BMW Goes on Record: No Pickups for Us

BMW 3-series pickup II

What a surprise. It seems executives at BMW, the company that prides itself on making "the ultimate driving machines," is clearly saying the company will not get sucked into the pickup truck segment — global or U.S. — like other German car companies have. Volkswagen is planning one and just recently Mercedes-Benz announced a partnership with Nissan.

According to Automotive News, CEO Ludwig Willisch said BMW will not build a pickup truck because the company is more about driving than transporting things.

Really?

This seems a bit odd coming from a company that makes several SUVs along with some clumsy, ugly vehicles — think i3, Grand Turismo and X6. Additionally, BMW previously announced plans to come out with a big three-row crossover called the X7.

There's no question some car companies believe making a pickup truck is beneath them, but we would caution any automaker, German or otherwise, against slandering vehicle segments they don't believe are worthy.

Things can change quickly in this industry, especially when your competitors make a dramatic shift and gain both marketshare and bottom-line profits. It wasn't that long ago when Porsche declared it would never make an SUV, then — on the verge of bankruptcy — decided to partner with Volkswagen and Audi to make the Cayenne. The success of that vehicle in North America almost single-handedly saved Porsche from being absorbed by another car company. It's entirely possible we'll hear BMW singing a different song if Mercedes-Benz brings a midsize global player (or even something more interesting) to the U.S. or if Porsche or some other luxury player decides to give the small-truck segment another go. Things could change rapidly.

If the midsize truck segment takes off again — remember when they sold more than 2 million units per year? — and spawns all sorts of creative variations like the Hyundai Santa Cruz, the Toyota A-BAT or even something like the Holden Ute, we can imagine a future with creative pickup truck expressions of German engineering.

How about "the ultimate driving and towing machine" as a new tagline?

Motoring.com.au images

 

BMW 3-series pickup 2 II

BMW 3-series pickup 5 II

BMW 3-series pickup 3 II

BMW 3-series pickup 4 II

 

Comments

Wowee an M-3 El Camino? That would be nice, but I believe BMW should stick to building the ultimate driving machine!

Wow, mark your calendars, folks. BMW, the kings of filling the market with every niche vehicle imaginable, has found a segment that they DON'T want to be in. Incredible.

UGH you got to be kidding me

Now with the reliability of BMW on their cars I might thank them.

Good. The US doesn't need more German stupidity.
The battery is now a wear item, to be changed every 10,000 miles. Because they don't want to use the alternator to charge it up; and because the coolant fans, and auxiliary coolant pump spin-after engine shutdown, to cool the Vee mounted twin turbochargers.
And they don't want to have to re-certify the EPA window sticker, which would be marginally lower.

The Ultimate driving machine is Crap when OUT OF WARRANTY.

PASS!!!

I don't think the truck buying customer doesn't need the added cost of a $700 oil change, or a $1500 exhaust pipe or $2000 brake job

There are some really good pickups already on the market both full size and midsize that don't take a fortune and a German mechanic to maintain. I'll pass on any BMW. Let's go to the next truck topic that is more newsworthy.

@ Mark Williams,
BMW's statement, makes a lot of sense,as they have no relationship with Commercial vehicles. Mercedes on the other hand is the biggest Truck Maker on the planet, with a very large Commercial Vehicle portfolio.
Bit like Audi, Rolls Royce, never going to happen



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