Ford F-150 Wins Big at TAWA Truck Rodeo

F150 static II

Texas is the biggest market for full-size pickup trucks in the country: More than 1 in 5 vehicles sold in the state are pickups. With a long tradition of pickup truck knowledge and experience, the Texas Auto Writers Association held its 23rd Truck Rodeo competition Oct. 8-10 during which it crowned the all-new 2015 Ford F-150 the Truck of Texas. The event took place at Knibbe Ranch outside San Antonio.

Doug Scott, Ford truck chief marketing manager, was quick to credit the Ford truck team for the hard work that started more than eight years ago. "We did a lot of work getting the best people in the right spots on this [F-150] team and working to get our customers the features and capability they want, and it feels good to see it recognized," Scott said in a statement.

Scott didn't seem surprised that TAWA liked the truck because buyers in Texas seem to inherently understand most of the benefits the F-150s offer. "We know there are many awards out there but this one means a lot … this is one of the Big Three we wanted to go after — the Truck of Texas, Motor Trend's Truck of the Year, and the North American Truck/Utility of the Year awards," Scott said.

A group of 60 national automotive journalists chose the new Ford as the winner this year by a strong majority. The new Ford also won the full-size and luxury truck categories, and Ford Motor Co. won the 2014 Truck Line award. By all measures, Ford dominated the rodeo this year. However, other truckmakers did win other key categories: The 2015 Ram Power Wagon took home the trophy in the Off-road Pickup Truck category, and the Ram 2500 took top honors in the Heavy Duty Pickup Truck category.

Below is the full list of the 2014 TAWA Truck Rodeo winners.

  • Compact CUV: 2015 Honda CR-V Touring
  • Mid-size CUV: 2015 Subaru Outback 2.5i Premium
  • Full-size CUV: 2015 Kia Sedona SX
  • Luxury CUV: 2015 Lincoln MKC
  • Compact SUV: 2015 Jeep Cherokee Trailhawk
  • Mid-size SUV: 2015 Jeep Grand Cherokee Overland
  • Full-size SUV: 2015 Chevrolet Tahoe Z71
  • Compact Luxury SUV: 2015 Range Rover Evoque
  • Mid-size Luxury SUV: 2015 Jeep Grand Cherokee Summit EcoDiesel
  • Full-size Luxury SUV: 2015 GMC Yukon Denali
  • Off-road Utility Vehicle: 2015 Jeep Wrangler Willys Wheeler
  • Mid-size Pickup Truck: 2015 Chevrolet Colorado
  • Full-size Pickup Truck: 2015 Ford F-150 King Ranch
  • Luxury Pickup Truck: 2015 Ford F-150 Platinum
  • Heavy Duty Pickup Truck: 2015 Ram 2500 Laramie Longhorn
  • Off-road Pickup Truck: 2015 Ram Power Wagon
  • Commercial Vehicle: 2015 Ford Transit 250
  • Best Connectivity: 2015 Chrysler UConnect
  • Best Powertrain: 2015 Ram 1500 EcoDiesel V-6
  • Best Technology: 2015 Ford F-150 aluminum body
  • CUV of Texas: 2015 Lincoln MKC
  • SUV of Texas: 2015 Jeep Grand Cherokee
  • Truck of Texas: 2015 Ford F-150
  • Truck Line of Texas: Ford Motor Co.

Texas Auto Writers Association images


Ford Win 1 II




How can Mark Williams be a member of TAWA? He does not live in Texas, and I don't think he was even born or raised in Texas. So the TAWA can just be anybody willing to pay a membership? That makes it worse especially when Peter up there stated "we ask that you respect the fact that Texans know trucks".

I am not bashing TAWA and disagree with someone is NOT disrespecting them. I am just saying I don't know them from Adam so there award holds no weight with me. That is like me and a bunch of my friends going out to drive a bunch of trucks and picking what we think is best. Would that hold any weight with you even though we probably use our trucks as trucks more than most? No, it probably wouldn't.

I say give me and unbiased review and some hard data so each of us can decide which is best, not a bunch of people in an organization that we don't really know. Maybe it might be good for their organization to let people know who their members are on their website or include at least why they picked what they picked. I am not saying they are wrong either. I am just saying they aren't give me enough information to give their award any merit, and just going by their choice is not good enough. I hold this same standard with all awards.

Lastly, I do think it is funny that as a reporter and journalist who is enabled by the freedom of speech in the first amendment, they don't like you saying things disagreeing with them. Especially on this site because this will probably get deleted come tomorrow even though I am not breaking any of the rules on this site. I guess some only like freedom of speech for themselves only.

see the way that blue F-150 sits higher in the back that's pictured? That's exactly how my F-150 looks because I haul heavy in the bed and it the rear springs have sprung higher!

Here in Pennsylvania I work with a lot of guys from Texas and they all drive Ram Pickups.
They get nowhere trying to pickup the local women around here, I tried to explain to them the local women love the bad boys and honest men, like if you told a woman you knocked up 20 women and you spent time in jail for drug dealing she would go ga-ga over you.

The Texas Truck Rodeo win is a really important piece of momentum for the launch of the new F-150. It's a highly esteemed third-party confirmation of it's competitiveness based on head to head tests. Mark Williams of PUTC was a part of it spending two days driving pickups, crossovers, and SUVs. Ford completed the sweep by winning the Truck of Texas as well as the full-size and luxury categories. And as far as the "of course Ford won because it was a new model", Chevy brought all new trucks last year and its new truck didn't win a single category! This year GM managed to win 2 of 24 categories, both with the Suburban based full-sized SUV's. The eyes of Texas aren't upon them.

If you want to read more about the TAWA, go to

What is ironic is the Steel Market Development Institute was official sponsor of the event. Ever since Ford went to aluminum, steel lobbyists have been waging a PR war against aluminum makers.

Ram and Jeep actually won the most categories. 9 I believe. Including best power train, SUV of Texas and best Heavy-duty pickup.

Jason the war thing is to be expected. Aluminum can do the same thing.
What's interesting is that FCA won the most awards including best drive train and best heavy duty

Having the newest truck and drive train and not winning the drive train award. But getting truck of Texas. Seem like a slap on the back of fords head.
Wonder if the steel industry had anything to do with that.

Congrats to Ram for the Power Wagon win for off road truck. Counting the days to order mine.

I would still like to see the 2.7Eco Boost's FE. Ford has been very quite with this and making a lot of noise regarding electric tailgates and mirrors. I might add real important features of an aluminium pickup.

I do think FE should be what the new F-150 should be gauged on, not mirrors or electric window or some other piece of bling.

If there is no "leap" in the numbers then I do think this is quite a pointless exercise by Ford.

Ford will want the aluminium gasoline F-150 to have it's FE up near the diesel Ram.

All I've read is the F-150 will be the best that the F Series has ever achieved.

For those who are curious, a complete list of TAWA's journalist members can be accessed by going to the group's web site -- here:

While the vast majority are members of the Texas media, we do have out-of-state truck writers from other states who have joined just so they can participate in this event.

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