Midyear HD Sales: Ford Maintains Strong Lead


When taking a closer look at the total pickup truck sales numbers for the first half of 2015, it's clear that the Ford F-Series sales are leading a strong field of full-size competitors, even though it has slipped when compared to last year's totals. Every one of the truckmakers outsold their June 2014 sales numbers by a good margin except for Ford.

Thanks to some deep diving into the monthly and year-to-date pickup truck sales numbers by our data experts at Cars.com, we've been able to pull out some interesting segment sales data. (Manufacturers do not break down their pickup truck sales by weight class.) Here's what our analysis found: In the half-ton marketplace, the Chevrolet Silverado 1500 has higher sales so far this year than the perennial class leader, the Ford F-150. That's big news and could hurt overall F-Series sales if that trend continues.

Given that information, how is Ford still so far ahead in monthly and year-to-date total sales?

The simple answer is heavy-duty truck sales, meaning three-quarter-ton and one-ton trucks. Although typically nowhere near the half-ton sales volume, the HD market is substantial and profitable. As you can see from the accompanying charts, this is how Ford is maintaining its lead on the other truckmakers while slipping a bit in half-ton category. Ford is so dominant with its F-250 and F-350 sales that even when combining Chevy and GMC HD numbers, they still don't come close to the Ford Super Duty. And it should be noted that Ram does a solid job of selling its HD trucks, coming in second place in each of our charts.

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Cue the "McDonald's makes millions of burgers but are they the best" comparisons.......

When you make the best trucks you sell the most. Even with an old design Ford just keeps kicking tail. Good job for ram too.

Selling the most does not make them the best by any means. Ford uses advertising and fleet sales to thier advantage. They also have a bigger dealer networks.


Ford Motor Co to launch high-end F-150 pickup truck, priced at more than US$60,000


At the end of 2010, there were 3,131 Ford stores compared to Chevrolet's 3,084.

Ford.com, who is leading in midsize sales? Oh it's not a Ford so we won't post that.

Ford has specialty dealerships that only sell trucks, I've never scene a gm truck dealer.

Simon - Go to your local GMC dealer. All they sell is trucks and SUVs.

I think the bigger surprise is RAM outselling GM combined. I think RAM has less dealerships than GM.

Not hard to out sell the competition when state and federal governments buy super duty pickups for fleet vehicles. That's free sales in the tax players dime.


Ford’s brand value was pegged at $20.3 billion, which put it in the 25th place overall.

Chevrolet, General Motors Co. (NYSE: GM) largest division, with a value of $7.2 billion, which put it in 66th place.

GMC ranked 172nd in the Brand Finance study, with a value of $3.5 billion.

Read more: Ford Tops Auto Companies in Brand Survey (NYSE: F) - 24/7 Wall St. http://247wallst.com/autos/2015/05/13/ford-tops-auto-companies-in-brand-survey/#ixzz3gd98hHhm
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Suddenly, new F150 numbers looks anemic, when you deduct other models from F series. I bet, they don't sell more than RAM 1500 in July.
That's why $11 000 on the hood.
I can't wait for July numbers to see if F150 takes off finally or it's going to be apple watch.

State and federal sales are good because they only buy trucks they can depend on so they buy Fords. This super duty truck line has been around for years and still outsells all the others with one hand tied behind its back. Good to see ram rubbing it in GM's face too!!

Ram does pretty good in the hd segment seeing it isn't a fleet queen.
No wonder I mostly see retail ram's in Tx which are the true sales.

It's pretty typical that GM light trucks do very well when they make major changes. Then before too long the new owners discover how much they're spending in repairs and how much time their trucks are unavailable because they are once again in the shop, and soon the word is out and sales sink once again. When GM makes a major change, GM lovers always seem to hope maybe they got it right this time. Keep on hopin'. After all, maybe one of these days they really will get it right. Probably not in our lifetimes, though.

Bottom line, fleet sales always goes to the low bidder with very few exceptions.

The company I work for had Ford SD's (low bidder) in our fleets until the 6.0's put a stop to that.
They have since changed to RAM.
Repairs are less across the board for the last 4 years.

Fleet sales seems to be Ford's biggest market. While I admit to seeing lots of Fords privately owned, the vast majority appear to be fleet, including US Govt. fleet. Then again, I well remember a 4WD Ford crew cab in the Air Force truck fleet that had to be sold at only two years old because it had already burned through its allotted expense sheet, which is budgeted at time of purchase while a 20-year-old 4WD Chevy Step Van was still running strong. I'm not a fan of Ford, despite the fact that I now own another Ford pickup truck (Ranger XLT).

If fleet sales could be pulled out of each of the lists above and reduced to strict consumer sales, I wonder how that chart would look?

Fleet sales. Fleet sales. Fleets sales. I wonder what the numbers would look like if fleet sales were not considered. Lowest bidder is right.

It's funny how the Ford nut huggers try to claim that high fleet sales volume means it's a better truck than the competition. It's not.

It's just a prehistoric design that has a huge dealer network to fix all the potential problems that crop up under warranty and after warranty. The exterior design, even with all the temporary makeup to make it look newer, is so old it's laughable.

Last time I checked a Sell is a Sell it doesn't matter where it comes from and I'm pretty sure if you ask GM and dodge they wouldn't care either

So somebody that takes his pickup to the mall and Home Depot once a month is better than a sale to a contractor that will actually use his truck daily for work? If you say so.

GM trucks are superior to any other truck out there. Ford has more of a fleet market and RAM is the cheapest of the three. The diesel market is a toss up; from my personal experience duramax makes the best diesel truck engine. I will confidently say that when it come to 2500 or 3500 gas motors, GM makes the best V8 motor. They are old school pushrod motors and bullet proof.

Ford sells a lot of their Super Duties, they have for a while.

Their very very popular with fleets and upfitters. They're reliable, cheap and easy to upfit due to their C channel frame construction, which is also why the frame twists so much you can't open the tailgate if its parked on uneven ground.

Best? Maybe, depends on your definition of best. This does show you how poorly F-150 sales are since they lump the F150-F650 into "F SERIES" sales and are just barely beating the Silverado 1500-3500 sales. Proving that, yes, the Silverado 1500 is outselling the F-150 this year. Hence the 11-13.5k on the hood of the F-150.

While driving my RAM 1500 Laramie, listening the radio, Ford advertises Employee Pricing For New Aluminium F150 and
C$ 14 000 on the hood.

That was quick.

While driving my RAM 1500 Laramie, listening the radio, Ford advertises Employee Pricing For New Aluminium F150 and
C$ 14 000 on the hood.

That was quick.

So,the 2015 Ford 250/350 are pulling up the slack of the 2015 F-150...

I would like to see the face of customers who bought this POS for full price and waited in the line in January, or customer who still waits for his with full price "deal" . LOL.

Did anybody from this forum actually bought New F150 for full price, like they were telling in here last year ?
Don't be shy and let us know.

it would be stupid for a business to turn down any customer from buying their product without good reasons. IDK why the chevy and dodge guys think fleet sales are bad???

It's kind of funny if you think about it. Ford has made such a big deal about F150 and the F series being the 'best selling' and now it's going to cost them a ton of money to keep it.

The 2015 F150 is a damn good truck and has been very profitable when you consider the transaction prices. But, Ford is so caught up on keeping that crown, (that no customer really cares about) they will pile huge discounts on the hood. What will make this even funnier is if it's too late and they lose the 1/2 ton crown anyway.

After spending some time at a GM dealership the last couple of weeks and watching High Country dualies roll off the transport and onto the lot with $65,000 stickers, I can understand why Ford outsells them. I will say they are beautiful trucks, though.

$14,000 Off on RAM TRUCKS IN UTAH.

We are thrilled that it is Truck Month, and to celebrate we'd like to talk about why Ram makes the best trucks. We also have some great deals going on, so don't forget to see how YOU could save up to $14,000 off on a Ram truck!


You guys talk about fleet sales like its a bad thing. A sell is a sell. I'm sorry that people go to Ford because they need a tough truck that they can rely on and will get the job done. I'm sorry your pos chevrolame can't handle the real "truck stuff" people use Fords for.

Well put

@Chuck Taylor
I didn't find any with 14000 off at their web site. Mostly 1000 Military offer.
Could you post one specific which says 14000 off ?

@Chuck Taylor
I didn't find any with 14000 off at their web site. Mostly 1000 Military offer.
Could you post one specific which says 14000 off ?

@Chuck Taylor
I didn't find any with 14000 off at their web site. Mostly 1000 Military offer.
Could you post one specific which says 14000 off ?

@Chuck Taylor
I didn't find any with 14000 off at their web site. Mostly 1000 Military offer.
Could you post one specific which says 14000 off ?

@Chuck Taylor
I didn't find any with 14000 off at their web site. Mostly 1000 Military offer.
Could you post one specific which says 14000 off ?

GM stop building a real HD Truck back in 2000. I really don't know what they call that thing now. FAIL!

I disagree with David. I am NOT saying Super Duty isn't the best or they are the best as I have never owned one. I just don't think that is the reason they are the best selling. To me it's all about fleet sales and upfitters. Super Duty stayed Open C for that reason https://www.youtube.com/watch?v=d8M7VHLaBcM. The competition can make all of theses videos https://www.youtube.com/watch?v=bTMcEAiHsn4 and https://www.youtube.com/watch?v=_f3CAnH7WIM they want it won't change the bottom line for Ford with Super Duty as the people that are buying them don't care. Customer attaching aftermarket bodies probably buy them a lot.

@Shane 99% of all major automotive manufactured engines sold today are DOHC and SOHC designs. Even GM has STOPPED building push-rod motors (2008 was the end) for its cars and CUVS. If push-rod engines are so superior why aren't they used in the new Chevy Colorado and GMC Canyon?????????????????????????

I have owned vehicles with both engines designs, and by far the DOHC and SOHC have the least problems and will last well pass 350,000 miles. Ford made me a believer when I bought a new 1994 Ranger 2.3L SOHC (NO PUSHRODS AND LIFTERS) 280,000 MILES SAME MOTOR, SAME TRANS, ONLY REPLACED THE ALTERNATOR, STARTER, CATALYTIC CONVERTER, AND EGR SENSOR. My brother bought a new 1995 Ranger 2.3L 510,000 miles before the trans died!!!!!!!!!!!! motor still runs good!!!!!!!!!!A friend bought a 1994 GMC Sonoma 2.2L with Push-rods and Lifters he replaced 2 motors because of bent push-rods. After 170,000 miles he sold the truck!!!! I still own my Ranger, and A 2007 Tacoma 2.7L 4 cyl DOHC 171,000 miles no problems, 2005 Nissan Altima 2.5L 4 cyl DOHC 240,000 miles no problems, and A 2011 Toyota 4Runner 4.0L V-6 120,000 miles no problems.


Toyota should make an HD truck with a durable Hino diesel and finish these domestic UAW crapboxes off for good!

Even GM has STOPPED building push-rod motors (2008 was the end) for its cars

Posted by: latwoods | Jul 22, 2015 4:40:41 PM

I guess you forgot bout the Camaro, corvette, and SS cars that take the most beating are still push rod engines along with full size trucks!

Ram will owe Ford a big thank you when the F-250 and 350 go to aluminum and Eco-Boost engines on these trucks. Ram will be a big gainer.

Did anybody from this forum actually bought New F150 for full price, like they were telling in here last year ?
Don't be shy and let us know.

Posted by: Somar | Jul 22, 2015 3:04:08 PM

Everybody who owns one paid full price. The part I like is then they get on here and brag about how profitable ford is. News flash ford loyalists, that's because you over paid. Retards

@latwoods--I have a 99 S-10 which has close to that mileage and I do not have bent push rods. I am the original owner of this S-10 which I have had almost 17 years. The 2.2 has a steel timing chain and not a timing belt like the 4 cylinder in the Ranger. Toyota puts a steel timing chain in their 4 cylinder Tacoma engine. Guess which is better, a timing belt or a timing chain? I would much rather have a timing chain than a timing belt speaking from experience, but then I am not going to fault you for not knowing the difference since you don't know. I would still rather have neither a timing chain or belt and have direct drive but then that would cost the manufacturers more. There is nothing wrong with push rods and there is nothing wrong with DOHC and SOHC , I have had all and I have not noticed a difference in engine life. I think you are more of a Ford fan boy than objective.

If you want to know what the secret to keeping a vehicle running a long time it is maintenance. A well maintained vehicle will go a long time and that is regardless of brand. Having owned Ford, GM, Chrysler, Honda, and Mitsubishi products there is not a lot of difference in how long they last and their reliability if they are maintained properly.

You just need to look at the charts. They say it all. The Super Duty has been made in this form for years and still crushes the competition. Don't mater about fleet sales or what ever, these trucks just plain and simple kick a#s and have for so many years. Good try gm but you will always be behind Ford in HD sales. People know a real truck when they see it and its that Super Duty from Ford that just keeps on whoppin A#S!!!!

Now GM is also behind ram. That's gotta suck!!

@Cha Ching --Did they really pay full price for their 2015 F-150s? Did they even buy a 2015 F-150 or are they blowing hot air? If they did buy a new 2015 F-150 and pay full sticker price then they at least put their money where their mouth is. I think many of these guys are just blowing smoke.

Where's the half ton figures? Conviently missing?

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