Best-Selling Pickup Trucks: March 2016

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Forecasters predicted a good March, typically a strong month for auto sales, and from the looks of pickup truck sales they were right.

When compared to March 2015, U.S. pickup truck sales jumped almost 10 percent, and year-to-date sales (comparing the first quarter of 2015 to the first quarter of 2016 numbers) are up 6.5 percent. That’s likely to be good news if you’re in the market for a new pickup — dealerships will be primed and practiced at making a deal. And with the fast-selling summer months just around the corner, we don’t expect pickup sales to slow down at all.

Every one of the major truckmakers are having a good year so far, on track to break most of the sales records in the last nine years. In fact, some analysts are saying the 2016 sales year could be the highest ever recorded, and much of that gain, appropriately enough, will be on the backs of pickup trucks.

The Ford F-Series broke the 70,000 unit barrier for the first time this year (the earliest since 2007), and is on track to sell close to 800,000 units in a single year. Other significant pickup truck news for March includes the Chevrolet Colorado for the first time passing the Nissan Frontier in year-to-date sales. Chevy has outsold the Frontier in monthly sales for the last two months, but with sales like these, the Colorado is not likely to give up the No. 7 slot on our list for the remainder of the year.

The Nissan Titan, which now includes the new Titan XD with the Cummins engine, is continuously improving its monthly sales pace by 20 percent and more, and when the half-ton version comes on line in the fall, that number is likely to jump again.

Finally, we see the inverse sales relationship between the midsize Toyota Tacoma and full-size Tundra, which makes sense because they’re manufactured at the same plant on the same line. If Toyota wants to make more Tacomas (which it does), it needs to drop the corresponding number of Tundras to make room for them. We’ll likely see this trend continue until Toyota finds a way to increase total volume at the San Antonio or Mexico plants. In the meantime, the Tundra is the only pickup posting negative March sales numbers besides the Honda Ridgeline, which won’t be updated until later this year.

Manufacturer image

 

PUTC March 2016 sales chart

Comments

fords average transaction price for march was $36,444 and gm's was $35,800. rental car sales dont hurt when you make more profit then your competition does on there retail sales. also gm's incentive spending was third only to daimler and bmw. gm spent a ton on incentives to push there retail sale.... prolly making less off there retail sales then they are on fleet sales to rental car companies.

http://www.autonews.com/article/20160401/RETAIL01/304019976?template=mobile
Discount spending

Across the industry, TrueCar estimates incentive spending per vehicle rose 10 percent to $3,005 last month compared with March 2015. BMW AG had the highest average incentive last month at $4,816, TrueCar estimates, followed by Daimler AG ($3,981); GM ($3,943); FCA ($3,887); Nissan ($3,362); VW Group ($3,349); Ford ($3,271); Kia ($2,868); Hyundai ($2,163); Toyota ($2,027); Honda ($1,590) and Subaru ($569).

The monthly food-fight on PUTC

General Motors sells more trucks than anybody else and the RAM guys crow about (almost) selling as many as GMC; the Ford guys do some magic arithmetic and figure they should be number one.

Nissan, Honda and Toyota see shrinking sales numbers and the Tacoma keeps their combined numbers from looking pathetic.

If Hyundai ever gets serious about bringing a solid half ton to North America it will shake things up.

till then. ZZZZZZZZZ

@Scott and Frank : Found the answer right here at Putc. F-150 all the way through F-550 are included in total f-series sales numbers.

http://news.pickuptrucks.com/2015/02/ford-on-track-to-sell-700000-f-150s.html

See below an excerpt from the third paragraph. So this is now settled, your welcome.

For reference, according to our Cars.com sources, Ford sold more than 470,000 F-150s for the year in the U.S. and a total of 753,000 F-Series (F-150, F-250, F-350, F-450, and F-550) pickups at the end of 2014..

@GM

Read this:

http://news.pickuptrucks.com/2015/07/midyear-hd-sales-ford-maintains-strong-lead.html

Ford is so dominant with its F-250 and F-350 sales that even when combining Chevy and GMC HD numbers, they still don't come close to the Ford Super Duty. And it should be noted that Ram does a solid job of selling its HD trucks, coming in second place in each of our charts.

Ford #1 in truck sales since 1917 for almost a 100yrs. Nice try Chevy Boys. LOL

Nismo Titan I have seen Plats, SV's and 4XPros on dealers lots. I have no doubt that they want to get as many high end trucks to market ASAP, may as well make as much as possible per unit sold. I've been to three dealers recently and one has sold one truck. One service tech I spoke to said they are calling them lot queens already. They do appear to be bringing foot traffic in and there are a lot of test drives. I test drove a SV it was a nice heavy lethargic diesel hungry $43,000 truck, problem is it stickered at $52,300. If they can find a way to cut 550lbs off the scale they could have a winner, not going to happen.

it is just amazing how dominate ford has come to be within the pickup segment in north america. people cant get enough of fords superior engines and advanced technology employed compared to there competition. military grade aluminum super duty with just further thrust ford in the lead on the full size pickup segment. canada loves there ford f series just like america to make them easily the best selling full size trucks.
http://www.goodcarbadcar.net/2016/04/canada-best-selling-truck-sales-figures-march-2016-ytd.html?m=1

The Ford count is F-150 through F-550, anything based on the pickups (whether it has a bed or not). Ram is 1500 through 5500 as well. The Ford F-650 and F-750 are not counted in the numbers posted here. Ford separates them as "Heavy Trucks" in their sales charts, which you can find here:
https://media.ford.com/content/dam/fordmedia/North%20America/US/2016/04/01/Sales_Release_March_2016.pdf

That poor XD is struggling for any limelight. Poor fuel economy, too much weight, no exhaust brake, XD gas version nets higher capability, and even so XD payload and towing #'s that some half tons can match or even surpass. Nissan swung and missed.

"dealerships will be primed and practiced at making a deal."

@Mark Williams, really?

Supply and demand.

Increased demand tends to reduce availability which puts an upward pressure on pricing. In other words, car dealerships will NOT be willing to deal since product is already moving better than expected.

At least my post have links with info for one to read and make up their own mid, something your 10 year come back post lack every time LMBO!

Posted by: johnny doe | Apr 1, 2016 3:48:28 PM

Agreed, we both back up what we say with links and actual #'s.
Ford guys are always repeating old wives tales past down from their great grandparents.

@Scott - for the most part fleet bids are based more upon purchase price than upon durability. Chevy HD's have a good reputation for durability. JD Power has rated Chevy HD's the best for a long time now. A study done showing return on investment of gas versus diesel engines showed Chevy/GM had the best ROI. Ford was next even though the study period covered the sh!tty 6.0 and 6.4. Ram the worst despite the fact that Ram has Cummins their ROI was the poorest.

Nice BS story


Ford #1 in truck sales since 1917 for almost a 100yrs. Nice try Chevy Boys. LOL
Posted by: blueman | Apr 1, 2016 5:07:37 PM

Ford didn't even out sell just chevy since 1977. GM still smokeing Ford in truck sales just add it up goof LMBO!

@Scott - for the most part fleet bids are based more upon purchase price than upon durability. Chevy HD's have a good reputation for durability. JD Power has rated Chevy HD's the best for a long time now. A study done showing return on investment of gas versus diesel engines showed Chevy/GM had the best ROI. Ford was next even though the study period covered the sh!tty 6.0 and 6.4. Ram the worst despite the fact that Ram has Cummins their ROI was the poorest.

Posted by: Lou_BC | Apr 1, 2016 6:06:39 PM

Lou_BC you can't say that, remember your a Ford guy JK JK lol. Nice to see you back posting, no B/S just facts.

so lou.... business dont look at durability, capacities, down time, maintenance cost and reliability of ownership.... they only look if they can save a couple hundred bucks on purchase prices?

Scott - they look at that but it isn't often a primary metric. Companies will look at their own data but also look at data from companies like Vincentric and even JD Power. It laso depends on the industrial use.
I live in a harsh part of the world and fleet trucks used in mining, heavy construction and logging don't last very long. Most companies don't keep pickups beyond 3 years. They have poor resale.
Trucks used under less harsh conditions might live long enough to see a big difference is longevity.

My comments were confined to HD's. I see plenty of fleet GM trucks and Fords. Very few Ram HD's.
In relation to 1/2 tons most fleets are Ford or GM pickups. I've never seen a fleet of Ram 1500's.

All the data I've seen puts GM HD's above Ford in durability. My brother's fleet GM HD's have held up well. Ford 1/2 tons are more durable than the current crop of Chevy 1/2 tons. I currently see F150 dominating local 1/2 ton fleets.

GM had a good HD.

You go Ford..can't believe that many foolish people continue to support generic motors

ford also over took fca as the best selling brand in canada in march as well!!!! gm is the 3rd place brand in canada. and now 2nd in US. ford ruled the NA market in march!
http://www.goodcarbadcar.net/2016/04/canada-auto-sales-brand-results-march-2016-ytd.html?m=1


Posted by: Scott | Apr 1, 2016 2:21:11 PM

FCA Canada logged their best sales month since the year 2000, selling 25,862 vehicles — 3% over March 2015. FCA Canada remains the top-selling automaker in the country through the first three months of the year.

http://www.allpar.com/news/2016/04/canadian-mexican-sales-climbed-31563

yep ram.... fca holds about a 1400 vehicle lead over ford so far this year.... but for march ford out sold fca closing the gap. if ford keeps there growth like in march they may just knock fca off the top selling brand for the year in canada.

hey ram check this out in canada!!!! canada loves there fseries!

http://www.goodcarbadcar.net/2016/04/canada-best-selling-truck-sales-figures-march-2016-ytd.html?m=1
Ford Canada's F-Series pickup truck family jumped 34%, year-over-year, to 13,385 units in March, thereby claiming 8% of the overall auto market, 38% of the pickup truck market, 41% of the full-size pickup truck market, and 52% of Ford brand new vehicle sales.

@GM
Read this:
http://news.pickuptrucks.com/2015/07/midyear-hd-sales-ford-maintains-strong-lead.html
Posted by: Frank | Apr 1, 2016 4:46:55 PM

That article was a comparison of 2500 and 3500 sales numbers. As I posted earlier, Ford sells 450 and 550 in addition and are included in total monthly f-series sales numbers. I am surprised that you and Scott wasn't confident with your knowledge in that you both bounced around on what models were or wasn't included in monthly totals. After all has been tallied, Ford still remains the #2 truck manufacturer.

@Scott
I read that article and it doesn't say that Canada loves Fseries. I don't see any on the road. They must flooded rental parking lot in march. Don't get to excited Scott.
There is still more RAM running in Canada than Fseries. Always will be.

you have to get out of your moms basement ram to see what is on the road. i was up in BC doing some work on the hydro's powerlines last month and BC was full of new fseries.

I was there 2 weeks ago and I don't remember to see any.

I REALLY WONDER if this Nissan Titan XD is going to sell well. I think they may have shot themselves in the foot by unveiling it slowly. The local Nissan dealership started with one Nissan Titan XD and then added another, and then another. They now have 3 on the lot and not one of them has sold. I've seen the same 3 trucks parked there for a while now.

I REALLY WONDER if this Nissan Titan XD is going to sell well. I think they may have shot themselves in the foot by unveiling it slowly. The local Nissan dealership started with one Nissan Titan XD and then added another, and then another. They now have 3 on the lot and not one of them has sold. I've seen the same 3 trucks parked there for a while now.

Ha. Ford is selling more than twice as much in one day as the Titan sells in a month. Where is big al? Eating crow? I'm sure it will improve with time, but there is little doubt the titan xd is going to be a flop. Many of us predicted this. How long has the Titan been on sale?

@gmisnotsogreat. you are a tool ain't you. You are an embarrassment to GM. Just keyboard wars but you sure make bad comments. Guess your Brother johnny doe is really your Brother Huh??

@Da
I just said I don't remember to see any. It must be because ford sells them a lot, but they don't last and go directly to the scrap yard. I don't have any other explanation for this mystery.


Geez! My truck outsells your truck! Really! Do most of you suffer from Big Weenie envy?? Who cares! Buy what you need or what you like! Personally I do not like Fords but if someone wants to go buy one go ahead. My truck doesn't have to to be the best selling It just needs to do what I need it to do. They all have their good and bad points.

Record sales are the reason there are weak discounts on new trucks.
You're going to feel like a loser buying that new truck then this summer that same truck you bought will have a $12K discount off the price.

It's easy for anybody to see every story on PUTC about the Ford's are a puff story how wonderful the Ford is.
NOTHING bad is said about Ford!
If Ford would market a new truck with a body made from cardboard with a Briggs and Stratton lawn mower engine they would still praise it

Increased demand tends to reduce availability which puts an upward pressure on pricing. In other words, car dealerships will NOT be willing to deal since product is already moving better than expected.

@Lou BC

Your comment should be applied, for the sake of illustration, to yesterday's release of the iPhone SE

Until those figures are available, your arithmetic is faulty without a key variable (rate of supply). Demand is a two legged stool without supply.

http://247wallst.com/autos/2016/03/19/ford-f-150-wins-top-consumer-reports-honor/

Ford F-Series Dominates March Pickup Sales
Ford F-150 Wins Top Consumer Reports Honor

@RAM......


Yup you must be right because you said it... or maybe we should bring up some more facts to show that maybe its RAM that sells the scrap right off the lot and stupid people still buy them...

http://www.autoguide.com/auto-news/2015/10/top-10-most-reliable-and-least-reliable-cars.html
"Sitting at the bottom of the list are three brands that have built a reputation on poor reliability. Ram remained in 26th place with an average score of -95 percent with two models."

http://www.caranddriver.com/flipbook/truckin-every-full-size-pickup-truck-ranked-from-worst-to-best#14

I've been around a lot of years and owned a lot of trucks, including Chevy, Ford, and Ram. I gave up on GM long ago and, frankly, it surprises me more GM owners haven't figured it out. GM comes out with an update or whole new model. Wow, it looks great, I'm getting one of those... in a few months or a year I'm disillusioned once again. Sales on that model are dropping, so GM updates or drops the model and comes up with a new one. Wow, let's try that one. In a few months I'm once again disillusioned. Sales drop, GM does an update or drops and replaces that model and once again, Wow, let's try that one. And once again, disillusionment sets in. You GM'ers know exactly what I'm talking about.... just watch, the Colorado and it's GMC counterpart will go hot guns for a couple of years, then the buyers will once again be disillusioned and will move to a competitor. GM will update or replace once again. Just watch and see. There is a long history of this behavior and, sadly, it just points to what suckers we've been for buying those disillusioning vehicles from GM over and over again.

@Da
Those facts apply only for autoguide and caranddriver readers.
I don't buy what most people buy.
Feel free to read any publication to justify your purchase.

Ha. Ford is selling more than twice as much in one day as the Titan sells in a month. Where is big al? Eating crow? I'm sure it will improve with time, but there is little doubt the titan xd is going to be a flop. Many of us predicted this. How long has the Titan been on sale?


Posted by: beebe | Apr 1, 2016 9:40:19 PM

he hasnt posted in awhile. think he got tired of constantly proven wrong and his wish to see ford fail on aluminum.....Now that ford is cleaning up in the truck market he went into hiding. its the future of all trucks and ford has a big jump and technological lead in the truck segment. the rest of manufactures are busy reverse engineering the f150 to see if they can find a way around fords patented and propriotory techniques concerning aluminum. even the legendary hemi is dieing of a slow death as ram is going to an ecoboost as there top engine and are going to ditch the hemi for a superior ecoboost engine. ram and gm just playing follow the leader
http://www.allpar.com/news/2016/03/future-of-the-5-7-hemi-31554

Lame, the Ford clowns are still bragging a bout their rental fleet special dump to prop up sales of the sh^%%y beer can F150.

Nissan is posting some huge gains for the entire line up
Titan looks to be on target for a 10% of total titan sales.
Which Nissan said they want for the XD
Frontier a 12 year old design still selling very strong
The Next Frontier may well be a show stopper because of the renewed competition. Nissan would be wise to use their new 3.0 v6 in the Frontier


http://www.usatoday.com/story/money/cars/2016/04/01/ford-motor-company-march-2016-auto-sales/82509024/

Posted by: johnny doe | Apr 1, 2016 2:27:35 PM

Ford's dumping of full size trucks onto rental and fleet customers is just a short term reprieve for the lack of a diverse and innovative truck line-up. Ford desperately needs a midsize truck offering for the North American market and therefore better capitalize on more lucrative retail sales market. Until that happens, they will only follow the sales leader, GM.

Ah to go back to the days when Chevrolet's were real Chevrolet's with real Chevrolet engines and not just some second rate marketing brand of GM/GMC. Chevy would crush Ford if they were allowed to do so. Back in the day Chevy outsold Ford all the time by themselves. GMC was just a rebadge for Pontiac dealers. As is, Chevy doesn't have a snowballs chance in hell of going against Ford or even Dodge Ram. Heck, even Nissan now. The Colorado's interior is poor, the Silverado's interior is poor, the Colorado lacks auto 4x4, the Silverado lacks a Platinum fighter (High Country only available in ugly brown is a poor mans Lariat), no wheel well molding protection from rocks for work duty on the Silverado either like GM gives their GM Sierra. No Raptor or SFA Power Wagon, no Platinum models, no nothing.

This is the same scenario for Chevrolet cars that aren't the Camaro/Corvette. Downgraded interiors, no AWD etc. All to bolster GM/GMC and Buick. When will GM let Chevrolet be #1 again like the old days? I just don't get it. They are killing Chevrolet more and more with each passing year and have been for the better part of 15-20 years.

The better the make and model sells the lower the trade-in, resale price.
Next new truck I buy I am going to do my homework and get the make and model that's NOT selling well such as the Colorado, Ridgeline and the new Titan.
So when I go to trade in I will get top resale dollar.

The nincompoops that spent $42K + for that new F-150 4x4 don't know that the 2015 similar used F-150 are selling for $28K
This may surprise you but the older model 2014 F-150's are selling for a higher price used than the newer 2015 model cause the used markets are rejecting the 2015's.
I know the used vehicle market, it's what's in demand what everybody wants that effects the price and the resale value.
Throw out that Kelly Blue Book or NADA car values cause it mean's NOTHING!
For an example in trucks the used Chevy HD's are in high demand and in cars the used Kia Soul and the Honda Civic with a manual transmission are selling for the same price as new.
Also people looking for new trucks are looking and waiting for discounts thinking they can buy a new one for around the same price as used.
The used Ram 1500's are the worst nobody wants and used dealers can't give them away and don't want any as a trade in so you'll be lowballed when or if you trade or sell it.
IF you want a new 2016 F-150 you'll be crazy and throw your money away on a new one when the 2015 used ones with less than 10K miles are selling for $15K to $18K LESS and it's the same truck, most likely that new 2016 was built in 2015.
So do your research and homework before you go out and buy a new truck

@LouDC your points are almost spot on, but the emphasis has to be focused on the local market.

What's hot in my region (Florida) near Orlando might be cold as hell in San Fran.

I recently shopped late model Titan pickups and the prices were stupid (high), ditto could not find a deal on a 2013-2014 F150 unless it was a non turbo six, which they cannot seem to give away.

GMC pickups around here demand a premium price over their Chevy cousins--go figure! Some of what I found might apply to the national trends but local is what drives the deal.

papa jim,
yea, I will give you that!
I speak for my local market and I well understand the used vehicle markets are different all over the country.
Dealers will take in a trade-in vehicle they don't want and will sell it to another dealer in a different part of the country where that vehicle is in high demand.
But one thing that holds true anywhere is where the majority of the people don't like that certain vehicle those models flood the used market like crazy.
I am very surprised where my local dealers have a lot of used 2015 F-150's.
I do understand that Ford sells 700K per year and so the percentage of used vehicles will increase, but WHY are people getting rid of them in ONE year with low mileage? My simple solution is they don't like them and they bought another brand of truck.

It's amazing RAM is doing really well with the oldest truck. Unless FCA messes up with the styling, and with enough production capacity, RAM could eventually topple Silverado.

It's interesting that Toyota sells twice more Taco's then Tundra's. Maybe the mid-size truck market isn't that small after all. At least not for Toyota.

Fleet pickup truck sales, even to Hertz/Avis/etc, are very good for business. Most fleet pickups go to industry/government/utilities/etc anyway, and they hold on to them until they're driven into the ground.

But of the relative few 'used pickups' dumped on the market by airport type rental agencies, almost all are mid-luxury crew cabs, so there's way too many other combinations buyers hunt for, for those ex-rentals to impact resale values.

Fleet pickups sail down the assembly line too, scores or hundred of identical trucks in a row. Fleet buyers usually don't complain about quality issues either.

If fleet sales of GM/Ram/etc, pickups are down, it's not intentional

The GM 1/2 ton twins combined, usually outsell the F-150 (except '04), but the Super Duty always outsells the GM HD pickups combined, and this despite the Power Stroke.



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