Best-Selling Pickup Trucks: September 2016

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While car sales seem to be slowing at an ever-increasing pace, pickup trucks continue to do well. Analysts are predicting that the six years of steady sales growth we've been experiencing will likely come to a halt this year, with car and truck sales totaling around 17 million units by the end of the year — a small, albeit significant, decline to last year's 17.47 million final sales.

Historically, fall is when manufacturers begin to rely on incentive spending to maintain market share. However, although there are some hefty cash-on-the-hood deals out there (we've seen as much as $10,000 on select pickup models and trims), to date it looks like the big pickup makers are being cautious about overextending themselves.

For September the big winners are the consistent players, with Ram sales up almost 30 percent, the Toyota Tacoma up more than 35 percent, and the Chevrolet Colorado and Nissan Frontier up more than 40 and 60 percent, respectively. Of course, we need an entirely different scale to put the Honda Ridgeline sales numbers into perspective. When looking at the Ridgeline's sales history, the 2016 monthly numbers are similar to the monthly sales numbers it had in the first few years after it was introduced 10 years ago.

We should also note the sharp improvement Nissan made in September. The aging Frontier made a strong showing (benefiting from aggressive pricing strategies in the hot mid-size segment), and the full-size half-ton Titan showed huge gains after its first full month of sales.

The Chevrolet Silverado and Toyota Tundra are the only pickup trucks sold in the U.S. that are having an off year, but that could change in 2017 since both are scheduled to get some significant upgrades late in the year. We'll have more sales information later this week as we dive a little deeper into the mid-size and full-size categories.

PUTC Sales September 2016

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Comments

This are my choices
FORD F150
FORD RAPTOR
FORD RANGER
FORD BRONCO.

THOSE ARE MY CHOICES PERIOD.

GM is doing just fine over all they only dropped 0.6%, compare to Ford's 8% drop in September.

"Ford Motor Co.'s retail sales slipped 4 percent and fleet deliveries dropped 21 percent last month.

At GM, deliveries slipped 0.6 percent in September, with volume up 14 percent at Buick and 3.1 percent at Cadillac, but off 0.3 percent at Chevrolet and 8.7 percent at GMC."

http://www.autonews.com/article/20161003/RETAIL01/160929765/detroit-3-sales-slip-toyota-nissan-rise-on-strong-crossover-truck

Ford better get Obummer on speed dial for the bailout their gonna need soon.

http://www.autonews.com/article/20161003/RETAIL01/310039988

While GM laughs all the way to the bank.

http://www.autonews.com/article/20161003/RETAIL01/310039989

I was one of the 595,656 in September that bought a new 2016 F-150

September 2016

#1 Ford F-Series 67,809
#2 RAM series 47,792
#3 Chev S-Series 45,380

Looks like the holes in the box commercial was a out of the park homerun. LOL

My only choice is the Ridgeline.

@PUTC "2017 since both are scheduled to get some significant upgrades late in the year."

What makes you think that the Tundra is going to change significantly? The chief engineer recently said himself that the Tundra is a "niche vehicle". Evidence of this is look how long it took to get an integrated ETBC and larger fuel tank for the Tundra. Recall, in '07 Toyota was aggressive on entering the light truck market and at that time the Tundra was NOT considered a niche vehicle by them. As you know, the light truck market is entering a new era of competitiveness and Toyota's slow going product development cannot no longer compete.

"It looks like the Colorado and Canyon are such a capable truck they have taken sales from the larger 1/2 ton GM trucks."

It would be very interesting to know exactly where the sales came from. Brand loyalty is strong in trucks (as evidenced by many of the comments on this forum) but I feel sure that some of the Colorado and Canyon sales came from other brands and maybe some even came from cars. Even though I have a very nice 2016 F150 and a Taurus I still use my 1984 Datsun pickup for a lot of short erands because it is so much easier to get in and out of. The F150 is too high and the Taurus has such a low roof that I bump my head on it. At some point I will be replacing that Datsun and the Taurus and it will probably be with a small truck, either the Colorado, the new Ranger or another new design.

I was one of the 67809 in September that bought an F150. Awesome truck!

Ram outsold Chevrolet last month. Chevy's drop in sales is very typical. Each year they come out with something a little bit new, giving their adherents new hope. But after a few months they discover, once again, that the hope was just glitz and once again the reliability and long-term quality are just not there. Maybe next time will be different but the long track record makes that doubtful.

I hear a rumor, Ford is going to buy GM and fix the shake and square wheel wells, then eliminate Chevy brand since they are now not as good as Ram.

GM sells slightly more trucks when you add up the 4 different models.

Posted by: B80rg | Oct 3, 2016 10:13:54 PM

14% more ytd than Ford's 5 different models.

GM+Chevy mid size is only 15% behind Tacoma sales.

The 2017 changes for the GM+Chevy mid size truck will add refinement and may increase sales.

I wouldn't be surprised if the GM twins close that gap to 10% next year.

Chevrolet entered September with a 78 day supply of Silverados. (Edmunds shows $2300 incentive)

Ford had a 98 day supply. (Edmunds shows $9400 incentive)

Ram had a 102 day supply! (Edmunds shows $8200 incentive)

Who here wants to guess why Ram sold a lot of trucks this month.

BIG DISCOUNT FIRE SALE TO DUMP INVENTORY!

Call me when they can string a few months together,,,,

GM still has Ram almost doubled up for the year on pickup trucks.

Looks like Ram is way down in sales in canada while ford f150 is up.

http://ca.reuters.com/article/businessNews/idCAKCN1231YZ

Federal auto-safety regulators have launched an investigation into the safety of brakes on certain versions of the Ford F-150 pickup truck, the most popular vehicle in the U.S. The National Highway Traffic Safety Administration is probing what vehicle owners have described as "sudden and complete loss" of braking in 3.5-liter engine versions of the 2015 and 2016 model-year F-150, according to an internal document posted to NHTSA's site.

http://www.usatoday.com/story/money/cars/2016/10/04/nhtsa-ford-f-150-brake-investigation/91537182/

http://www.usatoday.com/story/money/cars/2016/10/04/nhtsa-ford-f-150-brake-investigation/91537182/

Posted by: GM_Man | Oct 4, 2016 4:29:59 PM

This is particularly disturbing to Silverado owners as we know a Ford is following because we just passed one and we want them to be able to stop at least as well as the Silverado, but that just isn't the case.

After working for a


I hear a rumor, Ford is going to buy GM and fix the shake and square wheel wells, then eliminate Chevy brand since they are now not as good as Ram.
Posted by: Nitro | Oct 4, 2016 10:04:51 AM

HAHAHA! More like GM buying Ford. GM has already beat Ford in profits so far this year. 3Q profits should be out any day now and its not looking good for Ford.

https://corporate.ford.com/investors/reports-and-filings/quarterly-reports.html#/2016

https://www.gm.com/investors/earnings-releases.html

Ram outsold Chevrolet last month. Chevy's drop in sales is very typical. Each year they come out with something a little bit new, giving their adherents new hope. But after a few months they discover, once again, that the hope was just glitz and once again the reliability and long-term quality are just not there. Maybe next time will be different but the long track record makes that doubtful.
Posted by: Dale | Oct 4, 2016 9:10:34 AM

Yet it's Ford that ignores multi-year defective designs such as the 3.5 EcoBoost timing chains, EB stalling issues, EB brake failures, etc. Even the 5.0 has had ongoing issues with block distortion and piston failures, oil pump failures, timing chain issues, etc. Ford just can't put together an engine that lasts anymore. They need to look scuttle the DOHC engine program and go back to their OHV roots. The Mod-motors, Ecoboosts, and Coyote engines have been unreliable JUNK that don't hold up.

The Frontier update may shake things up some
international truck of the year and all
Common Nissan you have the V6 power to make it to #1
don't flint out on us show Toyota how to make a real truck
I want a 330 hp x 324 tq Nissan Frontier based off the NP300 with a mountain goat 4x4 with lockers ill pay top dollar

The Frontier update may shake things up some
international truck of the year and all
Common Nissan you have the V6 power to make it to #1
don't flint out on us show Toyota how to make a real truck
I want a 330 hp x 324 tq Nissan Frontier based off the NP300 with a mountain goat 4x4 with lockers ill pay top dollar

Had a 2005 Titan with 285k on it, lifted it and gave it to my little bro and bought the new 2015 Ford, but just traded that in for the 2017 Titan, I know speed in a truck is not that relevant but got damn this thing is quick

No Ford does not add commercial trucks to this but to note that f650 and f750 r having huge sales this year.

Slow down fellas! Sales here equal retail and fleet. Fleet sales are a necessary evil but not at levels that hurt resale. Automotive News breaks down this number for all the major manufacturers. GM has got control of the % ( down bigly) while Ford and FCA are up. Bottom line is add up everything Ford, FCA and GM in the top 10 and you will see why GM is laughing all the way to the bank. Just the facts fellas.

I'll say GMC + Silverado combined may beat F-150 in half ton.

But no way GM beats Ford in 3/4 ton. This breakdowns by cars.com are complete nonsense! Where are the 300,000 missing Ford trucks? That's alot more than 20%.



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