Top 10 Fastest-Selling Pickup Models for April 2014

2013 Tacoma II

Pickup truck manufacturers are clever. They don't mind letting us know how many pickup trucks they sell each month in total, but they don't offer us a breakdown of which specific models are selling better than others. That's why we never know exactly how many Ram 2500 Power Wagons, Ford F-150 SVT Raptors or Toyota Tacoma Access Cab four-cylinder 4x2s are sold in a given month. For that information, we typically have to go to third-party sources that charge a fee to get state-by-state and U.S. total sales numbers based on actual state registrations.

Thankfully, our sibling site has access to some of that data, so we were able to pull out some interesting information about the fastest-selling vehicles for April.

These particular models and configurations have the fastest average selling times based on how long they typically sit on dealer lots. We set a threshold number of 250 vehicles that must sell in that given month (to make the list) so as to not skew the list to newly released vehicles that have strong pent-up demand. There are many 2015 Ford, Chevrolet and GMC heavy-duty pickups that sit on dealer lots less than two weeks, but the total sales number of those specific models aren't necissarily statistically significant.

Interestingly, the average number of days it took to sell an automobile this April was 56 days — once the vehicle was on the dealer lot. Last April, it was 51 days. Some of the slowest-selling vehicles in the U.S. this past month have been on dealer lots for as long as six months.

Here are the top 10 fastest-selling pickups for April 2014 and their average stay on lots:

  1. 2014 Toyota Tacoma crew cab, 16 days
  2. 2015 Chevrolet Silverado 2500 HD crew cab, 17 days
  3. 2014 GMC Sierra 1500 Denali crew cab, 17 days
  4. 2014 Toyota Tacoma extended cab, 18 days
  5. 2014 Nissan Frontier crew cab, 21 days
  6. 2014 Toyota Tacoma regular cab, 25 days
  7. 2014 Toyota Tundra crew cab, 27 days
  8. 2014 Toyota Tundra extended cab, 41 days
  9. 2014 Ford F-150 regular cab, 42 days
  10. 2014 Ford F-150 extended cab, 47 days

Manufacturer image



This story validates my comment 2 days ago, wherein I said that a dealer with trucks on the lot more than 60 days is a motivated seller.

Less than 60 days, not so much.

Corporate financing and incentives keep dealers from dumping slow models. It's also a brilliant and very effective business model.

Toyota must be selling more crew cab Tacomas to the cheapskate fleets, otherwise why would they sell so many midsize trucks. Don't only cheap skates buy midsize trucks?

Brilliant is an gross overstatement as it's the industry status quo and the industry isn't strong.

As an example, GM's sales and earnings falling. In June 2012 they reported $37.6 billion in sales and in Mar 2014 they reported $37.4 billion in sales. Over that same time GM's EPS delta dropped, -42% vs -57%.

@Ken, for every buyer there's a seller (in stocks).

The data you cited is compelling to some investors and not for others. What is your time horizon? What is your risk tolerance? Do you profile stocks within an industry or within a group of similar firms based solely on short term performance metrics?

All are effective tools.

The reference I made was for the dealers--it is brilliant for them.


Interesting data set.

The way that the Japanese are managing their vehicle market in the US is the same as the market is in Australia by all manufacturers.

This helps ensure that the sale price of the vehicle is quite high by holding low stocks which increase demand and increases the sale price.

Good business by the 'foreigners'.

You can see now why the US manufacturers will not do well into the future.

This proves the Detroit culture hasn't changed very much.

Supply and demand! Create demand and demand a better price.

It so simple Ford and GM, look at what the low volume guys are doing if you want to improve your bottom line.

Sounds great but how can we trust the data if we don't know where got the numbers came from.

*got the numbers from.

If it's going by for sale listings, that's not very reliable.

@Big Al--Even the Japanese companies can get too much inventory. Toyota has recently built up a large inventory of the Camry and has had to increase the incentives on them. Overall the Japanese companies are better at managing inventory but even they are not perfect. Managing inventory is important but it is hard too do with the present system.

@Jeff S
I think what makes it harder in the US to manage it's inventory is it is a very insular market.

Outside of the US vehicles are more or less built to the same standards. This will allow for a degree of moving inventory laterally into other global markets.

This is another reason the US needs to adopt UNECE vehicle harmonisation. The US is one its own. If over production occurs the US will have trouble moving vehicle into in other markets to reduce the inventory of vehicles.

Even though Australia has virtually no vehicle manufacturing the car companies are able to manage inventory quite well.

I have noticed that the US tends to over produce. Why? Because like I've stated in the past regarding the Detroit model. GM would rather sell at a loss then have Ford sell a vehicle.

Detroit really has to manage production. They would be better off producing less and selling higher, for their very survival.

@Big Al--I agree but I do not see anything changing in the near future. Sometimes a business has to sell at a loss to get rid of too much inventory or a product that is dud but I agree that this is not a sustainable practice. I doubt the manufacturers are losing any money on their trucks, but they do have to give more incentives to meet sales goals and to move the inventory which reduces their profit margin. Chrysler in the late 70's produced too many vehicles and exceeded the orders from their dealers. They were parking cars at sports stadiums, shopping centers, and anywhere they could find parking. Chrysler then went through bankruptcy and did finally emerge successfully. Being number 1 seems to be a priority but a more sustainable model is to be the most profitable. Even Toyota wants to stay number 1 with Camry being the number 1 best selling midsize car in the US.

I'd also like to know where the numbers came from. Raptor should be up there as the fastest selling. Last time I heard it was the fastest selling at 15 days.

A Taco Crew only stays 16 days. That's bullock.

Tacom for the win...

Good job, Toyota!

The new Colorado and Canyon should make it very interesting!

I wonder if fleet sales affect these numbers?
I don't see many reg cab F150's on the street or on the lot.

Another point is availability. Isn't GM changing over HD truck lines?

Price also drives these numbers including what a manufacturer choses to produce the most of. The most common pickup is the crewcab. Flooding the market with a more expensive and higher optioned model does mean that they will sit longer as there is much more to chose from.

Jeff S.: I am a self profess cheapskate, and would not be caught dead in a later day mid-size, never mind a Toyota! mid-size! as there is nothing "cheap" about them! you get so much more for your money with a full size that you ever do with the mid-size Tacoma! and back in 2003 when I bought my Dakota? the Dakota was at least 5K less than the Toyota with the same equipment! not to mention bigger at that time also! and then the truck lasted me for 8k fairly trouble free miles, and when I traded for another Dodge product, I got a really good trade amount for it! basically it cost me about 1K a year to own, or about 50 cents a mile to own/run if you want to figure it that way. But we all know how the Dakota turned out, so maybe I should consider myself lucky. If I get the same service and reliability with my new Dodge product I will be happy! Just for those out there who have not ben following my post, I bought a 2014 Charger R/T AWD for just over 23K with my Dakota, and so far so good and I love the car, it has been about 25years since I owned an automobile and not a truck. But still have a 2011 Z-71 Ext cab also in the family fleet.

Off-roading with the Tacoma...


Translation: Fiat channel stuffs big time so their "sales" growth should be taken with a grain of salt... .


@sandman4X4 yeah but used Tacos still sell for over $20k, with 80,000 miles. Sure you pay a premium for the Tacoma, but if you decide to sell it or it gets totaled that's where you make a lot of money back versus other mid sized trucks like the Ranger, Dakota, GM twins, and the Frontier.

The fact that I still see 2006 Toyota Tacoma's selling for ~$20,000 with 80,000 miles is crazy.

I recently had a friend get his 2010 Tundra (Double Cab 4x4 SR5 with the 5.7) totaled by a drunk driver, he paid $31,000 for it brand new in 2010. Fast forward to 2014 and 52,000 miles later and the insurance company gave him a $28,000 total loss check for that Tundra. After 4 years and 52,000 miles and it only depreciated $3,000, the truck speaks for itself.

The Coca Cola bottling group in Utah has purchased more than 50 extra cab 4x4 toyotas and expecting 100 2wd reg. cabs this month. All sold in april

Jeff S

Don’t worry this is just a craze/fad/invasion by a small cult of fleet buyers, bottom feeders and cheep skates that see Toyota is offering a great deal MSRP + DEALER COST. What a deal but they know this is the perfect storm and Toyota can only lose money at this price so long.

This article really doesn't prove anything except how many trucks are on a lot at any given time.

@Jeff S: You'll find Toyota's average days on lots to be typically less than the Big Three's in other vehicle segments as well. Toyota's business model is "leaner" - they build only what dealers order. Whereas GM, Ford and FCA build more, then cram the trucks down the dealers' throats.

Interesting how the Ford crew cab didn't even make the top 10 and Ram as a whole didn't get in there. In fact, Toyota took up half the list all by itself!

Just caught this....

"There are many 2015 Ford, Chevrolet and GMC heavy-duty pickups that sit on dealer lots less than two weeks, but the total sales number of those specific models aren't necissarily statistically significant."

Says who?

I think the list was rigged to show Toyota fans some love.

Necessarily was spelled wrong, too.

Every vehicle has the built date on the window sticker or on the tag inside the drivers door.
My 2013 F-150 was purchased 4-22-13 the build date is 1-2-13, it sat for 60 days so is that why I got a $12K discount?
Why then is my F-150 worth more in the NADA used price than the new price I paid for it?
The way I study is I look what large number brand of used trucks are on the used lots. Its very simple: People don't get rid or trade in trucks they love, they keep them forever, BUT the ones they DON'T LIKE they trade in, and certain brands of used trucks flood the used market, (same thing for motorcycles)
Not going to tell you guys what make of late model pickups are flooding the used market cause you may not like the answer.

Ken Lyns
You hit the nail right on the head by saying Toyota builds much less trucks than the big 3 so they sell faster cause there are much less of them to sell

Fastest selling, but the actual inventory of Tacoma crew cabs can be kept extremely thin, compared to other trucks. And even vs other Tacomas.

There's just not very many combinations to be had with the Taco Crew. There's the PreRunner, but otherwise the Taco crew is V6 only, auto only. No choice of trim levels, just popular options/packages. It not only simplifies the process, but also keeps costs down, which are obviously passed on to the consumer... NOT!

And only 8 colors for the Tacoma. 15 colors for the F-150.

It's really arrogant of Toyota. "Screw customer choice". But they'll pay the Piper when the Colorado arrives. Maybe not.

Toyota needs to be reminded this is America, home of pickup truck.

I think the Asian pickup manufacturers have a better handle on their offerings. They have a set menu. They have worked out what the consumer wants.

If you don't like what your 'favourite' brand has on offer you could have upwards of 15 manufacturers to choose from, not several.

All vying for your business.

If you have scope to have a plethora of variants in a single platform in a single market this signifies their is room of an expansion of competition.

Even with the 'obscene' profit margins of full size pickups the Big 2 and Fiat found themselves in a bit of bother not so long ago.

Reducing variants of a model also allows for cheaper vehicle production. You really don't have better variation with fewer competitors of a segment. Lock this in with more manufacturers could see a real drop in the price of pickups.

How many manufacturers supply the car segment in the US? The US pickup segment is very large and can support more than 5 manufacturers. Maybe pickups could be the same as the car market.

As DenverMike did indeed state "pickups are SUVs with a balcony". Quote, unquote ;) So, pickups could entice many different types of people as most buy them in lieu of a SUV or CUV.

In business holding stock costs money. The money spent on unnecessary inventory could be in the 'bank' earning interest, not sitting in a yard waiting to be sold for up to months at a time.

But, hey, it appears the Big 2 and Fiat haven't learnt their lesson yet on how to manage inventory.

Straight from a PUTC article not so long ago. It seems the pickup idea arose in the Land Down Under! :-D

This sort of goes against your above comment ;)

"Ever wonder where the idea came for the Ford F-Series pickup trucks? We have to give this one to our friends Down Under, as Ford celebrates the 80th anniversary of the ute."

Sorry, I don't buy this. April fools day in May.
The fastest selling truck right now is the Ram and Ford's best selling model F-150 crew is Mia.

Nice try.

Necessarily is spelt wrong in the article.

When I got my new GMC Sierra 1500 SLT it was on the lot for less than a week.

@Ken Lyons--Agree and Honda does the same thing.

@Denver Mike--Agree that Toyota has less choice in colors and options. The US manufacturers had more choice in colors as well both in exterior and interior with more variation in packages. Ford, GM, and Chrysler have all adopted the leaner inventory and less variation that the Japanese have been doing for years. There is more variation on the more expensive vehicles especially Platinum and King Ranch packages, but less overall. I do miss blue and red interiors in a sea of mostly gray and beige interiors which I understand why the manufacturers are doing that but I miss them.

@Big Al--Agree with inventory management. The old model of production has to be adjusted better to meet dealer and consumer actual demand, but even then there are still problems such as the overproduction of Camry for Toyota. I don't think you can completely eliminate inventory problems but they do need work.

@Jeff S
I think Toyota miscalculated. Is Camry sales down as well?

That's what I thought I have read.

The problem is once an assembly line is operating a company always over estimates.

I think the 'Toyota Feeling' is waning. Toyota in the 80s put a lot of effort into marketing and were quite successful with the marketing.

They also did build a reliable and good product that was affordable.

Now, most every manufacturer can produce vehicles as good as or even better value than Toyota.

I think Toyota is nearing it's zenith as competition catches up.

I owned a 2011 Tacoma, it rusted out in 2 years and my 2013 F-150 gets 2 MPG BETTER, plus it hauls and tows more!
The Tacoma is an SUV with a bed, not a real truck!
Go to the Tacoma Forums and all they talk about is the constant problems such as venting the rear axle breather and wheel bearings failures. Why couldn't Toyota correct these problems after making the same unchanged model since 2005?
At least Ford, Ram and Chevy corrects problems the following year!

@Big Al--Toyota did miscalculate the Camry sales. Camry had a refresh in MY 2012 but Ford and other competitors came out with a totally new product. Now Toyota is getting ready to introduce an all new 2015 Camry well ahead of their every 5 years of introducing a new Camry. The midsize car market in the US is highly competitive and a manufacturer can not rest on its past success. Even Chrysler has redesigned their midsize 200 which is soon to be released and has very favorable reviews. Toyota is suffering from what GM in that being No. 1 when you get there you rest on your past. There is always a competitor that is more than ready to take over the No 1 spot and they will make a more competitive product to get there. Detroit and S Korea can no longer be viewed as making inferior and non competitive products.


Some others are hitting the nail on the head. Of course incentives are set up by manufacturers to move slow product and prep for the next model year. It's a losing proposition. The real issue is reckless overproduction and myopic, chest beating goals of maintaining or gaining marketshare at all cost.

There goes Big Al from Oz again trying to say American needs to follow the rest of the world.

You don't like our ways Big Al from Oz you are free to leave. Opps, that's right you don't live in America. We are just fine and in fact the government has their hands in our lives far to much and we need to get rid of many of the agencies that you seem to love.

We don't need to your vehicle regulations. In fact there are cars and trucks you are not built in America that can't be imported because they don't pass our standards.

I notice that every vehicle on that list are not the more popular selling vehicles. The manufactures have not need for a large inventory. That is why their days in inventory is low.

@BAF0 - The Model A Pickup predates any Aussie Ute by decades. But before that we had covered wagons. Or not covered, but still horse drawn. You guys were still riding kangaroos :)

@DeverMike/Paul/Tom Lemon/Greg Baird/TRX4Tom/Dave/Hemi V8/Tom Terrific/sandman 4x4/lautenslager/zveria/Bob/US Truck Driver/Glenn/Jason/Hemi Rampage/smartest truck guy/Maxx/SuperDuty37/Ken/Ron/johnny doe/jim/ALL1/Frank/Idahoe Joe/The Guy/AD/Casey/papa jim/Young Guy/BeeBe/Steve/Chris/The truck guy/Alex/Mr Chow/Yessir/All Americans/Scott/Buy American or say Bye to America/Ram Big Horn 1500 or whoever you want to call yourself.

Quit the crap, really.

It's getting long in the tooth.

You want to debate, but it has to be on your terms.

Learn to debate with good information, then we might be able to have a decent debate.

Opinions are good, but if they are only your view to support the UAW, then how good are they. Look at what you guys have done to Detroit.

Terror tactics (union tactics) don't work on me.

If PUTC wants the UAW or whatever to control this site I suppose it's their decision.

It's not kids like I've been told by PUTC.

They don't seem to care. So this will go on.


Do you have a better strategy (than market-share dominance) for the world's biggest automakers to pursue?

If your approach is correct, there's a few companies
looking to make you CEO. Soon!

However, there are two strategies embraced by the world's top 20 automakers today--no exceptions:

1. Become Number One in sales
2. If you already are Number One, stay Number One

No other approach comes close. For the makers of luxury cars in the Rolls Royce, Bentley universe, it's different. But for the leading brands, number one is the only thing that matters.

@Jeff S

As you may remember, I live about an hour's drive from Disney World. I see every rental car in the world.

Three years ago Camry and Impala were big in that regard. No more. Everywhere you look in I-4 you see shiny new Hyundai Sonata's

Taurus? No. Impala? No. Ditto Camry, Altima, Mazda 6. You see a few Jeep Grand Cherokees and Durango's

Bleeping Sonata's are everywhere

Very informative! Thanks.

@Jeff S - As you may remember, if your aunt had balls, she would be your uncle.

@Ken - Beauty is in the eye of the beer holder.

@Big Al--Toyota did miscalculate the Camry sales, but even more important I love being married. It's great to find the one special person you want to annoy for the rest of your life.


Excellent! I'm glad to hear you get off the dealership kick.

And in case you are still trying to figure it out. The answer has always been to build higher quality product with desirable features, at a reasonable price, all the while driving demand. If the company can't do that then they need to change the design, the employees, etc or get out of the business while they still can.

As I've said before, the status quo is something other than brilliant. It's just another race to the bottom.


At an average retail price north of 30K, Ford and GM will combine to sell about a million pickups in 2014, despite a dead-in-the-water American economy. If that's your idea of losing, you need help worse than me!

You also, on several comments, have employed a snarky rhetorical gimmick in your remarks where you claim to agree with commenter's point, but you then conclude with a 180 degree change of direction.

Here's a clue. Try going to a major automaker's board meeting and propose a strategy other than total market dominance.

You'll go home with bootprints on the seat of your pants.

Re: Car Dealers. They do the work Detroit refuses to do. Without the dealer channel, Detroit sells fewer cars.

There's nothing that the US Department of Commerce would like better than a newer and more consumer-friendly model for selling cars--won't happen in my lifetime. Detroit doesn't want to work that hard.

If you have never worked for, or owned, a car dealership you should try it.

Big business, corporate CEO's run their business by sales numbers and they can manipulate the numbers to make it look good. I am a believer no matter what brand name it is all business is local meaning Toyota is only as good as the reputation of its local dealer. It may not mean my local Toyota Dealer is bad its just the local Ford Dealer is so much better than them.
I use my gut feelings, I test the waters at dealerships, if they lie, blame and make excuses that's a failure mark in my book.
The Toyota Dealer said I would have 2 years of free service on my new Toyota but I had to pay $80 for the first service after 6 months when asked they blamed me and made excuses, so I paid it and learned my lesson. Ford was honest with me telling me the turbo on the eco-boost wasn't covered under the ESP warranty and that's why I went with the non-turbo engine instead, I wasn't mad cause it wasn't covered, I was happy that the dealer was honest with me! Also the Ford Dealership does a full service on my F-150 ( 7 qts of oil ) for only $35.
Maybe Toyota can learn from that!

@Tom3, you wrote:

"Big business, corporate CEO's run their business by sales numbers and they can manipulate the numbers to make it look good."

Can you say Sarbanes-Oxley? Also know as SOX

If people can buy stock in your company in the American equity markets--you are covered by the SOX law.

Under the SOX regulations, if you are a CEO and sign your name to the company's annual or quarterly reporting and the numbers are bogus--you should call the best lawyer you can get right now!

In fact, call two or three--you'll need 'em!

@Jeff S
Yes, I do agree with you that Toyota has worked it's way to the top and now is trying to maintain its position.

Toyota is still using the formulae of providing previous technology and charging a premium for it, ie, 5 spd gearbox both manual and auto, wind up windows, limited in car connectivity, old engine design, etc.

The US and Koreans, especially the Koreans are making better automotive products.

In the US the quality is better from manufacturers that aren't the Big 2 and Fiat. But they are getting better.

The Big 2 and Fiat are finding it harder to improve quality for a couple of reasons. The first one is the cost of paying for UAW freebee's, ie retirement and health plans. And the second one is the UAW has more restrictive work practices that increase price.

But, the UAW and Big 2 and Fiat have a 'work around'. They just pay the newer line workers $12 per hour. Very fair system, that what unionism (UAW) is about. To take care of your fellow man ;)

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