Pickup Prices and Profits Push Industry Production

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Average transaction prices for full-size pickups are climbing at a significant rate, surpassing the average of the automotive industry as a whole.

According to Automotive News (subscription required), pickup truck sales were up 10 percent for April, with each truckmaker searching for ways to squeeze more trucks out of production lines, especially since they are investing in more well-equipped models and luxury trim packages for the light-duty and heavy-duty segments.

Average pickup truck transaction prices have been climbing steadily averaging 4.5 percent per year during the last five years, with the average sold pickup price rising more than 20 percent from 2011 to 2015.

But what about incentive spending by the big pickup manufacturers?

Not surprisingly, according to Cars.com data, incentive spending is climbing as well, with average money-on-the hood discounts for the major full-size truckmakers (Chevrolet, Ford, GMC and Ram) averaging a little more than $4,500 per truck. Of course, that's nowhere near incentives that reached $10,000 during the height of the recession. Truckmakers will have to be careful not to let those seductive incentives artificially inflate the popularity of their products and cut into profits.

So far this year, Ford seems to be doing the best job keeping spending down when compared to its Detroit competitors. Using Cars.com data, here's the average full-size pickup (light- and heavy-duty) truck incentive spending per manufacturer for the first four months of 2016.

Ram Truck:                         $5,612

Chevrolet Silverado:           $5,086

GMC Sierra:                         $4,215

Ford F-Series:                     $3,180

Nissan Titan:                      $1,238

Toyota Tundra:                   $1,005

 

Cars.com photos by Evan Sears, Angela Conners

 

 

Comments

@ LMAO : My mid eighties f-body had the panhard bar rear suspension set up and a sway-bar to boot. The rear of that car was hooked up on corners. Sway and body lean was literary non-existent. The advantage that IRS offers is what happens at one wheel isn't transferred to the opposite wheel as is the case in solid axles. Just to reiterate what I said earlier, the panhard bar, by nature of design, offers better Sway control than leaf Springs. The only side movement in the suspension would occur in the panhard bars 2 mounting bushings. The leaf Spring suspension has multiple bushings and shackles along with the springs themselves that contribute to sway when loaded. With respect to shocks , they control bounce not sway.

Drag racing, solid rear seems to be the choice.
Posted by: LMAO | May 17, 2016 10:29:09 AM

And of course multilink and no leafs to prevent axle wrap. LOL.

This is what your leafs suffer from, something RAM has no existent. Enjoy your outdated technology.

https://www.youtube.com/watch?v=54_6GaYJvWI

Drag racing, solid rear seems to be the choice.
Posted by: LMAO | May 17, 2016 10:29:09 AM

And of course multilink and no leafs to prevent axle wrap. LOL.

Posted by: RAM | May 17, 2016 11:38:17 AM

Yes and drag cars cannot corner to save their lives. Opps, you fell I to that one Fiddle. LMAO

Just to reiterate what I said earlier, the panhard bar, by nature of design, offers better Sway control than leaf Springs. The only side movement in the suspension would occur in the panhard bars 2 mounting bushings. The leaf Spring suspension has multiple bushings and shackles along with the springs themselves that contribute to sway when loaded. With respect to shocks , they control bounce not sway.


Posted by: GMSRGREAT | May 17, 2016 11:18:38 AM

The pan hard bar keeps the axle centered. It has a pivot point at the body and at the axle. So when you are deep I to a corner the axle does not push out of place but remains centered where it is supposed to be. Sway bars, shocks and spring rates is what keeps the car flat in a corner. The panhard bar keeps those component where they are supposed to be to be the most effective.

Yes and drag cars cannot corner to save their lives. Opps, you fell I to that one Fiddle. LMAO

Posted by: LMAO | May 17, 2016 12:49:11 PM

Yes and multilink can corner without axle wrap better than leafs . New more powerful more torque ecoboost is gonna suffer even more.

How did you enjoy a video ?
Take of your own F150 and post it please.

Fyi, the f150 lightning holds a much higher corner G rating and that is a leaf spring truck.

Yes and multilink can corner without axle wrap better than leafs . New more powerful more torque ecoboost is gonna suffer even more.
How did you enjoy a video ?
Take of your own F150 and post it please.

Posted by: RAM | May 17, 2016 1:05:27 PM

Well actually you can easily make a leaf spring vehicle have no axle wrap. Oh snap didn't see that comming turdrammer did you.

This is what your leafs suffer from, something RAM has no existent. Enjoy your outdated technology.
https://www.youtube.com/watch?v=54_6GaYJvWI


Posted by: RAM | May 17, 2016 11:57:59 AM

That may have more to do with the Ram not having enough power to wrap a rubber band. Not much bragging rights there.

Well actually you can easily make a leaf spring vehicle have no axle wrap. Oh snap didn't see that comming turdrammer did you.

Posted by: LMAO | May 17, 2016 1:07:27 PM

To bad Ford didn't do that for you.


That may have more to do with the Ram not having enough power to wrap a rubber band. Not much bragging rights there.

Posted by: LMAO | May 17, 2016 1:13:03 PM

RAM Multilink is impossible to wrap. You should have a look at the design first, before posting more funny stuff.
That's why RAM 2500 switched to multilink as well.
Keep dreaming bro.


RAM Multilink is impossible to wrap. You should have a look at the design first, before posting more funny stuff.
That's why RAM 2500 switched to multilink as well.
Keep dreaming bro.

Posted by: RAM | May 17, 2016 1:19:52 PM

Do you. I keep getting you going and I find it so funny. You post stupid and pick and choose what you want. Yet always proved wrong.

Here Fiddle fiddle

Enjoy.

https://www.youtube.com/watch?v=E1LdJ5rbKkY

Yup typical rambot, always avoiding the questions. So again why is multilink rear suspension so good and why does it suck on fiat 1500s in handling corners. You know because you claim it is safer and all. I would much rather be in a truck that could handle. 73 or .75 Gs vs .71 in an avoidance.

@LMAO
I don’t know specific conditions and driver, but multilink doesn't suffer from axle wrap , like your leafs does. Even drag racer can't make multilink to wrap, like tiny ford engine does.
RAM was faster on course testing than Ford and one of the reasons is multilink. Leafs are not match for multilink. Everyone would use cheap leafs otherwise, which thanks god is not the case in here.


Meeh , loaded, RAM has the same time in short autocross like empty Ford and left loaded Ford in the dust.


http://special-reports.pickuptrucks.com/2011/09/30k-shootout-autocross-test.html

Anything newer than 5 yrs old. You are killing me bro. LMAO

It's common knowledge, that multilink is better than leafs. I am not going to educate you. Do it by yourself. Google is your friend. Have a great day.

It's common knowledge, that multilink is better than leafs. I am not going to educate you. Do it by yourself. Google is your friend. Have a great day.

Posted by: RAM | May 17, 2016 2:34:03 PM

And yet ram screwed it up

And I never said multilink suspension is not bad. Just rams take is worse than leafs. But at least the ride is soft and you can carry a gallon of milk in the bed.

Sway bars, shocks and spring rates is what keeps the car flat in a corner. The panhard bar keeps those component where they are supposed to be to be the most effective.

Posted by: LMAO | May 17, 2016 12:53:04 PM

You would be correct. However, these componets you are making reference to are mainly to minimize body roll. But we are talking trucks here and the added weight of cargo or towing a trailer is input into the suspension via the frame or body depending on construction designs. The amount of lateral body movement ( sway) would be better controlled by using a panhard bar suspension.


The amount of lateral body movement ( sway) would be better controlled by using a panhard bar suspension.

Posted by: GMSRGREAT | May 17, 2016 4:20:09 PM

I think we are on the same thought process but using different terms. And it may be just be the differences in where we live. To me the sway is not the axle moving side to side but you are correct it does keep the axle from moving laterally. Sway to me is rocking back and forth motion. Thus why an anti-sway bar is used. It helps control the sway (sudden leaning) of the body in relation to the axle.

With your F body example, I thought those were rear springs with lower control arms with a pan hard bar and torque arm. I do not remember that gen Camaro or firebird having rear leafs. I cannot think of any example where a solid rear axle and coil springs were used without the use of a pan hard bar. In fact our International 4300 Durastars with air ride have a pan hard bar. International dealer calls it a track bar but same thing. There is one truck that has rear leafs, I may have to check that out to see if there is a track bar on that.

Gen 3 f-bodies had sold rear axle, coils, trailing arms, panhard bar and torque arm.

"Solid" rear axle, and a rear sway-bar.

Gen 3 f-bodies had sold rear axle, coils, trailing arms, panhard bar and torque arm.


Posted by: GMSRGREAT | May 17, 2016 6:10:30 PM

My bad, I meant trailing arms. Lower control arms are for a IRS or independent front suspension like on cars and light trucks.

@LMAO
See, you use google and educate yourself. It's a good start. Keep on going.


LMAO
See, you use google and educate yourself. It's a good start. Keep on going.

Posted by: RAM | May 18, 2016 8:32:18 AM

Actually no, I seen his correction and looked at what I wrote and realized my mistake. Maybe one day you will use Google and realize your an idiot and I have been right all this time. However I do enjoy our sessions where you are wrong all the time and I make the corrections and you are to ignorant to realize it. I actually prefer you maintain your ignorance. It is rather enjoyable for me. So where is your comparo in handling because the numbers I gave you were for the 2015 comparo not 2011 where all the trucks were a different generation including the fiat 1500. LMAO

And I never said multilink suspension is not bad.

Posted by: LMAO | May 17, 2016 3:24:53 PM

Yeah. It makes sense.

I don't enjoy our conversation, because you are wrong all the time and I am tired to correct you constantly.
That's why I gave up sometimes and you think you are right then. That's never been the case.

Loaded RAM with multilink beats Ford with leafs on autocross. Multilink handles load better than leafs. 4 seconds different.

http://special-reports.pickuptrucks.com/2011/09/30k-shootout-autocross-test.html

RAN Multilink doesn't experience axle wrap, like Ford leafs does.

https://www.youtube.com/watch?v=54_6GaYJvWI

Please post one video with RAM Multilink axle wrap. I will take this as my win otherwise. Again.


Hahahahaha have at least you think you are right in your head, the rest of world knows your a tool. Way to post a previous generation truck comparo to try and prove a point. Again you are wrong. Anyways how did we go from handling to a axle wrap. Again your way of realizing you are wrong again and trying to change the subject to sway from your ignorance. So get back to topic so I can continue to prove you wrong. I am enjoying it.

@LMAO
I gave you a choice to post any other autocross results under load or any video about non existent Multilink Axle Wrap, Ford leafs suffers from.
You didn't. I won again.

LMAO
I gave you a choice to post any other autocross results under load or any video about non existent Multilink Axle Wrap, Ford leafs suffers from.
You didn't. I won again.

Posted by: RAM | May 18, 2016 9:57:57 AM

You posted a 5 year old article. How does that compare now. We'll we know the current Silverado and F150 will out handle your Fiat 1500 so you cannot come up with anything but try to change the subject. So get back on topic and not axle wrap. That was not the discussion. Sorry, you loose. Hahahahaha Hahahahaha Hahahahaha hahaha

Oh snap zveir, if I were you I would not look up a 2014 review vs a leaf spring truck vs the vastly superior multilink suspensioned fiat 1500. I just wouldn't if I were you.

Just saying.

@LMAO
Only thing I lost with my RAM is bad handling under load and axle wrap.
Enjoy your outdated technology with your Fseries.

I knowill right. Old leafs out handling a multilink suspension. Looks like Ram screwed that up too. LMAO

Old leafs out handling a multilink suspension. Looks like Ram screwed that up too.
Posted by: LMAO | May 18, 2016 2:09:59 PM

Loaded RAM with Multilink out handles loaded Ford with leafs.

http://special-reports.pickuptrucks.com/2011/09/30k-shootout-autocross-test.html

Multilink doesn't suffer from axle wrap like Fseries with leafs does.

https://www.youtube.com/watch?v=54_6GaYJvWI


https://www.youtube.com/watch?v=E1LdJ5rbKkY

FORD LIGHTNING AXLE WRAP

https://www.youtube.com/watch?v=acBFa4Xbpq8


Again rambot you are avoiding the actual subject brought up. You are trying to sway the conversation to axle wrap that can be corrected if you want. Your POS ram has a multilink suspension that should be better but ram screwed it up and now they handle worse than a leaf spring truck. I could care less about your links but one of them in a Lightning. That leaf spring lightning kills your POS ram in the corners with old leaf springs. Now that should be embarrassing just like your return comments.

FYI stop bringing up old articles while I have been saying to look up 2014 and 2015s. But we all know you will not look those up because it will be a disappointment. However I can almost guarantee you have looked up newer years and was disappointed because you have not posted those links. LMAO LMAO LMAO LMAO

Loaded RAM with Multilink out handles loaded Ford with leafs.

http://special-reports.pickuptrucks.com/2011/09/30k-shootout-autocross-test.html

Multilink doesn't suffer from axle wrap like Fseries with leafs does.

https://www.youtube.com/watch?v=54_6GaYJvWI


https://www.youtube.com/watch?v=E1LdJ5rbKkY

FORD LIGHTNING AXLE WRAP

https://www.youtube.com/watch?v=acBFa4Xbpq8

FYI stop bringing up old articles while I have been saying to look up 2014 and 2015s. But we all know you will not look those up because it will be a disappointment. However I can almost guarantee you have looked up newer years and was disappointed because you have not posted those links. LMAO LMAO LMAO LMAO

All right all right . New one for you. 2014. You can still post even old one for axle wrap and autocross. LOL.


FIRST PLACE 2014 RAM 2500HD

The Ram HD 2500 is our pick for best overall three-quarter-ton pickup equipped with a gas engine.

It dominated our test events, winning 10 of 16 events and scoring a first-place finish with each of our judges. The Ram definitely offered the best interior and had the best ride of the three, comfortably traversing just about every smooth and broken tarmac surface.

Second Place: 2015 Chevrolet Silverado 2500 HD

Third Place: 2015 Ford F-250 Super Duty

However, we found the most problems surrounding the truck were underneath in the form of the suspension's challenged ride quality, both when loaded or empty. None of the other trucks sagged as much as the F-250, which showed a pronounced droop in the rear end when loaded. Likewise, when loaded, the ride was floaty and wobbly — especially when taking corners.

http://special-reports.pickuptrucks.com/2014/08/ultimate-three-quarter-ton-hd-challenge-and-the-winner-is.html

Ford Leafs can't touch RAM's Multilink Suspension.
No match for handling loaded or not. Poor Ford's cheap leafs can't handle the load and sag like girl. The ride is floaty and wobbly — especially when taking corners. LMAO.

You lost . I won again.

All right all right . New one for you. 2014. You can still post even old one for axle wrap and autocross. LOL.


FIRST PLACE 2014 RAM 2500HD

The Ram HD 2500 is our pick for best overall three-quarter-ton pickup equipped with a gas engine.

It dominated our test events, winning 10 of 16 events and scoring a first-place finish with each of our judges. The Ram definitely offered the best interior and had the best ride of the three, comfortably traversing just about every smooth and broken tarmac surface.

Second Place: 2015 Chevrolet Silverado 2500 HD

Third Place: 2015 Ford F-250 Super Duty

However, we found the most problems surrounding the truck were underneath in the form of the suspension's challenged ride quality, both when loaded or empty. None of the other trucks sagged as much as the F-250, which showed a pronounced droop in the rear end when loaded. Likewise, when loaded, the ride was floaty and wobbly — especially when taking corners.

http://special-reports.pickuptrucks.com/2014/08/ultimate-three-quarter-ton-hd-challenge-and-the-winner-is.html

Ford Leafs can't touch RAM's Multilink Suspension.
No match for handling loaded or not. Poor Ford's cheap leafs can't handle the load and sag like girl. The ride is floaty and wobbly — especially when taking corners. LMAO.

You lost . I won again.

All right all right . New one for you. 2014. You can still post even old one for axle wrap and autocross. LOL.


FIRST PLACE 2014 RAM 2500HD

The Ram HD 2500 is our pick for best overall three-quarter-ton pickup equipped with a gas engine.

It dominated our test events, winning 10 of 16 events and scoring a first-place finish with each of our judges. The Ram definitely offered the best interior and had the best ride of the three, comfortably traversing just about every smooth and broken tarmac surface.

Second Place: 2015 Chevrolet Silverado 2500 HD

Third Place: 2015 Ford F-250 Super Duty

However, we found the most problems surrounding the truck were underneath in the form of the suspension's challenged ride quality, both when loaded or empty. None of the other trucks sagged as much as the F-250, which showed a pronounced droop in the rear end when loaded. Likewise, when loaded, the ride was floaty and wobbly — especially when taking corners.

http://special-reports.pickuptrucks.com/2014/08/ultimate-three-quarter-ton-hd-challenge-and-the-winner-is.html

Ford Leafs can't touch RAM's Multilink Suspension.
No match for handling loaded or not. Poor Ford's cheap leafs can't handle the load and sag like girl. The ride is floaty and wobbly — especially when taking corners. LMAO.

You lost . I won again.

All right all right . New one for you. 2014. You can still post even old one for axle wrap and autocross. LOL.


FIRST PLACE 2014 RAM 2500HD

The Ram HD 2500 is our pick for best overall three-quarter-ton pickup equipped with a gas engine.

It dominated our test events, winning 10 of 16 events and scoring a first-place finish with each of our judges. The Ram definitely offered the best interior and had the best ride of the three, comfortably traversing just about every smooth and broken tarmac surface.

Second Place: 2015 Chevrolet Silverado 2500 HD

Third Place: 2015 Ford F-250 Super Duty

However, we found the most problems surrounding the truck were underneath in the form of the suspension's challenged ride quality, both when loaded or empty. None of the other trucks sagged as much as the F-250, which showed a pronounced droop in the rear end when loaded. Likewise, when loaded, the ride was floaty and wobbly — especially when taking corners.

http://special-reports.pickuptrucks.com/2014/08/ultimate-three-quarter-ton-hd-challenge-and-the-winner-is.html

Ford Leafs can't touch RAM's Multilink Suspension.
No match for handling loaded or not. Poor Ford's cheap leafs can't handle the load and sag like girl. The ride is floaty and wobbly — especially when taking corners. LMAO.

You lost . I won again.

Since when did we start talking about 2500 series trucks. We started on the 1500 series. Again you try to go off topic. Again you prove my point that. I love it. And you are doing all the work for me. This is great!

@LMAO
RAM 2500 HD has Multilink rear suspension. Ford 250 has outdated cheap sagging leafs, floaty and wobbly — especially when taking corners.

You lost I won again.

Enjoy your outdated leafs with axle wrap.

FIRST PLACE 2014 RAM 2500HD

The Ram HD 2500 is our pick for best overall three-quarter-ton pickup equipped with a gas engine.

It dominated our test events, winning 10 of 16 events and scoring a first-place finish with each of our judges. The Ram definitely offered the best interior and had the best ride of the three, comfortably traversing just about every smooth and broken tarmac surface.

Second Place: 2015 Chevrolet Silverado 2500 HD

Third Place: 2015 Ford F-250 Super Duty

However, we found the most problems surrounding the truck were underneath in the form of the suspension's challenged ride quality, both when loaded or empty. None of the other trucks sagged as much as the F-250, which showed a pronounced droop in the rear end when loaded. Likewise, when loaded, the ride was floaty and wobbly — especially when taking corners.

http://special-reports.pickuptrucks.com/2014/08/ultimate-three-quarter-ton-hd-challenge-and-the-winner-is.html

Ford Leafs can't touch RAM's Multilink Suspension.
No match for handling loaded or not. Poor Ford's cheap leafs can't handle the load and sag like girl. The ride is floaty and wobbly — especially when taking corners. LMAO.

You lost . I won again.

Again ram you are changing the topic. So if the 2500 is so good why does it suck on the 1500. Oh snap you lost tool bag.

So we have a conclusion, the 2500 handles well with no data numbers just seat of the pants. I give you that but the 1500 is a total joke with low G numbers and that was the original topic. So ram uou lost Hahahahaha

But, you never mentioned the Chevy Truck. That has leaf springs and they said it did great. Oh man, we are back at square one. Holy how ram, you are losing left and right and I am just laughing and laughing at you.

FIRST PLACE 2014 RAM 2500HD

The Ram HD 2500 is our pick for best overall three-quarter-ton pickup equipped with a gas engine.

It dominated our test events, winning 10 of 16 events and scoring a first-place finish with each of our judges. The Ram definitely offered the best interior and had the best ride of the three, comfortably traversing just about every smooth and broken tarmac surface.

Second Place: 2015 Chevrolet Silverado 2500 HD

Third Place: 2015 Ford F-250 Super Duty

However, we found the most problems surrounding the truck were underneath in the form of the suspension's challenged ride quality, both when loaded or empty. None of the other trucks sagged as much as the F-250, which showed a pronounced droop in the rear end when loaded. Likewise, when loaded, the ride was floaty and wobbly — especially when taking corners.

http://special-reports.pickuptrucks.com/2014/08/ultimate-three-quarter-ton-hd-challenge-and-the-winner-is.html

Ford Leafs can't touch RAM's Multilink Suspension.
No match for handling loaded or not. Poor Ford's cheap leafs can't handle the load and sag like girl. The ride is floaty and wobbly — especially when taking corners. LMAO.

You lost . I won again.

But, you never mentioned the Chevy Truck. That has leaf springs and they said it did great. Oh man, we are back at square one. Holy how ram, you are losing left and right and I am just laughing and laughing at you.



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