'Tonight Show' Host Will Buy F-150 From Illinois Dealer

USS-Intrepid-Fallon-Ford-700 II

Just in case you missed it, "The Tonight Show" host Jimmy Fallon finally selected a Ford sales consultant from whom he will purchase a brand-new Ford F-150 King Ranch pickup truck. During the last several weeks, Fallon shared his desire to purchase a pickup for his growing family and used his talk-show forum to make his decision. He talked trucks with the editor of Road & Track, asked guests for their advice and received tweets from truck manufacturers in his quest to pick a truck.

Cynical viewers might think that the economic relationship between Ford and NBC influenced Fallon’s choice: Ford advertises on the network and "The Tonight Show" specifically. You'll never hear that from the Ford public relations team, though.

In the end, Fallon asked 10 Ford dealers to come to New York and participate in a competition for the right to sell him a new pickup. For "Fingers on a 4x4," the 10 Ford representatives had to stand next to a 2015 F-150 King Ranch and keep a hand on the truck for 55 minutes out of every hour … for as long as they could stand.

After 38 hours and 52 minutes, Peter Porzio from Currie Motors Ford in Frankfort, Ill., was the last person standing. Congrats to Porzio and the winning dealership. No word yet on which engine Fallon has chosen, but we're hearing big things about the potential torque and fuel economy numbers of the all-new, high-tech 2.7-liter EcoBoost. To see "The Tonight Show" segment announcing the winner, click here.

ChicagoAutoShow.com photo // 'The Tonight Show'/NBC video



He made the right choice

Zzzzzzzzzzzz we will be talking about Paris H or Kim k next on this site. Anyone know of a better truck site ? Thanks in advance.

He didn't have a choice.

Really? Who cares Jimmy Fallon! Who do you think you are?
Give me a break!

Well, it's hard to say why he chose what he chose, but it's safe to say his decision was influenced by Ford as would have been the case if he had selected GM or Ram. At the end of the day, it doesn't really matter what he chose. If someone like him has the power to influence pickup buyers, then I don't know what the world is coming to. I supposed he is one of those guys who "needs" a pickup. Given that it's a top of the line King Ranch, I'm curious to what he actually "needs" it for. Wouldn't want to go getting a truck like that scratch or dented.

It wasn't until Jimmy said he wan't a truck, that Ford contacted them. GM and Ram also contacted the Tonight show about their truck. They lost. Ford won.

It didn't start from ads on the program. It started from a single tweet from Ford. You can read about it here.

How Ford Hijacked The Tonight Show Using Social Media

Also, Jimmy and the Tonight Show team were contacted by multiple manufacturers about the opportunity to sell him a truck.

After the winner was chosen, then Ford started working with Fallon.

This is called right time marketing. Right-time marketers must have teams that are multi-faceted in their skillsets to be able to identify opportunities like this one with Fallon.

Picking a vehicle one hasn't even driven is scary at best.

GM seems to be the worst at social media so no doubt they lost.

I bet GM called up Jimmy and tried to win his team over by insulting the competition. Jim Cain and Howie Long style. That crap doesn't work anymore. Hey GM, the 1980's called and they want their marketing back!

It's interesting how much social media can have in influence on consumers. I guess companies are learning that this is a must nowadays. Seems like Ford and Ram understand that. I don't know where GM was in all of this, didn't hear much of anything about them in this.

Why is this even news?

He was buying a Ford from day one, this was just a publicity stunt arranged with Ford in the first place.

Ram sends a truck to him and he does not even drive it, no he sends one of his stage hands to drive it.

This stinks of a very bad publicity stunt by Fallon and his sponsor Ford.

Jimmy Fallon's market is minimal.

The Tonight Show was champ 25 years ago. If Ford really wanted an audience they would have reached out to Rush Limbaugh or somebody with a 20 million plus audience. Rush has listeners who actually own trucks already.

Fallon is a member of the liberal elite--he wouldn't know which end of the thing you pick up.

Fallon's audience rides buses, bicycles and hybrids. Poor choice.

Fallon is from upstate NY and always wanted a pickup. Upstate NY is not liberal. But even liberals drive pickups. GM could learn a thing or two about social media.

Why do we care what truck, a guy who know nothing about trucks chooses? Especially when its an advertisers product Honestly, how stupid do they think we are?

I will bet money he never drives the thing outside a photo opp. It will probably never leave the NBC parking lot.

And why the hell would a Ford dealer participate in such a stupid contest?

"Picking a vehicle one hasn't even driven is scary at best." That was topped with this contest he picked a truck nobody has all the specs FE, HP, lb ft, payload and tow rating for. If he does have the specs on it before everybody else it would mean that Ford partnered with him on this and this is just publicity.

It was a great marketing strategy that got their product out there and built buzz about it. Like it or hate it, it worked because people like us are commenting on it. Those that are making negative comments probably would never buy one anyways because you don't like Ford. Guess what, you are not their target with this strategy. What they are doing is trying to build excitement and make people take notice. Don't hate on Ford, they're just trying to sell trucks, just like GM and Ram. Ford just did the better job in this case of getting their product out there.

wait a minute.
why the hell does he need a 4x4 in New York?

This type of advertisement is always too risky. It might backfire .
What if he crushes his truck drunk. It will not happen more likely, it's just example, how close is good ad from worse.
Anyhow, I wouldn't buy ATV for hunting ,that Paris Hilton is presenting.
Now you Ford fans can repeat your ideas that this truck will fit his life style, like you did, when RAM was trying to sell him one.

Are you kidding? It snows in NY.

I am not against the fact that he chose a Ford it will be his. I don't like the idea that it was said to be a contest "help me decide my next truck" or something like that. Then the truck that was chosen is the one the public knows the very least about as a lot of the big specs have not been released by Ford. Which would mean 1 of 3 things happened here for the 2015 F-150 to win the contest. 1. He is stupid (not likely), 2. He is a Ford Guy (no problem with that) and 3. This was a publicity stunt (not a real contest).

I have to ask does anybody really select the mystery prize? Behind door number 1 is a brand new kitchen, Behind door number 2 is a Vegas vacation but behind door number 3 is the mystery prize what will it be?

Fuel economy or whatever specs you are asking for are only a portion of a buying decision and although we don't know the acutal numbers we do know it will have class leading.

Look at the big picture. Tons of info is already out on the F-150. It will be a game changer. Class leading.

You shouldn't be surprised he picked the F-150 whether you think it was rigged or not.

The smart money was on the F-150. Ram runner up. I don't know where GM was in on all this.

And you can just look at what happened in the last shootout to see where the F-150 is going. Using your words you'd have to be 1) pretty stupid or 2) anti-Ford guy to say you know nothing about it.

If the old truck beat all the other trucks, and new one is going to be better, lighter and more capable, you don't have to worry because it was the best there is in 2014 and the best there will be in 2015.

I thought he might go with the Ram diesel, but the 2015 F-150 was a better choice.

If he does choose the 2.7 litre I would suspect that Ford do have their finger in the pie.

Why would you choose an engine with no information or data? Why would you choose a pickup that doesn't exist and aluminium one at that?

Ford has again out marketed the others. I doesn't mean that the new F-150 and dealers are better. It means Ford was probably the cheapest pickup manufacturer to deal with for the Tonight Show.

Business is business.

The most suspicious thing about it is that he choose a truck that is not yet being sold nor has any concrete specs released. Here is the thing. If he was particuarly brand loyal than he would have never posed the "which truck should I get" question. With that in mind why did he never test drive the Ram? It couldn't have been a brand loyalty thing, because if so he would have never open the door for that in the first place. So I have to ask, was Ford behind this from the very get go? Apparently so, because these things that happen on TV are rarely coincidental. They appear coincidental to the public, but few people know what is really going on behind the scenes. In my mind, this is the same type of situation on TV shows where they will "select" a member of the studio audience. More often than not the person "selected" has already been predetermined.

ha ha ha ha ha if he would pick the Ram 1500 instead of the Ford F-150 all these "who cares" comments would be much different! All the brainwashed Ram cult members would be claiming victory the same way they claim victory in # 2 in truck sales!
Being #2 doesn't count!


Haha, you got it wrong my friend. If you didn't notice, we aren't criticizing what truck he didn't choose. We are discussing why he made the decision he did. It has already been mentioned that this isn't necessarily good publicity for Ford. If you look at Ram's advertising, Fallon's image does not match what Ram tried to portray in their advertising. So it's actually a good thing he didn't go with Ram. I personally wouldn't be too happy if he had done that. I don't want folks such as him that don't use a truck for real truck stuff to be associated with the brand I drive.

More quality content from Cars.com...

as for why he might want or need a.truck, do you really think he lives in town? Likely 25 or so miles out of town.

It does snow alot up there.

I don't consider him much of a car or truck guy, Leno on the other hand, is quite the car dude.

Ford lives by the media, but when people learn more about Ford issues from the media, they will fall some.

@Tom3, Exactly. This is what HemiMonster said before he picked the Ford King Rach and Ram Laramie was still in the running...

Not a bad form of marketing at all. The Laramie Limited trim is the perfect for big city folks like Fallon.
Posted by: HEMI MONSTER | Mar 7, 2014

My view hasn't changed. I don't think it's a bad form of marketing. It is rather creative of both Ford and Ram to do what they did. All I'm saying is that it wouldn't have necessarily been the best thing for Ram if Fallon had gone with one. The same can be said of Ford. I don't control how Ford or Ram do their market. My comment was aimed at saying that it's a unique way to make people notice the truck. BTW the Laramie Limited trim would be good for Fallon. The thing about Ram is they aren't marketing to his type primarily, so it could have the side effect of giving people the wrong impression about Ram.

We live in a society where the media "sensationalizes" everything. To anyone who watches Fallon or is following this story the '15 F150 will be seen as the truck that Fallon chose. Is Ford okay with that image? That's not for me to say. The real question is Ford okay with their new trucks being seen as a "city folks" truck instead of a work truck?

Also, what you failed to mention is during that same discussion we were talking about the Ford Platinum, not the King Ranch. I would have expected Ford to try and sell him something like the Platinum edition rather than the King Ranch. Who is Ford marketing the King Ranch trim to? Who are they marketing the Platinum trim to?

@Don and @William Ramos


1. Jimmy lives and works in New York City--the most liberal enclave in North America. I don't care where he grew up.
2. Jimmy works for NBC, the most far-left of the major news outlets--even ABC and CBS get it right once in a while but NBC is hopeless.

William--why a 4x4?

1. It's what Ford wants to sell!
2. New York is a cold and snowy place in the winter--I'd get a 4x4 too if I lived there.

Haha Dave's comment is right on. I don't know why GM always tries to make themselves look like the bad guys in their own commercials. It makes me think less of GM when I see those ads even though I know they make decent trucks. It's about time the marketing department at GM started paying attention to what ford is doing.

I don't think Jimmy fallon will influence anybody's truck preference, but he's just "another" person that chose a ford truck over something else. It certainly influences people that don't know much about trucks. Ask somebody that doesn't know much about trucks which one is best and they are likely to tell you ford. Why? because it's the one you are most likely to see or hear about. People know it's the most popular so they just assume it's the best. Sometimes those people decide they need a truck, and stuff like this helps them lean toward ford from the get-go.

Ford advertising again,again,again by pt,, anybody no another site for pickup??


My buddy bvonscott says this will have little affect on sales because most Tonight Show viewers live in the city and have no need for a truck. He also says this is an advertising stunt! GM doesn't need to advertise. The trucks sell themselves!


New Silverados, What Changes Do YOU Want?



@Hemi Mosnter, Dave & BeeBe, Get your facts straight! GM does know how to use social media!

From AutoNews: Chevrolet waded into the waters early Thursday morning, telling the late-night host that a “Silverado would look nice” in his driveway.

Chevrolet ✔ @chevrolet

Hey @jimmyfallon! Looking for a truck, huh? The #Silverado would look nice in the #FallonTonight family's driveway. DM us & we'll help!


@DeverMike/Paul/Tom Lemon/Greg Baird/TRX4Tom/Dave/Hemi V8/Tom Terrific/sandman 4x4/lautenslager/zveria/Bob/US Truck Driver/Glenn/Jason/Hemi Rampage/smartest truck guy/Maxx/SuperDuty37/Ken/Ron/johnny doe/jim/ALL1/Frank/Idahoe Joe/The Guy/AD/Casey/papa jim/Young Guy/BeeBe/Steve/Chris/The truck guy/Alex/Mr Chow/Yessir/All Americans or whoever you want to call yourself.

Quit the crap, really.

It's getting long in the tooth.

You want to debate, but it has to be on your terms.

Learn to debate with good information, then we might be able to have a decent debate.

Opinions are good, but if they are only your view to support the UAW, then how good are they. Look at what you guys have done to Detroit.

Terror tactics (union tactics) don't work on me.

If PUTC wants the UAW or whatever to control this site I suppose it's their decision.

It's not kids like I've been told by PUTC.

They don't seem to care. So this will go on.

You are just as ignorant as you accuse others as being. Do you really think I care what bvonscott says on the GMI fanboy site? Honestly, I think a lot of the comments are more reasonable here than what goes on over there.

I'm not surprised that Fallon chose a Ford, but I am disappointed. It almost sounds to me like he had his mind made up long ago and simply chose to make a big media splash for Ford. As they say, "Win on Sunday, sell on Monday." I'm betting Ford sees a huge surge of new sales simply because of this. Had he chosen any other brand, they would gain the sales instead.

This whole deal was rigged up from the start. Wouldn't even drive the Ram and barely made mention of the Silverado or Tundra. Hope Ford paid you well NBC.


2014 Ram 1500
Door Alignment Issues
Proof with pictures

@ Tom#3,

Sorry but the photos in that link don't show anything. They are all close ups with zero detail to even know where he is taking the photo.

I don't see any problems with the photo's that were shown.

Notice how the person also keeps using different parts of the credit card in his photos. Why not use a ruler? Maybe because there is really no problem and this just one of those customers who is never happy and will find something to complain about.

I agree with Ram 4x4 on that one. Sure, they could possibly be closer, but that's certainly not enough to complain about. If he had to use a straightedge to point it out and the difference was less than 1/8th of an inch, nobody who isn't a compulsive/obsessive would even notice.

"It's interesting how much social media can have in influence on consumers. I guess companies are learning that this is a must nowadays. Seems like Ford and Ram understand that. I don't know where GM was in all of this, didn't hear much of anything about them in this."

-GM was too busy trying to figure out if they should tell him to buy a GM Sierra or a Chevrolet Silverado. After all, they still cling to the belief that there's literally 2 different kinds of truck buyers. Odd as it may seem, I've never encountered this. Apparently Ford, Dodge, Nissan and Toyota never have either? I'm fairly sure the people in charge there still think Big Foot is real and have a truck brand waiting for him too when he's found.

Some guys want nicer, some guys want cheaper, many guys have both depending on what they use them for but still insist staying within the same brand. Every truck manufacturer on the planet has it right but GM and-or Chevrolet (depending on who you talk to). I suppose this is what they get for telling people different things that simply weren't true for literally decades.

LOL at this news to bad ford did't use there head instead of making a big deal of this loser buying a truck ford I have respect for you but this might turn around & bite you

"Cynical viewers might think that the economic relationship between Ford and NBC influenced Fallon’s choice: Ford advertises on the network and "The Tonight Show" specifically. You'll never hear that from the Ford public relations team, though."

You might want to investigate that a little more. I just tuned into The Tonight Show tonight and guess what the second commercial was? It was for the GMC Sierra. NBC also advertises all over NBC. Will we be hearing from you on this?

Will we be hearing from any of the GM fans on this that were bashing Ford for advertising on the show? At least Ford got some free advertising out of it.

The comments to this entry are closed.