Nissan Sales Chief Will Move to Truck Group

Fred Diaz natoy_4676-4_3 II

In a surprise move Tuesday, Nissan North America announced several key executive changes, not the least of which was to move Fred Diaz, senior vice president of U.S. sales and marketing and operations, to truck and commercial sales for U.S., Canada and Mexico markets with the title of vice president. The change is effective Jan. 1.

Before joining Nissan just more than two years ago, Diaz was the head of Fiat Chrysler Automobiles' Ram Truck division, so he has extensive experience in the truck segment. Nissan is hoping to capitalize on that expertise to grow and direct its fledgling truck group as the all-new 2016 Titan XD hits the market.

Diaz will have a lot of work ahead of him. Nissan has struggled to break into the commercial market with its lineup of full-size and compact van offerings: the NV1500/2500/3500 and NV200 models. Likewise, the new Titan XD is being promoted as a "right-sized" pickup with more capability than typical half-tons but without the normal trade-offs associated with more rugged three-quarter-ton chassis trucks.

The new Titan XD will be unique in the pickup segment because it offers a new V-8 Cummins diesel engine and a host of special features and options for customizing.

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2016_nissan_TITAN_xd_18 II

 

Comments

under al, Ford had ohc engines in 1997 F-150's, I know, I had one.

Big Fail from OZ: What are you smokin', bro?? And, where'd you get 35% and 85% from? Ford will sell over 700,000 trucks this year and their market share is about 40%.

I don't like pickup trucks, don't like driving one, uncomfortable, harsh ride, gas hog, hard to park and backup.
But I need one and I don't care what bell or whistle it has just so it does the job I need it to do.
My thing is why pay $60K for a truck when a $30K truck does the same job?
Nobody is impressed cause you have the newest, most advanced and most expensive truck in town.
Just like auto insurance and a washing machine, they all do the same thing so just buy the cheapest.
It's stupid you can't afford that steak dinner cause you're broke after paying a $700 truck payment.

Hey Lou-DC - it's a choice if you want to spend 60K+ on a truck - there are basic versions from each brand for about 24-26K if you don't mind hand crank windows etc...

Lou BC, Pap Jim was talking about 04, so he was wrong about 2 of the 4 points. Correct one one. And the third point was the ole "best" "standard" trick. Best standard towing because they only had one engine. LOL.
Posted by: RJ | Dec 11, 2015 11:34:37 AM

@RJ

Read the homework, dude!

Compare the standard half ton 2004 pickups--only one had a standard V8, and only one had a standard auto trans. The rest had standard 2004 half tons with six cylinder engines (GM, Ram and Ford all had ancient cast iron V6s then and all had a standard stick tranny in the base truck. There was a lame Mopar V6 that was on occasion available as an alloy block/heads more but not in trucks). GM, Ford, had rear drum brakes on the base models in those days.

@LouBC--The Ford DOHC V8 was not available in a base pickup, and not in any of their main-street trucks at that time (2004). Ford did not have an all-alloy multi valve V8 in its trucks at that time, unless you count the 2 valve SOHC cop-car motor from the Mercury Marquis and taxi cabs. Nor GM, or Ram.

GM did not offer 4 wheel discs in its base halfton till 2014. Ford waited till 2011. Ram in 2009. Ditto Toyota. Nissan did in 2004.

Any questions, class?

@LouBC--The Ford DOHC V8 was not available in a base pickup, and not in any of their main-street trucks at that time (2004). Ford did not have an all-alloy multi valve V8 in its trucks at that time, unless you count the 2 valve SOHC cop-car motor from the Mercury Marquis and taxi cabs. Nor GM, or Ram.

GM did not offer 4 wheel discs in its base halfton till 2014. Ford waited till 2011. Ram in 2009. Ditto Toyota. Nissan did in 2004.

Any questions, class?


Posted by: papa jim | Dec 11, 2015 5:26:31 PM

The DOHC 32 valve 4.6 was available in the Lincoln Aviator and the 32 valve 5.4L was available in the Navigator. Not in any trucks. In 2004 Ford used the 2V 4.6L and the 3V 5.4L. First year for the 3V engine with the body change in 2004. I do not remember if they even had a V6 offering in the 2004 new body style model. The old body style you got 2v versions of the 4.6 and 5.4. The 4.2 V6 was the base engine in those.

@papa jim - I'm not disputing ANY of your comments other than the fact that this isn't 2004. Even with all of the features you mentioned, the Nissan Titan fell on its face in the truck market. If one considers the fact that manufacturers have a minimum 5 year development cycle then that would indicate that all of those Titan "innovations" were in the works for the competition.

redbloodoxy,
The current Nissan Titan only represents 35% of the total pickup market audience.

The new Titan/s will represent 85% of consumers interested in a full size pickup.

This alone is a multiplying factor, then take into consideration a competitive, capable light HD alternative, I do believe Nissan will attract quite a substantial number of interested customers.

Also, again add Nissan's determination to eventually ramp up production to 150k Titans a year............ you can start to see a picture develop with Nissan's goals regarding the full size market.

Why would Nissan want to challenge the heavier HDs? Why not build a HD (XD) on current platforms? This would of reduced development costs significantly for Nissan and pretty much hit a huge swathe of the pickup market. 85%

Nissan is using a proven Cummins diesel that has been around for 7-8 years as well. A proven gearbox. The Nissan van chassis.

You can see in the aesthetic design that Nissan has used ques from Ford in some areas, another proven seller.

Nissan has done well with the Titan. A traditional pickup made of steel, will not cost and arm and a leg for comparable (sort of) pickups.

Nissan is using a proven Cummins diesel that has been around for 7-8 years as well. A proven gearbox. The Nissan van chassis.

Posted by: Big Al from Oz | Dec 11, 2015 6:23:00 PM

Where did you get that number at Fat Girl From Oz. Cummins had the press release 2 years ago about this new engine.

The current Nissan Titan only represents 35% of the total pickup market audience.

The new Titan/s will represent 85% of consumers interested in a full size pickup.

Posted by: Big Al from Oz | Dec 11, 2015 6:23:00 PM

And these stats are from what source????????????????????

papa jim as far a I can remember you could get 4 wheel dis brakes on 99-07 GM trucks, and if I recall right 2004 F-150s to.

BARFO..........WTF???????????

The Titan represents 0.005% of 2014 truck sales.

98 was the first year of rear disc on the F150 if i remember correctly. Superduties were rear disc much longer. I would also have to believe GM trucks were rear disc also in the 90s. They were one of the companies that adopted rear disc early.

Lou,
Not only are losing your Ford marketing abilities, you are also becoming more pathetic with your troulles.

^^^^Rather funny post considering some serious cr@p that you have been typing lately. Some serious mystery stats going on.

This alone is a multiplying factor, then take into consideration a competitive, capable light HD alternative, I do believe Nissan will attract quite a substantial number of interested customers.

Attract yes, buy i have serious doubts based on some of the last reviews.

Also, again add Nissan's determination to eventually ramp up production to 150k Titans a year............ you can start to see a picture develop with Nissan's goals regarding the full size market.

Determined, yes. Will it work out, dont see how yet. So far there is nothing competitive with this truck other than it will out tow a EcoRam. But same FE with pricer fuel, DEF, and maint cost over gas.

Nissan has done well with the Titan. A traditional pickup made of steel, will not cost and arm and a leg for comparable (sort of) pickups.


Posted by: Big Al from Oz | Dec 11, 2015 6:23:00 PM

Depends on what you think is "done well" nothing earth shattering about their sales. They build a plain Jane truck but does have reliability behind it. Capability and FE not so much.

You can see in the aesthetic design that Nissan has used ques from Ford in some areas, another proven seller.


Posted by: Big Al from Oz | Dec 11, 2015 6:23:00 PM

Would like to see the truck in person but in photos it does not look to bad with a nice looking interior.

Lou,
You work for the UAW for free. You are afraid of changing becaus you've built your life around buying Ford pickup trucks.

You rattle on regarding load and tow advantages all the time.

What is Ford's current marketing mantra with the all aluminium star player?

Load and tow.

As we've stated in the past the aluminium pickup is only competitive with the other manufacturers, when it should of been a leap forward. Adding all of the electronic wizardry to it isn't a leap forward.

The vehicles dynamics and refinement should of advanced more, like the Colorado over the previous Colorado.

Load and tow, what a laugh, when most buy a pickup as an alternative to a large car. Most any pickup will do what the owners expect, that is to drive to work, go to Lowes, and tow 5 000lbs of boat on a weekend.

Can this be done cheaper and in a pickup as refined as the aluminium F-150? Yes.

That's why Toyota get away with just offering enough, like the Taco and Tundra to remain good sellers.

The Hilux is the same. Just bolting on tech and differenet materials isn't the answer.

Ford has proven this with the new aluminium F-150.

The consumer wants VALUE first and the new F-150 isn't considered as valuable as the older steel F-150.

i repeat the consumer wants VALUE.

This is how Ram improved it's numbers, by giving more value and refinement.

The XD Titan will use the same logic because it is the logical way to go in a pickup.

BARFO & team supporters from way down under - OK I get it; you are now saying over 700 000 new owners of 15-16 Ford purchases were wrong & totally missed to see the VALUE in their hard earned/spent $$$!? Meanwhile, those who purchased Titans (approx 0.005%) made the right choice...WTF!?

You guys are a disgrace to Aussies - I have family/friends from down under & suggest you stick with what you know; Asian built trucks that do dominate your part of the world.

Lional aka allwonn aka cumminssssss,
You work for the UAW. Nobody trusts anything you say.

Big Al is an American citizen, US born and raised. Big Al is only in Australia on a visa and really has nothing to do with Aussies.

Big Al is coming back to America within 2 years.

Now that that is out of the way, lets get to brass tacks.

As we have told you countless times, just bolting on tech and differenet materials isn't the answer.

Ford has proven this with the new aluminium F-150. Just look what happened to sales.

The consumer wants VALUE first and the new F-150 isn't considered as good of a value as the older STEEL F-150.

i repeat the consumer wants VALUE.

This is how Ram improved it's numbers, by giving more value and refinement.

The XD Titan will use the same logic because VALUE is the logical way to go in a pickup.

I'm afraid of Americans.

If consumers wanted value the most common configuration wouldn't be crew cab trucks. Almost every one I see is also a high end model. What happened to als argument about Ford having poor fuel economy numbers? With sub $2.00 fuel nobody is complaining. US consumers are apparently considerably different than au, we like big trucks that don't look like cars. I also haven't heard anyone say they'd like to buy cheap third world midsize imported trucks with overrated payload numbers.

@all illiterate retards

My original comment on the Titan compared 2004 STANDARD equipped Nissan half ton trucks to the STANDARD half tons that other makers were humping in those days. They were WAY out front.

Toyota was still building a micro half ton in those days (Roadwhale, there might still be some available), Ford and GM were both overdue for a big refresh--each was convinced that it made sense to hump old designs back then (can you say Crown Vic, Mustang, FreeStar, F150, Taurus?)

GM's LS engine was the only new idea they could be proud of but it was not available in their base pickup without a big upcharge. Just like Ford the base pickup had a cast iron 90-degree V6 from the 1970s and a stick shift (fleet trucks anyone?).

Don't pull on PapaJim's cape, boys.

None of the auto makers except Nissan had a standard five speed auto in their half ton pickups.

Papa Jim,

What was the base price of the base Titan in 2004 compared to a base F150 or GM 1500?

LMAO,
I agree with papajim, this is very rare.

What has your comment to do with papajims initial statement.

You are deflecting yourself against papajims original comment.

Why are you attempting to change the direction of what papajim stated?

DenverMike.

Nissan wasn't "way out" front in 04 and HALF the claimed supposed "firsts" papa jim made were proven false.

Yes, the Nissan had a good engine to go in a crappy truck.

As for standard trucks, they were totally clueless on cab and bed sizes.

I guess now that Ram has a pretty solid heavy duty truck, Cummins has to look elsewhere to continue their tradition of putting a Cummins engine in a crappy truck.

See it for what it is, Nissan is putting a nice engine into a mediocre truck.

Does that then make the mediocre truck much better?

Of course it does but how many buyers are willing to pay the premium of the engine while forgiving all the deficiencies in the rest of the truck just to own a V8 Cummins engine?

I'm still waiting to hear about that extra special low end grunt papa jim was talking about. Is that the grunt from jim's bowl movements or the feeling he gets when the truck doesn't want to accelerate going up grade even when the pedal is floored?

"during Andre’s chance to feel the truck tow (from the passenger seat), he commented that he didn’t feel like the truck wanted to accelerate when going up grade when the pedal was floored. This time around his impression was confirmed. Behind the wheel, the XD had difficulty accelerating up hills with the Bobcat in tow..."

"So they claim they didn’t want a truck that drag races up a hill…. But the problem here is its about tapped out pulling 9,600 lbs up the grade.....when the tow rating is 12,000"

http://www.tfltruck.com/2015/12/2016-nissan-titan-xd-unofficial-towing-mpg-test-video/

LMAO,
I agree with papajim, this is very rare.

What has your comment to do with papajims initial statement.

You are deflecting yourself against papajims original comment.

Why are you attempting to change the direction of what papajim stated?

DenverMike.


Posted by: Big Al from Oz | Dec 12, 2015 1:00:33 PM

Again your head is so far up your but you can see johnny welfare doe in there. If the base price of a titan is much higher than a base 1500 series truck it is hard to compare it apples to apples. It's like comparing the base model escalade to a base suburban. Nissan just didnt cater to the common base truck.

Yeah that Little Short STOOL Bus is about ready to drop johnny doe off so Big Al better get his head out before he gets splashed!!!

I hear two guys who don't even haul or tow or work their trucks yelling about VALUE and STANDARD trucks. If the XD is a crewcab with a premium engine that costs many thousands more where is the value?

The standard RC or Extended cab gas trucks with base and mid range engines from the big 2 are a true value.

Plus they don't have to run on diesel that costs more. '

Plus the big 2 domestics give you a lot more incentives unlike the japs. Value my tookus. Educate youself before you talk trucks and value.

As we have told you countless times, just bolting on tech and differenet materials isn't the answer.

Ford has proven this with the new aluminium F-150. Just look what happened to sales."

@BAF0,

Yes, look what happened.

Best November ever in the HISTORY of F-150s...

November 2015 was Ford's best November ever for F-150 sales. #Bam.

https://twitter.com/mrlevine/status/671779810004307968

I think the low end grunt papa jim is hearing is the flatulence coming from BAFO's rear end.

Everything over 8500 cost more to license..... In my area anyways. Not sure if all states license on gvwr or gcwr but that is another additional cost that needs to be factored in since the Nissan is a 3/4 ton.

Big Al from Oz team member US born and raised or whatever; the exact point you're bitching about is exactly what Ford is trying to do - add more value in their trucks then any other brand!

If you fail to see this - then I give up...bon weekend!

What new full size truck comes with hand crank windows? Most vehicles today come with power windows and locks--even the econoboxes come with those things and air conditioning. Maybe you can special order an F-150 with crank windows but a dealer is not going to stock one. If you want to spend 100k for a pickup that is your right but I am with Lou on this one, I don't need an expensive truck. I realize most of the articles on this site are about the higher trim trucks that are more expensive. It is interesting to read about the 60k trucks but most will not pay that much for a truck. Also the manufacturers want to promote their more expensive models and this site gets its revenue from the manufacturers.

A truck is a truck regardless of size or price. I own a truck for utility otherwise I would not own one. There are many other vehicles that ride and handle better than a truck and get better mpgs.

If the base price of a titan is much higher than a base 1500 series truck it is hard to compare it apples to apples.

@LMAO

It's not hard at all, assuming you know how to utilize the web tools for comparison shopping that are everywhere on the Internet. Compare a base Ford or Chevy with a V8 upgrade to the Nissan with the standard engine. Ford and Chevy are building competitive trucks in 2015, but they were behind the curve in 2004--apart from the LS engines, as I noted in an earlier comment.

Ford was panned in every review back then about the wimpy V8 offerings they had. The Hemi never would have had such in impact in the market in those days if Ford had not been such a slouch in the HP dept. I think that Nissan's development team was actually targeting Ram in those days because their drivetrains were leading the way back then.

Ford was panned in every review back then about the wimpy V8 offerings they had. The Hemi never would have had such in impact in the market in those days if Ford had not been such a slouch in the HP dept. I think that Nissan's development team was actually targeting Ram in those days because their drivetrains were leading the way back then.


Posted by: papa jim | Dec 13, 2015 5:40:08 AM

I do agree the Ford triton series of engines were probably the weakest of the bunch. The 3v 5.4 offered in 2004 made an attempt with 300 HP but I think it was still short of everyone else. I would have to dig into it to find out accuracy though.

http://m.caranddriver.com/reviews/2016-nissan-titan-xd-test-review

Didn't notice this review was out yet. Again nothing g special about this truck to put it ahead of the pack. 15 mpg using more expensive fuel and DEF, slower than the Ecofiat with is hard to do. For all its woth, this engine sounds heavily deranged for its numbers given.

Isn't this a good thing when the competition makes a better product and as a result everyone improves their products. Everyone benefits from competition even the fan boys. If Ford were the only pickup truck maker in the market then they would have little incentive to improve their product. The same thing is true with the Colorado/Canyon reentering the market with a vastly improved product. Maybe Toyota was going to release an updated Tacoma anyway but with the new Colorado/Canyon Toyota has more incentive to update (especially with better than expected sales of the Colorado/Canyon). Even Honda is coming out with a new Ridgeline. Hopefully Nissan will update and improve the Frontier. Here's hoping that the new Titan does well enough to give Ford, GM, Ram, and Toyota even more incentive to improve their full size pickups.

@JeffS Good luck, Jeff--the UAW does not want competition.

They would like the US auto industry to look like the scene in Britain, Sweden, Germany and Italy.

No exceptions--all union labor. No open shops.

They would want blockades on Asian and European cars/trucks unless their US plants are UAW.

Ditto Mexico. End of NAFTA. Require the companies to grant union reps a seat on the board of directors, along with shares of company stock.

These guys take no prisoners.

1. 32 valve alloy DOHC V8 standard--Titan yes, (Ford, GM, Ram, Toyota no)
GM doesn't need 32 valve DOHC V8 to get power. The standard pushrod engine works just fine. They still don't use DOHC
4. Four wheel disc brakes standard--Titan yes (Ford, GM, no)
Wrong - GM had disc brakes standard on 02-03 trucks. I had both. Where you get your facts from?

I just don't see the "inbetweener" Titan XD pulling big sales/market share. Yea the Cummins is cool, has a following and there will be novelty/bragging buys/interest but at the end of the day just as in the midsized versus full size world for a little more coin you can have ALOT more truck. Disgruntled Fiat owners that didn't need a real 3/4 or 1 ton but GOTTA have a Cummins are not a big crowd.

The regular Titan is where the sales could be. If it can provide features, price, styling, performance comparable to the competition then just as the Tundra there are enough disgruntled former Fiat, GM and Ford owners to at least keep it afloat and eat away at the tradition full truck market share.

This actually fun watching BIg Al fall to the bottomless pit he dug himself in, he must wake up every night whispering military grade and tick him off so bad he has to come on here and try to push his irrelevant propaganda.

5.4L Triton was SOHC for those of you saying NIssan wasn't the first with a DOHC in a truck

My father traded his 05 GMC Sierra for an 04 Titan. There were MASSIVE advantages. Both were extended cab and the GMC did NOT have compound hinges allowing the rear door to swing more than 90 degrees. As a matter of fact neither Ford no GM addressed this issue until sometime after 2010. I don't when Ram/Fiat addressed it but lets face it 7 years is a lifetime in the car business... The Titan's DOHC and variable timing were technologically speaking head and shoulders above the 5.3 my father traded away. The 05 GMC had sad drum brakes in the rear... The 04 Titan had discs... Another issue GM only recently addressed in the half tons after reverting for some strange reason around 03.

These are all examples of technologies and advancements that are now far from new that have filtered down even into small cheap economy cars that for decades weren't integrated into trucks because of cost cutting and the fact that truck buys all too often were clueless about them and failed to demand more and better. Truck buyers cry and bitch about every advancement... EFI, SOHC, DOHC, Vari Timing, Antilock brakes, rear discs, independent front suspensions, independent rear suspensions, aluminum bodies, aluminum heads, aluminum blocks, fully boxed frames, partially boxed frames, stainless exhaust... If the company you like is doing it its THE GREATEST. If the company you like isn't doing it then its a WASTE. I am thrilled to see the truck being brought into modern times with modern engines and tech and materials.

Clint - The reason why GM went back to drums around '03 was due to durability. All of the guys I knew with Chevy's with discs had nightmare problems with them. They did not live if the truck ever saw anything other than pristine dust and dirt free pavement.

Chevy took the cheap and easy way out by reverting to drums. Everyone else managed to make them work and survive reasonably well.

@papa jim--I never mentioned the UAW, you did. I mentioned that when any manufacturer makes a better product then it helps the competition as well. You have stated that some of the advancements made in the Titan. I didn't think any Japanese based company used UAW labor. Look at what Kia and Hyundai have done with midsize cars and crossovers. The Hyundai Sonota and the Kia Optima are really nice cars and good values. The Kia Sorento is also a very good vehicle. When did Hyundai and Kia start using UAW labor? Stop looking for an argument where there is none.

@RAM MAN

First: you are either illiterate or you choose NOT to read. My comments are still correct--GM, Ford and RAM did not have a standard V8 in their half ton trucks in 2004.

Correct statement. It was years later that Ford offered an alloy V8 and it still isn't standard on the F150--a mickey mouse six cylinder is.

Second. I own a 2009 Chevy half ton pickup. Great truck. Very happy with it. Rear drums. Period. End of story. You are a retard.

@Jeff S Japanese auto makers? Honda's Ohio plant is surely a UAW shop. Did you forget?

@papa jim--No Japanese or South Korean manufacturer that has a plant in the US has union labor. No foreign manufacturer either except VW might with the latest vote to unionize. Japanese and South Korean manufacturers have their own unions in their countries but none of their plants are unionized in the US. Honda pays decent wages with benefits.

I can live with drum brakes. My S-10 and Isuzu both have rear drum brakes.



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