More Nissan Frontier Owners Sell After One Year

Nissan 11A II

Ever wonder what new pickup truck gets sold the fastest after just one year of ownership?

According to a new survey by, an average of 2.7 percent of model-year 2014 new cars were sold after just one year of ownership, but there were seven vehicles with much higher percentages and one of those was a pickup truck.

The auto research website analyzed 5 million model-year 2014 vehicles sold between September 2013 and March 2014, then checked back one year later to see what percentage of those vehicles were sold as used. The results put the Nissan Frontier in the No. 7 slot with 6.9 percent of all 2014 Frontiers sold as used after just one year. That's about 2.6 times higher than the average rate.

Although the survey is not in-depth enough to reveal the reasons for selling the vehicles after just one year of ownership, the report can be seen as good news, bad news. For consumers it means good news: Those looking for a decent midsize pickup should be able to find bargains on the Frontier because of competition between sellers. However, this could be seen as bad news for Nissan because it seems that fewer buyers are happy with its small truck offering.

Some sources say we are at least two years away from seeing a next-generation U.S. Frontier because Nissan is focusing on the upcoming Titan redesign. photo by Evan Sears




@Mark Williams,
Will you be able to write an article on the new Navara released this month in Australia?

An interesting article in the link below written by an after market supplier. Honest regarding the vehicles it describes.

As the article stated the reasons could be good or bad.

I do think it is funny that the rest of the world is receiving the new Navara and the US must wait for a couple of years.

We used to have a similar situation here in Australia. I remember my ex had an Australian built 92 Corolla and yet when we went to Malaysia in 92 they had the new model. We kept the "old" Corolla for another couple of years.

The main reason for a higher percentage rate for the Frontier is the rental car market replacing their vehicles every year .

Means nothing if we don't know what they are replacing it with.


WOW! That's very interesting!
Thank You for bringing us that information.
We can speculate why but many new questions remain mostly what did they replace the Frontier with.
I did the same thing in 2011 with my new Toyota Tacoma, got rid of it in the first year because or too many problems I had with it that the dealer and Toyota refused under warranty.
I figured I better get rid of it now while it still had excellent resale value and I blame the local Toyota Dealer he treated me like dog dirt, it was a classic example of blood thicker than water, I knew in the long term the dealer would never support me.
I loved the Tacoma, but hated the dealer.
Now with the F-150 I own now I love the dealer but hate the truck.
I strongly believe the reputation of any vehicle starts and stops at the reputation of the local dealer and all Japanese Vehicle Dealers (Toyota, Nissan, Honda) all have the same problems. They simply forget about the customer after the sale.

Perhaps the fleet purchasing is a main factor. Business vehicles for pest control and parts delivery as an example was dominated by the old Ford Ranger and now they are replaced by Frontier's. Most company fleets turn around after certain miles on the clock.. I think that this is what is happening.

I can also say my tundra was a peace of crap as I've posted before. Never again will I ever stray away from ford.

I haven't owned a BAD FORD YET. My Toyota dealer thought there was nothing like the Toyota line of trucks. He should visit the local ford dealer and he'll see Toyota isn't all that.

Still happy with my 98 GMC Sonoma! Fun to drive! 4.3L.

Huh, my last Ford was a POS, yet my Tundra has been the best vehicle I've ever owned. That is why industry averages are what matter.

I am gonna buy a new car (not pickup) next summer. There are at least 1 Ford, 1 Chevy, no Fiats, and no Toyotas on the list so far... .

This is why I do all of the repairs, even under warranty, on my truck. Yeah, it's way past warranty now and the problems I had to fix were typical warranty problems for people who put normal miles on their trucks. However, due to my extremely low mileage, I was always fighting the time based factor of any warranty, not the mileage limit.

This has had a good effect though because it forced me to become more self-sufficient in performing auto repairs and greatly fine tuned my skill set and aptitude when it comes to fixing various problems that come up.

I'm not sure what type of Frontier owner is trading them in after only a year of ownership. Short term lease and fleet owners? The depeciation hit alone makes me wonder why anyone in their right mind would do this. So, this leads me to speculate that we are talking about fleet owners and short-term leases.

However, I know there are people who habitually do this for whatever reason and then roll it over into their next car/truck purchase. This probably explains why some people are paying house-like mortgage payments on a new vehicle. Glad I'm not one of them.

another reason is likely un-met expectations.

Many buyers who've never owned a truck before buy mid size trucks assuming they'll get super FE -- and they don't.

Back in the 1980s, after first owning a midsize, I really wanted a half ton. I wonder how many of these Frontier buyers ended up in larger truck.

That's my guess papa jim.
they buy it, get 16mpg in a small truck and decide, "might as well trade this off on a full size and 15mpg."

Probably has something to do with how unrefined they are. A CUV driver might decide to get a truck and go buy a Frontier because of the size and price. After driving it for a year, they probably get tired of the noise and boucy ride. These are the buyers that GM is trying to lure in with the new Colorado. While it's really not a better "truck" than the Frontier on paper, it's a much better daily driver.

I test drove a frontier and was not impressed at all. It felt like driving a cheap car, the v6 felt underpowered, the gear shifter felt strange, and it just wasn't that comfortable to drive around in. Compared to the tacoma where the layout was good and I felt like I could drive it all day, I found myself thinking I would just have to get used to the way it felt and realized I had to talk myself into liking the frontier because of its lower price. Not really a good idea on a nearly $30k truck because if I didn't like it right away, I probably wouldn't like it later on.

Not really a toyota fan either, but the tacoma just felt like a better driver and more comfortable and better suited to me personally than the frontier, which honestly felt like a 2002 Camry with a live axle.

My point? Probably a lot of frontier owners were first time truck buyers and talked themselves into it because of the lower price, but quickly regretted it. Not to mention they saw the 21mpg sticker and thought "I can live with that" but were shocked when it turned out to be closer to 15. Probably were laughed at by their friends who have a lifted V8 fullsize that got the same mileage for the same price. If it were me I would get the base model with a manual and make sure it's underpowered and not pay very much, or go with a fullsize with a V8 instead of buying any options.

@papa jim,
Still living in the 70s I see.

The Frontier isn't indicative of the new gen of midsizers. I would not contually use this of the existing Taco as a reference and or benchmark.

Start using the Colorado Canyon. Even the next Taco will be considerably better than the existing Taco.

The US will have to wait a couple of more years before you will receive the new Navara/Frontier.

What caused this to occur, the chicken tax as the US is unable to import the latest products for it's consumers.

So, due to regulatory constraints you'll need to wait it out for the Frontier.

By the way it will be the narrow body variant of the new Navara.

@Papa Jim,

Even considering unmet expectations, I don't see why they would not just keep it another year or two for the depreciation to level off. If we are led to believe that these trucks are so bad that people have to dump them after only a year, that is a pretty significant logical conclusion. After all, before the new GM midsize twins arrived on the scene, the midsize offerings from Toyota, Ford and the others were basically stuck at a standstill in the power-train department compared to the rapid technological and engineering advances made in the fullsize market.

I don't know, but I don't think we are being told the whole story here. The current Tacoma has about the same efficiency and capability as the Frontier. No one (and I mean no one) in their right mind would trade after only a year of ownership. The only case I can think of is if there were a lot of problems experienced under warranty. However, this is a fairly old design with proven time tested components which should be more reliable than average.

I know several people who have had Frontiers and they have had few if any issues. Yes the Frontier is dated and is more primitive and truck like than the Colorado/Canyon and maybe even the Tacoma but it is not a bad truck. There are other reasons. Most trucks are not going to ride or handle as well as a sedan but most trucks today are more comfortable and ride better than the ones 20 or more years ago. The depreciation costs in the first few years of ownership would be much greater than the savings from getting extra mpgs.

Big Al I agree that papa jim is still equating a smaller truck with the 80's S-10 that he owned. The new Colorado/Canyon are much closer to a full size truck in comfort and features than an S-10 from the 80's. Even my 99 S-10 is much more refined than an 80's S-10. The Frontier is the least modern or refined midsize truck but that does not mean it is a bad truck, just dated. A pickup truck will never get close to the fuel economy of a car because of their gearing and aerodynamics. There is only so much efficiency you can get out of a brick.

I got a 4.0 Frontier in 06 and sold it after 1.5 years. By far the largest reason was the gas mileage. I averaged 17 mpg on a tank. I bought a 4 cyl Ranger and got almost 10mpg better on average (25 mpg). I just got a new Canyon and its averaging 23 mpg and its a much bigger truck.

A friend of mine got rid of his Frontier after about 10 mo or so because of the mileage h was getting! Oh he was able to tow his boat, and carry what he needed, but was sick of getting well under 2o mpg everywhere went! He went out a bought the truck I told him to, a Chevy Silverado Z71, like mine! and he gets better mileage everywhere he goes, and can tow and haul much better than before! I will say this, he got a better deal than I thought he would as he went to a dealer in out area that sells both makes, and he was able to get a good trade, and a good price! He did look at the other full size trucks, and it all came down to the deal he was able to get at the dealer he went to. He is very happy with the Chevy now after 2 years without any problems at all! Just like mine, 4+ years and 60Kwithout any problems, and we both use our trucks hard without abusing them! meaning I haul over 1500lbs. regularly an tow 8K regularly, or go on trips very near the GVWR for miles on end!

Having owned and sold little trucks (Frontiers) I couldn't agree more with Papa Jim. For a tad more money and a hair less fuel economy you get a good deal MORE of EVERYTHING going full size. Theres just no value in Midsize... its all style and flair for those with money to burn. Usually the very young and the very old.

If you were to consider age of design/time on the market... the Frontier wins the recent midsize truck shootout done on this website EASILY. It tows better, has more power, has great braking, and is a champ offroad. It simply does EVERYTHING well and does it for several thousand dollars less.

The Frontier is the most under-rated truck on the market today. I've been a full size truck guy for 20 years but I picked up a Frontier CC 4x4 this year and it's a GREAT truck and I enjoy that it's easier to park and maneuver. It's also better on the trail system, gets better fuel economy for me, and still hauls my family of 5 and can haul my ATVs too.

The Toyota has a plastic bed, drum rear brakes, rusty C-channel frame, sits like a car on the inside, and has a weaker engine. It's extremely over priced and over rated.

Don't overlook the Frontier.. it's the best value in the U.S. right now.


Some people are just sick and tired of driving around in a huge full-sized tank of a truck. No matter how efficient they may be these days, they are still harder to drive and to navigate in heavily congested city traffic and tight parking lots.

Many times, I wish I had a slightly smaller truck. I think the mid-sized segment has a lot of appeal for those who are tired of driving around in 233" long crew cabs with 80" wide cabs and a measly 5.5 ft bed length. Bigger does not automatically mean better.

@the other mike,
Another aspect to take into consideration is the leap that the newer midsizers have made, ie, Colorado/Canyon.

The Nissan D40 Navara/Frontier is far from the best midsizer around, even when it came out.

So, someone buys one cheap because of Nissan pricing them and they find out it isn't worth it.

I don't think this will happen with the Colorado/Canyon or the new Taco for that matter.

You guys will only have to wait a couple of years for a D40 replacement.

I do recommend people who are considering a midsizer to look at alternatives, ie, Colorado/Canyon. They are more expensive at the moment because of demand, but maybe in a few years they will become cheaper.

Maybe the new Taco will force the price down on the Colorado/Canyon.

Nissan D40s will be cheap for some time to come. That's what happened here. A midspec 4x4 dual cab dropped from the high $40k to high $30k region.

So, I'd expect Nissan in the US to do the same to keep the factory churning and burning.

This story seems to be about trying to gauge human behavior based upon some survey results and sales data.

Here's a news flash: You don't need to pass an intelligence test to buy or sell a truck.

If I was shopping the mid sized trucks I would give serious consideration to the Nissan Frontier V6 crew cab. Nice truck regardless of sales data. I might not get one but it would be on the list for eval.

I just bought a new 2015 4x4 Frontier SL long bed crew cab, and I love this new truck. I have owned F150, full size Dodge Rams, and a Dakota, and this new 2015 Frontier is the nicest most advanced pickup. The reason why I went with this truck, is that it will fit in the garage. The new full size pickups have out grown the garage for winter weather.

The 4.0L engine has plenty of power. The long bed on this SL model has plenty of room, and the leather interior, heated power seats, and excellent stereo sound great. The cabin is extremely quite. But this is a fully loaded 2015 Frontier SL 4X4 crew cab long bed, and it has the nice backup camera display.

I did look at the new Colorado, and GMC and the seats suck in those trucks, and they are priced $5000 higher for leather, like my SL Frontier model. My Frontier has chome metal bumpers front and rear. The Colorado/GMC has a plastic front bumper.

I'm coming up on owning my 2014 Frontier SV for one year in November. I have never been happier with a new car (this is my 3rd). I'm getting compliments from my gear head brother and daughter and mother of how they are impressed with this vehicle. I'm approaching 23k miles and still love to drive it like when it was new.

I can complain about the transmission though. Using cruise control is a pain like while driving on rolling MN hills, going up a hill it will downshift sometimes twice and really ROAR until it gets to the top, then return to normal gear. It feels like the cruise sensors are off. I wish I had an option with my cruise to maintain a stable RPM instead of MPH. I can slow down to go up hills no problem. Overall good vehicle though.

I have owned 2 Ford F150s both had problems, 1 Ranger rust bucket, 2 Dodge Rams, and 1 Dakota all of them were 4X4 trucks. So when my Ranger was giving me more reasons to put money into it, I needed to trade it fast. I have been looking at the Chevy Colorado, GMC twin, Toyota Tacoma, and full size Chevys. I ended up buying a new 2015 Frontier SL Long Bed Crew Cab 4x4 with every option available. The Frontier I liked better then the Chevy Colorado. I didn't like the seats in the Chevy, and the small pickup bed compared to the Frontier's. The Toyota seats were fine, but the truck bed was to small. I also like the Frontier's leather heated seats, 10 speaker stereo system, navigation system, and backup camera in the new Nissan Frontier. The Frontier 4L engine has the proven reputation of being rock solid. An owner on youtube shows his Nissan Frontier rolling over 500K miles. If you look at the fit & finish of the body on a Colorado compared to the 2015 Nissan Frontier Crew Cab SL 4x4, Nissan is better. The tie down system in the Nissan truck bed is also outstanding. The Frontier has one draw back on MPG, but that was not a factor for my purchase decision. I would highly recommend the Nissan Frontier 4x4 Crew Cab with a long truck bed.


I see new CHEVYS/GMCs everywhere... where are the new Fords?? Am truly amazed... and this is about a year since the new aluminum F series launch.

TOYOTAS will always be the #1 midsize pickup truck. Also reasonably priced/valued.

Just read a truck comparison test in one of the major magazines.... who in their right mind would pay $47,000+ for a 2.8L diesel Chevy Colorado? That's full size territory and a waste..

NISSAN dated design. New TITAN cumbersome front end styling and a confused mission, even with Cummins.

RAMs very nice... possibly my next vehicle as long as it isn't priced into the stratosphere... if so, back to Toyota.

I am buying a new Frontier tomorrow. I test drove a GMC Canyon and then the Frontier. There was no comparison. The GMC cost $9000 more and seemed cheaply designed. I like to buy vehicles which have a long history of model design. This allows for fixing problems and tons of customer feedback implemented into the next years build. I owned my Ranger for 10 years and it chewed up tires and brakes. But it was a damn dependable truck. Rusted out! Had the Honda CRV for 8 years and it is an awesome vehicle with very low maintenance costs, But I need a truck so Nissan fits the bill. Their V6 engine gets awesome reviews and I spoke with a coworker who owns a Frontier and she loves it. The perfect mix of seating and hauling ability. As an outdoor enthusiast this is the perfect vehicle. I do not care so much about Gas Mileage. Live 2 miles from work and close to everything. Drive 8,000 miles a year.

The Frontier gets terrible fuel economy for a small pickup.
My 2015 F-150 supercab with the standard 3.5L engine gets 1-2 mpg better than the Frontier with it's overall rating of 19.
The Frontier in all fairness is a good driving reliable truck.

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