement in quality and materials on the 2014... can you give specific examples of your claim?

COVER UP, COVER UP, COVER UP FOR THE $$$$$$$$$$$$$$

https://www.youtube.com/watch?v=1amJiwBxmms

HEMI V8 why do I get the feeling (regardless of what you will say) that your concern is not with the victims of the recall, but rather how this may or may not help Fiat/Ram.

@Jake, Your an idiot! Just as stupid as G.M who would rather kill people than surrender any sales to anybody. So NOW they are going to pay. They should go to prison but the LAW will change so that will happen in the FUTURE.


P.S. Go #$%^ ur self!

Being told to go #$%^ by a troll doesn't bother me in the least... just calling it like I see it!

I don't quite buy the argument that GM is selling less to increase profit margins by means of less rebates than Ford or Ram. Look at it this way: Ford is obviously selling their aging platform well due to good incentives. Ram up until now has sold trucks in smaller quantities than Ford or Chevy, yet still has the same kind of large rebates that Ford does. Selling fewer trucks does not automatically equal larger profit margins. Ram is selling trucks left and right and is in a solid financial position. In other words, they don't need large profit margins to do well even though they sell in much smaller quantities than Ford.

I think that GM's lack of incentives is just a bad business decision. Considering that full sizes easily have a MSRP in the mid $40k range, it is almost like the customer expects and even demands rebates/incentives. There is not harm in giving the customer those. Even when selling for $10k below MSRP, they are still making a killing off of full size trucks. It takes no where near that amount of money to build one.

I know why I didn't buy a G.M. UGLY, CHEAP, GUTLESS, REAR DRUMS, CHIPPING AND STRIPPING PAINT, TRUCK DENTS LEANING UP AGAINST IT.

G.M. TRUCKS SUCK AND SALES SHOW IT!

@HEMI V8 - I know this is hard for you to comprehend but I'm not loyal to badge.

The FreeStar and Windstar were big piles of sh!t just like the Grand Caravan.

If you want a good minivan you need to get a Sienna or a Odyssey.

@Jake - agreed.

HemiV8 posts all sorts of recall notices and lame assed video's targeting GM or Ford but nothing about FCA products.

Good call.

Jesus guys, I try to worn my fellow man from situations just like the latest G.M Recall's that kill people like me and you. I get blamed for having alterer motives. Jesus jake lou who ever. I have experienced these things first hand with Ford. Buy what you want. JUST BE AWARE OF RECALLS THAT KILL! GET THEM FIXED. PARK IT. YOU AND YOUR FAMILY ARE WORTH MORE. Don't bury your head to save face for a GREEDY corporation.

Give me the benefit of the doubt. I am not your enemy. DON'T BUY FIAT, RAM, CHRYSLER. I COULD GIVE TWO SHITS. I AM NOT A SALES PERSON AND DON'T MAKE A DIME TELLING YOU MY RAM EXPERIENCE HAVE BEEN GREAT.

Chevrolet = Cheap Crap. They live off old 50's-60's loyalty for a limited borrowed time in the U.S. only now. GM wrecked Chevrolet in Europe with cheap crap, They wrecked Chevrolet in America with cheap crap. Plain and simple. Chevrolet is dead. Gm and the Gmc is the devil.

My father worked for gm for 30 years so it's hard for me to believe but there products are junk compared to the rest. A good friend of mine just traded a equinox in with 66k miles because the engine was burning so much oil, my neighbor has a canyon with about 60k miles and valve train issues, also same person has a g6 with engine problems. Under 70k miles.

Someone stated that gmc sales were up 25%, I think it's because the new silverado is so ugly and there dead set on a new gm truck.

@Mike C
Interesting commentary. Like you say, a lot of people buy GM, because the are "loyal" buyers. I have quite a few of friends who are that way so I can attest to that. Cars like the Cobalt that are being recalled are the type of cars most people would never buy, besides rental agencies and the most loyal of GM customers. Used Cobalts are a dime a dozen so they end up in the hands of people who aren't too well off or kids who got their first car.

I may have posted this before, I have a friend who bought a '01 GMC Sierra new. Well a year or two later it developed the notorious piston slap issue those early 5.3l engines were known for. Unfortunately GM would't fix the problem or even admit there was a problem. It got to the point where it would burn 2 or more quarts per 1000 miles. He eventually traded it in for a new '07 Sierra. He is a loyal GM guy. Unlike him, if I faced those issues with my Ram there is no way I would buy another one, I am not that brand loyal. People accuse all the Ram guys here of being fanboys with a double standard, but all that's really going on is we like out trucks and are proud to drive them. Nothing wrong with that. It is much better than being proud of driving a truck with issues and having to come here and rationalize how great it is.

Outside of PUTC, I am just as proud of my Ram, I am celebrating the 50th anniversry of the Hemi:
https://www.wearmopar.com/wear-mopar/index.htm

"@Mike C
Interesting commentary. Like you say, a lot of people buy GM, because the are "loyal" buyers. I have quite a few of friends who are that way so I can attest to that. Cars like the Cobalt that are being recalled are the type of cars most people would never buy, besides rental agencies and the most loyal of GM customers. Used Cobalts are a dime a dozen so they end up in the hands of people who aren't too well off or kids who got their first car."

All well and good. However G.M WAS KILLING PEOPLE AND NEW ABOUT IT. THEY COVERED IT UP!

WAKE UP PEOPLE. THEY KILLED, DEAD, NO MORE, GONE FOR EVER, YOUR BROTHER SISTER MOM UNCLE NIECE AUNT. THEY PUT THE BOTTOM LINE IN FRONT OF EVERYTHING ELSE. GET IT. RECALLS ARE GOING TO HAPPEN. COVER UPS ARE A WHOLE NOTHER MATTER.

THE UNITED STATES CONGRESS WILL PASS A LAW IN THE FUTURE TO PUT THESE MOTHER PHUCKERS AWAY IN PRISON. JUST LIKE TOYOTA!

Lou, Tyler B, etc. What does loosing sales mean? I'd guess it's the opposite of tightening sales, but I'm not sure what that means either.

GUTS

GLORY

RAM

@HEMI V8 - you can't have it both ways dude.

If you want to play Fire Marshall or be the recall parrot, then you need to do it for all brands.

If not, you end up looking like an FCA shill.

@HEMI MONSTER - nothing wrong with being proud of one's vehicle because most of use have to work our asses off to buy it.

Look at some of the posts made by those "proud" Ram guys and you'll see why.

You have proven to be a level headed and consistent poster.

There are a few that I won't mention that have been less than consistent or level headed or logical.

@Lou_BC
I really don't read to much into anything that anyone posts here unless it is a genuine and thoughtful contribution to the subject or discussion at hand. I could car less about the trolls regardless of what brand they represent. Most of us are guilty of trolling at some point or another including me. When the discussion veers off course into brand wars, it is hard to contribute in a positive way.

I don't condone any of the off topic or trolling post, nor do I get overly upset about them. I just let those posters be, they want a platform to be noticed, is really nothing more than that. If Michigan Bob came here and actually made a comment worthy of discussion, I would probably respond. I really don't care who is trolling and who isn't, I just ignore those who don't contribute. I go easy on the fellow Ram guys because when you look at it from our perspective, we are generally the "minority" so to speak. Sometimes the minority has to be a little louder or "obnoxious" to get noticed. Again, I'm not condoning that, I'm just saying why things happen that way.

"@HEMI MONSTER - nothing wrong with being proud of one's vehicle because most of use have to work our asses off to buy it."

@LouBC, I appreciate the positive criticism. I SWEAR I am in the above category. My truck is a decade old and Ram is finally doing great. They almost got killed off. Now they are doing great and reaping the benefits. Just think they deserve credit. A lot of people talk $#!^ so I am a little defensive. I wish you knew me in person. You would know I am an honest, loyal, hard working man.

Remember, I got burned by Ford. No pun intended. By one of their massive fire recalls. Why would I say Ford is great?

HEMI V8 Your speech was very moving and nearly brought a tear to my eye but if you think for even one second that any of the auto manufactures including your beloved FCA are completely innocent of causing deaths or trying to cover up issues then you are living in the land of make believe. Hopefully with the Toyota and GM cases it will create a new sense of accountability among auto manufactures from this point forward. Just one question however... Since you took on the role of whistle blower for recalls where was your post pertaining to the recent recall of 644K Durangos and Cherokees for brakes that may collect water and not function correctly?

Outside of PUTC, I am just as proud of my Ram, I am celebrating the 50th anniversry of the Hemi:
https://www.wearmopar.com/wear-mopar/index.htm


Posted by: HEMI MONSTER | Apr 2, 2014 9:07:03 PM

NO MENTION ON PUTC ABOUT DODGE 100 years. 1914 to 2014

NO MENTION ON PUTC ABOUT THE ELEPHANT ENGINE 426 HEMI 1964 TO 2014

WHAT GIVES ?

@jake, DID NOT KNOW. Physical therapy today. NO ONE DEAD, NO ONE HURT, NO COVER UP.

@HEMI V8
The very reason I posted that link is to show how much I support Ram/Mopar. Not too many people will go out in public wearing apparel for their brands. People just don't get how devoted we are to our trucks. That is the very heart of the issue. How could we not be excited about our trucks? How could we not be eager to share our experiences with everyone?

@jake, "Hopefully with the Toyota and GM cases it will create a new sense of accountability among auto manufactures from this point forward."

ABSOLUTLY! congress is going to pass laws to put these GREEDY S.O.B in JAIL.

Growing up I learned WHAT NOT to do from my older sister. Drugs, arrests, hitting my mom and running away.

@Everyone
Everyone here I'm sure has had bad experiences with one brand or another. Trucks aren't perfect. I still have my old Ford and enjoy fixing it. The reality is, however, my Ram has been my daily driver since I bought it, and that is because I need it's dependability and reliability. If I had to go buy another truck, you would bet I would get another Ram (probably an HD). I haven't been impressed with the GM trucks of the last 15 years or so and so I don't buy or consider them. I would have no problem owning and older GM trucks such as a 80's or even mid 90's. Those trucks will run forever. With Ram, there have been significant improvement in refinement and reliability over each generation. This is what sealed the deal for me on my Ram and I have no regrets.



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