Best-Selling Pickup Trucks: February 2016

2015 PUTC sales photo

Although the first two months are typically some of the slowest sales months of the year, February 2016 is shaping up to be one of the best Februarys in 10 years for some truckmakers.

Some analysts predicted that because of winter storms that hit much of the country in January, February could be a strong month because of pent-up demand. Others predicted the up-and-down volatility of the stock market might make buyers take a pause from dealer lots, but that prediction did not turn out to be accurate. With the exception of Chevrolet, GMC and Honda, all the other truck brands had a good month. Additionally, the fact that fuel prices remain low for most of the country seems to be helping pickup sales as well.

The big winner for February is Ram with an almost 25 percent gain over last year at this time and double-digit gains so far this year. Ford also had a solid sales result, beating the combined total of Chevy and GMC's full-size truck lineup. It's also worth noting that Nissan is gaining traction with the all-new full-size Titan XD turbo-diesel as it gets into more dealerships, posting yearly and monthly gains of more than 25 percent with momentum building.

Chevy is the biggest question mark on the chart, with February sales percentages well behind the industry average, although it should be noted it did have a strong February 2015. Conversely, the Colorado had a strong sales month, outselling its arch rival, the Frontier, by more than 500 units. GMC sales were flat.

Tacoma sales continue to be strong, up double digits for the year and almost 15 percent for the month. Since the Tacoma and Tundra are built in the same production facility, if Toyota determines it needs more of one model than the other, then production of one truck goes up while production of the other goes down. And that's what we're seeing as Tundra sales aren't keeping up with the 2015 pace. We're guessing that trend will continue through the summer.

March tends to be the beginning of the strongest part of the pickup-selling season for full-size pickups (summer through fall), but much is likely to depend on continued market instability and/or fuel-price changes; then again, a contentious presidential election and predicting how new-vehicle buyers might react make sales predictions anyone's guess.

Editor's note: The Honda Ridgeline monthly sales numbers were updated on March 1 to correct information from the manufacturer.

Manufacturer image

 

Feb 16 sales update

Comments

Chevrolet sucked the big one last month.

Chevrolet sucked the big one last month.

What happened to GM this month? 10K off of their trucks should have been huge sales numbers. Ford is offering next to nothing right now and I know Ram is offering huge promotional sales to. A coworker just leased a well equipped Ram for $180.00 a month

@tom must mean Rams are holding thier values since your paying for the depreciation when you Leese

The 10k off the Chevy trucks mentioned above is on the 2015 model years, not the 2016. That is the reason why the numbers have gone down, the last of the 15's have been sold, I know I have been looking for a Colorado, which has nothing off, I can get a leftover Silverado for LESS money than I can find a Colorado for!!! If I have to pay full price for a Colorado, I will wait a while and order one with the diesel engine, evn though I could get a Silverado for the same money. The Colorado with a diesel would be a very nice truck to own! Even at 40+K. Or maybe even a Ram ??? NOT another Ford F-150!!!

Ford’s retail sales rose 11 percent, but its strong numbers can be explained by a 36 percent increase in fleet sales. Executives said Tuesday that Ford’s fleet numbers are front-loaded this year (up 35 percent through the first two months of the year), compared to 2015 when its daily rental, government and commercial orders were low.

For the full year, Ford expects fleet sales will be slightly higher than 2015.

“We like this business,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “It’s a profitable business and we manage it very well.”

GM, meanwhile, reduced daily rentals by 39 percent last month as part of a planned decline. Its retail sales rose 7 percent.

“Our strategy is simple: grow profitable retail share while maintaining discipline with inventory levels and incentive spending, while reducing rental deliveries,” said Kurt McNeil, GM’s U.S. vice president of sales operations.


Looks like Ford is pickup up the scraps. Now, good luck selling your used Ford vehicle for a decent price in a couple of years when used vehicle parking lots are flooded with cheap Fords.
Ford is going back to old days trying to patch up sagging sales with fleets dumps.

Ford offering $10000.00 off and RAM $12000.00 off in my hometown. That's one reason their numbers were higher.

Chevy is down less than one percent YTD. GMC is up. A wash.

Ford and GM is the same story for the last fifty years. Close competition

Ford is up because they are offering a free night with at the playboy Manitoba with any new f series purchase.

Ford F-series 60,697

Silverado 43,136
Sierra 15,202
Total 58,338

Does this mean that the 2016 refresh of the Sierra/Silverado is not resonating with buyers? I personally think they messed up a good looking truck with the change.

The Ram upswing is interesting.

Ridgeline - some poor dealer stuck with a floor plan left over finally sold one. LOL

Titan % looks good but in reality sold 244 more trucks nationally. Less than 5 per state.

Great job ram!


YTD sales of Ford F-Series - America's favorite truck - are outselling combined sales of Silverado and Sierra.

Good job Ford!

Also...

Ford Transit absolutely dominating full-size vans. Customers love it! Sales were 11,496 units in Feb - up 70%!!!

@Diesel Power
"Looks like Ford is pickup up the scraps. Now, good luck selling your used Ford vehicle for a decent price in a couple of years when used vehicle parking lots are flooded with cheap Fords.
At least with the "Military Grade Aluminum" they won't be rusted out like the Chevy/GMC/Ram trucks.

At 60,697 sales, this was Ford's best sales month since 2006! What was that about it not selling thing? lmao.

Nissan Titan up nearly 30% but still only selling 1,000 trucks a month. smh. See I told you.

Chevy gmc has been run commercials of 7200 off there 2016 1500 sierra's the last 1/2 of February in my area... It was on 16's..... Not 15's

Nissan Titan will be selling over 15k a month by the years end. The Titan is taking out GMC Sierra! Titan will be in 4th. GMC is going down. You can take that to the bank!!!!!!!!!!!

boy oh boy, the ford fanbois were pressing refresh all morning to get the monthly sales. And now they just spew garbage.

Fact is ford superduties are up in sales because they have 14k off to go along with the heavily discounted f150.

also a buddy of mine just rushed to buy a 2015 f150 because the 2016 ones force you to have stop start on the 2.7 which he does not want. you have to turn the thing off everytime you turn on the truck.

No, they won't be rusted out, they will be corroded out.

military grade aluminum....hahaha....can you still spell it out with both Fords nuts down your throat?

Congrats General Motors on having the (honest) best selling pick up truck again for 20 years running! Despite ford using everything but the kitchen sink as a pick up truck, educated truck buyers like myself, know a firetruck is not a pick up truck. Ford can fool it intellectually challenged ford girls but not us who have an education.

Michael, Some mighty tall whoppers you are telling. Also you and your "buddy" should know the 2015 2.7 has auto start stop standard. Nice try troooooooooooollll. Stick to the facts. You don't need to make up stories.

Nice job again Ford! Looks like they will continue to hold the longest running sales record at number 1.

tj, Another trolllllllllll. A Ford "fire truck" would be a F-550 and up chassis cab and would not be included. Nice try troooooooooollllllllllllll. Stick to the facts. You don't need to make up stories.

tj, Another trolllllllllll. A Ford "fire truck" would be a F-550 and up chassis cab and would not be included. Nice try troooooooooollllllllllllll. Stick to the facts. You don't need to make up stories.

Tacoma still killing the ugly GM twins, no surprise.
GM should have stayed out of that game and kept their Thai truck overseas.
Maybe next year they will bring a TukTuk over?

Ford has 5000 more new or returning customers compare to February 2015 and RAM has 7000 more.
Considering, that ford sold much more to the fleet customers than RAM, it looks that regular customers are not as much interested in f series than in RAM.
Good job RAM.

Where is last years sales data breakdown?

Is fordpickuptrucks .com affraid to show the stumping Ford received from GM last year?

Or does Ford need more time to go back in time and sell more trucks last year because Chevrolet Silverado 1500 outsold F150 in '15?

Where is last years sales data breakdown?

Is putc afraid to show the stumping Ford received from GM last year?

Or does Ford need more time to go back in time and sell more trucks last year because Chevrolet Silverado 1500 outsold F150 in '15!?

I have to be honest. GM is blowing it. I have been telling GM for years how to become #1. GM needs to make one really great truck that blows every truck out of the water. Not one better truck for GMC with the good stuff and one good but lesser truck for Chevy. One great truck. Period. They would take a little hit at the beginning but would eventually compete against Ford with just one brand, have a better product and save a ton of money. But they don't want to listen. So they will always be #2.

At this rate of truck sales Ford will sell about 30,000+ units by the year end over the Silverado/Sierra.

@Chevy truck man....I agree with ya on that one, I actually thought that one great truck was the Ram a few years ago(09), GM does make nice trucks, but they can't seem to make 1 perfect one, so they settle for 2 ok ones, and because of that those 2 brands will remain behind Ford...

GM still selling the most trucks in America, great to see. Will be better next when they normally have their truck month sale. We will see Ford fall even farer back in market share once again!

@Lou,
GM is still selling the most trucks. Chevy Silverado sales fell 5% because its the winter and a lot of GM guys don't want to buy trucks in the cold. GMC sales are flat because the guys who buy them are in Florida and California where its warmer and they are the buying the same amount that they used to - you got a problem with that? Colorado sales are up because they are sold in sunny California predominantly. It is all weather related. After Saint Patricks Day, buyers are going to get Spring Fever, and Chevy sales are going to skyrocket.

GM is selling 7k more trucks but this is with 4 truck brands compared to Ford's one brand. This is not good business actually.

Bobby, are you saying GM trucks are for fair weather people only? Man that dont sound good.....

How is it not good business? It costs very little to make two versions of the same truck. You get to offer two "different" trucks, creating a wider "net" to capture sales. Some buyers won't consider buying a Silverado but would consider a Denali, despite the truck being nearly the same other than body panels/interior trim/suspension tuning. It's very easy to set up an assembly line to make both trucks. Same goes for the Colorado/Canyon twins. Seems like a good business case to me.


GM is selling 7k more trucks but this is with 4 truck brands compared to Ford's one brand. This is not good business actually.
Posted by: Chris | Mar 1, 2016 2:31:32 PM

Actually GM outsold Ford by almost 16,000 units with all shared underpinnings. 6 speed is shared 8 speed shared frames shared 3.6L shared 5.3L shared 6.2L shared, so what they spent a few cents to change the tin some ,which GMC pays for with its $500 up charge over Chevy. it all brings down cost to buyer and helps profits.

Of course it is great business. Ford girls are just envious because Lincoln pickup never panned out. Ford would give their nut away to have GMC under its banner.

I drive a Ford. I chose the truck and spent good money on it. If a person wants to spend his hard earned money on a truck, it's his or hers decision to pick whatever truck they want. No one brand is better than the other. It's all about personal choice.

WOW!! a good butt kicking to Gm/chevy!!!! ford kicking their butts and 70% of f-150's have a v-6!! hahahaha

With ford you get what you pay for and that's why ford cost at least 4K or more than the other trucks out ther.

http://www.f150forum.com/f118/premature-rust-333326/

WOW let gm's sales slip and the fangirls make every excuse from weather to the Lincoln truck failure. Take it easy girls its just people buying the trucks they want. Seems to be FORD.

Wow, the trvlls want to add underpinnings to their total sales, wow. Just give up on life already, you don't deserve to live.


Bottom Line:

Ford is doing great, GM not so much.....RAM.......no comment...

Fords are trash, just ride behind one in traffic, you will see the bed bouncing all over the place.

WOW Frank go smoke another. GM and Ram are doing awesome ...... Ford no so much!

Rubberchicken That can't be right, all the Ford clowns say the Military Grade Toilet paper F150 can't rust away, because its Aluminum LMBO!

I rode behind a Silverado, it's trash, it was bouncing all over the road, and the exhaust was white. It probably was overheating.

johnny dildoe, you don't deserve to live, you're an uber moron

I was behind an f150 and this happened when I bumped him.

http://www.f150forum.com/f118/2015-f150-rear-ended-293940/



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