Best-Selling Pickup Trucks: July 2016


Demand for pickup trucks and full-size SUVs continued to be relatively high in July, but both Ford and Ram showed signs of slowing sales. Additionally, Chevrolet has begun to slow some of the bleeding it's been doing the last few months; Chevy's sluggish pickup sales have been due in large part to parent company GM's strategy to keep a more balanced day's supply in the production pipeline. GM recently reconsidered that strategy because demand from dealers is quite strong. More Chevrolet Silverados and GMC Sierras, the dealers say, mean more sales. We just hope GM doesn't forget that this strategy can backfire if it falls back into the habit of chasing market share instead of encouraging organic sales growth.

The big winners for July, from a comparative percentage basis, continue to be midsize trucks, with the Nissan Frontier up more than 80 percent year-over-year in June and more than 70 percent in July. Likewise, the GM midsize pickups, the Chevy Colorado and GMC Canyon, had a good month, putting themselves well ahead of where they were last July. The Colorado is up almost 25 percent for the year, and the Canyon is up almost 20 percent. The segment leader, the Toyota Tacoma, is still selling close to double what the second-place competitor sells but is up only incrementally over 2015 numbers.

It's worth mentioning that this is the first full month of sales for the all-new Honda Ridgeline and it looks likely to settle into a nice monthly average of around 3,500 units. That would take Honda out of the pickup sales cellar by the end of August.

Expect Nissan Titan sales to improve before the end of the year since the all-new, heart-of-the-market half-ton Titan — not the niche-oriented Titan XD with the 5.0-liter V-8 Cummins engine, which isn't selling particularly well — will be on sale later this fall.

On a final note, Ford F-Series full-size pickups continue to beat the combined sales of the Silverado and Sierra but by only a small margin. The deep cuts into Ford sales that GM was hoping to make with the aluminum-versus-steel-bed commercial blitz don't seem to have materialized. That could mean we'll see more aggressive action in cab- and trim-specific incentives in the near future. We'll have to wait and see which manufacturer makes the first move in that arena.

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Nice to see Titan selling 17 more trucks this month over last year!

About seven seconds of F-series production.

I bet the rebates on those Chevy trucks are really going to be up!

Now you don't have to wait till November to get $10,000 off a Chevy 1500.

Kinda makes you wonder what the rebates will be come November?


I hope the gm twins light a fire under Toyota's butt so that maybe they'll put a diesel in the Tacoma. Only way I'd buy a 3rd gen Taco.

Now the real question is, are the fiat numbers real or fabricated lIke they have been for the past few years to pretend they are actually selling vehicles.

When you can sell 10887 more trucks per month I think you have had a good month. 31023 of total G.M. sales were fleet, while 55321 were Ford's fleet sales for the month. retail sales was 236235 while Ford's was 161658. Any way you look at it G.M. had a fantistic month. They are going to make record profits for the third quater also.

Denny, where do you get your numbers. Fleet sales are total vehicle sales not just truck sales.

You always seem to spin these numbers in such a pro ford sense, and it's really frustrating as a neutral reader. You forgot to mention how well the GMC Sierra sold this past month, and the fact that this past month the combined Sierra and Silverado sales beat out your prized Ford sales by a large margin (76544 vs 65657). At that rate, Ford will not hold onto the overall YTD sales for much longer. Also Ram was UP this month compared to last year, not down as you stated in your article. I know you have a pro ford bias (and we all have our favorites), but please for the love of God quit blatantly advertising it in your articles.

That was an after thought to show what amount was total fleet sales for the month. We know how that affected Ford's bottom line for the second quarter and how it will affect the third quarter.In addition to G.M. fantastic month in trucks if you add in the 12727 Colorado and Canyon they outsold Ford by 23614 units. Fantastic.

Great job GM! Pulling mega profits stealing away Ford's retail buyers and once again crushing Ford into the ground in overall truck sales for another month.

I find the Titan numbers rather impressive considering that this is only Crew Cab Diesel XDs being sold. Still to come are the Gas XD, V8 LD, V6 LD, and extended and regular cab offerings. When every variant is online we may see sales get up to where the Canyon is now. The Titan was never to be a sales competitor with the "Big Three", only another option for buyers.

ford Junk is only 4000 units ahead of the twins for the ytd. Guess the beer cans aren't selling as well. Guess people realize its a over priced grocery getter. LMAO

Wow, GM just destroyed FORD in total truck sales for July. Full size, mid size, take your pick. I guess Ford fleet finally filled the fleet pipeline.

Also, the GM twins are hot on the heels of the Taco. Who would have thunk it? Good work GM, GMs are great.

GM could easily be come the midsize champs next year, only 30,200 behind Tacoma so far. They would have the ability to build 40,000 more next year.

"Navistar said today that it will manufacture cutaway versions of the Chevrolet Express and GMC Savana vans, which are made at GM’s plant in Wentzville, Mo. Offloading some van production to Navistar’s plant in Springfield, Ohio, starting in the first half of 2017, should enable the Wentzville plant to crank out more Colorados and Canyons.

A person with knowledge of GM’s plans said the move will enable the Wentzville plant to build roughly 40,000 additional Colorados and Canyons in 2017. GM spokesman Tom Wickham declined to comment, beyond saying that production of the pickups would be increased."

what new truck do I want?
holes in the bed truck?
a truck that shakes all over the road?
or a truck with dial shift lever on the dash?

I can't make up my mind!

In the OP's post he stated "On a final note, Ford F-Series full-size pickups " so do they have F-series mid-size trucks or F-Series mini-trucks? Do not see any mention about Ram full- size trucks??????I could see Chevyy/GMC , Toyota, Nissan full-size trucks since they all make a mid0size truck but Ford only makes one size.

All of the automakers are expected to hit a wall and see sluggish or declining sales. The economy isn't strong enough to continue at previous rates.

It won't be too long and the Ridgeline will outsell the self titled Nissan XD.

When one looks at Colorado sales, the question that needs to be asked is this:
Is Colorado cannibalizing 1/2 ton sales?
We even see Tacoma sales going up and Tundra sales dropping.

Most Colorado sales are fleet sales. I've seen lots of them running around here in fleets. Not many driven by the average Joe.

So Chevy is plunking big money on the hood of the Silverado and sales are still falling.

GM twins are catching up to the Tacoma. Toyota should have done more than throw a Lexus motor in the gen 3 Tacoma and more than just a few new body panels.

Ram up 1.7% yet Mark Williams says Ram sales are slowing.

Mark Williams might want to just go and apply with Ford and get it over with.

He didn't say Ram hasn't gain. Look up the definition of slowing. Ram was up 14.4% last month. Now up only 1.7% compared to this month last year and they were up 9% overall last month and now up 6%. Ram sales are showing signs of slowing, down 3% overall compared to last month and Ford down 2% overall.

If Mark was somehow pro Ford why didn't he go to the Super Duty first drive? You Ram and GM guys with your Ford derangement syndrome are funny.

Past FCA sales are suspect since they are under investigation for falsifying sales numbers.

look like some Ford lover can't handle the true ,,,poor Ford only good on paper,,

@Lou Ram is up because they are making a quality truck at a decent price. They are everywhere in my area and I've been extremely satisfied with my 2014 after coming back to Ram.

Ram is down this month because they were caught adding non-sales on the 30th of the month and then taking them back off on the 1st of the month. Fiat-Ram had to stop doing that as they are under federal investigation for fraud.

Good point about working for Ford. Not. He didn't even appear at the 2017 Super Duty First Drive when all the other sites did.

Longest lasting trucks. Ram trucks.




Most capable off road, most fuel efficient ever. Most hauling and towing. Ram.

It's pretty obvious that Mark is always promoting Ford when he gets the chance. Afterall, he owes it to Mike Levine since he took over for him when Mike went to go work for Ford as their spokesperson. If anyone on here disputes that Mark is pro Ford, you're clueless. Mark and Mike are still friends, they talk quite often and Mark knows who pulls the strings.

Mark's "final note" about Ford still beating the combined sales of GM is total BS! Either Mark is intentionally being misleading about the numbers or he can't count. For July, GM's combined sales of the Sierra and Silverado beat the F-Series. For the YEAR, yes, Ford still has a slight lead but the fact that GM beat Ford for July wasn't mentioned. Why not? Um, Mark is hoping to take Mike Levine's job at Ford some day. LOL! This site should just be called "" What a joke!

July sales:

GM all truck models 89271, Ford truck sales 65657

Read it again -- GM sells almost 90k trucks, Ford comes in second with about 25 thousand fewer sales.

For some reason, every month we have the same silly remarks from Mark Williams suggesting that Ford is at or near the lead in truck sales. What's worse is about half of the commenters on this site seem to believe that Ford is leading the way.

Gm employees are over paid. I work for the kentucky truck plant that builds the superduty and we do not get ad much profit sharing as a gm employee even though our plant makes twice what any gm plant makes

GMC up Chevy down, maybe design issue?

This is for all the fiat lovers be careful with your wish for.

6 at 6:55PM6

Anton Yelchin's family suing FCA over the actor's death


Reese Counts

The family of actor Anton Yelchin is suing FCA for negligence and product liability, according toAutomotive News. Yelchin was killed in Junewhen his 2015 Jeep Grand Cherokee rolled away, pinning him against a brick pillar and a gate.

The Jeep Grand Cherokee, along with 1.1 million other FCA products, is currently under recall for a poorly designed shifter that may lead drivers to believe the car is in park when it isn't. Vehicles affected by the recall are at risk of rolling away. The recall was issued two months before Yelchin's death on June 19.

It's believed that this is the first wrongful death lawsuit related to the recall. Although the shifter recall is linked to hundreds of injuries, Yelchin's death is currently the only fatality. There is a class-action lawsuitcurrently being filed against the automaker.

FCA, in a statement to Automotive News, declined to comment and said it had not been served with a lawsuit. The automaker continues to urge drivers to follow the instructions in their owner's manual and become familiar with the instructions that were included with the recall notice.

Maybe FCA should fix the transmission park problem the way ford did. Send all the owners a sticker to put on the dash telling the operator to set the park brake before exiting the vehicle .

But a last, ford motors is one company. Seems both folks are right. Other than not adding in 1211 heavy trucks to fords total.

papa jim; I thought you were different from the GMRSUCKS crowd, oh well you obviously count like them idiots of lumping all shaky GOVT motors 2 x brands of 2 x truck types (half & full size) to beat Ford's one brand full size trucks. So let's discontinue this discussion, you cannot make any sense with idiotic math.

Posted by: Lionel | Aug 2, 2016 9:03:16 PM

Ford should create another brand of trucks and bring it to market. Their one truck brand strategy is leaving a lot of sales on the table. If Ford created a second brand of trucks and introduced a mid size truck so customers had more choice, then they might be able to sell as many trucks as GM. I doubt it, but at least they would have a shot. You think? HAHA!

GMSUCKS; For once I'll agree with you as it seems you have finally accepted my point about the math that you've guys have denied endlessly. So until Ford brings back a midsizer (Ranger or F100), shaky GOVT motors will sell more trucks overall combined. Are we settled now girlies?...cheers & beers!

Posted by: Lionel | Aug 2, 2016 10:27:45 PM

Lionel, FORD and GM builds trucks, GM sells more trucks. Any questions?

@ HEMI V8; you asked for it, here it is; your POS Power Wagon would be left in the dust...hahahaha;

Posted by: Lionel | Aug 2, 2016 8:11:25 PM

If I was hemi v8, I would just buy a used Ram for way cheaper and put the Ram Runner kit on and blow Raptors right out of the sand dunes.

Everyone's going back and forth with their different opinions. I'm just here trying to decide between the Frontier or the Ridgeline (both of which would suit my needs just fine).

El Jefe what yah want? Cheap old schoolish 4wd truck Frontier, or more car like modern awd system car with a bed Ridgeline.

Mr. Mark Williams,

Here is the GM Investors report from Aug 02, 2016. It is quite a contrast to your biased journalism.

GM’s Gains One Percentage Point of Retail Share in July, Driving Share to Highest Level Since December 2011
Tue, Aug 02 2016

•Chevrolet continues as fastest growing full-line brand
•GM retail sales grows 5 percent, continues as fastest growing full-line manufacturer
•Chevrolet, GMC, Buick, and Cadillac July retail sales up 3 percent, 10 percent, 13 percent and 1 percent, respectively
•Less profitable daily rental deliveries down 10,160 vehicles or 42 percent in July, as planned

DETROIT – General Motors (NYSE: GM) sold 236,235 vehicles to individual or “retail” customers in July, up 5 percent year-over-year, driven by across the board increases at Chevrolet, GMC, Buick and Cadillac. GM’s brands collectively had their best July retail sales performance since 2007.

Based on initial estimates, GM’s retail market share rose 1 percentage point in July to 17.9 percent, GM’s highest monthly retail market share since December 2011. GM has gained retail market share in 14 of the past 15 months, dating to April 2015. From a retail share perspective, Chevrolet, GMC and Buick gained 0.4 percentage points, 0.3 percentage points and 0.2 percentage points in July, respectively. Less profitable daily rental sales were down 10,160 vehicles or 42 percent, in July as planned. GM’s total sales in July were down less than 2 percent to 267,258 vehicles.

Through the first seven months of the year, GM retail sales are up 2 percent and retail share is up 0.6 percentage points, the largest retail share gain of any full-line automaker. Year to date, Chevrolet retail sales are up 3 percent and the brand’s retail share has grown 0.5 percentage points. Chevrolet remains the fastest-growing full-line brand in the industry. Year to date, Buick retail deliveries have grown 6 percent and Buick has gained 0.1 percentage points of retail share. In addition, GMC’s year to date retail sales are up slightly and GMC grew retail share by 0.1 percentage points.

GM continues to dominate the full-size pickup segment. The ongoing sales performance of the Chevrolet Silverado and GMC Sierra full-size pickups shows GM’s product portfolio strength with retail customers. According to JD Power PIN estimates, combined retail sales of the Silverado and Sierra grew to more than 43 percent of the full-size pickup segment in July.

“Our retail-focused plan is working and as availability of our new cars, trucks and crossovers continues to grow, we expect to keep our retail sales momentum going and our strong margins intact,” said Kurt McNeil, U.S. vice president of Sales Operations. “We are growing our retail business while keeping inventories lean, incentive spend disciplined and growing our transaction prices faster than the industry average.”

GM ended July with a 66-days supply of vehicles. GM’s first and second quarters ended with 71 and 72 days supply of vehicles, respectively. Lean inventories reduce the pressure to use incentives to move product and positions the company well if the market begins to soften.

As part of its retail-focused strategy, GM continues to reduce daily rental deliveries, as planned. Through July, GM’s daily rental deliveries are down 38 percent from a year ago.
In addition, GM continues to take advantage of a strong, stable U.S. economy to grow its retail business.

“Low interest rates, full employment, stable fuel prices and increasing wages remain in place and these positive factors continue to point toward a strong second half of the year and another potential record year for the industry,” said Mustafa Mohatarem, GM’s chief economist.

July Retail Sales and Business Highlights vs. 2015 (except as noted)

•Light-duty crew cab Silverado sales were the best ever for a July, and best ever for year to date
•Colorado, Equinox, Suburban, Tahoe, Traverse and Trax were up 27 percent, 8 percent, 13 percent, 12 percent, 24 percent and 63 percent, respectively
•Suburban and Tahoe had their best July since 2007 and best year to date since 2008
•Equinox had its best July on record
•Traverse and Trax had their best month ever
•Colorado had its best July since 2006
•Spark, SS and Volt sales were up 42 percent, 62 percent and 83 percent, respectively
•Spark and Volt had their best July and year to date performances ever

•Canyon and Sierra up 34 percent and 21 percent, respectively
•Terrain, Yukon and Yukon XL were up 2 percent, 21 percent and 26 percent, respectively
•Best July ever for Terrain
•Best July for Sierra since 2006
•Yukon has achieved 11 straight year-over-year increases
•Best year to date sales for the brand since 2005
•All-new Acadia has strong start with “days to turn” at 11 days

•Regal was up 16 percent
•Enclave and Encore were up 7 percent and 6 percent, respectively
•Buick dealers delivered 1,421 Envisions in July with “days to turn” at 21 days
•Best July for Regal since 2011
•Best July ever for Enclave
•Best month ever for Encore
•Encore has achieved 31 straight months of year-over-year gains
•Best year to date sales for the brand since 2005

•ATS and Escalade were up 15 percent and 1 percent, respectively
•Cadillac dealers delivered 4,844 XT5s with a “days to turn” at 25 days
•Year to date, Cadillac held the highest ATP in the luxury segment with $53,891

Average Transaction Prices (ATP)/Incentives (J.D. Power PIN estimates)
•GM’s ATPs, which reflect retail transaction prices after sales incentives, were $34,887, more than $4,100 above the industry average and more than $1,100 above last July’s performance
•GM’s incentive spending thru July 24th was 14.2 percent. Final July incentive spend is expected to be in line with domestic competitors. GM’s temporary spike in incentive spending resulted from an eight-day sale in early July to begin the sell-down of several 2016 model year vehicles. GM’s incentive spending average for the year is 11.4 percent, compared to an industry average of 11.0 percent and well below other domestic and select Asian competitors.

Fleet and Commercial
•GM’s fleet mix in July was 11.6 percent of total sales, below the company’s full-year guidance of 20 percent
•Year to date, Commerical and Government deliveries were up 1 percent
•Small business sales were up 4 percent year to date

Industry Sales
•GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in July was 17.9 million units. On a calendar year-to-date basis, GM estimates the light-vehicle SAAR was 17.3 million units
•Year to date, industry sales are up nearly 1 percent, compared to 2015

If I was hemi v8, I would just buy a used Ram for way cheaper and put the Ram Runner kit on and blow Raptors right out of the sand dunes.

Posted by: johnny doe | Aug 2, 2016 11:00:52 PM

@ johnny doeby; wrong again, Raptor did win overall scores except for the desert run where the Dodge had bigger shocks and more travel, but still lacks the refinement and integration of the Raptor.
Also the Ram Runner, a $45,000 truck with spare parts bin from the factory, where you need to take out all of the road worthy parts out of that $45,000 truck and add in another $20,000 worth of parts. Kind of ridiculous but the Ram Runner cost after all parts added in, labor is accounted for will be much more than that of the Raptor.
The Raptor also has upgrade options from Performance Group's Stage IV kit. It will give you what the Ram Runner has but you won't lose all the marvelous Raptor seats, comfort & integration of software and design & full factory warranty.

People realize that the Silverado and Sierra come of the same exact assembly line right? It's the same truck just different names. GM outsold Ford big time last month just in full size truck sales.

People realize that the Silverado and Sierra come of the same exact assembly line right? It's the same truck just different names.

Posted by: woopud | Aug 3, 2016 5:43:22 AM

So the fenders are exactly the same? That means I can take a gmc fender, hood, bed, door panel and mount it on a chivy and it will like up perfectly? I can take a GMC drivers seat and it will match up exactly to a chivy seat? I can take the rims off a chivy and it will match gmc rims? I did not know if multiple vehicles that were built in the same factory are exactly the same.

Ford still number 1 why is this news?

This place just keeps getting worse and worse, if not for the monthly truck sales data I would not even waste my time with this place.

Overall GM makes more trucks. This metric is based on MODEL. It really means nothing more than marketing and a poke in the eye to other brands. I love those that cherry pick data to support their fan boyhood. Past data is just that PAST! What's more important are trends over time and what's going to happen. There will be tough sledding ahead, the business cycle has some near term headwinds. At least try to look at the big picture because in reality GM-Ford-Ram perform pretty much the same as corporations. They are subject to the same economies, suppliers, etc. GM has a slight advantage in that a lot of their debt was wiped out with bankruptcy.

@johnny doe, yet GM is the one who will be in trouble, why? because they know barry or hillary will bail them out again, trucks are king for them, where as ford does well accross the board, so the trucks wont sink them, and besides, they are number 1 in sales in trucks, so they have no worries.....

One quarter's results nice, but what about next quarter, next FY?? Past performance does not predict future performance. I think we can all agree to that. That goes for all the MFGs. Funny how we're debating business management topics to try and postulate why my brand is better than yours. If you really think Ford will fail - hooray for (insert favorite other MFG.) competition makes the consumer win.

Look at it another way, the rivalry between the Camaro and the mustang had lead to development of awesome road cars able to compete and beat nearly anything from Europe or Asia in cars costing thousands more.

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