Great marketing Honda!

This is more truck than what 80% of people driving trucks need. People buy a F250 to compensate for their penises.

Also, the guys whining about the location of the spare should also look at how often the storage tub vs the spare will require access.

I would think the storage tub will have thousands of times more use before you encounter a flat tyre.

But, it appears if it isn't a Frod, GM product or Ram it will be criticised. Like BC Mike (Lou) is so concerned about load and tow figures, when most pickups are empty with one passenger and half a tank of gas. And when they are used they tow on average 5 000lbs.

What is Frods current mantra?? Load and tow! What else will BC Mike be selling?

The manufacturers are building to what the consumer will use the vehicles for.

I wonder if the rear storage tub is secure, ie, locks?

It's not about dropping rocks into a bed, just imagine when you throw or drop something with any weight over the bed rail. On the farm we drop shovels and tools into the bed at bed rail height.

I think the idea behind this is, with any aluminum bed you have to think about tearing a hole in the aluminum, versus any other steel bed truck on the market will just dent (as Chevy as shown).

I've dropped plenty of items (tools, tractor parts, machinery parts, hay bales, etc) into the bed of my Toyota Tundra and Chevy Silverado 2500HD farm truck and haven't damaged a bed like the F-150 did, but all my beds are steel not aluminum.

I was considering the new F250 as my next farm truck, but I may purchase the steel version before the aluminum version comes out.

HaHaHaHaHa!!!!!!!

Honda's truck bed is more Military Grade than Ford's aluminum. Soon it will be known right across the industry that Ford's aluminum bed is for picking up groceries only. I guess that's a credit to Ford because that's all the new F-150 is designed for in the first place. The Military Grade F-150 is becoming a failed marketing stunt. How's that crow tasting Ford girls.

@jack, its very simple, like most truck owners, i dont want to scratch my bed so I put a liner in, steel or aluminum dont matter.....in this case, they should be throwing groceries in the bed, not rocks

Chevy & Ram take note: That's the way to do a commercial is to promote your truck features. Not cutting down another truck manufacture.

You never see Honda, Toyota, Ford etc.........comparing there vehicles to other makes.

@Nitro
If the ford bed is this delicate, then all of their aluminum trucks should INCLUDE a bed liner...

Those that say "who would do this without a bedliner", don't know fleet 101. Spend the LEAST amount of money on the tools that will get the job done. Do you think a business will be willing to spend $500-$800 on a bedliner for every fleet truck? If you have 20 trucks that an extra $10,000-$16,000 for the trucks. You are 2/3s to buying another WT steel bed truck for that price. Just food for thought...

I've punished my 2500HD bed and it has no bed liner. And there are no holes in the bed of that truck. My Tundra has a liner.

The Military Grade F-150 is becoming a failed marketing stunt. How's that crow tasting Ford girls.

Posted by: GMSRGREAT | Jun 13, 2016 11:49:19 AM

If it's such a failed marketing stunt. How come Chevy is attacking it? What a BOZO comment. LOL.

Do you think a business will be willing to spend $500-$800 on a bedliner for every fleet truck? If you have 20 trucks that an extra $10,000-$16,000 for the trucks. You are 2/3s to buying another WT steel bed truck for that price. Just food for thought...
Posted by: jack | Jun 13, 2016 11:56:07 AM

If you went to the Ford dealership and purchased 20 new trucks a $50,000 each that would be $1 million dollars.

I think the Ford dealership would be glad to give you 10,000 worth of bedliners. LOL

Honda scored big in that one. Nice thinking.

You never see Honda, Toyota, Ford etc.........comparing there vehicles to other makes.

Posted by: blueman | Jun 13, 2016 11:54:41 AM

This is because there is no DIRECT Competition, all others are "meh."

The Military Grade F-150 is becoming a failed marketing stunt. How's that crow tasting Ford girls.

Posted by: GMSRGREAT | Jun 13, 2016 11:49:19 AM

The guys helmet fell off again, that or he's off his meds.

Ford has nothing to worry about with these silly gimmick commercials.

This is just screams DESPERATE!!!!!!

The bed in the Ridgeline IS a bedliner disguised as a bed (the whole damn thing is plastic). This just proves how mandatory a bedliner really is.

This is exactly how they loaded my rocks for landscape. Spray in is not going to save the aluminum. A drop in might help but they fly out of the bed. Super Duty will be next. Glad my Ram is not built Ford tough. lol

Guts

Glory

Ram

Stay thirsty.

Ford does make claims in their ads about how they are "Undisputed" when it comes to payload, towing ability and fuel economy as well as lowest cost of ownership. Well, they may not be naming names, but their ads are squarely focused on their competitors and their claims are for the most part bogus-when they show a crew cab 4x4 which is their most popular build , instead of the reg cab 4x2 with the 2.7 ecoboost that most of their claims apply to. Ah, advertising, gotta love it!

My 70 year old neighbor loves Ford trucks. Before the proof of Fords giant fail with these tests he swore he wouldn't buy an aluminum truck. Duh. I'll be laughing at all those Ford morons that buy one with that all aluminum engine as well. Mines cast iron.

Stay thirsty

@BARFO, Ok. I'm delivering blocks to a customer. How do I explain all the damage to the blocks to the customer? Never seen any one load blocks like that. They are always stacked neatly on a pallet!

Where's the ram trucks at???? Recalled!!

@Chris I didn't see any bricks damaged. Only your beer can Ford. lol I use to jack hammer concrete patios. Guess I need you to stack it on a pallet lol. Stay thirsty.

The first thing I add to any new truck I get is a bed liner, so technically the GM commercial is moot in my case.

Where's the ram trucks at????

Posted by: Done | Jun 13, 2016 2:26:28 PM

Rams are out building America one brick at a time.

@blueman More like the business purchases 20 XL trucks for $23k each and are buying them at invoice or below. So I doubt a dealer would be willing to throw $10,000 on top of discounted work trucks. But hey, the big 3 have done some questionable things and it did send them into financial trouble which resulted in bailouts and loans...

@Lou
If anyone has traveled to the US you will see that most pickups haul air.

From the stories on PUTC you would think if you were an overseas reader you would assume that the US is full of pickups hauling stones.

This just ain't the case.

@(Big) Al (From Oz): What you see on the interstate near Philadelphia in the 2 or 3 weeks you come to visit, doesn't mean that we don't use those bigger trucks here.

Do you follow them around for their whole day or week? Did you see if they hook up to a trailer, or put anythng in the bed?

Better to have space and not need then vice versa.

Maybe you never load a bed, I mean, a fishing pole and camping supplies might be a load for your truck?

I will take the spare where it belongs, under the bed.

This truck will struggle to tow 5,000 pounds.

Chevy & Ram take note: That's the way to do a commercial is to promote your truck features. Not cutting down another truck manufacture.

You never see Honda, Toyota, Ford etc.........comparing there vehicles to other makes.
Posted by: blueman | Jun 13, 2016 11:54:41 AM

WHAT?? You've GOT to be kidding me! Ford has put together dozens of propaganda videos and events doing exactly that, comparing their trucks to the competition, cutting them down when they can spin things in their favor. They do a great job playing smoke & mirrors in the videos too.

Ford like to run these torture tests with all the trucks. Of course, they used the same course Ford used to develop the F150's suspension tuning, compression and rebound rates. They selected the speed all trucks would travel based on the ideal performance of their truck. If the trucks ran down this course even just 5 mph faster or slower, each one would handle completely different. It's all about controlling the variables and editing the footage to give Ford the best propaganda video:
https://www.youtube.com/watch?v=zVquSQCBn60

Hmm, Ford puts 18's the F150, then compares them to trucks with optional 20's. That extra sidewall makes a huge difference:
https://www.youtube.com/watch?v=6HzkSotH6sg

Here Ford put on a demonstration on just how strong their frame is to the competition. Oh wait, where are the two biggest competitors to the F150? Odd how they chose to compare their frame to the Tundra's, the one that's always had a flimsy wet-noodle of a frame. I guess that makes better PR:
https://www.youtube.com/watch?v=zRfE_XAk2mE

2 Ford competitors has revealed how strong their beds are using the same test. Ford was never going to step up to the plate for that test. So GM did it for them. Thank you GM. And congrats to Honda. Just to remind the Ford girls , GM has its own composite material box. I pretty sure your gonna see it again.

@semihemiv6, yes you are so right about the Rams being out there building America one brick at a time. One brick is all they can carry at a time so yes you are right. Just watch those heavy Walmart bags.

Looks like the Hondas bed held up better than the chebbys did. Ain't that something. Chebby getting out done by a Honda!!

Hemi,

Watch again. The stones were clearly damaged in the dumping. You can see chips flying. Then they sweep away the damaged parts. If I was the one buying these stones for my patio I would not be happy.

This is more a promotional video for poly bedliners which I am already a big supporter of. Duraliner makes the stock drop in liners and they are up to 7 x's more impact resistant than the spray ons.

If you are talking stones being thrown away, if you're stupid enough to drop a bucket load of brocken up patio concrete into the unprotected bed of a 1/2 ton pick-up from about 6 feet high you would buy a Ram anyway.

2 Ford competitors has revealed how strong their beds are using the same test. Ford was never going to step up to the plate for that test. So GM did it for them. Thank you GM. And congrats to Honda. Just to remind the Ford girls , GM has its own composite material box. I pretty sure your gonna see it again.

Posted by: GMSRGREAT | Jun 13, 2016 5:07:44 PM

And yet GM still can't outsell Ford with these hideous commercial, better luck in the next century, trvll.

Yeah...Ford sucks......the life out of General Motors.

@blueman More like the business purchases 20 XL trucks for $23k each and are buying them at invoice or below. So I doubt a dealer would be willing to throw $10,000 on top of discounted work trucks.
Posted by: jack | Jun 13, 2016 2:47:07 PM

Dealers are getting those bedliners for about $250 each. So that would make it less than $5000 for 20 trucks.

Look I got a free 500.00 car cover when I bought my car.

This test is crap.

Honda pushed all the stones to one side of the bucket so they would fall towards the front of the cab. When it was over they showed the back of the bed where the stones did not drop.

The stones were specially stacked in the bucket to reduce damage.

Do the same test to GM and Ford with a stock bedliner and it will be the same as the Honda. No damage. Just some scratches.

Because of the way the bucket was loaded most of the stones hit other stones and not the bed.

I agree with Dave.

What this really is, is a great demonstration of how effective a plastic bed liner is so much better at protecting your truck.

And now the Ford does not rust, so we don't have that to do from any of the drop in naysayers about that.

I believe the best solution is aluminum bed + plastic/composite liner.

PUTC should do their own test with plastic liners. Get Duraliner and Cars.com to sponsor it.

I would rather just have a totally plastic/composite bed and no metal. No paint to scratch and no dents ever. They could make the fenders and the rocker panels out of plastic/composite as well. I have a Honda Harmony lawnmower with the Xenoy deck and it is tough. In the past I had a couple of Husqvarna mowers in the 90s with Xenoy decks and the decks did not crack. The decks outlasted the engines. Xenoy is used on fighter plane wings.

Shows GM made another blunder making pro-tec optional and limiting bed size back in 01-02

@blueman I highly doubt it, but the big 3 are all about incentives to make you buy their trucks. You may get $15,000 on the hood plus a bed liner, car cover, free maintenance, free doughnuts in the service waiting room, and free mail for the recalls.

I don't think most F-150 buyers would be interested in a midsize truck, but the composite beds are very tough. Honda does put a lot of thought into their products and those that own the prior generation of Ridgelines are very satisfied with them. The few Honda products I have had whether its lawn equipment or cars have been very reliable. You don't see the fit and finish problems with Hondas that you still see on some Fords, GMs, and FCAs. Hondas are not cheap but overall they are very good and over the long run you get your money's worth.

For those that jump on the "I hate aluminum on trucks" band wagon. Any of you ever notice some of the big 18 wheeler dump trucks at a gravel or construction site???
Many of those heavy duty haulers are using (and have used for years) ALUMINUM DUMP trailers, yes Aluminum on a truck that has 100's of yards of dirt & stone dumped in them EVERY DAY!
Go take a look. Just saying...

Damn, Honda just owned GM in a parking lot using someone's old iPhone.

I would love to see the side view of that Honda with "800 pounds" in the bed.

You could see from the back how far down the bumper drooped under the weight.

@semihemiv6, yes you are so right about the Rams being out there building America one brick at a time. One brick is all they can carry at a time so yes you are right. Just watch those heavy Walmart bags.

Posted by: Done | Jun 13, 2016 5:25:22 PM

Atleast they don't have to worry bout dropping a soup can and it fall thought the bed like on an F150! HAHAHA!

For those that jump on the "I hate aluminum on trucks" band wagon. Any of you ever notice some of the big 18 wheeler dump trucks at a gravel or construction site???
Many of those heavy duty haulers are using (and have used for years) ALUMINUM DUMP trailers, yes Aluminum on a truck that has 100's of yards of dirt & stone dumped in them EVERY DAY!
Go take a look. Just saying...

Posted by: supercrew02 | Jun 13, 2016 8:51:07 PM

Yeah look at how thick that Aluminum needs to be, way more thicker then what Ford is using.

Aluminum is not bad but it is not the cure all metal for every application True most dump beds are aluminum but steel is still better for hauling large boulders and landscape rocks. I have bought many large rocks for my yard. My landscape supplier told me they still use the steel trailers for hauling the big landscape rocks because they would tear up an aluminum bed. Gravel, sand, and soil can be hauled in an aluminum bed. For most light duty trucks such as a half ton pickups having an aluminum bed is no problem. Regardless of if a truck bed is aluminum or steel I would still have a bed liner or spray in. Not much more to add protection to a new truck after you have paid 30k or more for it.

@Frank--You don't buy a Honda Ridgeline to haul a heavy load nor should you buy a half ton pickup for that. You need a heavy duty truck for heavy loads or a trailer. Most people who own a pickup do not use them for heavy hauling. I do like composite beds especially if you are hauling items that can scratch, dent, or tear a bed up.

800 lbs is not heavy. Also, composite beds are very prone to cracking on the Tacoma...

http://tinyurl.com/crackedmytacomabed

https://www.google.com/search?q=tacoma+bed+crack&ie=utf-8&oe=utf-8

http://tinyurl.com/my05tacomabedcracked

At least them Tacoma beds are 10 years old.

Oh and $300 bucks cheaper to replace compare to the Ford bed.

http://parts.olathetoyota.com/toyota/tacoma/6510004480/2015-year/base-trim/4-0l-v6-gas-engine/body-cat/floor-pick-up-box-scat/?part_name=inner-box-assy