July's Fastest- and Slowest-Selling Pickups

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Heavy-duty models continue to dominate sales, with buyers gravitating to 2015 Ford Super Dutys and GM’s 2500/3500 pickup trucks. As usual, the Toyota Tacoma is in high demand as well.

Below we list the 10 fastest- and slowest-selling 2014 and 2015 pickups for July, categorized by make, model and cab configuration. Six of the top 10 fastest sellers are HD models that are significantly revised or have upgraded engines; not surprisingly, the outgoing 2014 models are the some of the slowest-selling models. These are the models that may offer buyers some of the best new-truck deals.

Our list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. With lots mostly clear of 2013 models, we look exclusively at 2014 and 2015 models.

For the fastest sellers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions and others that might skew the numbers or otherwise inaccurately portray popularity. To highlight all slow sellers, slowest sellers have no such threshold.

Fastest-Selling Top 10

  1. 2014 Toyota Tacoma Crew Cab, 16 days on sale
  2. 2015 GMC Sierra Denali 2500 HD Crew Cab, 17
  3. 2015 GMC Sierra Denali 3500 HD Crew Cab, 18
  4. 2014 Toyota Tacoma Extended Cab, 18
  5. 2014 Toyota Tacoma Regular Cab, 18
  6. 2015 Chevrolet Silverado 3500 HD Regular Cab, 27
  7. 2014 GMC Sierra Denali 1500 Crew Cab, 28
  8. 2015 Ford F-350 Super Duty Crew Cab, 31
  9. 2015 Ford F-350 Super Duty Regular Cab, 31
  10. 2015 Chevrolet Silverado 2500 HD Crew Cab, 33

Slowest-Selling Top 10

  1. 2014 Chevrolet Silverado 3500 HD Regular Cab, 249
  2. 2014 GMC Sierra 3500 HD Regular Cab, 219
  3. 2014 GMC Sierra Denali 2500 HD Crew Cab, 183
  4. 2014 GMC Sierra 3500 HD Crew Cab, 180
  5. 2014 GMC Sierra 2500 HD Crew Cab, 169
  6. 2014 Chevrolet Silverado 2500 HD Regular Cab, 158
  7. 2014 Chevrolet Silverado 3500 Crew Cab, 149
  8. 2014 GMC Sierra Denali 3500 HD Crew Cab, 148
  9. 2014 Chevrolet Silverado 2500 HD Crew Cab, 144
  10. 2014 Nissan Titan Extended Cab, 142

Manufacturer image



So Toyota barely builds the Tacoma, and doesn't stock many, so they are at the top?

If they were quick selling trucks and had the supply to sell, their sales for Tacomas would not be falling.

This list is a waste.

Yawn. This data is biased by lower demand vehicles. Another less than valuable story from PUTC.

Well it depends how many you keep on the lot, if you have a vehicle you know is slow selling you may only keep one or two units but it sells rather quick because no one has a ton of them.

If you think this list/story isn't valuable, then you must see a lot of your favorite brand's on the bottom of that list.
The fact that the average Tacoma is selling is 16 is impressive. The fact that a Chevy Silverado in the number one spot is taking 250 days to sell is VERY telling.
It's called supply and demand. If you're stuff is selling fast, you don't have to put INCENTIVES all over the hood to move it. On the other hand, if you can't move a truck that has been on the lot for nearly EIGHT MONTHS, you're going to have to put some more money on the hood. And you have an inventory problem. Maybe this is why GM's most recent incentive offer I saw had the 'For trucks that have been on the lot the longest' (or similar) disclaimer.
Just because it doesn't have value for you isn't the end-all be-all. You're not the only person in this world.
Thank you PUTC. I enjoy reading this information.

This list tells nothing. It is a total waste of time.

I agree this list not telling true story about "how long sat on lot".

To the Tacoma comments, in the end it's TOTAL SALES that matter and as reported Tacoma sales slipping. And not dealers moving them from one lot to another.

This listing “only” reflects the availability of trucks: Those that are a little short on supply (Tacoma) and those that have way too many built (2014 Chevy HD 3500 RegCab), so GM can falsify their financial statements. It has absolutely nothing to do with fastest or slowest selling.


Dumb, I don't know what else to say.

This list obviously is more a list of which dealers are stocking more trucks so they don't lose sales to a competitor who might have the truck the buyer wants when this dealer doesn't. Sounds like certain brands are stocking only those models and options that are the biggest sellers. Those, of course, move more quickly. Comparing this list to the percentage increase of sales from the other monthly list makes the shortcomings of this list quite obvious.

Ram cannot make the top 10 because they don't ever have a model that sells as fast as they say they do. This will be the first year that they reach pre-bankruptcy levels. Look at sales. Not percentage increases starting from a bankruptcy.

Mark that is the dumbest thing I've heard. Ram has had sales increased every year. Numbers don't lie

These numbers are totally useless, I'm more interested in sales numbers with the 1/2, 3/4 and 1 ton trucks separated!

Increasing every year? Let's look at the timeline.

Chrysler gets bailout in 2008.

In 2007 previous to the bailout, Ram sales were 358,295.

2008 sales drop to 245,000. Bailout time.

2009 bankuptcy year. Sales drop again to a lowly 177,268. A 50% drop from pre-bailout.

2010 is when they slowly started increasing each year.

In 2013 Ram sales were brought back to 355,673. Still 3k less than the pre-bailout year.

2014 will be the first year Ram sales have increased over pre-bailout numbers.

Look at sales numbers, not bigger % increases because of a bailout/bankruptcy.

Ram is a year behind Ford in catching up to their 2007 totals. Ford caught up and surpassed 2007 totals last year.

You tell tell them Mark!


Really, the Tacoma factory is at FULL capacity and it is the ONLY truck on that list with ZERO REBATES, thats right zero....... so your point was what again?

@ Mark,

You're an idiot. How you can try to turn this in to another bash Ram threads is really all we need to know about you.

If the Taco is selling hot then why are they not out selling Ford for the number one slot for pickup sales?

Simple answer, they know about how many they will sell so they are only building just enough to meet their demand.

Try again Hemi lol.


August 6, 2015

Why Chrysler's Ram Could Lose to GM's Chevy Silverado


Big problems at FCA. Ram sales to come back to earth in 2015.

You heard it here, first!


In the first 6 months of the year....

Chrysler has boosted incentives 21% for its heavy duty Ram 2500 and 52% for the Ram 3500.


Fiat has acquired all of Chrysler, but Fiat stock fell 7% Tuesday and fell another 5% today on the Milan Stock Exchange because some Fiat’s shareholders are expected to ask for cash rather than take shares in the new company.

In reaction, CEO Sergio Marchionne downnplayed the sell-off and said the merger is not in danger.

***BREAKING 2015 NEWS***

The Ram 1500 pickup gets a refresh in 2015, AND keep the HUGE sales increases going in 2015 and beyond!!!!!!!!!!!!


RAM to have the biggest increase in 2014.

RAM will have BIG increases with the 2015 REFRESH.

RAM will have GIGANTIC increases with the 2017 ALL NEW MODEL!

RAM cannot be stopped.

You heard it here first!

Ram has sold 45,329 Ecodiesel trucks so far. You guys have been asking for those numbers so there they are.




lol. only 8000 ecodiesel trucks were built.









You happen to be the only person I have ever heard say the Tacoma is failing when it leads in its class. Can you please stop? I would appreciate if you would just do Guts, Glory, Ram like the Ram Commercial Spammers.

@Ram Big Horn 1500
I do think you don't have a clue about business.

It isn't just about total volume. It's about profit. If a factory can run at 100%, sell it's product without much in rebates, then it's much healthier.

Then consider this Taco factory is producing and antiquated vehicle.

Not bad.

They could make a movie using you, it could be titled "Clueless in Ramistan".

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@Lou, Check out the Ecodiesel calculator!!!!!!!!!!!!!!!!!!

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that is correct, RAM will probably go under. you cant sell all of your high tech, better than everyone else trucks/cars for 10 grand off sticker without feeling it! one thing ford knows how to do, trick everyone into paying more because it says ford on it. that is what successful businesses do. successful doesnt always mean likeable, RAM fans...

If only 8,000 ecodiesels were built then how do you sell 45,000 of them?? Sounds like little hemiv8 should have went to summer school and worked on his math, worked on it a lot. Needs to stay off the computer like his old man told him too. Already growing up a loser.

A good friend works for a dealer selling both Ford and Chevrolet. He says the Ford truck sales are easily 3 to 1 over Chevrolet. Across all models.

I've been coming to this website for years. I love pickuptrucks and been fortunate to own trucks from the big 3 .I find it hard to believe that a few of the guys that come here are always pushing their favorite brand or bashing,another brand(you know who you are). Do hou guys have a life, do you live in a mountain were going in here is your only form of entertainment. Or are you guys a bunch of 16 yr olds and ram truck is your first vehicle, so you have the need to advertice it. Lol

@miami guy,
Mountains? You sound a bit ignorant. Apparently you're from Miami so there are some things you won't understand. You're just another guy who doesn't talk about his truck and has nothing to say so he thinks he can insult Ram owners. You owned trucks from the big 3 and claim to be ahigher authority but have nothing to say but insults like live in the mountains, 16 year olds, no life, etc.

Ram posts may be annoying to some but a lot of people were tired of the ignorant Ram bashing and put downs from people like you that has been going on for years so they finally stood up for themselves and their trucks. Ram is only pickup truck player with double-digit gains in July. Ford and GMC make single-digit gains. So there is going to be a lot of Ram discussions.

In case you missed it most of the bashing over the past several years has not been coming from Ram, but coming from Chevy and Chevy owners where they rip on other truck's owners and their trucks for having too many options and new stuff, and never talk about their trucks. Fact is everyon is jealous. Everyone copies Ram trucks!


Total sales isn't what matters in the end, total PROFITS matter. Last time I checked the financials, Toyota has no problem turning profits.

Business 101.

Let's go down memory lane. People are always pushing because of the jealous people who always mocked Mopar/Chrysler/RAM non stop! Such as this miami guy doing a lot of name calling and personal insults of Ram truck owners on this thread on Ram sales and 2014 Ecodiesel halftons which get 30 mpg! Bash or support the truck, don't bash the owner personally!

For many many years on this site people insulted and put down Dodge RAM trucks and their owners. Then one day some Ram people got together and started to stand up for RAM and the jealous Ford/GM/Toyota people could NOT stand it because the facts are RAM has a better residual than GM or Ford, better brand reliability, was crowned the Canaidan Truck King, is Back to Back MOTOR TREND Truck of the Year, has the Power Wagon, has the first Air Suspension with Coil Springs for Best ride, and has the only half ton diesel that gets 28 mpg! These are the facts that make the non-Mopar fans resorting into name calling for RAM/Mopar vehicles, such as people do here. What a shame your jealousy/ignorance ruined the site.




^^^Uh-oh, more Ramtards.

Most people here are wrong regarding sales vs profits. Actually both are important and are interdependent on each other.

Sales without good profits are obviously bad for a business. On the other hand, having low sales and high profits only helps a business in the short term. Without sales, the business cannot grow for the future.

Sales is what makes a product visible to the public or a certain market.

I hear frequent criticism of Ram's strategy of offering steep discounts. The reason they do that is to increase sales. They know that profits will hurt short term, but without increasing their sales and market share, they can't expect to win buyers over.

Ram has typically trailed in market share. Their strategy right now is to get as many Ram trucks out onto the road as possible, it makes the brand more visible to the public. People are influenced somewhat by the cars they see driving out and about. When there is a strong demand for a certain model, that is when it's time to cut back on incentives.

The profits before sales strategy that people are parroting here is the exact trap that GM has fallen into. The new truck aren't selling as well as expected, and the profits haven't come even though they aren't discounting them like they used to. GM hasn't realized that there has to be the demand for the trucks before they can cut back on discounts.

One thing for sure is that the new GM full size suvs are a selling item. GM sold just under 28,000 of them in July. If it was not for their popularity, I am curious how many of those buyers would have bought a GM crew cab pickup?

"Total sales isn't what matters in the end, total PROFITS matter. Last time I checked the financials, Toyota has no problem turning profits."


You are dead wrong. Business 101?

I'm an old geezer that still has a few teeth in his head. Pay attention: In business (large companies) the only thing that matters is your ability to keep a promise.

If you tell your shareholders that your strategy for the next 3 years is improved profits, then son you better do it.

On the other hand if you tell them that you're out to gain market share at all costs, and that's your strategy, then you put profits second or third on the list and you go ALL OUT to acquire more market share.

Toyota and Nissan built huge plants in the US to make trucks, despite the fact that trucks really aren't a very big part of their sales picture in North America. Clearly, they are after market share, not profits.

That my friend, is Business 101

@ Evan.. my only comment on is your "everyone one else truck jealous & copies RAM, or back in the day Dodge".

How so? Who was the 1st to install high mount brake lights on their trucks BEFORE gov mandate? Not Dodge Ram, Ford did. Of the big three who put turn signals in the outside mirrors like some high end cars at the time? Not Dodge Ram, Ford did.
Whos offers keypad door entry on their trucks, Ford.
Now who's gonna mass produce an aluminum truck body? NOT Ram! Ford is.

So who's jealous?

GM hasn't realized that there has to be the demand for the trucks before they can cut back on discounts.


Plenty of demand, they sell the most half tons and have the second largest market share in the HD market.


@johnny doe
Demand and market share means nothing when you take it out of context. Even right before the GM's bailout, they still had considerable market share and "demand" for their trucks.

@HEMI MONSTER There must be some "demand" as 2014 GM trucks with almost no incentives are selling around the same rate as the 2013 GM trucks did with thousands of dollars of incentives.

@johnny doe
Almost no incentives?

Chevy incentives: up to $3,500 dollars. Lease for $299 a month for 36 months.


Yep those incentives are rolling off them Chevy's.

Posted by: Ram Big Horn 1500 | Aug 1, 2014 5:29:48 PM

@Gregory Stevens,

0% for 72 months + $4,000 off + no payments for 90 days.


Posted by: Ram Big Horn 2500 | Aug 1, 2014 5:34:41 PM

So much for low incentives for Chevys:

2014 Silverado CrewCab

$10,000 off.


With prices like that they still DON'T sell.

Posted by: Ram Big Horn 2500 | Aug 1, 2014 5:37:52 PM

August 2014 incentives for Chevy


August 2014 incentives for Ford


Go to the Ford web site for even better incentives of up to $8,000 or 0% financing for 60 months.

Posted by: Ram Big Horn 1500 | Aug 1, 2014 5:38:03 PM

So much for low incentives on the new Chevys:

Looks like you can get a 2014 Chevy Double Cab with $8,600 in total savings.


Posted by: Ram Big Horn 2500 | Aug 1, 2014 5:40:20 PM

Looks like you can get a 2014 Chevrolet Silverado 1500 UP TO $12000 OFF MSRP!


Posted by: Ram Big Horn 2500 | Aug 1, 2014 5:41:52 PM

So much for lower incentives.

Looks like you can get tons of 2014 Chevy Silverados for $12,000 off


Yep $12,000 off Chevy's is low alright.

Posted by: Ram Big Horn 2500 | Aug 1, 2014 5:45:37 PM

I would like to know what their old vehicle is, or the type and make of vehicle they traded in, if what pickup has the most repeat buyers or not.
The "trends" data.
I tend to think SUV owners are switching to pickup trucks cause in need of increased towing and hauling with better and better gas mileage the pickups have with 4 door crew cabs.

The Toyota Tacoma 4 door crew cab is a SUV with a small bed that's much less expensive then the 4 Runner so I believe people choose it instead of a full size SUV.

50% of the new pickup sales are to people that never owned a pickup before

This list could come in handy for a new buyer. One could get an excellent deal by looking at the slowest sellers.

If I wanted a HD, I'd be perfectly happy with a 2014 GMC Sierra Denali 2500 HD Crew Cab.

@Big Horn 95% of what you posted is Dealer incentives not manufacturer incentives. Dealers often offer good incentives to draw people in every so often, or to get a truck/car off their lot that been sitting there for 30+ days that probably doesn't have the options most people want or are looking for. GM itself the manufacturer hasn't really put much out for incentives. The only incentives GM has done for trucks is March truck month/presidents day, and I believe it was 72 hour 4th of July sale. So yeah GM itself manufacturer the really hasn't gave much for incentives While Ford was giving trucks away, but has since stop to keep a eye on supply while they change over to the new F150. Ram/FIAT/ still giving trucks/cars away like free candy for a year and a half as the high sale numbers show and the 55% loss in profits.

@Evan--If Ram loyalists want respect then stop acting like a bunch of juveniles. Repeating advertising slogans and taking up a page with immature comments is not the way to get respect. A product stands on its own merits and not on immature comments of fan boys.

JeffS it not all Ram enthusiasts doing it, its only a few bad apples so I wouldn't say is all Ram guys.

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