Chevy's 'Truck Month' Responds to Slumping Pickup Sales
In response to bad May sales results, Chevrolet is immediately instituting its familiar "Truck Month" promotion to bring more people into dealerships to purchase new light-duty and heavy-duty pickup trucks.
According to Automotive News, Chevy will be offering strong incentives on popular models that could amount to more than $8,000 in savings, along with a promotion of zero percent financing for 60 months.
The Chevy Silverado lineup sold almost 50,000 trucks in April, but that number dropped roughly 10 percent in May. Chevy needs a good June to beat the 51,000-plus pickups it sold in June 2015 to put things back on the right track. For the first five months of 2016, the Chevy Silverado lineup is about even with last year's sales, but other truckmakers like Ford and Ram are near 8 percent.
When looking at the five brands that make full-size pickup trucks and comparing 2016 sales with those of 2015, both Ram and Ford are doing better, each climbing 1 percent in market share. Chevy, however, has fallen by almost 2 percentage points (GMC, Toyota and Nissan have stayed relatively the same). Expect to see a strong push in national and regional advertising and incentive spending for Chevrolet for the entire month of June.
Cars.com photos by Evan Sears, Angela Conners
Comments
That's a great deal. However, LAMO said GM was discounting 9-10 on hood in May, so how is an 8 K discount going to improve sales for June..................ummmm...................I wonder if LAMO was lying........who should I believe?
See below for LAMO's comment:
Wow, I cannot believes GM throwing 9-10K on the hood did not allow them to sell more.
Posted by: LMAO | Jun 1, 2016 11:56:23 AM
That's a great deal. However, LAMO said GM was discounting 9-10 on hood in May, so how is an 8 K discount going to improve sales for June..................ummmm...................I wonder if LAMO was lying........who should I believe?
See below for LAMO's comment:
Wow, I cannot believes GM throwing 9-10K on the hood did not allow them to sell more.
Posted by: LMAO | Jun 1, 2016 11:56:23 AM
Posted by: GMSRGREAT | Jun 5, 2016 7:43:51 AM
WOW, you really are just dumb are you. That was last month they were taking that much off. Look below, OVER 8K this month with more incentives. So yes, I continue to be correct. GM is offering 15% MSRP again on many of its vehicle lines. YES 15%.
Chevy will be offering strong incentives on popular models that could amount to more than $8,000 in savings, along with a promotion of zero percent financing for 60 months
hahahahaha, just seen gm is also offering 20% msrp on other vehicle. So yes, they are throwing a lot of cash on the table with 0% finance options to sell their trucks. It is funny first they lose on fleet sales to Ford once Ford truck lines are up to speed and GM response was "we are doing this to keep up value to the brand" however they are giving a lot of cash off right now. Does not bode well to keeping up initial value does it gmsraregivingtheirtrucksawayaregreat.
Ford deals are better and they're willing to negotiate more. GM hit the fool button when they raised prices the second time on the 2014's and they lost me. Sorry but I'm not paying thousands more and getting less features for it. I'm currently shopping Ford.
You fools arguing about which is better Ford. GM or Fiat...they all suck.
Every month is Truck Month.
just as GM has done by having trailering cameras available on there HD trucks, months ahead of Ford.
Posted by: GMSRGREAT | Jun 5, 2016 9:34:14 AM
FYI, multiple cameras are nothing new. There are a lot of other companies out there that have installed multiple cameras on their vehicles from the factory.
Incentives continue in Trucktober and Truckvember, all the way through Truckurary and Trarch...
It's been a bad start to the month for GM:
1) 2017 GMC Sierra 2500 Denali Gets J.C. Whitney Face-Lift
2) May 2016 Sales Drop -12.7% on Sagging Silverado
3) GM Trucks Added to Takata Airbag Inflator Recall
4) 2017 Chevrolet Silverado HDs Sport New J.C. Whitney Hood Design
5) GM Disputes Need to Recall evthough they are unsafe
6) GM Adds More Stick on Cameras from JC Whitney for Towing Safety
7) Chevy's 'Truck Month' Responds to Slumping Pickup Sales. In a message sent to Chevy dealers Wednesday, Chevy U.S. chief Brian Sweeney acknowledged that (in) May “(6.2L 8 Speed Refresh)did not deliver the result we planned for......(needs extensive use of aluminum and turbo charging to compete....until we get our act togeter, increase incentives.)”
Stay tuned to PUTC for more GM news!
Someday, GM will learn. I hope. For years and years it's been a cycle of change the name or change the body or change something to make us think maybe this time they got it right. Sales boom for awhile, then people realize that, once again, their GM truck is costing them way too much in repairs and sales drop. Then change something again, sales boom, buyers learn once again, sales drop. I keep thinking either GM will learn how to build a truck that will last or maybe we buyers are at fault for hoping "this time" they got it right. GM never learns and neither do we. Been there, done that, with way too many GM products. I'm done. This last time I bought another brand and it's been awesome. Now I understand that what I used to consider "normal" for the amount of service required actually was excessive.
Maybe people don't want a truck that's vibrating.
Why argue, they all do SUCK! My all most new 2014 6.2 Lariat needs a after market drive shaft to fix its problems. You would think ford would know how to build em after ten years.
I believe all three manufacturers produce good trucks. Each has their weak and strong points- pick what you need/like. However, I think GM needs to seriously reconsider its marketing and packaging. People want the 6.2. Problem is most people can't afford the Denali or LTZ it comes in. Want Ford's biggest engine or a Hemi in a lower trim level, no problem. Maybe another factor is the shorter warranty. If you make a product equal to your competitors but they consistently outsell you, you have to improve your product, change customers' perception, or lower your price. Apparently GM picked option 3.
Sales problem fixed.......All GM need to do is increase 4 brands to 6 brands of trucks to keep up with Ford one brand of F-series. LOL
IF YOU WANT A REAL TRUCK, FORD IS THE WAY TO GO. I'M NOT BASHING ANY BODY, IT'S THE TRUTH. GOVERNMENT MOTORS IS IN TROUBLE. THEY MUST BE DESPERATE TRYING TO SELL TRUCKS THIS MONTH SO THEY DON'T END UP OUT OF THE GAME.
Man, I can't get over those pics; it confirms GM's still have the ugliest square looking trucks in the market. Those pathetic carnivorous square wheel wells just take all the attention from the rest of it...
I believe this is one of GM's problem; they need to think outside of a square box and come up with something new & stop following the leader...
well people must finally be wising up to that stuff gm is always trying to pawn off on them...and this is good...go FORD
break out the calculators boys. Simple addition.
Using the figures PUTC just published last week, GM brands sold a total of 75234 trucks in May 2016 compared to the 67412 sold by Ford.
End of discussion! More buyers chose GM brands for trucks.
Ford people can't count papa jim, only thing most of them can said is military grade 20 times in one post. Because their brain damage/washed.
The quickest easiest way to pick up sales... cut profits.
A perfectly viable temporary option for any company and a no brainer unlimited go to move for a bailout baby that's no stranger to going bankrupt.
How is it Ford and Ram gained 1% market share each while Chevrolet lost about 2%, as per the same article above?
looks like GMS has gone down the , my brands suck so bad path I have to deflect the bad news to someone else.....GMS its ok, once GM goes bankrupt Hillary will bail them out at your expense
To be fair, It's been Ford truck month in here in Texas since March. Ram has been advertising $12k off MSRP and Toyota is 8 or 9K off.
Unless they haven't up dated their site yet, you can still only get 8,250 off on only a Crew cab LT All star 4WD truck. Only thing they changed was choice between a 4.3L or 5.3L. From the looks of it you got choice of both engines now but only in that configuration, which before they had only 4.3L trucks or 5.3L trucks with one trim off for that much.
http://www.chevrolet.com/#
Only $2,500 off on only Crew cab LTZ Duramax 2500/3500s
I drove past a Ford truck dealership and I swear I thought I heard a salesman yell out "BUY ONE GET ONE FREE!".
Incentives on GM's were higher in April than they were in May at the same time Ford and Ram were offering huge incentives. I swear the Big 3 have a conference call and decide which company is going to offer the most incentives for the coming month. They all agree that its Ram's turn this month , then GM then Ford and then they decide the order all over again.
Man, I can't get over those pics; it confirms GM's still have the ugliest square looking trucks in the market. Those pathetic carnivorous square wheel wells just take all the attention from the rest of it...
I believe this is one of GM's problem; they need to think outside of a square box and come up with something new & stop following the leader...
Posted by: Lionel | Jun 5, 2016 6:54:36 PM
The square body look is a classic truck style no matter what brand. Ford ruined the F150 back in 1997 when they released that hideous truck-pretending-to-be-a-car look. They were running away from that disaster within a few years. Too bad they forgot to nix the rainbow wheel wells while they were at it.
Wondering if anyone can tell me if the 20% off MSRP deal can be combined with the GM Family discount. Anyone know??
@Melissa
to get a great price you need to know the date that the dealer's sales dept closes their monthly calendar. It could be the first day of the month, the last day, or any other date during the month. It is a secret.
If it's the last day of their reporting period, and their sales team is short of the "sales target" for that period, they will stand on their heads to sell you a truck. If not, you need to keep moving, they have no pressure to deal.
Same with appliance stores, car lots, gun shops, jewelry stores. Without that piece of knowledge you have a hard time breaking their will.
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