March's Fastest- and Slowest-Selling Pickups

Colorado V-6 11 II

As regular readers know, we break down the manufacturers' monthly sales figures into smaller subsets, separating them by cab configurations. This information can tell us where the hot and slowsellers are, and what trends may be headed our way.

GM dominated both the top and bottom sellers for March. Of the fastest sellers, six of the 10 entries were new midsize or well-dressed heavy-duty models. At the other end of the spectrum — with the exception of one Ford and one Ram — GM's Chevrolet and GMC HD models took longer to sell than any other competitors.

For our fastest sellers, we set a threshold of 100 units sold in order to qualify for the list. This allows us to eliminate the limited production vehicles or packages that don't have much impact in the marketplace. We remove all such restrictions for the slowest sellers.


Fastest-Selling Pickups

  1. 2015 Chevrolet Colorado crew cab, 14 days on sale (961 pickups sold)
  2. 2015 Ford F-150 crew cab, 18 (2,939)
  3. 2015 Chevrolet Colorado extended cab, 20 (443)
  4. 2015 Ford F-150 extended cab, 20 (595)
  5. 2015 GMC Canyon crew cab, 22 (523)
  6. 2015 GMC Sierra 2500 Denali crew cab, 23 (289)
  7. 2015 Toyota Tacoma extended cab, 23 (1,042)
  8. 2015 Toyota Tacoma crew cab, 24 (3,261)
  9. 2015 GMC Canyon extended cab, 33 (110)
  10. 2015 GMC Sierra 3500 Denali crew cab, 38 (121)

Slowest-Selling Pickups

  1. 2015 GMC Sierra 2500 extended cab, 112 days on sale
  2. 2015 Chevrolet Silverado 2500 extended cab, 109
  3. 2015 GMC Sierra 2500 regular cab, 87
  4. 2015 Chevrolet Silverado 3500 extended cab, 83
  5. 2015 Chevrolet Silverado 2500 crew cab, 81
  6. 2015 Chevrolet Silverado 1500 crew cab, 72
  7. 2015 Ford F-350 Super Duty crew cab, 69
  8. 2015 GMC Sierra 3500 extended cab, 68
  9. 2015 Ram 3500 crew cab, 66
  10. 2015 GMC Sierra 3500 crew cab, 66 photo by Evan Sears


The Colorado is no surprise to me. I would say at my local dealership the average sale time is a lot less. I have yet seen a dealership with more than three on their lot.

That's very interesting so it looks like despite the relatively little difference in price, people are opting for the smaller chevy instead of the larger.
I must say I am very, very, very surprised. Maybe ford will think twice about shoving the ranger when they can pull the same thing that the toilet paper companies do... Less on the roll for the same price.
But this won't stay on the same course for long.

Maxx breaks out the crystal ball again!

Looking at the same facts I'm seeing GMC selling an impressive number of the total midsize GM sales. More than a third?

I translate that to mean that GMC dealers are selling the more upscale crew cabs, upgrade drivetrains, better seating, etc. Chevy is half as many extended cab trucks, while GMC only sells about a quarter as many.

After what looked like a shakey start, the midsize twins appear to be catching on.

The formula of upscale vs stripper trucks is working in GM's favor. You can't find a stripped midsizer in my area on dealer lots. You'll have to order one and wait. I checked.

Search for the ext cab 4 cylinder stick and see how many YOU find. Good luck

Ok so the March facts are:

The Tacoma Crew Cab sold 340% more than the Colorado Crew Cab. 3,261/961

The Tacoma Extended Cab sold 240% more than the Colorado Extended Cab. 1,042/443

@Randy, yes but is Toyota making any money doing it? My reckoning of GM's sales figures implies that it is a very profitable item for GM dealers.

Based on the limited availability of Tacomas in my area, I'd say dealers are reluctant to carry many of them in stock unless they are totally tricked out loaded crew/cab 4x4, V6 Runners.

Do any of you guys know if this Colorado will also be the next global truck?


The Colorado is the fastest selling truck !
Your precious F-150 is dead!

How many lots does GM have compared to Toyota in North America or Ford. There are 5 GM dealers to one Toyota dealer in my city. So Toyota has 3261 trucks to sell on one lot and GM has 961 trucks to sell on 5 lots. Of course they are going to sell fast off the lots. Toyota has more to sell on less lots.

Stats need to account for number of lots as well or they don't make a fair comparison.

This report is bogus. It tells you how much inventory there is, not how fast it is selling.

pictures and proof of a 2015 Colorado with 4100 miles with transmission failure.

How many Canyons and Colorado(s) will sell once the diesel is available?

annual sales of Colorado/Canyon combined is estimated at 120,000 units. How does that stack up?
pictures and proof of a 2015 Colorado with 4100 miles with transmission failure.
Posted by: Tom#3 | Apr 5, 2015 2:23:49 PM

There'll always be idiots around that don't know how to shift properly,,then blame the car manufacturer

It seems GM have a really profitable little pickup in the Colorado Canyon.

The Wentzville plant is flat out producing them.

Once the diesel is released I would expect them to make up a larger percentage than Ram does, I've read it's around 20% of Rams.

The Colorado diesel will be a far cheaper diesel than the VM V6.

The Al F-150 is also selling relatively okay. If each plant is averaging around 15 000 vehicles and they have 4 plants this should give them 60 000, if they have the customer base.

Gms mid size are only selling so quick because of limited quantities , wait about 4-5 months and see what happens.

@Gregory J,
"Do any of you guys know if this Colorado will also be the next global truck?"

No, it will not be. It was intially re engineered from theGlobal Version. The Global version may share some of the styling in the next major update, but the Chevrolet and the Global version are very different

I think it's remarkable that Toyota sold more crew-cab Tacomas than Ford sold crew-cab F150s. Makes you wonder what those monthly sales numbers would look like if the big three didn't lump their heavy trucks in with the half tons.

I doubt that the totals sold are very accurate.

3k Tacoma crewcabs and 1k extended cabs. Where are the other 11k? Only 2k 2015 F-150 crewcabs sold? Not even close.

Keep in mind this list is only for the 2015 F-150 which is in very limited supply right now and is only about a 1/4 of the total F-150 sales mix. Check back by the end of the year to compare Taco and F-150 crewcab sales.

looks like the GM twins need to drop the 1/2ton line. Hopefully the smaller trucks are profitable.......

@ papa jim

where oh where do you come up with these ideas? Dealers will take ANY tacomas they can get as they fly off the shelf with a 10 year old design with ZERO rebates.............. ever......

NO DEALER is reluctant rather happy as hell to get whatever ones they can get, period. Toyota does a superb job of supplying whats in demand and not a bunch of dead weight.

If all you see is loaded 4x4 double cabs then you live in an area that those are in the most demand.

I think once more people start seeing the good-looking and right-sized GM mid sized trucks driving around, they will sell more of them. There are still very few driving around, and a lot of people don't even know they exist yet.

Am I the only one that sees the slowest selling trucks list being dominated by 2015 GM twins?

@Hemi lol

Yeah, right. Read it and weap.

And another thing: Did anyone see the stats for Ram and Jeep? In spite of the fact that Fiat and Chrysler are up every month for the last five years, the road ahead is going to be bumpy enough to need 4wd.

Jeep and Ram are totally pulling the load at Fiat/Chrysler. Fiat was down five percent in March 2015 and Dodge was WAYYY DOWN.

How do you keep growing the company when most of your products are boring and don't sell. Without the trucks and jeeps, it would be ugly.

Fiat brass is trying to prepare the stock markets for

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