Video Finds: Three Takes on Pickups

Tundra front dirt II

There are plenty of videos about pickup trucks on the internet but we saw these three — a Nissan, a Toyota and a flashback Ford — and thought you might like to see them all in one spot. It's our belief that truckmakers hit the message hardest where they think they need to build the most credibility. What do you think these videos say about each of the pickups they're promoting?

  • The Nissan video is Chapter 5 of its Titan XD Truckumentary series; it focuses on harsh-weather testing. We recommend taking a look at the entire series if you haven't yet.
  • The Toyota TRD Pro Tundra video is impressive as the TRD Pro scales a once-active Chilean volcano, running over razor-sharp lava rock.
  • The Ford video puts country music singer and longtime Ford fan Toby Keith in front of the camera with his new F-150 Platinum SuperCrew. Keith joined Mark Fields in Detroit in 2008 to introduce the previous-generation F-150 and helped promote the 2011 Super Duty when it came out.

Manufacturer image


Nissan Truckumentary #5


Toyota TRD Pro Ad


Toby Keith Ford Video


The video of the Tundra trekking the volcano was really interesting.

They have been testing the Titan in the Columbia George the last 4 weeks on I84.

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