Best-Selling Pickup Trucks: January 2016

2015 PUTC sales photo

After the strong push every pickup truck maker made at the end of 2015 to make it one of the most profitable years in automotive manufacturing history, January 2016 sales were more subdued. Not only did at least 14 states experience serious weather issues for almost a week, but there was one fewer weekend this January compared to January 2015.

Those issues aside, the only big surprises are how well the Nissan Frontier and Toyota Tacoma continue to sell (the first with hefty incentives, the second with almost none) and how sluggishly the F-Series started the year. It's worth noting that the Chevrolet Colorado sales have begun to plateau as well, dropping from a 2015 finishing position of No. 7 to No. 8.

Some may wonder why Nissan Titan sales continue to dip below 1,000 units per month even with the new 2016 Titan XDs were shipping out to dealerships in late December. As we understand it, the old-generation Titan stopped production at the Canton plant several months ago and current sales numbers are those vehicles working their way through the pipeline. At the same time, Nissan's slow-rollout strategy is working to keep the Cummins engines (available now), then the new 5.6-liter V-8 gas engine (avaialble in a few months), and eventually the lighter-duty Titan (later this year) on time. We assume there will be some growth for the "tweener" pickup as more versions of the XD models get to dealerships and consumers get their butts in the seats. We'll have to wait and see whether Nissan will be able to sell enough new Titans to move up from its current spot (No. 10) to overtake the GMC Canyon (No. 9).

We expect more movement on our Best-Selling Pickups list in the months to come, especially since the Toyota Tacoma is nipping at the wheels of GMC's light-duty and heavy-duty lineup. More to come.

Manufacturer image

 

Putc jan 16 sales

Comments

Tacoma, still smokin the GM redheaded twins.

"After the strong push every pickup truck maker made at the end of 2015 to make it one of the most profitable years in automotive manufacturing history, "

In December in my area the big 3 were offering discounts of $8-10K on their trucks, but yet, made "record profits"??? I believe they are way over priced if they can drop that much and still be making a profit..., now if that one month they dropped the price that much and it was less then their cost and they made record profits for the year, then that is totally different..

It is unbelievable that the Frontier is outselling the Colorado. GM must be extremely production constrained with the Colorado because the Frontier is about the oldest and most outdated truck possible right now.

They found that the more costly they priced their cars, the 'better' they sold. One of their German managers found that it gave them the appearance of being much better than they truly were and the people bought the reasoning.

Posted by: Tundra Bob | Feb 2, 2016 12:05:18 PM

Ford has been doing this for years to their fanboys and then selling them to fleet buyers for what they are really worth, cheap!

@TundraBob - I'd say that you are close to being correct especially in the higher level trim packages.

Paging BAFo.

Sales just threw you a bone. LOL

Ford has been doing this for years to their fanboys and then selling them to fleet buyers for what they are really worth, cheap!


Posted by: GMSRGREAT | Feb 2, 2016 12:15:40 PM

Spoken by a true moron. The big 2 plus fiat offers lower prices for fleet sales. Fiat is the lowest. My last bid GM was the cheaper than Ford by $1500.00. Why are you even speaking about something you absolutely know nothing about.

Fyi GMsNOTSOGREAT, all month long GM was offering 7500.00 and much more off 2015 and 2016 GM trucks. They had the 20% sale going on along with that.

@Tundra Bob: I completely believe your comments about selling these pick-ups for half and still make money. I went to lunch on several occasions with GM engineers and I questioned those guys on costs to manufacture a pick-up. Their response was , " It cost just a little bit more than a Cavalier.

what is everyone gonna talk about on here in 2016? Nothing has changed, Ford 1, chevy 2, gm 3

Ford's average transaction prices +$2,500 and incentive spending -$500 vs 2015

what is everyone gonna talk about on here in 2016? Nothing has changed, Ford 1, chevy 2, gm 3

Posted by: Nitro | Feb 2, 2016 12:28:47 PM

F-150, F-350, F-650 all distinctively different trucks yet when all sales are combined can't outsell the GM full size twins. Yeeeaaahh! You keep believing Ford marketing and telling yourself Ford is #1, the rest of us will accept reality.

@Cummins,
The answer is in the article. Frontier has been offered with some good discounts whereas Colorado and Canyon have little to none. Also, the max production output for the twins is only about 10K a month at this time.

GMSRDUMB, I looked at the facts, you know reality, lets look at the above, Fseries #1, yes all the "series" is included

now onto number 2, chevy, silverado series, all trucks included

now onto number 3, GM Sierra series, all trucks included.

Now lets review, 1 truck brand, f series, outsells BOTH Chevy/GM BRAND trucks.

Now lets look at the gmsrdumb way of spinning the failure to be number 1.

General Motors, ALL silverado, All GM truck Series combines outsell F series this is correct, this means, that a manufacture(GM) needs many different truck Brands to compete with the 1 truck brand, the F series pick up. Becasue they need 2 DIFFERENT brands, they must be separate, thus the failure to be number 1.....thank you, and have a rice day

Even though Ford is down slightly, they still matched the high incentive GM trucks combined. The Colorado and Canyon can't come close to the old Tacoma.

F-150 has decent fleet sales but is still a highly profitable vehicle despite that. Stupid GMSRCRAP guy.

@nitro: GM is selling more trucks, get use to it!

51,540 F-Series Trucks were sold in January. Average transaction prices are up +$2,500 and incentive spending is down -$500 vs 2015.

Transit van sales are also rocking. 9,631 sold in Jan. 2016 vs. 6,380 sold in Jan. 2015. Up +51%.

Good job Ford!

GM combined sales include all 3/4 and 1 ton trucks as well. The F-450 and up really don't add much to sales and the F-Series sold 85,000 trucks last month. What did Government Motors sell?

@GMSRGREAT Ford only includes up to the F-550 in F-series sales,this has been stated many times before,the F-650 and F-750 sales was up 36.8% in January to 1,245 units

GMC + Silverado combined sold 700 more trucks than F-Series.

Ford can sell almost as much with one brand.

Ford sells at higher transaction prices.

Ford has a lot less work selling only 1 brand.

Ford has less expenses selling 1 brand.

Seems like Ford's approach is a no brainer to me. But kudos to GMC for selling the most quantity once again.

@nitro,
You're missing one very important point here. GM doesn't NEED two brands they CHOOSE to have two brands.
Your beloved Ford would give up its left nut to have GMC under the roof.
However you're looking at it. The profits from its sub-brands come back to GM as one.
Fans go back and forth about who's #1, but I'll bet you even Ford looks at GM as whole, not separate brands.

It appears GM is selling over 10 000 more pickup in the month than Frod. GM is selling a staggering 20% more than Ford.

Ford has also lost ground again. This really highlights the fact that pickups are not bought on aluminium, but pricing. It seems Ford has lost out to it's rivals.

Ford might need more than a diesel F-150 to help itself. Ford might be wise and defer the introduction of the aluminium SuperDutys. Boy, If Ford drops another 10%-20% in total numbers it will be almost in Ram territory.

I wonder how the diesel Colorado's are going and is the diesel hold up impacting the Colorado?

Nissan did have a stellar month, but as I have stated Nissan was in a similar boat here in Australia and with heavy discounting moved a considerable number of pickups at times.

Ford has also lost ground again. This really highlights the fact that pickups are not bought on aluminium, but pricing.

Posted by: Big Al from Oz | Feb 2, 2016

Funny, I have said this a few months ago. Many people price shop now. It does appear they price shop between Ford and GM because let's face it, you can get into a fiat cheaper than the other 2. GM is still offering 7500.00 off on a 2016 GM truck and 10000 off a 2015. I only seen 750.00 off on a F150. GM is offering big money off a 2500 and 3500 also. Did not look at Ford on thise. Money on the table talks and so does cheap lease plans.

Ford has a new truck on every lot finally and it's going down. What is it this time? Axles, frame, tire pressure sensors? Oh, weather. Must be those summer high efficiency tires without grip in bad weather .Glad to see no one else is effected.

LAMO,
Really???? It seems you quote most every possible outcome and claim how great you are.

The F-150 represents a smaller part of the F Series overall numbers than the other 1/2 ton pickups representattion of the other manufacturers.

I'd say the slip in not all due to the aluminium F-150 as Ford is very reliant on the SuperDutys.

Ford can play with numbers for sales to prove it is better, Ford can even massage it's yearly profits.

Look at Toyota buying out Diahatsu so it can maintain it's lead as the largest vehicle manufacturer globally.

As I've stated all along and you just more or less agreed with me the aluminium wunder trux from Ford are not exceptional, they are only competitive with it's competition and even then some of the competition is based much older platforms.

Thanks for seeing the light LAMO.

The Frod Clan remind me of a person who is really thirsty and asks for a drink of cold water to gulp down.

Does it matter if the water comes from a aluminium cup or a steel cup, or for that matter plastic or glass?

But, a Ford phan will always state the water is better from an aluminium cup.

The must come from Flint in MI. The water there is really good.

I bet a Silverado and Seirra have more parts that crossover than a f150 and f250
And when i go to a Generalmotors.com i can build a gmc or a chevy truck. When i go to buy stock i can only buy gm stock no gmc or chevy??? But why everyone states they are different trucks. Ford can spin it any way they want.
Either way money all goes to gm and R&D from gm goes to both.

Hmmm, I find it funny only the anti Ford people aka BARFO talk about aluminum. Don't see most of the Ford people here talk about it. What is really funny the guy that claims he is in aviation talks the worse about it. I guess he must be tired of buffing all the planes out.

Don't see most of the Ford people here talk about it.

Posted by: LMAO | Feb 2, 2016 1:54:14 PM

Ford fans don't have much positive to talk about . But I digress, their trucks are the best squaters when loaded.

Looks like over 145,000 trucks sold by the top five brands. That is a lot of trucks!

PUTC, are you still working on a break down of truck sales in 2015 by model (1/2, 3/4, 1 ton, etc.)?

Ford fans don't have much positive to talk about . But I digress, their trucks are the best squaters when loaded.


Posted by: GMSRGREAT | Feb 2, 2016 2:21:54 PM

Or just using them. Seems like the GMtrollbots are mostly here than anywhere. So since you claim GM is number one selling does that make GM fleet queens. That has been your famous slogan for Fords numbers.

Ford will always be #1 selling
Posted by: outlook214 | Feb 2, 2016 1:43:52 PM

Ford was #1 maybe with T series.

Ford will always be #1 selling
Posted by: outlook214 | Feb 2, 2016 1:43:52 PM

Ford was #1 maybe with T series.

Ford only counts up to the F450. The others are considered cab and chassis models and are not counted in with these numbers. Do the research for yourselves. Seems like the only ones to combine gm sales are the fangirls on here. No body else does that. I guess other people are smarter than these gm fangirls. Problem solved.

I wonder where the sales breakdown for 2015 is? Since 2012 this site has provided us with a end-of-year breakdown for 1/2 tons, and HD trucks. I think the Silverado 1500 may have outsold the F 150.

http://news.pickuptrucks.com/2013/02/who-sold-the-most-half-tons-in-2012.html

http://news.pickuptrucks.com/2014/04/who-sold-the-most-pickups-in-2013.html

http://news.pickuptrucks.com/2015/01/2014-pickup-sales-recap-and-2015-predictions.html

Just because GM sells the most trucks, it doesn't make them the best, heck, McDonalds sells the most burgers, and they're terrible.

Posted by: Frank | Feb 2, 2016 2:40:27 PM

http://news.pickuptrucks.com/2016/01/whats-the-best-light-duty-truck-for-towing-2016-texas-truck-showdown.html

PUTC says GM is best. I wouldn't attempt to bite into one, however, the F-150 maybe more chewable.

What no one seems to have noticed it, that last January when Ford had one plant down, and telling everyone that they had 30%+ fewer trucks to offer buyers, outsold January 2016 when inventory is at 100%.

As for transaction prices, Ford had better be way up this January, due to the fact that, 70% or more of the trucks sold last January were old outgoing models, that were discounted heavily!

GM said all along that the little twins would sell 6,000-8,000 per month. It was everyone else saying different.

With that all said, our US economy is in the $hitter, so don't expect sells to be like last year for anyone.

Comparing last month to this month:
GM (4 trucks) LOST 3% of the total market share.
Toyota GAINED 1% of the total market share.
Nissan GAINED 2% of the total market share.

Out of 11 Truck models the Chevrolet Colorado is #8 and the GMC Canyon is #9.

I predict by June both those Loser Trucks models will be in last place behind Nissan Titan & Honda Ridgeline.

As usual for the last 39yrs in USA & 50yrs in Canada the Ford F-series is still King at #1 position with #2 Chevrolet Silverado still riding Bitch. LOL

The GM midsize trucks were blasted big time in consumer reports for being unreliable. Sales are falling because the market for a midsize pick up is a small market then add in a truck that is lacking in quality and sales tank.

Chevy is down to selling 5,500 a month now so you can't say they are pumping them out at full capacity when we all know that even just 7,500 a month is no where near full capacity for todays assembly lines.

This is the clear and bloody obvious proof of the nation's current crap economy.

Half ton trucks should be on backorder right now--flying off the lots, with regular unleaded at $1.75 per gallon at the retail pump. Instead the big 3 are throwing money on the hood.

American families should have surplus greenbacks to spend on the luxuries, but they don't

This is the clear and bloody obvious proof of the nation's current crap economy.

Half ton trucks should be on backorder right now--flying off the lots, with regular unleaded at $1.75 per gallon at the retail pump. Instead the big 3 are throwing money on the hood.

American families should have surplus greenbacks to spend on the luxuries, but they don't


Posted by: papa jim | Feb 2, 2016 4:56:53 PM

1st quarter meetings today. 2016 is not looking good for revenue at all. We are fortunate that we have several divisions within our company to keep from layoffs. It was brought up if that one division was not doing so well there would be even more cut backs as far as labor. We are already looking at all expenses to see how we can cut cost.

Agree, the economy is not so hot, but it could be worse.

Honda Ridgeline 2 units sold. Is that a joke?

lower case is more suitable for johnny blowhard.

Rolling loser of beer. No body cares. Go play in traffic.

Hey Ford is still falling down, GM is still climbing up. The people must of saw this sites max tow test and how bad Ford's v6 sucks down the fuel while being slower. LOL

The Ford clowns are still acting 10 years old, it must really eat them up to be in second place LMBO!

I see the F150 are now using Military grade aircraft wiring on all there trucks.

I heard Ford offers an aluminum toilet seat to all male owners as an incentive so they can start sitting down when they pee

True Ford fan here ... I want to trade in my 2012 f150 for a 2015 or 2016 but simply cannot justify the increase in cost of a truck in 3-4 model years for basically the same options. Ford went too far with the prices this time ! My 2012 runs like new with 90,000 miles and I will just keep enjoying it !



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