Best-Selling Pickup Trucks: July 2015

2015 PUTC sales photo

Sales momentum continues to build as we head deep into summer and see fall on the horizon. It'll be interesting to see how the Fiat Chrysler Automobiles recalls and buyback program, and the trouble Ford is having with Insurance Institute for Highway Safety testing will affect both half-ton and heavy-duty sales in the coming months. For now, though, July sales are strong for just about every pickup sold in the U.S.

Chevrolet and Toyota once again had strong months, as their midsize and half-ton offerings are their strongest sellers. Chevrolet, overall, is ahead of last year almost 20 percent with a huge July sales gain — the best in almost 10 years — up more than 30 percent over July 2014.

It's worth noting that many analysts who predicted the new midsize GM pickups — the Chevy Colorado and GMC Canyon — would steal sales from their big brothers — the Chevy Silverado 1500 and GMC Sierra 1500 — are likely doing some backpedaling. Dealers seem to be doing a good job emphasizing the strengths and differences of each pickup during their sales pitches. Both Chevy and GMC full-size and midsize pickup sales are quite strong, with the latter averaging the highest transaction prices in their respective segments. Additionally, the sales split between Chevy and GMC full-size pickups is identical to the sales split between the Chevy Colorado and GMC Canyon midsize pickups. In both cases, the GMC brand is just a hair more than 26 percent of the total combined (Chevy plus GMC) brand sales.

We should also note that it looks like Ford sales are beginning to strengthen a bit, as the production pipeline for F-150s starts filling to capacity and both plants (in Dearborn, Mich., and Claycomo, Mo.) begin responding more effectively to dealer orders.

The only other pickups currently on sale on the list that are down for the month are from Nissan (technically there is no 2015 Honda Ridgeline on sale now). The all-new Titan will debut near the end of the year, and the Frontier suffers from an aging platform in a segment where each of its competitors offers more style and better equipment.

As we head into fall, traditionally a good time of year for dealerships, expect to see continued strong sales from most of the truckmakers.

Manufacturer image



I wonder if people are just buying the 2015 Tacoma and putting their own Go-Pro camera mount on.

****FORD !!!****

Congrats to Ford. They finally found the real value of their revolutionary trucks.
It's C$14,000 of MSRP sticker.

Looks like the aluminum f150 is starting to take off now that supplies of them is starting to come up.... Ford is proving bafo incorrect. Also month to month increases are happening for the gm midsize twins.... Sales are actually not looking good on midsize gm's. Ram is starting to stumble... They have a big number to hit in August if they don't want to drop in sales.

@T-Dubs The Taco is still outselling the other Mid-sized trucks combined, even with a old as dirt platform...

Ram is still doing well, don't forget they were up 20-30% last year so tgey are maintaining that big leap that they had every month last year still way up from two years ago, in fact I heard last month was Rams best July in 7 years


Link up a dealer page with a truck that is 14k off

GM Twins are apparently not hurting the decade old Tacoma sales at all. That's quite an accomplishment on Toyota's part. Proof can be found in the Frontier's sales.

Ram is up against their build capacity limits so it is not prudent to think they can keep building more sales.

Ford had to put a ton of money on the hoods of their all new aluminum F150's to get them selling as the 2014 models are now starting to dry up. People are in for a shock when they have to repair a new aluminum F150 and they find out how much more it will cost them over a steel bodied truck.

GM had to revert to huge on the hood rebates to kick start and keep their current sales going as well.

Where is all this pent up demand for midsize pickups the board was claiming was just waiting and chomping at the bit to buy them?

Looks to me like it is the same old numbers from the past proving once and for all that the market for midsize pick ups is limited.

'15 f 150 bouncing back. a company next to me just purchased 4! 2 king ranch and 2 lariat.


Link up a dealer page with a truck that is 14k off

Posted by: Scott | Aug 3, 2015 1:30:28 PM

Local Radio station in Western Canada. Any Dealer in this area.
Just come to see.

Employee pricing is back.

Crashing a new f150 would be repaired by your insurance if your at fault. If your not at fault the other person's insurance covers it. Very little of insurance goes towards repairing your vehicle at an at fault accident. Also the aluminum is tougher then steel cause it is a lot thicker so what would dent a steel truck such as a door ding would just chip the aluminum truck. Plus with the f150's class leading safety ratings for occupants you medical coverage may go down. Also the nanny features such as lane keep and crash avoidance will be a bonus to insurance premiums.

Somar I click on the page and it doesn't take me to a truck that gives me a price. Link up a dealer page with a truck that list its price at 14k off.

PUTC, I don't know where that Ford graphic is from, but get an accurate one, please. The fuel door and steering wheel are on the wrong side, even though the lettering is correct - pretty sure the F-150 is not sold anywhere in the world in a full-reverse right-hand-drive model.

Somar I click on the page and it doesn't take me to a truck that gives me a price. Link up a dealer page with a truck that list its price at 14k off.

Posted by: Scott | Aug 3, 2015 1:45:24 PM

I told you , you have to come and see. You are welcome.

Like I thought you can't post a dealer website with a truck marked down 14k!!!!

Ford had the best July in 9 years with fseries retail sales with record transaction prices. People are loving the aluminum f series!!!

Why is the cosmetically modified 2007 Tundra gaining on the techno-wonder ecodiseaseal 12-speed Fiat? I wonder if Italian ownership has taken some of the attraction away from RAM.

As you can see it has taken Ford to drop it's new 2015 aluminium F-150 prices down to what it's competitors sell their pickups for.

This indicates to me that the consumer doesn't view them as a better value vehicle to meet the capabilities they are searching for.

This will reduce the profits Ford is gaining from the aluminium pickups. Most of the profits are coming from HDs. Remember how many steel HDs Ford sells. Also remember the HDs are giving Ford it good profits, not as Ford has suggested the new aluminium F-150. Remember how many additional workers are needed to produce the new aluminium F-150, which are selling in smaller numbers.

I don't see Ford pickup profits coming from the aluminium pickups, the profits have come from the old steel pickups and HDs.

How long can Ford manage the lower prices on the aluminium F-150, without incurring a loss?

Again the Colorado/Canyon are being assembled and sold as quick as they can be manufactured.

I do agree that Ram has or is more or less hitting its ceiling with production capability.

The GM S twins seem to be the flavor of the month, or even year.

Also under your website link you posted under the 14k off/employee pricing it has a note under (on crewcab f350 diesel 4x4). Not on f150's!!!!

Like I thought you can't post a dealer website with a truck marked down 14k!!!!

Posted by: Scott | Aug 3, 2015 1:57:51 PM

Are you implying , that ford lies at their web site again?

2015 F350 XLT Crew Cab Diesel 4x4 Amount Shown.

I see the Taco is stll slamming the GM twins. What will happen when the new one debuts?

14k off is on f350 diesel crew cab 4x4. It says it in your link... Not on f150!!!! Read what you post and link up so you don't look a fool!!!

Record transaction price again this month for ford.

Best retail sales in 9 years

Last quarter ford had the highest profit margin of the big 3!!!

You have no idea what you are talking about

Yes record transaction for Ford, but the Sierra had a higher transaction price, by a couple of grand.

The Silverado sat roughly a couple of grand under the Ford.

1. Look at the ratio of HDs sold by Ford compared to the new 2015 aluminium F-150. I'd bet they are selling in similar numbers.

2. The "record" transaction price with the total profit Ford made hasn't come from the new 2015 aluminium pickup. Most of the profits for Ford came from the old and more popular steel F-150 and HDs for the past YEAR.

3. Ford has added thousands of additional employees to manufacture the new 2015 aluminium F-150.

4. Also, the way the profits Ford presented indicated that the research, design/engineering, retooling of plants, re-education of employees and on and on for the new F-150 was distributed across all of Ford's vehicle lineup globally.

If the cost of the new 2015 aluminium F-150 was removed from the F Series profits I'd bet you will find that this new 2015 aluminium F-150 could of even made a loss.

Even the introduction of the Ranger cost Ford around $5 billion in todays dollars. That cost is far higher than Fords profits this year. The new aluminium 2015 F-150 would of cost twice this.

So, how good is the information Ford is giving us???

It's all spin, like Ford has given us regarding the new 2015 aluminium F-150 so far, ie, FE advantage, average vehicle dynamics, etc.

Go and drink some more Phord Koolaid.

F-Series retail sales are up 13 percent, providing the best July retail results since 2006, even with continued all-time record transaction pricing – up $3,200 versus a year ago.

There is no to very few 14's left and begin sold bafo.

@Idiots rule PUTC
In 2012 gm only sold 45,000 col/can midsize (4341) in 2013
they are on pace to sell 120K in the first year without the diesel and without cutting into the full size sales.
Tacos are selling 17k a mo
And you say there is no demand for them???????

Ford setting record profits bafo for North America. Profit are what you get after expenses such as labor and manufacturing expense.... In case you aren't aware of what profits are!

But most every other manufacturer has outperformed Ford's result.

When demand drops, Ford will drop and the other manufacturers has increased their market share as a percentage.

Ford is currently the first of the losers, that's second place.

Has gm or or FCA out performed ford in profits the last quarter???

Scott, or Ull1,
The big question is where did Ford's profits come from?

How did Ford present it's profits?

Did the new 2015 aluminium F-150 produce the profits?

The total of Ford's F Series might represent 90% of the profits, but how much money within Ford was moved around, ie, the amortoritsation costs? Where these costs transferred across all of Ford's global lineup?

Ford's total profits are the whole of Ford businesses. It will take a couple of years before anyone will know for sure how much these aluminium pickups are producing in profits, as the current profits for the past year have come from Ford's steel pickups, including the global Ranger. SUVs and commercials, including global commercials.

The car side of the business isn't producing the profits Ford would like. I do think the new 2015 aluminium F-150 isn't producing the profits. The distribution of profits Ford have presented are tainted.


$14K Canadian is only $8400 US.

gm 2.8b pre-tax profit
ford 2.6b pre-tax profit
fca 1.4b pre-tax profit

so yes gm out performed fords profits


Fords rest of the world doesn't make a profit. The North America carries the rest of ford globally.. 2.6 billion of fords 2.9 billion profit came from NA. So the rest of the world ford profit was 300 million. The rest of the world doesn't contribute to fords f series development.

So with 2.6 billion NA profit and if 90% comes from the fseries that mean 2.34 billion in pretax profits comes from the f series.
There are very few dealers with 2014 f150's over the past couple months so there sales are insignificant in the 2nd quarter. The 2014 f150 play a significant role in 1st quarter profits as there were very few 15's available.

2.6 billion in North America profits of ford 2.9 billion profits
Ford said its North American pretax profit of $2.6 billion was helped by $526 million from higher prices and a $219 million reduction in incentive spending.

Interesting to see Taco sales way up despite the GM twins entering the market.

Bring on more midsize trucks, the Ranger, the VW Amarok, the Mazda and bring the diesels!

To the idiots that keep saying ford dropped its prices etc...

GM gave 20% off inventory 3 different times in the last year to move inventory. GMC had 2 and chevy had 3. so please explain how this is different at all? they took names when they introduced this truck and sold them for retail. Kidding me! Everyone has to much against one brand or another they are all good. the RAM the GM the FORD are all good trucks. you can measure test and price all you like one ISNT HANDS DOWN BETTER THAN THE OTHER.

You are correct skeeter
Gm had a higher pretax profit but FCA isn't close.... Ford and gm are neck and neck on that. Ford does have a better profit margin.

Ford Motor Co. today posted its largest-ever North American quarterly profit and its best automotive profit since 2000, as net income rose 44 percent in the second quarter.

And, most notably, it managed that gain without any additional help from the redesigned F-150, which didn’t reach full production until early June. Lower sales volumes and costs related to launching the truck offset the benefits of higher transaction prices in the quarter, executives said.

“F-series did not positively contribute to the bottom line in the second quarter because it was still in launch phase,” CFO Bob Shanks said on a conference call with analysts and reporters.

But with inventories of the F-150 now rising -- Ford has promised that dealers will have normal levels of it by the end of September -- the automaker says it’s on track for one of its best years in its 112-year history.

“It was one of the strongest quarters in our recent history and a great first half,” said Mark Fields, who succeeded Alan Mulally as CEO a year ago. “The second half is going to be even stronger, and we are now more confident than ever that we’ll deliver a breakthrough year.”

Fields reaffirmed the company’s projection for a full-year pretax profit of $8.5 billion to $9.5 billion. It earned $4.27 billion before taxes in the first half, meaning the second half could be as much as 22 percent better.

After taxes, the company posted second-quarter net income of $1.9 billion.

Revenue declined 0.3 percent globally, but operating margins rose to 7.2 percent, from 6.6 percent a year ago. Ford said revenue rose 10 percent in North America and that margins there could end the year in the upper end of the 8.5 percent to 9.5 percent range it previously projected.

The performance significantly beat analyst estimates. Ford’s after-tax profit was equal to 47 cents a share -- the consensus on Wall Street was 37 cents. Ford shares rose 1.9 percent to close the day at $14.83.

Ford said its North American pretax profit of $2.6 billion was helped by $526 million from higher prices and a $219 million reduction in incentive spending.

“We were kind of getting the best of both worlds at the same time,” Shanks told reporters at Ford headquarters.

Ford reduced its losses in South America to $185 million and posted a $14 million loss in Europe. The Middle East & Africa region swung to a $46 million loss, but Ford set a second-quarter record in Asia Pacific with a pretax profit of $192 million, up 21 percent from a year earlier.

Profits at Ford Motor Credit increased by 17 percent to $505 million.

The strong performance in North America overshadowed everything else, though. The 10 percent gain in revenue came even as Ford’s U.S. sales rose just 1.7 percent in the second quarter, compared with 3.3 percent for the industry overall.

F-series sales dropped 6.5 percent in the quarter. After retooling both of the plants that build the redesigned F-150, production reached full speed in early June.

Pricing gains

At the same time, Ford has significant pricing gains in its favor. Average transaction prices for the F-series, including both the F-150 and Super Duty, rose $3,700 in the first half of the year, to $44,000. Ford last week announced a new “Limited” version of the F-150 that’s expected to cost at least $60,000.

Shanks said incentives on the F-150 were the lowest in the segment, despite widely publicized discounts offered on “selected vehicles in selected markets.” Ford achieved those pricing gains even though it built about 25,000 fewer F-150s in the first half of 2015 than it did a year ago, he said.

“Right across the board, F-150 is fine, building momentum and clearly is going to help us push toward a stronger second half,” Shanks said. “This thing is really going to continue to perform like a rocket.”

Fields has repeatedly described 2015 as a “breakthrough year” for Ford, with heavy investments in new products beginning to pay off. Fields has said the bulk of Ford’s profits this year would come in the second half, which is the opposite of the usual pattern for automakers, due largely to the F-150 changeover.

“Ford’s long-term outlook remains positive,” said Karl Brauer, senior analyst with Kelley Blue Book, “but it has to resolve F-150 production issues to leverage the new truck’s -- and overall company’s -- full potential.”

I can't wait to see next months sales for RAM following the past week of bad news. I expect a huge hit in their sales. A lot of truck buyers are not brand loyal and will move where the market tells them. All the bad news from Fiat will make most of them uneasy for such a large purchase.

I'm sure Somar and Hemi would disagree but we'll know more in a month. Who knows, maybe some will use their buy back money to purchase another Ram. Rinse and repeat the process again in five years.

Posted by: David | Aug 3, 2015 2:59:59 PM

Ram will be down double digit percentages for the month of August compared to 2014.

14k off is on f350 diesel crew cab 4x4. It says it in your link... Not on f150!!!! Read what you post and link up so you don't look a fool!!!

Posted by: Scott | Aug 3, 2015 2:21:07 PM

Yes, that's what I posted. It says Up To C$14,0000 off to get Employee Pricing.
F 350 counts for the F Series numbers. New Aluminium F 150 has Employee Pricing as well. It must be less than C$ 14,000 though. Probably $10,000 which is roughly C$ 13,000.

If GM can't maintain 100k for their new midsize trucks, it's a flop. Maybe ford made the right move by not resurrecting the U.S. ranger.

Ford, I just don't think people are ready for V6 and aluminum trucks. Gas is still cheap and testosterone V8 are still too high on the list. A roar is more pleasing than a whine.

I don't know what keep toyota going but it's still marching on regardless what the competition does.

After I corrected u... So offer up the link for 13k off a f150 like you claim now.

After I corrected u... So offer up the link for 13k off a f150 like you claim now.
Posted by: Scott | Aug 3, 2015 3:44:46 PM

Nope. You didn't correct me. I posted that 3 minutes before you did.

2015 F350 XLT Crew Cab Diesel 4x4 Amount Shown.
Posted by: Somar | Aug 3, 2015 2:18:21 PM

14k off is on f350 diesel crew cab 4x4. It says it in your link... Not on f150!!!! Read what you post and link up so you don't look a fool!!!
Posted by: Scott | Aug 3, 2015 2:21:07 PM

$14K Canadian is only $8400 US.
Posted by: Sal Minella | Aug 3, 2015 3:00:40 PM


Nice to see the segment up 17% yet ford eeks out 4.8%. Anyways even that 4.8% is super duty increase anyway. According to Polk research F150 was down 6.2% while superduty was up 15.8%.

Nice to see the 2004 Titan up 5% while the new pop can manages 4.8%

You will need to have a complete breakdown of Ford's numbers.

You are attempting to state how successful the new 2015 aluminium F-150 is. Now you are talking the overall F Series lineup.

The aluminium wonder truck is not producing the profits, the steel pickups are.

Also, Ford has shifted the costs of the whole business across it's range of vehicles. There is no evidence showing that the F Series has produced 90% of Ford's profits.

It shows that the VALUE of the F Series is equivalent to 90% of Ford's profits. This is a huge difference. Of this the new aluminium wonder truck could of easily run at a loss.

In essence Ford has fudged its numbers.

More Ford spin.

Ford most likely made the profits it presented, but the breakdown of the profits is dubious.

Scott, aka Ull1,
This comment I made I will expand on;
"Ford most likely made the profits it presented, but the breakdown of the profits is dubious."

Ford has not stated the profits are purely 90% F Series.

Ford is portraying the perception that 90% of the profits are F Series. But your interpretation of the numbers is inaccurate.

But, what can you expect from a Phord Phan?

Logic? No, but subjective bulldust, as always.

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