Best-Selling Pickup Trucks: September 2015
With Volkswagen dominating the headlines during September, some worried about industry sales repercussions; thankfully, they have not materialized. If anything, most truckmakers found September to be flat or slightly stronger than last year at this time.
Generally fall tends to be the start of a pretty good run for pickup sales as businesses and families want to make big purchases before winter. Unfortunately that didn't pan out for Ram this September as sales were flat compared with last September. On the plus side, Ram's year-to-date sales were 3.4 percent better than last year.
The big winners for the month are clearly Ford and GM. Ford has been building strength over the last few months and is seeing the biggest year-over-year gain it's seen all year, thanks in large part to both F-150 plants now running at full speed. GMC, in particular, has experienced steady growth throughout the year, making its three-truck strategy work as well as anyone could have predicted. Toyota also had a down month with both Tacoma and Tundra taking a solid hit.
No doubt we'll see more incentive spending as the year draws to an end and automaker marketing teams fuel end-of-the-year sales wars with discounts. Some industry experts are predicting that 17 million vehicles sold by Dec. 31 will be an easy target to hit.
Editor's note: The chart for this story was updated Oct. 1 to reflect adjusted numbers from Toyota.
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Comments
Credit where credit's due team, the mighty Titan is the black - not red!
Ram recall woes caught up to them?
The most likely scenario is they can't build more trucks than what they are currently coupled now with the oldest truck on the market.
Hhhmmmm............. Ford sales.....................
cue 10 posts from Auntie Aluminum from Oz ;)
Tacoma - people waiting for the 2016?
Colorado/Canyon - 85,658 for the year. So much for the small truck market being stagnant and fixed in size.
Hhmmm... those fleet sales.
LOVE
FORD
Ford still has a lot of work to complete. I'd like to know how much the figures are fudged, ie, pickups sold last month moved to September.
Ram really needs a good refresh to bring back some interest.
The GM twins are still the shining stars, add to that the combined Colorado/Canyon numbers and GM looks really good for the year...........and month.
Nissan needs to move quicker. Nissan seems to be sitting on their hands, sort of like Ram.
Waiting for a bafo incoherent ramble about aluminum!
Ford F150 won't sell because of its Aluminum body. LOL
Nice Big Al, as most of us had said, Ford will continue to go back into the green, but you seem to be blind to that fact.
Scott,
Ford still hasn't really done much. How many of the vehicles listed as September are an overflow from August's heavily discounted figures?
For the year Ford has done quite poorly.
We will see.
2017 Ford SuperDuty won't sell because of its Aluminum body. LOL
Ford and GM will continue strong sales. The new Titan will steal sales but from who? Tundra will see serious sale declines without some real strong incentives. Of course they can shift production to the Tacoma so it's not a huge problem. I'm still amazed that GM can't sell more midsize than the old TACOMA. Maybe buyers are waiting on the diesel?
OMG Al, Please, just stop. It is always something with you. Now sales are up and it must be August sales bleeding over? Really? SMH. You are rapidly diminishing any credibility you have here if there was even a shred left.
GM/Ram still hasn't really done much. How many of the vehicles listed as September are an overflow from August's heavily discounted figures?
For the year GM/Ram has done quite poorly.
We will see.
Bafo. Does that belief apply to other man for just ford. So what you are really saying all those sales for the gm midsize twin were rolled over from last month. Take those away and they had a poor month. Gm Silverado prolly would have been down ram would have been way down.
Gmafb
Or does that belief just apply to ford and not to the other?
Ford is up year over year now that inventory is back up. Just 2 months ago they were down a couple percentage points year to year. Ford will have a big finish to the year!!!
Looks like fords gamble on aluminum is paying off big time!!!
Ford still hasn't really done much. How many of the vehicles listed as September are an overflow from August's heavily discounted figures?
For the year Ford has done quite poorly.
We will see.
Posted by: Big Al from Oz | Oct 1, 2015 1:47:39 PM
And how much are the other manufactures doing the same. This is an illogical statement to say one is doing it and others are not.
I don't follow numbers nor do I care but I have to believe sales will be higher for everyone from here on out due to large discounts in prep for new model year.
@Big Al from Oz - Car companies count sales as what leaves the factory premises. As long as it is sitting on someone else's lot or car hauler it counts as sold. If it left the Ford factory lot in August, it counts as an August sale. If it was built in August and left Ford in September then it counts as a September sale.
or is this your "new" theory.......... Ford deliberately held back sales just to flood the fall market?
How can Nissan move quicker? Where do you come up with these pearls??????????????????????????????
Is Nissan willing to cut corners to get their trucks out a week or two early?
Ram sitting on their hands?
ROTFLMFAO
FCA does not have the R&D money to crank out anything new nor do they have the capital to invest in increased capacity. Ram is bound to stagnate.
They have been thrown an inadvertent lifeline by VW's diesel self-immolation since VAG is what FCA feared most.
Your predictions remind me of the current Mormon blood moon prediction.
GM still on top... over 60k more than ford...
Sorry 40k... 6k for the month..
Ram is maintaining thier finominal increases from last year and then some, I know last month was thier best August ever.
ONE on ONE YTD Battle
Chevy vs Ford
YTD---Ford still on top with 123,547 more trucks sold than Chevy.
Ford still King after 50 straight years of Trucks Sales.
What? GM is not a Brand. He will go AGAIN!
WAY TO GO FORD BRAND!!!!
#1 Brand
Good to see FORD picking up where they left off. We all knew they would. The truck market is doing good for all the big 3. Ram had all those recalls and buy backs and things seem to be getting worse for them. I could really care less about gm products as my Cousin died in one.
@Chuck Taylor
The Ford Brand just dominates, Period. No other brand can touch them.
GM selling the most truck of any Vehicle Manufacturer by a huge margin!!
GM is a vehicle manufacturer just like Ford. GM is destroying Ford in overall truck sales.
Those that say GM is not a brand, nothing matters except for the total for each company. GM vs Ford. Go try to buy a stock in Chevy...
F Series had a horrible month in Sept 2014 so comparing this Sept to last they had to go up. Also throwing huge rebates on a newly designed truck...
@ Chucky
The GM Company Destroys the Ford Company in truck sales, ouch!!
@Keith - Sound like you're new here. BAFO has NEVER had any credibility. Zero
Welcome to PUTC
We will never see another Brand of Truck on this Page, it will always show F-Series. Period.
Ford Brand # 1
It's funny that I never hear Chevy or GMC nor GM claim they sell the most brand of trucks, because in reality, they don't.
By the numbers
The sales figures over the last 16 years are incredibly close when comparing Ford's F-Series versus General Motors' Silverado and Sierra combined. Consider that Ford has averaged 745,747 F-Series sales annually since 1998, which slightly edges out GM's Silverado and Sierra combined average of 744,150. Doing the math, that brings Ford and GM's respective totals to 11,931,954 and 11,906,396, with Ford narrowly topping its cross-town rival. While the results from the last 16 years are ridiculously close, Ford has definitely built a large advantage since the recession.
http://www.fool.com/investing/general/2014/02/15/truck-wars-is-ford-motor-company-really-beating-ou.aspx
@Anything - It's not Ford vs Chevy and GMC *combined* any more than Ram vs Toyota and Nissan combined. GMC is a separate brand form Chevy and it's been proven (by GM) that GMC pickups don't cannibalize Chevy pickups. Completely separate following. And 2X the chances for GM to sell you a truck at 2X the dealers.
Were Ranger sales ever combined with Mazda pickups when they were B2300 re-badged Rangers??
@KiethCT
"You are rapidly diminishing any credibility you have here if there was even a shred left."
Out of all the comments here, this is the one that shocks me the most. I would have figured his credibility was gone years ago.
He is just going to keep brining up more BS that he can't prove, but wants to be true to fit his anti-aluminum Ford propaganda he has been spewing. The funny thing is that he says he is an unbiased intellectual, but once he starts his nonsense them he romoves all doubt that he is just a biased dumb a-- that only looks at cherry picked data that fits his mindset. A true unbiased and intelligent person does not do that.
I would love to know the F150 vs Silverado 1500 sales numbers. I bet Chevy is ahead.
@DenverIIIMike
I bought a 2015 GMC Sierra back in January because GMC gave me an extra $1000 that Chevy couldn't because I was trading in a Chevy. It was at a dealership that sales Chevy & GMC's. I told them what I wanted and the GMC was the better deal. The salesman told me that I was pretty typical of their customers in that dealership since they sale both brands on the same lot.
Ford has tried another brand of trucks, Lincoln and it didn't work, so all the Ford boys never want to admit GM as a company that is destroying Ford in truck sales.
Its ok, keep drinking that Ford kool aide thinking and narrowing down overall truck sales to make a "brand" look good when in reality GM is selling the most trucks by a huge margin.
jcak - The point of GMC pickups is to give Buick (CUV for example) shoppers a truck to look at while at the lot, so when they're looking for one, they consider one before a Ford, Ram, etc.
Most Buick dealers are at a separate location, often across town. But too many Buick and Cadillac buyers retch at the thought of a damn *Chevy*.
I know it's delusional of buyers, but market research proves it again and again.
Big al is running out of excuses for why ford sales are not falling as he has predicted many many times. And now the super duty is going aluminum. So is the next generation expedition. So is the next generation silverado. And probably many other vehicles. I wonder if he will ever admit he was wrong?
@anything but an ecoboost
Read'em and weep.
By the numbers in the last 16yrs.(Ford vs GM)
Ford 11,931,954 vs all of GM trucks 11,906,396
Ford is still the Heavy Weight Champion of the World.
The sales figures over the last 16 years are incredibly close when comparing Ford's F-Series versus General Motors' Silverado and Sierra combined. Consider that Ford has averaged 745,747 F-Series sales annually since 1998, which slightly edges out GM's Silverado and Sierra combined average of 744,150. Doing the math, that brings Ford and GM's respective totals to 11,931,954 and 11,906,396, with Ford narrowly topping its cross-town rival. While the results from the last 16 years are ridiculously close, Ford has definitely built a large advantage since the recession.
http://www.fool.com/investing/general/2014/02/15/truck-wars-is-ford-motor-company-really-beating-ou.aspx
@ Chucky
You forgot to add midsize, o darn.... Ford loses
@Chucky
You also never mention how much Ford sells to fleets which buy trucks based on the cheapest price...
I wouldn't brag too much for selling to lowest bidder fleets...
Outstanding month for Ford, no doubt. Just in the past two months I have started to see some in my area. I'm not crazy about the overall look, but they do have some nice colors. I have a feeling that pent up demand/orders for fleet trucks have a lot to do with the large number of sales.
@Truck Crazy, you remind us quite often about the loss of your cousin in a GM vehicle. I'm sure there are others who follow this website who are in the same situation. Although we feel bad about your loss, it is hard to take anything you write seriously because by your own admission you hate GM. This means that it is impossible for you to be objective about anything GM does. Admittedly, most of us on here struggle to be objective at times, but I think this site is at its best when we try to be.
@anythingbutagm
A sale to fleets is still a sale, what's your point?
I bet you wouldn't know how many trucks GM sells to fleets. You're retarded.
@Chucky
You also never mention how much Ford sells to fleets which buy trucks based on the cheapest price...
I wouldn't brag too much for selling to lowest bidder fleets...
Posted by: Anything but an EcoBust | Oct 1, 2015 4:09:36 PM
That is primarily not true. As someone that does bid specs for my company and have friends in Govt jobs that also do the same Dodge/Ram is usually the cheapest. A buddy of mine just bought some new Jeeps because they are 2K cheaper than an Escape. I asked him why he didn't go with the Escape again because he already told me the Escapes have twice the service miles as the Jeeps did. He was bound by tight budget. Even though cost of repairs over the next several years will be higher. My company will not buy Fiat/Dodge/Ram products because of reliability. But GM and Ford are the only 2 manufactures we buy. My last bid the Chevy was a little cheaper. We did buy Superduties because they had a few things we wanted that GM did not have.
Car companies count sales as what leaves the factory premises. As long as it is sitting on someone else's lot or car hauler it counts as sold. If it left the Ford factory lot in August, it counts as an August sale. If it was built in August and left Ford in September then it counts as a September sale.
------
That is not true for these reports. With Ford (and just about everybody else*), the sale "counts" when a flesh-and-blood customer signs the contract and drives it away. A dealer taking delivery of a stock unit does not count as a sale for the purpose of these reports.
In accounting terms, as part of quarterly and annual reports, companies book revenue when vehicles are 'sold' to dealers.
But n terms of units sold reported as part of the CAFE requirements and to selling lists like on PUTC, sales are tallied when vehicles are delivered to customers.
Ford F-Series sales of 69,651 trucks posted a 16% increase in Sept., with retail sales increasing 28 percent!
BAFO put a pox on the aluminum F-150 and can't believe it didn't *TAKE*. In his wacko mind, it has to be "fudged" sales totals or something.
@mark49 I don't hate GM. I just hate what they covered up. I just hate it for all the other people who lost family from this cover up. Nice trucks for sure but no matter what this deal will always be there.
Big Scott N - this numbers are what the car companies report not what are sold to the actual public.
TTAC "The Truth About Cars" had an interesting article about this. "We" are not a car company's direct customers, retail vehicle dealerships are. They buy from Ford or GM or FCA etc. not us. They order what makes them money and that is vehicles that appeal to the greatest amount of customers.
Lou, There are different reports. The sales lists is a list of what was actually sold to customers. Annual and quarterly reports report what is shipped from factories.
@Big Scott N - Only "RL Polk" compiles data from new car registrations, so if they don't specifically mention RLP as the source, it the 'sales figures' from the manufacturer. Yes there's usually a fair discrepancy, meaning cars on dealer's lots and in transit.
Good job GM whooping Fords a#% again! Must be few people buying steel super duty's, so they don't have to get one them ugly looking 2017 beer can junkers.
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