August's Fastest- and Slowest-Selling Pickups
Pickup truck sales for the month of August turned out to be pretty good, with Ford setting a monthly sales record for the year with more than 70,000 Ford F-Series pickup trucks sold. Still, GM is doing well with its three-truck strategy (midsize, half-ton and heavy-duty) between two brands (Chevrolet and GMC), crushing Ford's two-truck single-brand strategy: 605,070 GM pickups versus 494,800 Ford pickups so far this year.
When drilling down a bit into the numbers, it's no surprise the Chevy Colorado is still selling well with some of the shortest average days-on-sale numbers around. Some of that is likely due to good deals on outgoing 2015 models to make room for new ones, but the Colorado has been averaging 7,000 vehicles per month all year long, and we don't expect that to change in the near future. Of course, it's also worth noting that the Colorado's direct competitor, the Toyota Tacoma, is also doing quite well. Brand-new 2016 Tacomas are set to go on sale soon as well.
We should remind readers that the information below is based on data from several sources that report the average days on sale for a given pickup configuration — meaning how long it's likely to sit on the lot before it's purchased. For our fastest sellers we exclude models that sell less than 100 units in the month. Also, vehicles like the 2016 Ram 1500 regular cab that just went on sale or the new Toyota Tundra CrewMax don't have enough sales behind them to make them statistically relevant. Removing these exceptions gives us a more realistic look at what's hot and what's not. Our slowest sellers do not have a sales threshold.
As you might guess, most of the vehicles on the slowest-selling list are slightly older models since most dealerships are receiving new model-year 2016 trucks. Be advised: This list is a great resource for seeing where the best deals are likely to be if you're in the market for a full-size heavy-duty pickup.
Fastest-Selling Pickups
- 2016 Chevrolet Colorado extended cab, 9 days on sale
- 2016 Chevrolet Colorado crew cab, 10 days
- 2016 GMC Canyon crew cab, 11 days
- 2015 Chevrolet Colorado crew cab, 25 days
- 2015 Toyota Tacoma crew cab, 25 days
- 2016 Ford F-350 crew cab, 26 days
- 2015 Toyota Tacoma extended cab, 26 days
- 2015 Toyota Tundra CrewMax, 26 days
- 2016 Ford F-250 extended cab, 28 days
- 2015 Toyota Tundra extended cab, 28 days
Slowest-Selling Pickups
- 2015 Ram 3500 regular cab, 139 days on sale
- 2015 Ford F-350 extended cab, 134 days
- 2015 GMC Sierra 2500 extended cab, 133 days
- 2015 GMC Sierra 3500 regular cab, 127 days
- 2015 GMC Sierra 3500 extended cab, 127 days
- 2015 Ford F-350 crew cab, 119 days
- 2015 Ford F-350 regular cab, 112 days
- 2015 Ford F-250 crew cab, 112 days
- 2015 Chevrolet Silverado 2500 extended cab, 106 days
- 2015 Ram 3500 crew cab, 101 days
Manufacturer image
Comments
GM needs to hurry up and add another line for the GM midsize twins to crush the Taco. 9-10 days they are selling 2 vs 1 taco every 25-26 days. Hell even the ugly gmc is out selling it 2 to one.
So they just start making the 2016 models they top the list.... Looks like the 2015 dropped off the quickest selling list except the crew cab Colorado in 2015 trim... No 2015 gmc canyons on that list which is on the lots.
Interesting to see the fastest selling trucks by far are the midsized trucks. And Ford didn't think the Ranger would sell?? Somebody should be torn a new one at Ford HQ.
Funny thing is, not 1 halfton is in the top selling pickup category, so the questions is, for PUTC, please give us the top selling 1/2 pickups in order by rank, PLEASE
oops, I missed it, the top selling halfton is the Tundra
These lists should be kept in perspective to really get any information out of them. A dealership should be keeping lower profit vehicles on the lot for less time, or keep fewer on the lot at the same time. Otherwise it's just inefficient inventory management. Conversely, they should be keeping higher profit vehicles on the lot for longer periods of time or have more available. There's a balance that should also be struck with demand to a small extent as well. If a customer can't find the vehicle they want at one dealership because there's either high demand or low supply, they'll go to another, or just wait until one comes in.
This is why it's expected to see the HD trucks on the slowest selling list and the cheaper midsize trucks on the fastest selling list.
Surprises for these lists are when a half ton is in the fastest or slowest selling spot, an HD is in the fastest selling, or a midsize is in the slowest selling.
It has been said before, i'll say it again; this is not a list of the fastest selling trucks, it's a list of the trucks with the most stringently controlled inventory.
Also 2016 Colorado Build out and Start up date is TBD so I don't think there are too many 16s out yet. Hence why they are "fastest" selling.
http://www.arifleet.com/publications/build-out_start-up_dates/
So, as I have stated;
The F-150 is being produced in numbers that I would not call "walking of the lots".
Ford must have more than enough F-150s to appease demand.
That's with huge incentives and rebates.
With the removal of the huge incentives/rebates on the 31 August 2015, I wonder what next month will bring.
Expect to see bigger deals on the aluminium wonder truck.
Scott - your comment outlines the fact that this isn't really stats about quickest selling but about supply and demand. 2016 trucks are in short supply relative to 2015's so it looks like they are moving off the lots quicker.
Same can be said for Colorado/Canyon.
Big Al,
Your post hightlights the fact that Lou_BC and Scott are Phord Fans who post crap.
Expect to see $15k off on the aluminium wonder truck this Labor Day.
Lou,
It's not just about supply and demand.
These numbers also should be taken into consideration with production numbers and what it's taking to sell them.
An example is the Colorado/Canyon. Even though they are moving off the lots quick the actual market might only be 12 000 per month.
But over a period of time you will see that if demand for the Colorado/Canyon was initially 12 000 per month the demand side would slip eventually.
The F-150 on the other hand is being produced in very large number in comparison and it's recent production/selling history suggests that it has topped out.
Add to this incentives/rebates and you have a completely different story to the Colorado/Canyon or even the initial rollout of the Silverado you attempt to compare the rollout of the aluminium F-150.
At the moment I'll stand by my assessment of the issues confronting the aluminium F-150.
All isn't as rosy in Fordland as you Ford fans are hoping.
The aluminium HD might just make Ford's biggest market competitor the Ram lineup.
I would never have thought that 2 years ago.
@Big Al - First line of story after the coma: "with Ford setting a monthly sales record for the year with more than 70,000 Ford F-Series pickup trucks sold."
Ford's fastest selling have been following their roll out pattern. We first saw crewcab F150's as fastest selling. Then regular cab trucks crept into the fastest selling.
As I have pointed out t, this is supply versus demand. The Toyota Tundra is the only 1/2 ton in the Top 10.
Does that mean that GM and FCA are going bankrupt with failed pickup lines?
Lou_BC,
Re-read what I wrote, digest it then come back to me.
Does that mean that GM and FCA have failed pickup lines?
Lou,
Yes, it does.
Also in my and Big Al's assessment in Fordland the aluminium wonder truck is failing but $10k off this labor day weekend will be needed for Ford to have a chance of moving back into the 10 best selling.
When Ford moves the HD to aluminum the Ram HD will take over.
I would never have thought that would happen until now.
Lou_BC,
Take off your Phord Phan goggles and read what Big Al wrote.
Big Al -
UMMMMM let's look at this comment:
"It's not just about supply and demand.
These numbers also should be taken into consideration with production numbers and what it's taking to sell them."
"Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply represents how much the market can offer."
Pretty much supply and demand.
large rebates are part of the pickup landscape. GM had to add rebates within months of the GMTK2XX's hitting the lots.
Does that mean GM's Sierra/Silverado are a disaster for GM?
The RAm Ecodiesel comes with an 8,500 discount, does that mean it is a sales flop?
It took a long time for GM to get the GMT K2XX trucks up and running. I made the mistake of assuming early sales were an indication of a poor product. Give it a full year for the F150 then we'll see.
Lou,
Quit it.
Learn to debate with accurate information, then we might be able to have a debate.
Look at what you guys have done to the F150 with all of that aluminum.
Your scare tactics (Canadian Healthcare Union Tactics) don't work on me.
If PUTC wants you or Phord to control this site I suppose it's their decision. But I will do everything in my power to stop it.
At the moment I'll stand by my assessment of the issues confronting the aluminium F-150.
All isn't as rosy in Fordland as you Ford fans are hoping.
The aluminium HD might just make Ford's biggest market competitor the Ram lineup.
I would never have thought that 2 years ago.
Posted by: Big Al from Oz | Sep 4, 2015 2:49:48 PM
I agree with Big Al,
"It took a long time for GM to get the GMT K2XX trucks up and running. I made the mistake of assuming early sales were an indication of a poor product"
I made the same mistake when gm introduced their new for model year 2014 trucks. Took a long time for sales to take off. It took nearly 3 years for the ram pickups to start selling well after they redesigned them in 2009, even though they were VASTLY better than the previous model. Back then I kept saying "why aren't more people buying the ram?" That was before I started having all kinds of problems with mine. I really think the new f150 is going to run away from the other two in the next year. They are just barely STARTING to have competitive rebates on the f150.
As for the fastest selling, it is normal for a truck with more configurations and models to sit longer on the lot. My ford dealer has had plenty of f150s on the lot for a long time, but I still haven't seen a regular cab, and I am just barely starting to see the lower xl models. One could look at the lot and say "oh look there's 10 f150s there in a row, they have plenty of inventory." But they don't have a single platinum and they only have one XL. My dad just barely purchased an f150 after months of waiting because they finally got one in with the options and color he wanted, even though we first saw them coming in months ago.
Ryan - too funny
Lou,
Look at what is impacting the supply and demand.
To simplify and make generalised responses and assessments of the aluminium F-150 is only working for you.
Dig a little deeper into what is causing these issues.
I have written at great lengths what challenges was and now is impacting Ford's new aluminium F-150.
So far I seem to have been accurate in my predictions,
I do recall when I predicted the diesels in half ton trucks and the resurgence of the midsize market was coming here on PUTC.
You actually did lend some support for my arguments.
It seems now that I'm talking Ford your demeanor has altered.
Why, I do ask myself?
Is it because it is a Ford????
I think so.
Lou,
Look at what is impacting the supply and demand.
To simplify and make generalised responses and assessments of the aluminium F-150 is only working for you.
Dig a little deeper into what is causing these issues.
I have written at great lengths what challenges was and now is impacting Ford's new aluminium F-150.
So far I seem to have been accurate in my predictions,
I do recall when I predicted the diesels in half ton trucks and the resurgence of the midsize market was coming here on PUTC.
You actually did lend some support for my arguments.
It seems now that I'm talking Ford your demeanor has altered.
Why, I do ask myself?
Is it because it is a Ford????
I think so.
Big Al from Oz - BOTH myself and Beebe have said that "we" both assumed the GM full sized siblings would do poorly due to a slow start. Beebe also mentioned the "game-changing" 2009 Ram also was sluggish off the line.
I still think that is the best approach.
Yes, I support small diesels and small trucks but I don't blindly support everything you say.
My comments in relation to the aluminum F150 are related to the fact that it is pretty early to say it is a flop.
Many said the F150 would flop due to the Ecoboost. I'm still on the fence over that engine.
You don't like being challenged or questioned on your comments. I recall you talking down full sized trucks because of crappy payloads when compared to globals. Ram comes out with the Ecodiesel and all of a sudden Ram is your favourite and you float all sorts of excuses backing Ram.
Everyone has a degree of bias. Nothing wrong with that but what you have done is dropped the "bi" and loaded up on an extra "s".
Ultimately that is the main reason I've been critical of your posts.
"I still think that is the best approach" I meant to say "Wait and see. I still think that is the best approach".
Got to ride in a GMC Canyon crewcab yesterday.
It feels smaller than it looks, and it looks bigger than it is. It is the perfect truck for someone who thinks they'd like a Honda Ridgeline if it was a little bit "truck-ier"
Roadwhale is actually right for once about the growing size of the midsize trucks. Kidding!
One thing this does prove is that Mark Williams is confused or incompetent. On September 1, he said Ford was crushing GM and it's three truck strategy. Ford has done everything wrong with the f150, they overhyped it, overpriced it, and brag about getting more money out of their truck buyers. The crazy part about it is we have the opposite situation going on with the mustang and camaro . The mustang is a great car that has been properly priced while the 2016 camaro is being overhyped and overpriced by GM. The f150 team/truck division needs a management retooling. They've lost Ford a ton of sales when the market is hot and their marketing of the aluminum wonder truck has been pathetic, but the truck really doesn't have that much going for it compared to the competition. The f150 may have done a little better this month, but when you compare it to the entire segment growth, they're hurting.
The 2016 Tacoma can be ordered right now just like the GM twins, so yes these numbers are important.
In my "Fordfan" opinion, it has nothing to do with aluminum that is keeping me from trading my 2012 in on a new model. In fact, the truck is fantastic, but the price is just way too high now.
Why would I dump my loaded FX4 to get a middle of the road XLT for the same price ?
@papa jim - I liked everything about the Colorado until my 5'8" all legs 13 year old son sat in the back seat and started complaining. It sucked back there. The Tacoma was actually better in that regard. I will definitely check out the 2016.
Until there is a small truck that actually gives me what I want with comfort. price, and MPG, I'll stick with a full sized truck.
(Sh!t, I sound like RoadWhale too) Ha Ha.
Lou_BC,
"lend some support", does that state FULL support.
Again I do question your ability to comprehend what is being written.
Boy, these last couple of articles you really are having a DiM'esque time of it.
Go back re-read and digest what I've written. That's my advice.
Or, have some more Ford Koolaid, that could be it!!! You have run out of the Koolaid.
@LouBC
From a guy with five daughters, you are a lucky man to have a 13 yr old son!
Re: mid size crew cab. The concept never much appealed to me. Not counting wive's cars, I have had three compact trucks (S10, Ranger, Ranger) and a couple of half ton pickups, and a 2500 Dodge van over the last 25 years.
Apart from the van the others were too small inside for more than two adults to ride in comfort.
You give up a lot in the way of agility when you choose the crewcab configuration. Getting a short wheelbase pickup turned around on a narrow trail in the woods is practical but with a crewcab it's a pain.
Big Al,
Your post hightlights the fact that Lou_BC and Scott are Phord Fans who post crap.
Posted by: Ryan | Sep 4, 2015 2:47:18 PM
WOW! You think?
If they are going to be offering $15,000 off on new F150's, it might be time to trade in my 2002. Except for the fact that it still functions just fine. The same can be said for many of the GM and Ram trucks of the same year. .
I don't see any earth shaking changes in the past ten years other than more Chinese parts.
When they really get to 25mpg+ (for real, all the time unless you are hauling a heavy trailer) on a gas engine, let me know! All of the time. Not "this one time at band camp" crap I'm always hearing about.
@Lou_BC--A full size truck works better for you and for most but it does not work for everyone. I prefer something smaller but then I don't have children. I am for choice which means I think that those who want a large pickup should be able to buy one and those that want a smaller truck should be able to choose a smaller truck. Having said that I do not expect every manufacturer to make all sizes but currently there is at least some choice in midsize trucks. What Ford decides to manufacture is their business and it is my business what I decide to buy. I would like to see a little more choice in the midsize to compact range of trucks but I can live with what is available and if the Chinese decide to enter the market a Foton Tunland with a Cummins diesel might be the best choice.
sounds like big al is posting under different names or someone is copying him really good.
@ Hemi or hemiv8, we all know what you are and if you want to agree with big al then do so. But we all must remember who you are and what you are. Hell, you'd agree with a turd.
Geez, some people go into great detail to try and explain what the premise of this article actually breaks down to, simple supply and demand, that's it.
Truck crazy,
All the comments over the past while have been mine.
I'm not a fan of HemiV8, but I also agree Lou is "getting off" on trooolllling HemiV8 for fun. I mentioned this to Lou in the past, not to entice HemiV8.
I have my views in which I have done quite a bit of research on.
As I submitted over the past couple of years regarding the aluminium F-150 I'll stand by..........until I see changes.
So Ford sells 5000 less pick up trucks than General Motors in August and PUT.com brags about Fords poor showing. We clearly see who owns PUT.com ....FORD
tj,
I don't know where you have gotten your figures from, but they just don't add up.
Ford for the month of August 2015 = 71 332 pickups
GM for the month of August 2015 = 85 755 pickups
The difference is GM has sold 14 423 more pickups than Ford.
That is roughly 20%.
Not a figure to be sneezed at.
Maybe Ford will need the Ranger to boost numbers at the expense of a few aluminium F-150s.
The Ranger will most likely outsell the Colorado/Canyon.
Ford need to something.
Even though this is Ford's best month with the F Series, Ford overall for the year is down around 0.6% and the Silverado alone is up over 16%.
Once you start to take this data into account you will understand Ford execs must be worried.
Especially when the F-150 has had great incentives and rebates, they have been producing different configurations, etc and the F Series has only picked up 4% this August over last August and GM has near on doubled Ford's figure.
This is with a new platform in the F-150 as well.
I'm waiting for Ford to announce some unforeseen issue with the aluminium HD development to push it introduction a year or two later than Ford anticipated.
Then we have the ISV V8 Cummins Titan coming soon. Even if this takes only a couple thousand F Series light HDs out it is another issue Ford will need to contend with.
The Ranger is looking better all the time to help alleviate Ford's woes.
Better load up Ford girls 7,000 off new f150 compare to 3,000 for Chevy for this long weekend . F150 is the biggest flop ever LOL!!!
https://www.yahoo.com/autos/best-labor-day-car-deals-2015-128200472687.html
well i have to say i agree with lou and bebee, i also assumed the same thing with the GM trucks, their previous gen was the same, they took awhile to get going and when they did they took off, not sure why you think the f150 is in trouble?
find it odd that someone in Australia seems to think he knows more than the people that live where a particular truck is sold? im not in the US but cant pretend to know what markets are there, where i am I saw one new F150 in the last year, but since summer started i see them everywhere now, they are gearing up and starting to move fast. Same for the GM twins i see them everywhere now, where earlier i never saw any.
Big Al seems to have it in for the new f150, so be it, but they are selling and will continue to do so and improve in sales as will GM i am sure.
I am of the agreement with those here who believe that the new F150 is somewhat of a flop. After the typical ford media hype about tough, military grade etc. Then Ford delivers this weak looking pick-up along with the fact that it is made of aluminum, which is known to be weak compared to steel and you have the perfect cocktail of consumer disappointment with the new product. Add to this that the F150 is butt ugly and has a face that only a mother could love. I believe Ford will be working hard on a refresh to toughen up the F150 looks.
Ah, the Brand Wars continue. Personally, I'm glad Ford fell off the top for a while; maybe they'll learn that they simply can't sit on their laurels and at least try to keep their trucks competitive in other ways than simple appearance (which is only one reason why I will NOT buy a new Ford.) Sitting at the top for so long, Ford appears to have forgotten that they need to offer something better than they have to stay there. Right now, especially with production back up to full speed and inventory sitting at dealership lots, they're still not moving quite as quickly as they used to. But worse, their oppositions' inventory is moving faster than ever for certain models. And worse yet, some of their opposition is proving there is a market for a niche Ford abandoned.
Yes, I do know about all the changes in the '16 F-series. There are advantages there, but apparently not as big as Ford had hoped. Taking 700# off of an overweight, over-sized Road Whale™ had only a marginal effect on the truck's fuel economy. They still haven't realized that giant-sized also means giant thirst. The GM mid-sized twins, despite the lack of an aluminum body, still gets better fuel mileage on essentially the same running gear as the full-sized twins. Size still does matter when you're trying to save fuel. Smaller is better, as long as you don't under-power the smaller model. Ford under-powered the Ranger; GM under-powered the old Colorado/Canyon; Ram under-powered the Dakota, in each case forcing the driver to over-drive the truck to get reasonable performance but killing the fuel mileage when they did. The same thing is happening right now with Ford's EcoBoost engines in full-sized trucks. You want economy, stay out of the engine; give it enough power that you don't NEED to floor it just to get moving!
Right now, I see all these trucks as roughly equal due to the fact that they all get roughly equal fuel mileage well below where they should be. When my nearly 20-year-old mid-sized truck can still equal the fuel mileage of a modern full-sized truck and engine technology alone has brought other vehicles to over 30mpg with those same engines, these trucks are at least a decade behind!
Some of you guys make me laugh. To say the new f150 is a flop at this point is kind of ridiculous. And if you think 7,000 off is a huge incentive you aren't a very savvy shopper. I could get that any day this year on a ram at my local dealer.
As far as market share it seems to be at about the same point as it was just before GM redesigned their trucks for 2014. GM dropped off right after that. Ford dropped off just a little bit with their new truck, but that was expected with both of their plants being shut down for weeks, which GM did not do. I'm sure the guys at ford are happy so far with the success of the new f150. You ford haters are going to pretty upset in a year when ford has their highest market share in recent history. Ram will drop the ecodiesel soon. THey have nothing to look forward to in the next 3 years. Ford will have a new 10 speed a couple years before GM (rumors are ford will get it first) and an aluminum super duty that will be a huge game changer since it will likely lose close to 1000 pounds. Most working guys realize aluminum is a superior material in almost every application it is used.
Beebe,
Yes, I agree with your comment. It will be number two and will not end up with the same level of sales as even Toyota.
Ford hasn't flopped yet, but it isn't going as well as Ford would of hoped for.
I would like to see their profit results for the year. This will be a tell tale on how long Ford can offer great incentives/rebates on the new aluminium F-150.
That's why I think they will slow down the aluminium SuperDuty's introduction.
Big Al,
I agree with your comment.
The Toyota Tundra will outsell the F-150.
Ford will stick with steel for the SuperDuty.
You write good stuff and have incredible insight.
Dean and GMSRGR8,
Ford's HD's are travelling nicely.
It is the F-150, the aluminium one that is Ford's problem.
From some information gleaned from one of the Ford fans it would seem Ford is only moving around 40 000 pieces of aluminium a month.
The 71 000 figure includes, old steel F-150s and HDs. The difference is 55-60% of all Ford F Series sales are represented by the aluminium F-150.
Chev didn't have this problem with the Silverado, or did it's sales slip as poorly.
Also, don't forget the large SUV Silverado based market there is. When you look at platforms the Silverado/Sierra 1500 is the most successful truck in the US.
Ford won't be getting the 10 speed years before GM, do some industry reading instead of talking about rumors. They went in on the ten speed together for one simple reason, volume, it keeps costs down. Ram is using an 8 speed from ZF and they have to pay for licensing. Why do you think Marchionne wants in so bad with GM,he's smart enough to see what's happening. GM and Ford are doing this to keep their trucks on top of their competitors. Ford messed up by using a manufacturing process that will take years to pay off, while GMs use of mixed metals and aluminum welding will cost them almost nothing to implement. The F150 lost 700 lbs, became much more expensive to produce, and didn't come through with the much improved fuel economy they marketed. GM and Ford are keeping their positions on the top, and finding ways to crush their competitors financially.
Ryan R,
The worm;)
So why?
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