Chevy Fires Another Shot at Ford's Aluminum F-150

Silverado_block_test_1

By Aaron Bragman

The latest salvo in the Chevrolet versus Ford pickup truck battle has been fired by Chevy, and it's a big one. Chevrolet claims that while performing standard benchmark performance testing, in which the company puts competitor vehicles through the same tests as its own trucks to determine how they perform, it discovered that the stamped aluminum used for the 2016 F-150's bed was susceptible to damage from dropped items. GM engineers documented how the Ford's stamped aluminum bed was much more likely to be punctured when a special 17-pound wedge, simulating a pointed load, was dropped onto it than the Silverado 1500's roll-formed high-strength steel bed. While the 2016 Silverado 1500's bed remained intact at up to 90 joules of energy, the F-150's bed showed damage at 30 joules; the wedge created holes at 40 joules.

Smelling blood, Chevrolet then produced a series of tests that it says simulate real-world conditions that truck owners might encounter. One involved dropping a load of 55 landscaping blocks weighing about 825 pounds into the beds of both the Silverado and the F-150 from 5 feet above the bed to simulate receiving a load from a skid loader at a job site. In 12 trials that were recorded by video, Chevy says that the Silverado received only minor scratches and dents, while the F-150's bed was punctured every time, on the order of 4.3 punctures per trial. A second test was much more mundane and frankly a little more believable — it simulated a 32-pound empty steel Snap-On toolbox accidentally sliding off the truck bed's side rail and into the bed. In that test, the Silverado was dented 12 out of 14 times, and received "pinhole" punctures in two trials. The F-150 bed floor was dented once and punctured 13 times during the toolbox test.

Chevrolet is presenting the findings as an unusually long two-minute advertisement airing on ESPN, with shorter 30- and 60-second spots to follow. The company claims that it isn't taking a swipe at the Ford F-150 or the use of aluminum, merely pointing out a competitive advantage for customers to keep in mind, but that's clearly not the case. Chevrolet marketing claims that it is simply looking out for consumers' interests. Ford's reply to the new advertisement has been to call the testing a "marketing stunt."

GM has been mum on exactly what its next-generation full-size pickups will use for lighter weight materials, but a recent event outlining the company's efforts in that regard have pointed to a more measured, targeted approach in the use of lightweight materials. Unlike Ford's "aluminum everything" approach, GM has made concerted efforts across all of its new vehicles to strategically use a variety of materials, including aluminum, high-strength steel, magnesium and composite plastics. It seems safe to say, however, that it doesn't look like Chevy will be using an aluminum bed floor anytime soon.

Manufacturer images

Silverado_block_test_2

Silverado test 2

 

Comments

That toolbox scenario is scary. Something similar happens every day. Ford didn't do the homework , when they "tested " those preproduction trucks in minery . Maybe they deliver it to the wrong persons , like accountants or front desk people, but this certainly wasn't tested with toolbox heavy stuff on the field. Ford laboratory testing failed again.
Not impressed.

So by adding a $300 bedliner, all these test are moot. Unfortunately for Chevy, their owners still have a larger (5.3 vs 5.0) displacement V8 making less power than the Ford and returning less fuel mileage.

Yep. GM is desperate. Fired by sales slump.

Ever heard of the gas turbo powered Chevy truck from 1962 Frank? https://en.wikipedia.org/wiki/Chevrolet_Greenbrier

Yes Ford is far behind GM, 54 years behind when it comes to turbo gas trucks. Sorry to give you another disappointing blow today.

GM copied Ford on the GM 2.0L Ecotech Overhead Cam, couldn't they done it with a pushrod.

I wouldn't pay those kind of money for unfinished product.

Let Ford do the same commercial and the results would be much different. Take your ignorance somewhere else please. And oh by the way if they had used a Ram the whole truck would have collapsed.

Posted by: Done | Jun 8, 2016 5:36:04 PM

HAHA! The results would be the same. Unless FORD didn't want their little fan girls to know the truth. LOL!

HAHA! The results would be the same. Unless FORD didn't want their little fan girls to know the truth. LOL!


Posted by: GMSRGREAT | Jun 8, 2016 5:42:59 PM

You can spin it however you want dude, whatever makes you sleep well. We just like to point the flaws in all of you.

I find it comical, but in the end, it's Ford that is laughing, and we're here just making you people look stooopid.

We have succeeded.

Done why would you buy a tool box like that for? You would need you're mom to carry it every where for you.

GM copied Ford on the GM 2.0L Ecotech Overhead Cam, couldn't they done it with a pushrod.

Posted by: Frank | Jun 8, 2016 5:38:06 PM

Your not very smart, are you. Without research, I remember GM's 2.3 liter 180 HP quad 4 engine from late 80's early 90's.

What's funny is, it doesn't actually matter if the Ford truck bed gets a puncture from ridiculous abuse. The Ford is still fine because it won't rust. Meanwhile, that Chevy's dents have to be painted. All that paint.. you might as well buy a new bed.


You can spin it however you want dude, whatever makes you sleep well. We just like to point the flaws in all of you.

I find it comical, but in the end, it's Ford that is laughing, and we're here just making you people look stooopid.

We have succeeded.

Posted by: Frank | Jun 8, 2016 5:45:58 PM

What flaw? This is a proven fact! Multiple publications have posted the same info with test practices. Did you not read the story above them comment section?

"Smelling blood, Chevrolet then produced a series of tests that it says simulate real-world conditions that truck owners might encounter. One involved dropping a load of 55 landscaping blocks weighing about 825 pounds into the beds of both the Silverado and the F-150 from 5 feet above the bed to simulate receiving a load from a skid loader at a job site. In 12 trials that were recorded by video, Chevy says that the Silverado received only minor scratches and dents, while the F-150's bed was punctured every time, on the order of 4.3 punctures per trial. A second test was much more mundane and frankly a little more believable — it simulated a 32-pound empty steel Snap-On toolbox accidentally sliding off the truck bed's side rail and into the bed. In that test, the Silverado was dented 12 out of 14 times, and received "pinhole" punctures in two trials. The F-150 bed floor was dented once and punctured 13 times during the toolbox test."

You can't spin this, it is fact. So will you two stop trying to spread false Information, or show us a link to new proving it all to be wrong other wise. Go spread false info like kids some where else please!

"GM engineers documented how the Ford's stamped aluminum bed was much more likely to be punctured when a special 17-pound wedge, simulating a pointed load, was dropped onto it than the Silverado 1500's roll-formed high-strength steel bed. While the 2016 Silverado 1500's bed remained intact at up to 90 joules of energy, the F-150's bed showed damage at 30 joules; the wedge created holes at 40 joules."

Forgot this part.

That's one TOUGH toolbox!!! Not a scratch!! Where can we find these at?? Oh only at the gm circle jerk room.

Posted by: Done | Jun 8, 2016 5:48:34 PM

I thought all Ford's came with a toolbox, for all you tools that drive those cheese grate truck bed pick-ups.


Also, i'm talking Turbo engines in Half Tons and Camaro, damn, you're an idiot.
Posted by: Frank | Jun 8, 2016 5:58:46 PM

The Corvair 95 trucks where half ton trucks of their day.

"The gross vehicle weight rating of 4,700 pounds meant that they could handle a payload of up to three-quarters of a ton."

http://www.hemmings.com/magazine/hmn/2007/10/1961--64-Chevrolet-Corvair-Rampside-and-Loadside/1522489.html

Big whoop the mustsain got a turbo before the Camaro in 79, but GM still had the first turbo car and truck in 1962 to, so yes Ford is following GM 54s late.

54 years late*

the test should be done with a drop in bed liner.

btw go to work with guys who actually use their stuff. 2 16 chevy 1500 lt's with huge dents in the bed floor I saw last week. its common for guys to do this. I use drop in bed liners on my trucks with a pickup bed. all the other trucks have aluminum contractor dumps. theres holes in the floor of those. its 1/4" thick industrial grade aluminum with tears in it from years of use. the plastic bedliner wears harder than aluminum.

"Aluminum cannot withstand vibration or impact like steel. That is why you will never see a semi-automatic pistol with an aluminum slide. Aluminum will corrode when exposed to dissimilar metals. That said, I really don't see the point of the ad for the AVERAGE truck owner who never hauls anything but groceries. And yes, I'm one who has my 2500 loaded with 2b limestone at the quarry by a Michigan loader."

If anyone is worried about using aluminum on vehicles, please don' get on a plane.

When GM switches to an aluminum body, they will pretend this never happened. Just like when they bashed the idea of a "man step" and a heated steering wheel. Oh I know the fanboys will claim that a bumper step is somehow not as "girly" as a tailgate drop-down step. GM just needs to be first-to-market on more innovative technologies, rather than continue to bash their competitors for beating them.
Posted by: Alex | Jun 8, 2016 5:03:24 PM

GM is smart enough to let Ford owners play the role of guinea pigs. So after Ford demonstrates how NOT to do it, GM takes notes and engineers a better solution. That's why GM trucks are the toughest, longest lasting trucks on the road.

What's funny is, it doesn't actually matter if the Ford truck bed gets a puncture from ridiculous abuse. The Ford is still fine because it won't rust. Meanwhile, that Chevy's dents have to be painted. All that paint.. you might as well buy a new bed.
Posted by: W | Jun 8, 2016 5:59:35 PM

Ever heard of a little technology called spray-in bedliner? Works pretty well to protect against scratches.

Pretty weak argument.

I have worked at auto dealers for years, 98% of all trucks have bedliners in them. Like others have said, who drops block into any truck without bed protection, and only a complete moron would put a tool box on the bed rail of his truck. If this is all GM can come up with, I say lame.

What is GM going to do for lame propaganda when they convert to aluminum?

Speaking of real world situations. Did I miss the infomercial where chivy had the "real people not actors" sit in the front seats while doing an overlap crash test.

http://www.iihs.org/iihs/ratings/vehicle/v/chevrolet/silverado-1500-extended-cab-pickup

This seems more real world to me. In fact I saw a small over lap accident today. Posted speed limit was 55 mph.

http://www.iihs.org/iihs/ratings/vehicle/v/ford/f-150-extended-cab-pickup

So much for that high-tech "military grade" ultra-tough aluminum. Ford marketing has been going on and on about how they torture tested this new aluminum wonder truck for millions of hours and put it out in the field disguised as a 2014 model for others to "abuse". My brother Frank's lunchbox shouldn't be able to poke a hole in the bed like that.

https://www.youtube.com/watch?v=K8gbEfeVGhw

GOVERNMENT MOTORS IS FOLLOWING FORD ON THE TURBO SEGMENT LIKE THE 2.0 LITER. MY 15 FUSION THAT I HAVE HAS THE 2.0 ECOBOOST AND NOW THE NEW MALIBU HAS IT TOO AND NOW MUSTANG HAS THE 2.3 LITER ECOBOOST TURBO AND NOW THE CAMARO HAS IT TOO. FORD HAS THE 3.5 ECOBOOST TURBO AND THE 2.7 ECOBOOST TURBO. WHAT'S GONNA COME OUT FROM CHEBBY? TURBOS TOOO? THEY'RE JUST COPYING EVERYTHING FORD DOES LIKE GOING ALUMINUM AND TURBOS, YOU NAME IT. WHAT ABOUT IF FORD GOES WITHOUT TURBOS DOES THAT MEANS CHEBBY IS GONNA FOLLOW THAT TOO? GOVERNMENT MOTORS IS A SHAME BECAUSE THEY CAN NOT COME UP WITH THEIR OWN IDEAS.

GOVERNMENT MOTORS IS FOLLOWING FORD ON THE TURBO SEGMENT LIKE THE 2.0 LITER. MY 15 FUSION THAT I HAVE HAS THE 2.0 ECOBOOST AND NOW THE NEW MALIBU HAS IT TOO

Posted by: Gm orgullosa de ser de china. | Jun 8, 2016 7:47:23 PM

Actually GM now has Fords 1.5L Ecoboost in their Malibu that looks like the Fusion now.

I KNOW ONLY ONE THING GOVERNMENT MOTORS IS GOING NUTS FROM LAST MONTH SALE. THEY NEVER SPECT SOMETHING LIKE THAT WITH THEIR NEW JUNK FACES ON THE CHEBBY AND THE SIERRA.

I REMEMBER ALL THE GOVERNMENT MOTORS FAN GIRLS SAYING THAT THEY WERE NEVER GONNA BUY A TRUCK WITH TURBO BECAUSE OF THE TURBO LAG AND LOOK WHAT GOVERNMENT MOTORS IS GOING TO PUT IN THEIR JUNK TRUCKS LIKE THE CHEBBY AND SIERRA. FORD HAS IT ON THE EXPEDITION AND NAVIGATOR AND WHAT'S GONNA COME OUT NEXT FROM GOVERNMENT MOTORS? THEY'RE GONNA PUT TURBOS ON TAHOE AND YUKON? WHAT A JOKE IF THEY DO.

The question asked by ford guys is, can GM make due without going to an aluminum bodied truck? All you need to do is see how GM has taken a full size Cadillac down to 3,500lbs, when their competitors all aluminum bodied cars like Audi actually weigh more! So I believe they have the tech to take the 1/2-3/4 ton trucks down around 200-300 or more lbs, using the same ideas.

GOVT motors should use the Eagle's classic "Desperado" as soundtrack for this lame attempt that will backfire right back into their face...

I'm certain a few sales execs are on hot seats right & desperate to find anyway to boost sales...can't wait for June sales to come out & all the GOVT motor fanboys can eat crow...once again...

What is GM going to do for lame propaganda when they convert to aluminum?
Posted by: yamahatim | Jun 8, 2016 7:25:58 PM

Ford is the master of lame propaganda and shady, expertly edited "torture test" videos.

https://www.youtube.com/watch?v=K8gbEfeVGhw

I'll never forget the tortional rigidity frame test that compared their new frame to the Toyota frame. Of course they wouldn't compare their frame to the real competitors. Much better results if you pick the flimsiest half-ton frame to compare yours to.

And who's to say that generic motors didn't add an extra layer or 2 of sheet metal to that truck bed in the ad...wouldn't put it past em....anything to make their crap look better than it is..

I have to admit, this really surprised me--I had no idea that the actual bed was made out of aluminum?!

I had no problem with Ford having an aluminum cab, fenders, etc, but for the actually bed, that is just stupid.

Steel has give; aluminum, well, just breaks and creates holes... .

Who ever you are, thinking, that Caps is easier to read is mistaken. I just want to let you to know, that I didn't read it, so keep posting in caps please.

Why was it discontinued? Why not still in production? Why is it that Ford built one, now GM copies.

Posted by: Frank | Jun 8, 2016 5:57:47 PM

Frank, stay in school.

Why was it discontinued? Why not still in production? Why is it that Ford built one, now GM copies.

Posted by: Frank | Jun 8, 2016 5:57:47 PM

Frank, stay in school.

@Franks Brother, really? That's the latest lame excuse from fanboys defending GM's lack of innovation? You are sounding just like the way Toyota fanboys do. "They don't try new things so that they can be more reliable." In other words your brand can't make new technologies reliable. That's pretty sad when even their fanboys lack confidence in what they do!

Wow. Lol at the fanboys here. The steel vs aluminum argument is so lame. GM really needs to stop making themselves look like idiots. This is clearly an attempt to reverse their poor May sales results. The funny part is that many clueless people fall for this kind of marketing strategy. (Hint: just follow Donald Trump's campaign and you'll see what I'm talking about)

People generally don't understand how tough and useful aluminum is. The fact is, aluminum has been used successfully in the transportation and aviation industries for decades. I have a 1993 Peterbilt tri axle dump truck. Yep, it has an aluminum cab and guess what, after 20+ years and 825,000 miles the cab is still in great shape. No rust, doors still work nice, no broken hinges, etc. It also has an aluminum dump bed that has seen as many years of abuse. Sure, the bed is worn and has some cracks and dents but I'll guarantee a steel bed would be no better. In fact it would likely be worse considering that the floor and cross members would have rust holes.

Based on my experience in the transportation industry, I hardly see why there will be a durability issue with aluminum body pickups, especially when comparing with the ultra thin steel that they've been using in these new pickups. It's really pathetic how easily they get dinged. That's why I say this is all a marketing stunt and there is no unbiased third party data to back up any of GM's claims.

Based on my experience in the transportation industry, I hardly see why there will be a durability issue with aluminum body pickups, especially when comparing with the ultra thin steel that they've been using in these new pickups. It's really pathetic how easily they get dinged. That's why I say this is all a marketing stunt and there is no unbiased third party data to back up any of GM's claims.

GM is now using cold rolled steel instead of a more basic steel. If you don't understand what "cold worked" steel's advantage is, you ought to go read up on it on wikipedia. While you're at it, compare the tensile strength of steel and aluminum. Good luck finding a third party source that's willing to punch a bunch of holes in someones aluminum F150.

Wow. Lol at the fanboys here. The steel vs aluminum argument is so lame. GM really needs to stop making themselves look like idiots. This is clearly an attempt to reverse their poor May sales results. The funny part is that many clueless people fall for this kind of marketing strategy. (Hint: just follow Donald Trump's campaign and you'll see what I'm talking about)

Posted by: ckreid92 | Jun 9, 2016 1:27:08 AM

GM just made all the morons paroting Ford "military grade" tag line look like morons. Comparing a dump truck bed to a 1/2-ton's bed makes you co e off as DELUSIONAL if you think the two are comparable. GM even supplied the unit of energy required (in Joules) to pierce their trucks bed vs Ford's AL truck bed. THAT ALONE should should cause alarm bells to ring that their engineers have ran calculations on what it would take to pierce that soft aluminum skin. Based on their math, aparently a 17 lb toolbox falling from the top of the bed is enough to leave big gouges.

FOXNEWS.COM

It appeared that Chevy didn't do much of a dent into the Ford’s sales. Through the end of May, F-Series sales were up over seven percent to 324,307, while the Silverado's dropped nearly 13 percent to 223,990 compared to last year.

Ford reply statement vs Chevy test.

“When you're the market leader for 39 years, competitors sometimes try to take shots at you with marketing stunts. The fact remains that F-150's high-strength, military grade, aluminum alloy cargo box offers the best combination of strength, durability, corrosion resistance, capability, safety and fuel efficiency ever offered in a pickup. We have built nearly a million new F-150s, and our lead over the competition continues to grow.”

And who's to say that generic motors didn't add an extra layer or 2 of sheet metal to that truck bed in the ad...wouldn't put it past em....anything to make their crap look better than it is..


Posted by: Chuck Z. | Jun 8, 2016 9:49:04 PM

https://youtu.be/jURNFshnXu0

You mean like how Ford crafted a totally "unbiased" test where they compared the truck they're trying to sell to the competition on their own proving ground. Seems odd how they decided on 25 mph for the test. They couldn't have possibly selected that speed based on the tuning of their own suspension, knowing the compwtition could have outperformed it at any other speed.

Give it up. GM found a weakness in that "military grade" marketing gimmick. If the tables were turned , Ford would have Mike Rowe out making a cheesy propaganda video this very moment.

https://www.youtube.com/watch?v=MVSyGI3xUzQ

HAHA!

So steel is stronger than aluminum?

That would be new and shocking to anyone who doesn't know jack about metal.

It will also melt before steel so why not light both trucks on fire? It would have been just as smart as dropping blocks from 4ft up.

Chevy knowing that dropping the blocks was stupid then went to the sharp corner of the tool box striking the bed in a believable accident and yes it poked a hole.

The moral of this story? Well if you don't know jack about metal you now know that steel is stronger than aluminum. You also know its unwise to be unwise and careless. Also steel rusts and is heavier than aluminum and the F150 is still outselling the Silverado and Sierra combined.

Also if you don't have a bedliner in your truck regardless of the type of metal its made of then you don't put things back there anyway because all that does is destroy the paint and lead to rust for the chevy and... destroyed paint for the F150... unless your dropping tool boxes in a truck you didn't get the bedliner for since you don't do work... and probably don't own a tool box either...

BUILT FORD TOUGH!!!!LOL!!

Yes GM had turbos for years but they are nothing like the Ecoboost - direct injection, variable can timing, compacted graphite blocks, etc
The toolbox test is more reasonable. Even with a steel bed, I'd never dump rocks in it like that without plywood.
I'm sure if the did the rest with anything other than large rocks, dropped from a height, there would be no damage

People saying one never loads a truck this way obviously only drives a mall queen. My dad would load oak firewood with our tractor in the bed of our 80 dodge power wagon over the course of 10+ years. Yes there were dings and dents but no damage like this. Say what you want but this is not good no matter what brand you like.



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