July's Fastest- and Slowest-Selling Pickups

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Pickup truck sales continue to keep the big automotive manufacturers strong and happy as profits from premium trim levels and average transaction prices continue to climb. The new midsize GM twins continue to be top performers on this list with demand for the Chevrolet Colorado and GMC Canyon still high. By all accounts, the popularity of the midsize pickups has not cut into sales of the half-ton Chevy Silverado 1500 and GMC Sierra 1500, which both racked up strong July sales.

We should note that Ford is doing well with strong demand for model-year 2016 Super Dutys, which are largely unchanged from 2015. As more of those new models come off the Kentucky Truck Plant line and fill the supply chain, expect to see the "days on sale" number climb. Additionally, if you’re in the market for a heavy-duty pickup (either three-quarter ton or one ton), it looks like there are plenty of big-truck choices with triple-digit "days on sale" numbers — our guess is dealers are more likely to offer better deals on those pickups.

The data for our Fastest and Slowest lists comes from several registration and sales sources; the fastest sellers must meet a specific sales threshold so we can eliminate the specialty, low-volume "unicorns." The slowest sellers do not have any threshold requirement.

Fastest-Selling Pickups

  1. 2015 Chevrolet Colorado crew cab, 17 days on sale
  2. 2016 Ford F-350 Super Duty crew cab, 21 days
  3. 2015 Chevrolet Colorado extended cab, 21 days
  4. 2015 Toyota Tacoma crew cab, 22 days
  5. 2016 Ford F-250 Super Duty crew cab, 23 days
  6. 2015 Toyota Tacoma extended cab, 24 days
  7. 2015 GMC Canyon crew cab, 25 days
  8. 2015 Toyota Tundra extended cab, 26 days
  9. 2015 Toyota Tundra CrewMax, 26 days
  10. 2015 Ford F-150 regular cab, 34 days

Slowest-Selling Pickups

  1. 2015 GMC Sierra 2500 HD extended cab, 121 days on sale
  2. 2015 Ford F-350 Super Duty regular cab, 111 days
  3. 2015 Ford F-350 Super Duty extended cab, 110 days
  4. 2015 Ram 3500 MegaCab, 102 days
  5. 2015 Ford F-350 Super Duty crew cab, 101 days
  6. 2015 Chevrolet Silverado 2500 regular cab, 101 days
  7. 2015 Ram 3500 crew cab, 99 days
  8. 2015 Ford F-250 Super Duty crew cab, 98 days
  9. 2015 Chevrolet Silverado 2500 extended cab, 98 days
  10. 2015 GMC Sierra 3500 regular cab, 95 days

Cars.com photo by Mark Williams


Looks like Ford is getting the fleet f150s out. I never did think their retail sales were going as well as they claimed.

Exactly the same yellow Colorado sits at my local dealer. This is second week it's been sitting up front. We'll see how fast is sells, they parked it there on the 3rd.

hopefully some better deals on 15 F-250 soon!

Well, the new aluminium F-150 appears to be moving off the lots as well as Ford claimed????? Ford will need to provide better incentives.

Ford will remain at the number two spot for some time. A commenter made a comment to me when the July monthly figures were released, it went along the lines....."oh, but Ford hasn't sold as many pickups this July since 2006". The person failed to realise that the other manufacturers have also improved sales and outperformed Ford.

Ford's percentage of the market has dropped and the new 2015 aluminium F-150 isn't as easy to move as they had thought.

When Ford introduces the aluminium SuperDutys they might encounter the same problems with acceptance.

Ford over promised with these trucks. Yes, they come with some great bling. Yes, they are competitive, but the competition's platforms are based on much older vehicles.

The vehicle costs more in materials only, I've heard figures anywhere from $600 to $1 500, Ford has employed a few thousand more people to manufacture them, the new aluminium pickup has it's development costs to cover, the refit of the factories to cover, etc.

How low can Ford go on pricing and big on incentives????

Time will tell, whilst Ford lives off of it's steel HDs.

I don't see the Ram 1500, gm 1500 or f150s on the slowest or fastest list. So they all must be doing ok.

BAFO, I can't believe how much you just hate the f150. Especially you being in australia that you know so much. What will you say once all the manufacturers go to Aluminum? Of coarse the 1st ones to do it, it will cost more and repairs etc will cost more. Its a simple fact.

Who'd a thought Ram and the F150 would be low volume unicorns? If anything, a F150 regular cab should be a unicorn.

I have to say, that yellow Colorado looks sharp--but still needs to lose the ridiculous air dam. Funny how the Tacoma (or Tundra for that matter) doesn't have one... .

Some of you guys are posting stupidly. This doesn't tell you truck sales volume. It has been said before, i'll say it again; this is not a list of the fastest selling trucks, it's a list of the trucks with the most stringently controlled inventory.

I think Ford will see a big boost in F-250/F-350 sales as I have heard many people say they are going to buy a new one BEFORE the 2017 aluminum ones debut.......

Looks like GM is adopting the Toyota style of inventory management. Healthy thing for the company, as it avoids parking lots full of unsold trucks, but fewer good deals for buyers.

Nice looking truck.

@Big Al
Yeah 2 Reasons why the F150 sales are down:
1. Ignorance and Fear of new technologies!!!!!!!!!
2. Ford had parts supply issues for the first 6 months of production for the new 2015 F150.
I am damn happy this kind of conservative ignorance didn't influence people like, Thomas Edison, Nikola Tesla, Frank Whittle (Jet Engines), Henry Ford, Rudolph Diesel (Diesel Engine), Granville T Woods (Inventor of many electrical components), etc.

Yeah 2 Reasons why the F150 sales are down:

1. Less Ignorant people!!!!!!!!!

2. Way over priced junk, with junk DOHC v6 engines with v8 sounds coming out the speaker!!!!!!!!!

Yeah 2 Reasons why the F150 sales are down:

1. Less Ignorant people!!!!!!!!!

2. Way over priced junk, with junk DOHC v6 engines with v8 sounds coming out the speaker!!!!!!!!!

What new technology? Aluminium isn't new and this isn't the first time it's been used in auto manufacturing. The hoods of f150s have been made of aluminum since 2007. Maybe people who can see past all the technology know a cheap truck when they see it. Stamped steel lower control arms, painted roof seams, and warped plastic on the dashboards of the lower trim level trucks. You can go to the f150 forums to check the pictures of dashboards or just go look at some of the trucks on dealer lots. Ford is already telling people they won't replace the dash in a 40k truck so you can't blame people for staying away from the first year offering. I'm sure they'll work the problems out, but there is no need for all the insults towards Ford truck fans, I think they're smart. Who wants a 40k truck with a warped dash? You would be stupid to buy one of these until Ford fixes the problems unless you're into those carpet dash covers.

F-150 sales are down because inventory has been half the normal amount. They won't have full availability until the end of September. However, F-250 sales are up so Ford won't lose the sales title.

Warped dashboards, seems you pay more for less with the f150

You are correct, but the monthly figures do.....almost.

PUTC did put out a guesstimate of a breakdown of the F-150s sold in the F Series lineup. The problem is the breakdown included the old steel F-150s.

You seem to be spruiking Ford's mantra with your comment.

So, what is the problem now? It seems Ford pickups are sitting on the lots, so supply isn't an issue. So how much can Ford increase it's volume?

Ford will increase volume with more and larger incentives and cash back offers.

I then bring to your attention how much can the other manufacturers drop their prices? They will out compete Ford in pricing.




Terror tactics (union tactics) don't work on me.

If PUTC wants the UAW or whatever to control this site I suppose it's their decision.

You Ford haters need to take a hike. The new F150 only came out last November. Its only been 9 months. They have had supplier issues and there is severe shortage of F150s out there. My company ordered three crew cabs in February and we are just now getting them. I will give ford several more months if not another year to get production up to speed.

...Ford is doing well with strong demand for model-year 2016 Super Dutys, which are largely unchanged from 2015.


Cracked up when I read that in Mark W's writeup today.

The Super Duty is largely unchanged for the last 15 YEARS. Can anyone name a significant change in the Super Duty since Y2K apart from switching their diesel engine OEM partner a few times? More cogs in the auto trans, I suppose (along with the rest of the entire auto industry). Mild changes to the base V8 gasser, maybe.

Two things don't change, the weather and the Super Duty.

May not change much but the Super Duty just keeps kicking everyone's tail. If it ain't broke don't mess with it to much.

The facts are 1) With the kind of sales dominance Ford has with the Super Duty, they work on what matters to its customers. 2) There are NEVER big changes the year before or a year away from a revised truck. I don't know what you guys were expecting.

2003 SD: new 5 speed and diesel, first PTO, etc.

2004: minor updates.

2005: face-lift to exterior and interior, major drive-train update, major frame update with 17% thicker frame, new brakes, went from leaf spring front to new coil spring front axle, up-fitter switches, new TBC fully integrated with PCM and ABS, 4x4 axle shafts, revised engines, new cooling sys.

2008: major face-lift, 2nd gen, new 6.4 diesel, tailgate step, Rapid-Heat Supplemental Cab Heater, the game changer new F-450 pickup - won the PUTC shootout, chassis and suspension changes, by lowering and widening the boxed front frame to fit the 6.4-liter V-8 engine cooling package and to meet frontal impact standards without a "blocker bar." The rear was also modified to accommodate 8-inch-longer leaf springs to improve the ride and handling.

2009-2010: backup cam, work solutions, new trim pkgs, lockable storage.

2011: 3rd gen, large exterior upgrade that includes a new, bigger front fascia. New 6.7 Scorpion diesel, new 6 speed, new 6.2 V8, locking dif, factory 5ft wheel hitch, front and rear frame changes, new cross-members to improve crash integrity and ride and handling with suspension and spring tuneup, Ford introduced its 3-plus-1 spring pack for both the diesel and gas trucks but the 2011 model SD pickups with diesel engines are setup with a new 2-plus-1 kit. Brewer said the 2-plus-1 setup reduces some of the spring binding from friction that drivers felt as a secondary impact after hitting road bumps. It also saves weight for improved fuel economy.

LiveDrive PTO, hill descent control, rear electric locker, F-450 pickup changes, interior updates with the seats from the F-150, KR updates, new LCD productivity screen.

2012: minor updates.

2013: Platinum Super Duty, MFT, larger brakes, interior updates.

2014: minor updates.

2015: freshened, redesigned KR, new exhaust brake, upgraded PowerStroke with more hp and torque than any other 3/4 ton, changing the type of turbocharger and beefing up the bottom end of the engine (crankshaft, dampers, main bearings, oil cooling, etc.) as well as the pistons and head gasket, changes to 6 speed, new torque converter, F-450 pickup changes.

2016: minor updates before the new SD

2017: aluminum Super Duty, game changer.

Truck Craze & Greg, Correct. A year after a re-freshening and year before a new model change there will be little updates. This is common sense to most. Yet there have been a lot of changes since 2000 to keep it the HD truck leader as shown in your posts and documented on PUTC.

The crap needs to stop.

It's getting long in the tooth.

Some interesting commentary above, albeit mostly emotional blather that has no real relevance to the data. The data obviously can be interpreted a number of different ways but what seems most interesting to me is that it shows how efficiently the different companies are handling inventory levels of the many different models. It begins to make me think we may go to an a-la-Carte ordering system as some of these trucks--like the Toyota and Chevy mid-sizers--spend less time on the lot than most of the others, meaning they're operating almost exactly at demand level and not leaving units sitting that ultimately end up costing the OEM and the dealership through disuse and interest costs. Additionally, the longer they sit, the more they have to be discounted before they finally move--if ever.

The law of Supply & Demand is very evident here as relatively low supplies have created enough demand that these quick-moving trucks are selling at near retail while others are relying on discounts to move in any quantity. Large inventories inherently mean reduced income. I do know that it's unlikely for me to ever buy 'off the lot' as I'm not willing to buy more vehicle than I want--nor less--and in-stock inventory tends to be grossly over- or under-equipped for my desires. This is also why I tend not to buy used--as again they're either over-equipped (and overpriced) or under-equipped (and not worth the price unless VERY cheap!)

It is funny that the worst HD truck, this is really not in dispute, the Super Duty IS the worst HD truck out there, by quite abit. The Ram HD's in my opinion are the BEST and GM HD's are a close second.

They are operating at full manufacturing capacity and I can promise you Toyota and GM wish they could make more. Never under estimate the impulsive people who keep our economy running. Losing money on the MSRP and making it back with F&I is easy.

Oh yeah the worst HD truck out there is the Super Duty?? Where the hell is that rock you just crawled out from under?? Just look around you and they are everywhere. Just look at the sales charts. They outsell everything else with both hands tied behind there backs. Seems like gm sells the very least HD trucks. Ram is better but the King of HD trucks will always be FORD. Always has been. Your rock is waiting.


I must have lost the point here, first, the main sales page back in beginning of August had silverado sales very strong, yet the only half ton on the fastest selling list is the F150(reg cab???) I'm doubting all these numbers as they dont make sense to me, I also dont get how anyone(myslef included) can somehow predict that any of the big three are gong to do well or poorly based on this info on this site.

'You Ford haters need to take a hike. The new F150 only came out last November. Its only been 9 months. They have had supplier issues and there is severe shortage of F150s out there.Posted by: Georgey | Aug 13, 2015 2:06:54 AM'

Bahaha!!!! 9 months out and 10 grand on the hood already, and yeah with this so called shortage on top of that to boot! Why would you discount something in shortage LOL!!! Every Ford dealer around here and just bout every where so most say is packed with new F150s.

People are buying up the cheap steel Super Dutys while they still can. The market is saying not thanks to beer can bodies.

@SC3 "this is not a list of the fastest selling trucks..."

Let me check for you. No, I'm gonna have to disagree. The title says "July's Fastest Selling Pickups." Take up your argument with the OP.

The usual fan boy banter the my truck is better than yours. Reminds me of grade school.

Notice how well the Super Duty sells. Ford has a squeaky clean track record with both their gasoline and diesel engines. I don't know anyone who has owned a Ford that ever had any problems with it whatsoever.

I don't know anyone who has owned a Ford that ever had any problems with it whatsoever

Now thats funny!!!!! ever heard of the 6.0 powerjoke.

Ever heard of SKEETER SPRAY???

Skeeter spray is that when my skeeter bass boat sprays u with my rooster tail???? lol

Notice how well the Super Duty sells. Ford has a squeaky clean track record with both their gasoline and diesel engines. I don't know anyone who has owned a Ford that ever had any problems with it whatsoever.

Posted by: Super Duty Expert | Aug 13, 2015 5:51:23 PM

I heard they SUPER DE DOOTY!

Fastest selling makes no sense. GM has twice maybe three times the amount of lots that Toyota has. You need to adjust your stats for that otherwise its completely wrong.

How can Tacoma's outsell Colorado by 2.5 to 1 yet be slower selling JFC do our job right. IF GM has ten lots with ten trucks total than they have one truck to sell. If Toyota has 1 lot with ten trucks to sell than they have 10 trucks to sell. Of course ten trucks take longer to sell than 1 truck per lot.

Production is the same so all things are equal. Tacoma outsells GM by 2.5 to 1 therefore their Tacoma's sell faster than a Colorado, they just have less lots to sell from.

Regardless the stats make no sense.

Ford's SuperDuty will be challenged when the new Cummins powered Titan is released.

I'd almost expect Ford to fabricate delays in the introduction of the next aluminium SuperDuty to maximise it's profits.

I do think Ford may be entering a trying period. The new aluminium pickups will sell and sell in rather large numbers. But these numbers will not be what Ford has been used to.

The fastest moving by looking at the list, can be very much miss understood. If one company shipped 200 trucks a day, and another ships 50, those 50 will go first.

It shows 2 Tacomas and 2 Tundras in the top list as quick movers, but when you barely build them, and there are few on the lot, the few that come in can sell relatively fast.

For the last few weeks I noticed the few newer Toyota trucks on their lots.

If they were fast selling with a huge demand, the numbers on the end of the month would show it.

Meanwhile, my closest Ford place has about 33 F-150s, 24 crew cabs, 7 less safer Supercabs, and a couple of regular cabs. That tells me the price of those spendy crew cabs is a big reason they are selling less.

Next somebody will say that if they only had one crew cab in each trim with each available engine package, and each available driveline
package, they would move those trucks!

This is with HUGE rebates.

lol, Ford Superduty, I see them towing, squatted down, too bad they won't live up to their name!

TRX-4 Tom,
I think if the fastest moving pickup data is used in conjunction with the biggest selling monthly figures will paint a relatively accurate picture.

You can trend monthly data, along with incentives/rebates offered.

What would be a bigger help is if the actual monthly pickup figures are broken down. Even with the new aluminium 2015 Ford wonder truck the data should be given for the actual numbers sold.

Currently all the monthly data is given across several segments, sort of like a car manufacturers combining all of their cars into one list. There is a big difference between a Toyota Yaris, Corolla, Camry, like the difference between a 1/2 ton pickup to a 450/4500.

This gives the manufacturers the ability to mislead and hide the real data for a particular vehicle.

Ford has been doing this with the new aluminium 2015 Ford wonder truck.

What are it's actual numbers???

You're over looking the fact that F250's are ugly. F250 best selling truck, McDonald's is most popular fast food chain, Obama electric president not once but twice by the same American people that buy Fords. Now argue with that...

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