April's Fastest- and Slowest-Selling Pickups

2015-Chevrolet-Colorado-042 II

With robust sales since January, 2015 is showing signs of being one of the strongest auto industry sales years in almost two decades, and much of that success is due to pickup trucks and SUVs selling well. Six of the 10 fastest-selling pickup trucks in April were GM products, with GMC leading the way with its new Canyon and 2500/3500 heavy-duty Denali models. Manufacturers know they have a hit anytime a new vehicle sits on a dealer lot for an average of three weeks or less.

To qualify for our fastest-selling list, a pickup must meet a significant sales threshold so we can eliminate special packages or limited-edition trims. Our slowest sellers have no threshold. It's worth noting that popular models like the Toyota Tacoma, Chevrolet Colorado and Ford F-150 crew-cab configurations sold several thousand vehicles in April, and they're selling at a much faster pace than many popular cars.

It's also worth noting that the Chevrolet Silverado 1500 crew cab, typically a popular model, is the only half-ton on the slowest-selling list, taking an average of almost 2.5 months to record a sale. Alternatively, the average amount of time for a half-ton crew cab to sell in April was 46 days (which also happens to be the same amount of time it took a GMC Sierra 1500 Denali to sell).


Fastest-Selling Pickups

  1. 2015 Chevrolet Colorado crew cab, 12 days on sale
  2. 2015 Ford F-150 crew cab, 19
  3. 2015 Chevrolet Colorado extended cab, 22
  4. 2015 Toyota Tacoma extended cab, 22
  5. 2015 GMC Canyon crew cab, 23
  6. 2015 GMC Sierra 2500 Denali crew cab, 23
  7. 2015 Toyota Tacoma crew cab, 23
  8. 2015 Ford F-150 extended cab, 30
  9. 2015 GMC Canyon extended cab, 31
  10. 2015 GMC Sierra 3500 Denali crew cab, 34


Slowest-Selling Pickups

  1. 2015 Chevrolet Silverado 2500 extended cab, 101 days on sale
  2. 2015 GMC Sierra 2500 extended cab, 100
  3. 2015 Chevrolet Silverado 2500 regular cab, 75
  4. 2015 GMC Sierra 3500 regular cab, 73
  5. 2015 Chevrolet Silverado 1500 crew cab, 73
  6. 2015 Ram 3500 crew cab, 72
  7. 2015 GMC Sierra 3500 extended cab, 72
  8. 2015 GMC Sierra 2500 crew cab, 70
  9. 2015 Chevrolet Silverado 3500 extended cab, 69
  10. 2015 Chevrolet Silverado 2500 crew cab, 69


Manufacturer's image



See anything in common on the slowest- selling list. 9 out of 10 General Motors. Bklah ha ha..

It does appear that the fastest sellers are either new or higher trim models.

If 90% of Colorado/Canyon sales are GM trade-ins and 19% are GM 1/2 ton trade-ins, Colorado sales are excellent, Silverado crew sales are lagging........

Does that mean GM is just shooting themselves in the foot?

Only 10% of Colorado/Canyon sales are conquest sales.

A ridiculous comment for a bite. Is this termed a troule?

If indeed 90% of Colorado Canyon sales are from it's bigger brothers and sisters, then the other manufacturers have a problem.

As the Silverado Sierra are maintaining and improving their numbers along with the Colorado Canyon.

Ram is even improving.

So, this leaves Ford the loser.

You are also stating that the US should reduce the competition in the pickup market as they will compete with an established player?

So, protection should be provided to protect the F-150?

Boy, aren't we turning very socialist.

I think you Ford guys must face reality. As I'm predicting Ford will be the number two player for the foreseeable future.

The F-150 isn't as popular as Ford would of liked.

@Big Al from Oz
GM will come out a winner if they can continue to build cost effective trucks.

With every generation of GM trucks, I see many still on the road, working day in and day out. Simplicity and reliability go a long way.

With the recent changes in the truck market, GM has perhaps the best chance to continue to offer a cost effective truck that meets most demands of the truck buyer.

Ram's strategy is a 1500 diesel, but at what cost? Ford's strategy is aluminum, but again, at what cost?

Ford did screw up one thing. My old Ford looks better. Too bad they didn't take a page out of gm's book. This new design is a step backwards. I think they will change the front quickly. They will move the window switches too. Once they timeout electrical cant sit in the sun all day in a parking lot

I used to think big al was somewhat reasonable, but lately he's just been really anti-ford for some reason. He keeps insisting that the new f150 is a failure even though in reality every indication is that it has been a success. I wonder if he will keep insisting it is a failure 12 months from now when it is still both the number one selling vehicle in the world and one of the most profitable vehicles ever made.

i should say number one selling vehicle in the U.S. Not in the world. But certainly one of the most profitable in the world.

That's my argument with the new 2015 F-150. They will not be able to compete effectively in pricing. If they do they will definitely lose money.

Ford will not turn a profit on these for several years. So far each and every F-150 sold has cost Ford not 10s of 1 000s of dollars but 100s of 1 000s.

Ford will need to sell a massive amount to see a return. Ford is already throwing a significant amount of cash on the hoods. This indicates to me that the initial interest is evaporating.

GM if it can maintain the direction it's heading in will be hard to beat.

Ram needs a refresh in styling and yes, suspension. If Ram can achieve this it could supercede the F-150 in sales.

So long as Ram doesn't go to the awful looking grilles they had shown a couple of months ago.

Ford will have a double whamming soon with the release of the next Titan diesel. I do think it will stagnate some HD numbers.

As you can see it doesn't take much to upset the cart with pickup numbers. Nissan only need to sell very few to stall HD growth.

I'm hoping Toyota with the Tundra makes a XD style pickup like Nissan. This will definitely reduce HD numbers by the Big 3. Forcing more competition.

I'm being realistic and looking at the market, manufacturing, selling. In effect as many angles of pickup sales and manufacture.

I don't see the light shining as bright as you on the 2015.

I'll state this again. The F-150 is a good pickup.

This has nothing to do with it's numbers. I will not talk up a product even if I like the brand. I do actually like the Ford brand.

But I'm not going to blow wind up some one's butt to create and artificial feel good environment.

Also, I have been stating what I'm stating now for some time, ever since the announcement of the aluminium F-150.

@Big Al from Oz,
A "Friend" of your has turned up on another site, just thought you would like to know

Maybe if some of you guys would test drive the 2015 F-150 yourself your opinion would be more respected.
It feels and drives like a sub compact car!
The interior is narrow where you feel "squeezed in"
The front windshield top is too low to the roof line where you have to bend your head sideways to see out, window vision is horrible!
The F-150 with the 2.7 EB is constantly searching for the right transmission gear, constantly shifting where you can "feel" every shift.

There are NO rebates or discounts on the 2015 F-150 in my area of the country.
I priced them, a 2015 F-150 4x4 crew with the 2.7 EB is $45K where I could get a similar Ram with the Eco-Diesel for $43K and a similar Colorado Z71 for $33K

I forgot another thing about the 2015 F-150




I test drove both the 2.7L and 3.5L Ecoboost F-150.. I was impressed by the power of the 2.7 and the linear power delivery when accelerating. The 3.5L was of course more torquey with a huge ground swell of torque occurring in the lower to middle rpm ranges. However, the 2.7 impressed me the most and felt like a medium displacement naturally aspirated V8.

The front windshield wasn't hard to see out of for me, but I'm of normal height and not tall with a super long torso that Tom is perhaps. I had no problem seeing out of it.

If you want to experience a claustrophobic windshield viewing angle, try sitting in and driving the new GM full-sized twins. The short front windshield height combined with the super long level hood makes me feel like I'm driving an old GM mid-sized sedan from the 70s or something.

However, I do have to agree on the brake pedal feel though. They certainly didn't inspire a lot of confidence in my short test drive with them. The cabin did feel a little narrow, but that was probably due to the huge center console they like to put in trucks these days.

Oh yeah, don't ever break a rear tail light on a new 2015 F-150 that has the rear proximity warning option. Those things retail for 700-800 dollars a piece and it was quite the talk around the dealership about how expensive they were during the ride and drive event.

Looks like the Aluminum F150 is doing just fine. Still the #1 selling pickup in the country (beating Sierra and Silverado combined last month) and the 2nd fastest selling pickup. The pent up demand for pretender trucks still hasn't been met although GM buyers are snapping them up fast. The GM pretender twins still haven't made a dent in Taco Sales (which still outsell them by a wide margin). The F150 is not experiencing the growth that other brands are (every sale is growth for the GM wonder twin pretender trucks). With production of the new F150 still not at its peak and barely keeping pace with current sales its still too soon to comment on a trend of growth or no growth in market share. A lot of people are (and in my opinion rightly so) holding off to see how the grand experiment is going for others. I personally am still confident Ford made the right call in its material switch. This will be proven when others do the same in the next 5 years or less. I am waiting to see if Ford can hold onto its #1 sales status this year though which could be jeopardy if it doesn't start to see more growth and production approach the figures it had with the previous iteration.

Not sure why people put down ford so much, they are the fastest selling 1/2 ton on the market according to this report at #2 behind the car/truck crossover. So in other words, Ford will continue its domination in the 1/2 ton segment.

Where are you guys getting these "F150" sales numbers from?
All I see are "F-series" sales numbers.

I know this data is based on two factors... a brands manufacturing capability and consumer demand. One glaring thing I can't help but to notice is 6 of the top 10 are mid-size trucks. If there wasn't a market for these mid-size trucks, would they be on the list? Keep these new mid-size trucks coming!!!!

Ford and Ram, wake up! There is obviously a demand and money to be made if you re-enter this market.

@ Clint

Actually Sierra and Silverado combined beat F-Series in April, learn to do Math.

Colorado and Canyon can't be built quick enough. Every one that is built is sold.

Quit drinking the Ford Kool Aide, there are other trucks out there. The F-150 is way over priced and the sales numbers are proving it...

The 2015 F-150 is the biggest flop in Automotive history. Ford talked it up way too much, still just a truck and about the same as others just for a lot higher price...

@ Iray

Those are Year to date sales numbers.

We were talking about April 2015 Sales numbers....

Read before you speak!

@ Iray

Has Ford fixed the nightmare of problems on the new 2015 F-150's yet?

Door alignment, sunroof leaks, missing rivets, air leaks, bad paint, missing paint, just to name a few...

And don't say they don't exist because this is an enormous problem and Ford is trying to hide it.

@Anything but a eco, so you are admitting, that GM needs 4 trucks(2 of the same car/truck crossovers, and 2 of the same 1/2 tons) to compete with 1 brand new F-150? I'd be ashamed if I was GM from that respect. If we compare like vehicles, the 1/2 ton F150 wins out, and will continue to do so

@ Nitro

You do realize F-Series is F-150 thru atleast F-450 right?

Sierra 1500 and Silverado 1500 combined outsell F-150 by a big margin.

Nobody cares, GM sells the most trucks, thats all that matters. Only the jealous ones bring up different brands etc. Ford tried to build different truck brands but that blew up in their face (Lincoln).

Again, GM SELLS the most TRUCKS!! Case closed! That is the truth. Everything else is picking out models etc ect which doesn't matter at all.

What's striking here is that this list clearly shows the DEMAND for midsize pickup trucks.

People are still missing out on the value and performance/quality of the Nissan Frontier over the Toyota Tacoma...but you can still clearly see that smaller trucks are selling faster.

Will the auto makers take a hint????? Probably not.

Posted by: nitro | May 5, 2015 6:46:55 AM

Not sure why people put down ford so much, they are the fastest selling 1/2 ton on the market according to this report at #2 behind the car/truck crossover. So in other words, Ford will continue its domination in the 1/2 ton segment.

You can spin all you'd like, but Ford had NEVER dominated the 1/2 ton market. In fact Silverado almost always beats the Ford in 1/2 ton sales.

GM as a Company sells the most trucks. They have the most diverse truck line up that appeals to the most people. Hence why they sell the most trucks.

Ford as a Company sells the second most trucks.

Case closed. Stop making excuses, Ford tried to have more than one line of trucks and it didn't work. Stop making stupid excuses, GM as a Company sells the most trucks.

Quit with the excuses, it makes Ford owners look even more stupid.

Correct, I never heard of a GM Silverado or GM Sierra, LMAO!!!

Silverado and Sierra same truck they outsell F150 period.

Ford Boys have their panties in a bunch. They can never admit GM is the company and that GM sells the most trucks.

Ford better think twice about not offering a midsize, it looks like thats the hottest market right now. Wouldn't want to hurt their precious F-Series sales numbers tho...

Still haven't heard if Ford has fixed all the issues on the 2015 F-150.

All I ever hear is F-Series sells the most if you don't count GM as a Company wah wah wah...

Looks like the GM TWIN guys are backtracking....your stories are starting to come out differently, good thing this is a forum, as most know you don't believe what you read on forums

Do we have juveniles on this site? Reading the comments one would think some have never left grade school. Grow up and act like an adult man. Nothing more unattractive than an aging man that acts like a child.

I LOVE the F-150!
Always owned one, owned the 03, 05, 09, 11 and currently own a 13.
My heart is broken how they ruined the 2015!
After owning the past F-150's I expect the newest F-150 to be the most exciting, to excite me more, to be better, improved!
I was prepared to buy one back in January, I brought my checkbook and title, the local dealer special ordered the model I wanted.
I was so excited until I did the test drive
I almost cried, my heart was broken how they ruined the F-150!
Then to make it worse the best discount they gave me was $1500 off
Not only did I hate it they wanted me to pay MORE for it!
Now the new 2015 F-150 is in the same class as a Honda Ridgeline!

You broke my heart!
you had me at hello

The only conclusion I could make is Ford redesigned the 2015 F-150 for new customers that never owned a pickup before.

In my opinion they told the past loyal F-150 owners SCREW YOU!

Its a girly truck, a sissy truck!
The toughness is gone
The pride of owning a F-150 is history
Its a car with a bed on the back
Its ugly
The eco-boost is a failure with problems and never getting good gas mileage
It's now the MOST expensive 1/2 ton truck out there
Its smaller
It has less ground clearance
Weaker suspension, never have the GVWR as the older F-150's
The frame got smaller and looks weaker to me

Oh the humanity
Oh the humanity
why why why did you change it?

@ Denver Mike

So Sierra and Silverado have the biggest sales gains for the year and Canyon and Colorado sales are as high as production will let them be??

Hmm your theories aren't making sense???

In reality, Canyon/Colorado are stealing sales from other manufacturers, small suvs, or created their own market all together...

By your theory Sierra/Silverado sales should be in the toliet kinda like F-Series but they aren't... Hmmm

How could the Colorado/Canyon be a mistake when they are selling everyone of them? Not everyone wants a large truck. As a consumer I would rather have more choice and not less but then I don't have any other agenda except that as a consumer.

@Anything but an EcoBust--Either Denver Mike is a marketer for Ford or he just doesn't like midsize trucks which he is entitled to his opinion. I think it is the former.

@ Jeff S

Very true.

Ford boys try to trash talk midsize trucks and Sierra/Silverado since it doesn't fit Ford's agenda.

Fords agenda is to be able to say "F-Series sells the most", well nobody cares so do whatever floats that Ford boat... GM will continue to sell the most trucks.

@Anything but an Ecobust - These are just facts I mentioned. Easily found all over. 10% Colorado/Canyon sales are 'conquest' (trade-ins of other OEMs), while 90% are GM trade-ins.

16% of that 90% are Silverado and Sierras. And these are almost as profitable as F-series.
50 Billion in total F-series in pre tax profits, since 1995.

Anyone halfway paying attention can see the C/C twins are a TREMENDOUS mistake for GM.



But I've criticized Ford more than any other OEM here. If you're a regular here, you'd know this.

When I see erroneous info about ANY OEM, car, pickup, etc, I'll comment.

All this data shows is how close the supply for a pickup matches the demand for said truck. Just because gm has the supply of their midsize twins close to the demand doesn't mean that they are a success. They need to pay for themselves and recoup the investment into them. The midsize trucks don't cost much less to make than the full size twins as they need many of the same type of components but in slightly smaller sizes. If anything the parts probably cost the same as the silvarado benefits from economies of scale that drive down the costs to make those parts the additional metal, and polymer are insignificant in the cost of the vehicle. Gm adds cost and complications to their supply chain by having gmc and Chevy in addition to having to market both brands. Ford effectively gets a greater return on investment with their strategy than GM does, and that will help the company to have more money for R&D that will help them get ahead as technology shifts and new fuel economy requirements come into effect. The fact that Fotd sells over 800,000 f series last year shows that they are just minting money with the vehicle. Without any brand bias an investor would chose to invest in Ford stock over GM or FCA, and that is who each automaker is accountable to.

@Lou_BC - It's not that GM is only expecting 110 to 120K sales of their midsize twins, but why would they want any more???

Maybe GM are awaiting the outcome of the Trans Pacific Trade Pact?

Chev have already put forward the idea of a cab chassis, Chev and GMC are going to have the 2.8 diesel.

Where is the best source for this vehicle?

GM in Thailand are going to start to manufacture US style Colorado's as well.

In the past you have spoken with an open mind, but over the past year or so you are becoming insular with your views.

You talk of payload and tow, when in fact one in four care about this. They just want a large car that can tow. The current tow capabilities of all pickups far exceeds what 85% of pickup owners would ever use.

Start to look at pickup more like cars and SUVs. They really aren't trucks like they used to be. Some are, but not like you continually overstate.

Why has Ram done so well if everyone is looking for tow and load.

Ford screwed up with the F-150, not that it is a poor pickup, but they didn't read the market to well or the competition.

I have read that 41% of Colorado sales are conquest.

Ford are overproducing some models already with the 2015 F-150. This isn't good.

As for Kansas City. They will rollout F-150 in pace with demand.

You can preach Ford all you want. Remember I basically own a Ford pickup. I must say a far better formula for a pickup than the new F-150.

The midsize market is not a major growth market and neither are the half ton trucks. The game today in trucks is stealing market share from each other, something I've said before.

GM will lose money in a specific slot (Chevy Volt?) in order to accomplish a corporate goal. Ditto with their new twins. These are very well engineered and competitive vehicles but there is no market at this time for electric cars, and there's no prospects for anything more than incremental growth for the half ton trucks.

Midsize? It's hard to see the small US market for midsize (or compact?) pickups growing that much.

Instead watch one of the players drop out, like Ford did. I don't expect Nissan to stay with the Frontier much longer, especially when they can dedicate resources to their new vans and the new Titan.

All bets are off if the economic news gets worse. The Fed is talking about raising interest rates--that will kill autos!

GM only invested several hundred million for a 120k rate of sales.

The Colorado Canyon were already in existence prior to the US launch.

In todays dollars the Ranger/BT50 cost nearly $5 billion to design and develop.

The Colorado/Izuzu Dmax cost $3.5 billion in todays dollars. The F-150 has cost around $10 billion. It will take years to pay back this size investment.

The technology Ford is using is fantastic. The vehicle itself isn't much better than it competitors. In some instances it's competitors have been rated better.

Ford ranted and raved initially about the aluminium pickup and it's FE advantage. But as we have seen it was quite small. Many on this site have always negatively criticised mid sizers for their FE as a thorn in their sides, even though they did deliver small advantages.

Ford started out with the heaviest pickup and reduced UPTO 700lbs. How much will a single cab save in weight?

Now they are selling tow and load advantage to most who don't really care about this. They just want a vehicle to tow and carry a load. Business would be the only real demographic concerned with tow and load.

Ford blew it.

So, I do see Ford with a problem here. Include the fact that some will be swayed not to buy a very radical and new aluminium pickup.

With average transaction prices around $40k people will be more particular in the technology they invest in. This is irrespective of how great the Ford Fan Club consider this vehicle to be.

GM and Ram would do better by a gradual change in their pickups. That is to maybe make the doors, hood, pickup tub, etc out of aluminium and leave the body high tensile steel.

That would be a far better way to change customer attitude.

@BAFO - Built in Thailand pickups may still cost too much for GM, if US sales/volume just
aren't there. And especially if the twins will continue to cannibalize 90% of GM's lineup.

A large part of what sells American trucks, is that they're Made in America. Mexico gets a 'pass' for some unknown reason.

Diesels and 'bed deletes' don't go over well in America. We're not big fans of either. Diesels cost too much and bleed you all around. Bed deletes don't give much of a savings/break. When it's time to sell it, you'll want to put the bed back on.

But it's customary for Americans to buy more/bigger pickups than they usually need, most of the time. Pays in the long run. In OZ it may be different.

Here, pickup trucks are commonly bought by tradies and fleet, including utilities/roads/infrastructure/gov/military. A heavy percentage actually. Your BAFO estimates of pickups used strictly a grocery getters and family cars may be way off.

Midsize pickups are commonly referred to as "Lifestyle", because if you were serious about trucks, you'd have a 1/2 ton and up. Lifestyles don't even offer integrated brake controllers. A car can pull jet skis, but a midsize pickup just looks the part.

If Ford read the market wrong, what is the "market"???

BAFO - The center of your argument is Ford spent 10 Billion on the F-150, but you cannot back that up.

Show proof...

At 1st, your BAFO estimates were in the 2 Billion range, but then I pointed out that's only a few months in F-series pre tax profits. Then you changed it to 10 Billion.

That's still only 4 years (IF YOU"RE TO BE BELIEVED!!!) with trucks (including Super dutys upto F-550s, plus F-650/750s utilizing the cabs) that may go up to 20 years in the generation with many updates.

Shame to hear Lou_BC has resigned from the Small Pickup Mafia (SPaM!) though. Tough break! A least still you have Robert R., last standing member. But his heart's just not in it anymore..

Sounds like a corporate spokesman defending Ford. I don't know how successful the new F-150 will be until it reaches full production and the same for the Colorado/Canyon. Most of the development of the Colorado/Canyon was already done with the global Colorado and retooling part of a plant that makes vans to make the Colorado/Canyon is much less expensive than retooling several plants to make a totally new type of truck out of aluminum. GM has much less invested in the full size and midsize trucks combined than Ford has in the F-150. Again not everyone wants a large truck just like not everyone wants a full size car or suv.

As for stocks, automobile manufacturers are not a good investment overall. There are much better stocks like Apple, Google, Exxon, and Chevron. My investment adviser steers clear of auto stocks except Toyota which is in much better financial shape than Ford especially if you look at the global market. Without full size pickups Ford, GM, and Chrysler would all be asking for more taxpayer loans. All the domestic manufacturers are too dependent on full size pickups and if there were a sudden decline in that market it would be a repeat of 2008. Most truck fan boys do not own stock and therefore are not in a position to be financial experts.

GM and Ram are actually in a better position in that they can actually use aluminum in body parts without having to go totally aluminum and spend as large of a sum of money to totally change their plants like Ford is doing. Aluminum has been used for years in hoods and trunk lids and could easily be used to make doors and other body parts along with steel.


I test drove one, no make that two of them, during a local ride and drive event at the local Ford dealer and Tom#3 is right. The brakes do suck and do not inspire a lot of confidence getting the truck slowed down from higher speeds.

In fact, I will be brash enough to say that the brakes felt even worse than the pitiful undersized Frontier derived brakes on my old 2005 Nissan Titan. And, that's saying something about how bad they were.

Oh, and don't ever break the ear tail light on one that has the fancy dancy rear proximity backup sensor option. That will be a 700-800 dollar repair bill.

@Jeff S,
The GM also shared design and development costs with Izuzu.

Ford and Mazda shared the costs of the Ranger/BT.

So, how many 2015 F-150s sold in April?

Yet there is money on the hood.

Did they sell more than Tacoma's?

@Big Al from Oz--That is precisely my point that the development costs of the global Colorado were already incurred and GM shared these costs with Isuzu. Ford did not share any of these costs and incurred these costs only for the current 2015 F-150. Of course Ford will be able to use some of the development costs for the other F series trucks that will be released thus spreading out some of the design, production, and development costs. I don't see incurring all development costs for just a single model for a specific geographic area such as North America as being a sustainable in the future and I do believe that there will be more jointly shared costs between various manufactures such as the GM/Isuzu on the global Colorado and the GM/Ford on the new automatic transmissions. It is not like any automotive/truck manufacturer has unlimited funds and can borrow funds readily. We live in a different World than in the past.

Now there's an interesting achievement; four of the top fastest-selling trucks are mid-sized.

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