Chevy Fires Another Shot at Ford's Aluminum F-150

Silverado_block_test_1

By Aaron Bragman

The latest salvo in the Chevrolet versus Ford pickup truck battle has been fired by Chevy, and it's a big one. Chevrolet claims that while performing standard benchmark performance testing, in which the company puts competitor vehicles through the same tests as its own trucks to determine how they perform, it discovered that the stamped aluminum used for the 2016 F-150's bed was susceptible to damage from dropped items. GM engineers documented how the Ford's stamped aluminum bed was much more likely to be punctured when a special 17-pound wedge, simulating a pointed load, was dropped onto it than the Silverado 1500's roll-formed high-strength steel bed. While the 2016 Silverado 1500's bed remained intact at up to 90 joules of energy, the F-150's bed showed damage at 30 joules; the wedge created holes at 40 joules.

Smelling blood, Chevrolet then produced a series of tests that it says simulate real-world conditions that truck owners might encounter. One involved dropping a load of 55 landscaping blocks weighing about 825 pounds into the beds of both the Silverado and the F-150 from 5 feet above the bed to simulate receiving a load from a skid loader at a job site. In 12 trials that were recorded by video, Chevy says that the Silverado received only minor scratches and dents, while the F-150's bed was punctured every time, on the order of 4.3 punctures per trial. A second test was much more mundane and frankly a little more believable — it simulated a 32-pound empty steel Snap-On toolbox accidentally sliding off the truck bed's side rail and into the bed. In that test, the Silverado was dented 12 out of 14 times, and received "pinhole" punctures in two trials. The F-150 bed floor was dented once and punctured 13 times during the toolbox test.

Chevrolet is presenting the findings as an unusually long two-minute advertisement airing on ESPN, with shorter 30- and 60-second spots to follow. The company claims that it isn't taking a swipe at the Ford F-150 or the use of aluminum, merely pointing out a competitive advantage for customers to keep in mind, but that's clearly not the case. Chevrolet marketing claims that it is simply looking out for consumers' interests. Ford's reply to the new advertisement has been to call the testing a "marketing stunt."

GM has been mum on exactly what its next-generation full-size pickups will use for lighter weight materials, but a recent event outlining the company's efforts in that regard have pointed to a more measured, targeted approach in the use of lightweight materials. Unlike Ford's "aluminum everything" approach, GM has made concerted efforts across all of its new vehicles to strategically use a variety of materials, including aluminum, high-strength steel, magnesium and composite plastics. It seems safe to say, however, that it doesn't look like Chevy will be using an aluminum bed floor anytime soon.

Manufacturer images

Silverado_block_test_2

Silverado test 2

 

Comments

IT IS SO ENTERTAINING TO READ THE RELIABLE RESPONSES FROM THE FORD F150 CULTISTS WHENEVER ANYONE EVER DARES TO THREATEN OR EVEN SUGGEST A SHORTCOMING WITH THEIR PRECIOUS PICKUP TRUCK!!!

The fact is this is a real eye opener and a clear problem for aluminum bed trucks. The FACT is aluminum is softer and cannot withstand constant use from harder objects as well as steel can. Plain and simple. The responses from the F150 owners like "Who drops cinder blocks from 5 feet in the air?" entirely misses the point and are quite frankly dumb allegiance to a truck brand that made an error in going all in on aluminum - especially for the bed of the truck. This is the weak under belly of the F150. These trucks by comparison if not provided with a liner will get damaged quicker and more easily over time. Sorry Ford owners you can stamp and pound your feet and make all the silly accusations and rationalizations you want but Chevy and Ram have on this one!

IT IS SO ENTERTAINING TO READ THE RELIABLE RESPONSES FROM THE FORD F150 CULTISTS WHENEVER ANYONE EVER DARES TO THREATEN OR EVEN SUGGEST A SHORTCOMING WITH THEIR PRECIOUS PICKUP TRUCK!!!

The fact is this is a real eye opener and a clear problem for aluminum bed trucks. The FACT is aluminum is softer and cannot withstand constant use from harder objects as well as steel can. Plain and simple. The responses from the F150 owners like "Who drops cinder blocks from 5 feet in the air?" entirely misses the point and are quite frankly dumb allegiance to a truck brand that made an error in going all in on aluminum - especially for the bed of the truck. This is the weak under belly of the F150. These trucks by comparison if not provided with a liner will get damaged quicker and more easily over time. Sorry Ford owners you can stamp and pound your feet and make all the silly accusations and rationalizations you want but Chevy and Ram have on this one!

Good work by GM calling out FORD on their mystical MILITARY GRADE marketing scheme and then demonstrating how superior the GM truck bed is. Actually, pound for pound aluminum is very strong. Ford could have easily designed a much thicker sheet of aluminum for the bed. Instead they following their usual route of cheap design knowing the f-150 is really nothing more than a grocery cart. Expect Ford to think redesign of the new Superduty bed, now they have been exposed. So again, FORD fan girls should be thanking GM for exposing weaknesses and then demonstrating leadership by design of what a real truck should be, tough.

You know, there's a relatively easy way that bed problem could be fixed that would both add to the style of the truck as well as its functionality. Do what they did before the first all-steel beds; use 2x3 lumber separated and strengthened by 1" square steel tubing. The wood might scar, but it wouldn't break or puncture under the types of loads that hole the aluminum bed and would tend to show even less damage than the rolled-steel bed of the Chevy. Not only that, but the wood could be replaced easily by any craftsman. Inexpensive, durable and very, very strong.

"Based on my experience in the transportation industry, I hardly see why there will be a durability issue with aluminum body pickups, especially when comparing with the ultra thin steel that they've been using in these new pickups. It's really pathetic how easily they get dinged. That's why I say this is all a marketing stunt and there is no unbiased third party data to back up any of GM's claims."

I could easily be an unbiased third party; I hate all full-sized pickup trucks for their senseless size. I also have a rock quarry convenient to me that I'm sure I could get them to drop some stone into the beds of the now-five full-sized brands to see which one holds up better. It wouldn't be that difficult, really.

Different structural materials have usually five mechanical properties of concern:
1) Tensile strength ("pull" strength);
2) Compressive strength ("squash" resistance);
3) Flexural strength (bending resistance);
4) Bursting strength (puncture resistance);
5) Abrasive strength ("wear" resistance).

While 1) and 3) can be made comparable between aluminum and high-strength steel, perhaps 2), 4), and 5) cannot. And that's what Chevy discovered: hence, the ad.

But if any truck manufacturer wanted to "score" high in 1) through 4) nowadays, they might consider making at least the bed out of real CFC (carbon fiber composite). I don't know about 5) yet: it could be that CFC is inherently more "slippery" and therefore has better behavior in 5) too.

And a CFC truck would be MUCH lighter than both aluminum and steel; completely rust/corrosion resistant; would allow better fuel economy; and be more crash worthy, to boot!
Price? Yes, more expensive, -- until it can be mass-produced.

=====================

Military grade alumnium does not exist. There is 6061, etc
This commercial points to two specific failure modes. This does not represent a lifetime of average use. That would be a more compelling argument. This is not a true measure of long term reliability or durability. GM has a history of being directly critical of Ford trucks but it never really resulted in tangible market share increase. It's nice water cooler or forum fodder material for those inclined to self justify why their tool is better. Silly.

The aluminum bed is junk. We installed an aluminum headache rack on one of our new F150s and after 1 month all the bolt holes cracked and broke out. Not Ford Tough enough for Montana's gravel roads.

Ford would never do these type of crappy commercials, they don't need no gimmicks to sell trucks, they make real trucks and sell themselves.

GM DESPERADO 2017

Did you hear the 2017 Camaro ZL1 will have 640 HP? The GT500 had 662HP in 2013, lol. GM is always playing catch up.

The GT500 had 662HP in 2013
Posted by: Frank | Jun 9, 2016 10:17:10 AM

Yeah and it corner like a 1920s model T.

http://gmauthority.com/blog/2016/06/chevrolet-camaro-most-dependable-reliable-in-2016-jd-power-vehicle-dependability-study/

I am not buying that empty tool box put a hole in the bed period. LMAO but i'm sure u chevy vans believe it.

I am not buying that empty toolbox put a hole in the bed. but i'm sure u chevy fans do LMAO!!!!!!!!

Ford would never do these type of crappy commercials
Posted by: Frank | Jun 9, 2016 10:17:10 AM

Yeah they have.

https://www.youtube.com/watch?v=GuExSuwZibg

https://www.youtube.com/watch?v=-n2uEx8CojE

https://www.youtube.com/watch?v=GJZVUnOduH4

I would love to see that key drop test on the end. LOL.

What good is ford payload number, when bed will disintegrates after few loads ? Not so reliable ford eh ?
All thise recalls and now this , another nail to the ford reliability coffin.

I think, that ford have used cheaper material and not the same gauge, like they tested in their commercial, to save the money and make more profit again. It wouldn't be the first time they did it. It's more like pattern for them. I never trusted ford and will never buy one.

Not surprised at all with the results. That being said, I always have a sheet of plywood in the bed of my pickups.

Ford would never do these type of crappy commercials
Posted by: Frank | Jun 9, 2016 10:17:10 AM

Yeah they have.

https://www.youtube.com/watch?v=GuExSuwZibg

https://www.youtube.com/watch?v=-n2uEx8CojE

https://www.youtube.com/watch?v=GJZVUnOduH4


Posted by: johnny doe | Jun 9, 2016 10:41:27 AM

Wrong, they are comparing the Ford to all Truck Makers, you fail in life.

....and directly mokcing like GM is attacking Ford. So sad :P

Ford is still compare their truck to another truck, same thing GM did here. So you're wrong Frank.

Posted by: johnny doe | Jun 9, 2016 10:41:27 AM

Did you hear the 2017 Camaro ZL1 will have 640 HP? The GT500 had 662HP in 2013, lol. GM is always playing catch up

MAY 2016 SALES

Mustang: 10,327

Competition:
Challenger: 6,677
Camaro: 5,827)

In my mpart of the woods anyone who actually uses a pickup for hard work gets a spray in liner and/or gets an aluminum checkerplate liner or rubber mat/plywood type add on. If they expect to really abuse the box beyond that they remove it and get an aftermarket box.

Chevy is trying to regain lost sales.
Posted by: Lou_BC | Jun 8, 2016 4:08:42 PM

I agree. Also note this:


"In that test, the Silverado was dented 12 out of 14 times, and received "pinhole" punctures in two trials."

So the Chev got holes too and GM shows the least GM damge to the max Ford damage.

GM also used a fuzzy close up pic of the Chevy damage and a clear blown up picture of the Ford.

Once again, Chevy "fires a shot" when they get caught asleep at the wheel. Remember whatshisname making fun of Ram's heated steering wheel? Guess what, two years later Chevy finally offered the same option. For those of us who have been adults for many years, this is an old tactic by GM. Besides the obvious quality problems, one reason I have no respect for
GM as a corporation is that their ads don't tout their strengths without taking shots at the competition. That, as we all know, is a sign of continually playing catch-up. Notice you don't see number one, nor even number 3, taking shots like that. Low class, Chevrolet. Low class.

Besides the obvious quality problems, one reason I have no respect for GM as a corporation
Posted by: Dale | Jun 9, 2016 11:26:26 AM

What yah talking bout bud, quality problems? I think you got that backwards/wrong.


"Following Porsche in the rankings are Buick (106 PP100), Toyota (113 PP100) and GMC (120 PP100).

General Motors Company receives eight segment awards and Toyota Motor Corporation six.
GM models receiving an award include the Buick Encore; Buick LaCrosse; Buick Verano; Chevrolet Camaro; Chevrolet Equinox; Chevrolet Malibu; Chevrolet Silverado HD; and GMC Yukon."

Buick, GMC, Chevy, Ram, all in the top 10, Lincoln made 10th. Ford on the other hand 32 out of 33 manufacturers. LOL every FCA even beat Ford other then Dodge so much for Lionels warnings on the other story.

http://www.jdpower.com/press-releases/2016-us-vehicle-dependability-study-vds

Besides the obvious quality problems, one reason I have no respect for GM as a corporation
Posted by: Dale | Jun 9, 2016 11:26:26 AM

What yah talking bout bud, quality problems? I think you got that backwards/wrong.


"Following Porsche in the rankings are Buick (106 PP100), Toyota (113 PP100) and GMC (120 PP100).

General Motors Company receives eight segment awards and Toyota Motor Corporation six.
GM models receiving an award include the Buick Encore; Buick LaCrosse; Buick Verano; Chevrolet Camaro; Chevrolet Equinox; Chevrolet Malibu; Chevrolet Silverado HD; and GMC Yukon."

Buick, GMC, Chevy, Ram, all in the top 10, Lincoln made 10th. Ford on the other hand 32 out of 33 manufacturers. LOL every FCA even beat Ford other then Dodge so much for Lionels warnings on the other story.

http://www.jdpower.com/press-releases/2016-us-vehicle-dependability-study-vds

blueman you're point?

http://gmauthority.com/blog/2016/06/chevrolet-camaro-most-dependable-reliable-in-2016-jd-power-vehicle-dependability-study/

Posted by: johnny doe | Jun 9, 2016 11:20:20 AM

From http://gmauthority.com/blog. I'm sure it not bias. LOL

It isn't bias, look at the link I posted above, this link.

http://www.jdpower.com/press-releases/2016-us-vehicle-dependability-study-vds

It clearly says near the bottom of the page

Midsized Sporty Car*

Highest Ranked: Chevrolet Camaro.

I can't find a just a bed floor replace panel (maybe someone else know a site?) so if this really happened and you wanted to fix the hole in the floor of your F150 bed. It'll cost you $1,500.00 to $2,000.00 (depending on bedsize) just to replace the bed, not including labor cost if you have a shop do it OUCH!

http://www.fordparts.com/Commerce/ShoppingCart.aspx

Not anti-brand, but not surprise by the GM attack ad. Look at the IIHS assessment of the 2014 steel Ford F150 vs the 2015 aluminum Ford F150 offset overlap crash.

Source YouCar - YouTube: /watch?v=8hA2IHa1neE

Ironically paper-thin aluminum Ford did better than steel Ram 1500 in crash test.

Source IIHS - YouTube: /watch?v=_V5WGkRZQOU

Now I'm confused. Maybe the F150's saving grace is the steel frame and firewall.

I'd like to see the rock drop test vs the Honda Ridgeline

Source TFLTruck - Youtube: /watch?v=AzOe_LZ7nIA

Every automaker has its pros and cons, but I like all trucks regardless of brand.

I remember when everyone had a sheet of plywood in their bed because everyone had rust and abused their beds. this was before liners and spray-ins were available. Either way you decide to look at it...the videos are compelling.

It isn't bias, look at the link I posted above, this link.
http://www.jdpower.com/press-releases/2016-us-vehicle-dependability-study-vds
It clearly says near the bottom of the page
Midsized Sporty Car*
Highest Ranked: Chevrolet Camaro.

Posted by: johnny doe | Jun 9, 2016 1:50:44 PM

The facts are: The Mustang is the #1 best selling Musclecar of all time.
It's the only two door sportcar in the world that sell over 200,000 units per year.

Back to you Johnny Doe. LOL

blueman yeah you're right, people need to buy about five of them at a time, to try and enjoy a single lap or pass around a track. JD Power help back it up with how bad 3 year old Fords are with their dependability study.

Ford would never do these type of crappy commercials, they don't need no gimmicks to sell trucks, they make real trucks and sell themselves.

GM DESPERADO 2017
Did you hear the 2017 Camaro ZL1 will have 640 HP? The GT500 had 662HP in 2013, lol. GM is always playing catch up.

Posted by: Frank | Jun 9, 2016 10:17:10 AM

Really huh.

https://youtu.be/3j-qy1s1RIM

"You mean like how Ford crafted a totally "unbiased" test where they compared the truck they're trying to sell to the competition on their own proving ground. Seems odd how they decided on 25 mph for the test. They couldn't have possibly selected that speed based on the tuning of their own suspension, knowing the compwtition could have outperformed it at any other speed."

This has always killed me. Ford actually had the gall to brag that the F150 outperformed the competition on tests the F150 was designed from the ground up to do well on! As if every single manufacturer couldn't do the same on their home turf with as good as, if not better results. I can see the internal marketing memos now:

Peon: "Guys are we really gonna beat our chest about these tests? They're our own freaking tests!"
Executive VP: "Hell yes we are, in case you were born yesterday, fanboys just need a little nudge to get their rantings going. That's all we're doing, providing that nudge."

Ford would never do these type of crappy commercials, they don't need no gimmicks to sell trucks, they make real trucks and sell themselves.

GM DESPERADO 2017
Did you hear the 2017 Camaro ZL1 will have 640 HP? The GT500 had 662HP in 2013, lol. GM is always playing catch up.

Posted by: Frank | Jun 9, 2016 10:17:10 AM

Really huh.

https://youtu.be/3j-qy1s1RIM

Posted by: GMSRGREAT | Jun 9, 2016 3:00:04 PM


What a beautiful commerical, informative yet no bashing. This is where GM got their ideas from, this is how it all started.

But I like Ford Ads way better, GM's are for dummies.

@GMSRDUD,

They also put the Dodge in there because there is just no competition.

When Ford does comparison, they include Chevy, GMC and Dodge, but when Chevy does comparison, they follow the leader, Ford.


2017 GM DESPERADO

My question to GM. How many truck buyers do you know, buy the truck and do what you advertised. You got to come up with something better than this...

My question to GM. How many truck buyers do you know, buy the truck and do what you advertised. You got to come up with something better than this...

Posted by: Vincent D. | Jun 9, 2016 3:59:26 PM

This is actually putting a deep big hole in GM sales, why do you think they must resort to this.

GM = Poor Sport

they follow the leader, Ford.

2017 GM DESPERADO

Posted by: Frank | Jun 9, 2016 3:58:47 PM This is not rocket science guys.

Thank God GM didn't follow Ford, instead they build the truck bed in my Silverado from strong cold rolled steel.

Bottom line:

GM = GOOD TRUCKS WITH STRONG BEDS
ford= not so good

GOVT Motors; "DESPERADO" is the msg this ad portrayed & who ever came up with it should be fired! This won't help them & just drive more buyers to FORD, Dodge and Toyota. This kind of advertising is nothing short of acting like a REP nominee! I'll continue driving my rust free F150 and loving every minute of it!

GM DESPERADO 2017
Did you hear the 2017 Camaro ZL1 will have 640 HP? The GT500 had 662HP in 2013, lol. GM is always playing catch up.

Posted by: Frank | Jun 9, 2016 10:17:10 AM

To bad Ford needS Shelby to built it to make 662 HP LMAO!!!!!!!!!!!!!

To bad Ford needS Shelby to built it to make 662 HP LMAO!!!!!!!!!!!!!


Posted by: johnny doe | Jun 9, 2016 5:02:25 PM

Shelby does not build them at all. It is part of the SVT team. Don't you know anything?

Don't worry it's military grade build whit air plane aluminum,,,:)


Shelby does not build them at all. It is part of the SVT team. Don't you know anything?

Posted by: TOM | Jun 9, 2016 5:12:46 PM

My bad I was thinking of the 2013-2014 GT 500 super snake.


"2013–2014 Shelby GT500 Super Snake


Overview


Production
2013–2015

Model years
2013–2014

Body and chassis


Body style
2-door coupe
2-door convertible

Related
2013-2014 Ford Shelby GT500

Powertrain


Engine
5.8 L "Trinity" V8

Transmission
6-speed manual

Dimensions


Wheelbase
107.1 in (2,720 mm)

Curb weight
3,929 lb (1,782 kg)

Chronology


Successor
2015-2016 Shelby Super Snake

At the Barrett-Jackson auction in 2012, Shelby American announced the release of the GT500 Super Snake. The Super Snake boosts the 662 bhp to 850 bhp (2 packages available via this two types bhp). The first fifty vehicles sold were available in limited edition colors, either in black with a triple gold stripe or white with a triple gold stripe.

The 2013 GT500 Super Snake marks the discontinuation of the Shelby "Alcoa" Super Snake Wheels. A new, lightweight forged aluminium wheel is produced and used instead. These wheels will also be used on any GT500 (even 2007-2012 models) that enters the Shelby American Facility to be converted into a Super Snake. The 2013 Super Snake had included wide body option."

https://en.wikipedia.org/wiki/Shelby_Mustang#2013.E2.80.932014_Ford_Shelby_GT500

To bad Ford needS Shelby to built it to make 662 HP LMAO!!!!!!!!!!!!!


Posted by: johnny doe | Jun 9, 2016 5:02:25 PM

Shelby does not build them at all. It is part of the SVT team. Don't you know anything?


Posted by: TOM | Jun 9, 2016 5:12:46 PM


The trvll doesn't know anything.

Don't worry it's military grade build whit air plane aluminum,,,:)


Posted by: Miath | Jun 9, 2016 5:20:01 PM

If all you GM trvlls are worried about Ford's Aluminum.

PLEASE DO NOT FLY ON A PLANE TO ANOTHER STATE or COUNTRY.

You all eat crow.

My bad I was thinking of the 2013-2014 GT 500 super snake.


"2013–2014 Shelby GT500 Super Snake

Posted by: johnny doe | Jun 9, 2016 5:46:07

Yes the super snake builds are Shelby built. The mustangs like the GT 500s, GT350s are Ford built and designed.

I don't care if a truck bed is made of steel or aluminum, I would still get a bed liner or have Rino sprayed into the bed.

Agree, chevy can probably add a bit more aluminum, but I'm not a fan of aluminum everything. Funny how ford really pushes the words "military grade" to market percieved tuffness without really having specs of what military grade aluminum actual is. All just propaganda to me...

FOXNEWS.COM
It appeared that Chevy didn't do much of a dent into the Ford’s sales. Through the end of May, F-Series sales were up over seven percent to 324,307, while the Silverado's dropped nearly 13 percent to 223,990 compared to last year.

Posted by: blueman | Jun 9, 201
/QUOTE

Thats because Chevy owners keep their trucks LONGER due to their awesome RELIABILITY,,
Im certainly very happy with mine,,
My 8 years old Silvy has been trouble free all this time!!

Wouldnt even consider buying beer can that can be punctured with a simple Toolbox LOLLOL

Military grade aluminium!!LOL
North Korea military maybe!?



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