2017 Ford F-150: What's Changed

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By Rick Popely

Most significant changes: New turbocharged 3.5-liter V-6 engine and 10-speed automatic transmission; available Sync Connect multimedia system

Price change: Base prices are unchanged on XL, XLT and Lariat models. Prices are $230 higher on King Ranch models, $320 higher on the Platinum and $715 higher on the Limited.

On sale: Now

Which should you buy, 2016 or 2017? Depending on the trim level, 2017. Prices have not gone up on the volume XLT and Lariat models, while increases are modest on other models.

Ford's bread-and-butter F-150 lineup gets a new turbocharged 3.5-liter V-6 engine and new 10-speed automatic transmission for 2017. The EcoBoost V-6 has direct injection and comes with stop-start technology and 375 horsepower, 10 more hp than the previous version. Torque increases by 50 pounds-feet to 470.

The 10-speed automatic is available with the new EcoBoost V-6 on two- and four-wheel-drive models and has a trailer-towing mode. Ford teamed with GM to develop the new transmission. Other F-150 engines still use a six-speed automatic.

Also of note is that the Sync Connect multimedia system, which allows owners to access vehicle functions through a smartphone, is available on XLT and higher trim levels.

Ford upgrades its F-Series lineup on a regular basis, as shown by the introduction of the new twin-turbo V-6 and 10-speed automatic. In addition, Ford has brought back the F-150 Raptor high-performance off-roader for 2017 (starting at $49,520 including destination) and redesigned the F-250/F-350 Super Duty models for 2017.

The half-ton F-150 is the volume leader for the F-Series, which has been the best-selling vehicle line in the U.S. for more than three decades, and Ford hasn't been afraid to tinker with that success. It risked the franchise when it switched the F-150 to an aluminum body for 2015 and also relies heavily on turbocharged V-6 engines in a segment where V-8 engines long have ruled.

The F-150 returns in regular-, extended- and crew-cab body styles and in three cargo box lengths: 5.5, 6.5 and 8 feet. The engine lineup includes a base, naturally aspirated 3.5-liter V-6; a turbocharged 2.7-liter V-6, two different twin-turbo 3.5-liter V-6s; and a 5.0-liter V-8.

Cars.com images by Mark Williams

 

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Comments

Nicely done Ford! Once again you take the lead in every category, while last place Chevy and GMC(if you aint first your last) continue to struggle and copy the all mighty Military grade #1 Fseries trucks for ever.

I'll wait for the 4.8......

Another year of dorF junk, still the same garbage.
Did they remember to fix the brakes on them this year.
Quality is job none.

Rumor has the 4.8 over 400hp NA and a 500+ HP Ecoboost version

The Raptor is already setting performance standards for 1/2 ton trucks. Wonder how the detuned 3.5 ecoboost in the non raptor f150's will perform with the 10 speed. Not having 315/75 tires and 4:10 gears could make even the less powerful ecoboost perform better then the raptor.

Wonder when the aftermarket gets their hands into the new ecoboost we may see 550+ hp trucks with just a $500 hand held tuners!!!!!!!!!!

Is it true that Ford's base V6 is basically the same engine they put in the Fusion, Edge, Taurus, the Flex and the rest of Ford's really exciting lineup of cars relying on old 1990s Volvo and Mazda technology?

Fortunately, FORD had GM co-develope the 10 speed with them. Ford fans should be grateful that GM was willing to share their vast knowledge on the project to make it come to life. Unfortunately, the sensors, electronics and programming will be Ford spec in the F-150, that means many trips back to you Ford dealer.

This is a start, but where is the Nov 8th 2017 Ford super duty recall. Where the 6.7L diesels could leak fuel you never posted/covered?

http://fordauthority.com/2016/11/2017-ford-f-series-super-duty-fuel-leak-recall/

Posted by: johnny doe | Dec 21, 2016 8:47:04 PM

Don't forget about this.

Why is putc not covering all recalls for Ford?

ord Recalls 2017 F-Series Super Duty Over Potential Fuel Leak
0

by Alex Luft
— Nov 8, 2016

2017 Ford F-450 Platinum Super Duty
Sponsored Links

Ford Motor Company is recalling certain units of the F-Series Super Duty Chassis Cab trucks equipped with the 6.7-liter PowerStroke diesel engine over a potential issue that could cause a fuel leak.

The defect: the protective shield on the fuel conditioning module may have inadequate adhesion, allowing the shield to become dislodged.

The hazards: if the shield becomes dislodged, the drain valve may open resulting in a fuel leak. A fuel leak, in the presence of an ignition source, increases the risk of a fire. Under certain conditions, significant liquid fuel on the road surface may cause a slip hazard, increasing the risk of a crash.

Affected vehicles: 2017 Ford Super Duty Chassis Cab trucks equipped with the 6.7-liter Power Stroke diesel engine and midship fuel tanks built at Ford’s Kentucky Truck Plant from March 21, 2016 to August 28, 2016.

Number of vehicles affected: 182 vehicles, of which:

170 are located in the United States
12 are located in Canada

The fix: Ford will notify owners, and dealers will replace the protective shield, free of charge. The recall is expected to begin November 7, 2016.

Owners should: owners who wish to know if their vehicle is included in this Ford F-Series Super Duty recall can visit http://owner.ford.com and click on Safety Recalls at the bottom of the page. There, they can enter their Vehicle Identification Number (VIN) to see any open safety, compliance or emissions recalls, as well as customer satisfaction programs.

Owners may also contact Ford customer service using the information below.

Contacts:

Ford Customer Service: 1-866-436-7332
Ford Recall Number: 16S39
NHTSA Toll Free: 1-888-327-4236
NHTSA (TTY): 1-800-424-9153
NHTSA Website: www.safecar.gov
NHTSA Campaign Number: 16V778000

Sponsored Links

— Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Read more: http://fordauthority.com/2016/11/2017-ford-f-series-super-duty-fuel-leak-recall/#ixzz4Tgm5uvD3

This is a start, but where is the Nov 8th 2017 Ford super duty recall. Where the 6.7L diesels could leak fuel you never posted/covered?

http://fordauthority.com/2016/11/2017-ford-f-series-super-duty-fuel-leak-recall/

Is it true that Ford's base V6 is basically the same engine they put in the Fusion, Edge, Taurus, the Flex and the rest of Ford's really exciting lineup of cars relying on old 1990s Volvo and Mazda technology?

Posted by: papajim | Dec 23, 2016 10:40:17 AM

PapaJim You forgot the Ford GT with Ecoboost V6 that beat the Big Block Corvettes at LeMans. LOL

@blueman

How many Ford 3.5 normally aspirated V6 engines qualified at LeMans last spring?

How many 1998 Volvo's? Did they even have a Mazda 626 at LeMans in those days?

I like the changes Ford is making. Its only going to make the best selling truck more popular.

PapaJim You forgot the Ford GT with Ecoboost V6 that beat the Big Block Corvettes at LeMans. LOL

Posted by: Blueman | Dec 23, 2016 2:55:58 PM

Didn't someone say the corvettes in that series only run 5.5L engines? I don't know, don't really follow that kind of racing. I do recall Ford drivers sand bagging the GT to get the upper hand in the BOP rules tho for the LeMans race.

Why 2 3.5s?

Didn't someone say the corvettes in that series only run 5.5L engines?

Posted by: johnny doe | Dec 23, 2016 4:19:57 PM

Yes, that was me. The Corvettes in that racing series run 5.5 litre NA V8 engines. The comments about big block Corvettes are hilarious. My guess would be the engine bay of that Corvette wouldn't accept an actual big block engine.

Hello, boys! What about the next-gen Silverado?

Hello, boys! What about the next-gen Silverado?
Posted by: Michigan Bob | Dec 23, 2016 6:55:42 PM

This!

Ford Raptor, (Dune Desert runner)

https://www.youtube.com/watch?v=EFT1lPbNWyI

You're better off keeping your old one. Mine is a 96 and it outlasts new ones that are only 10 years old. Cheaper and more durable and dependable. 50,000 for a work truck...they must make theys ones for the rich. Wait...rich don't do labor so why would they buy a truck? Mabie a bmw or two.

Didn't someone say the corvettes in that series only run 5.5L engines?

Posted by: johnny doe | Dec 23, 2016 4:19:57 PM

5.5L/340cid vs 3.5L/215cid = big block vs small block. LOL

Awesome truck.

Why 2 3.5s?


Posted by: Benchimus | Dec 23, 2016 4:27:49 PM
The two raptor 3.5 ecoboost are different. The raptor 3.5 is the same 3.5 as the gt supercar. Beefed up internals and different turbos go into the raptor vs the regular f150

Best truck ever!!!!! let all the heaters bark at the same tree all over and over again and again. Way better than the Garbage Motor Company products or the fiat trucks. Go Ford the best never rest and if wasn't for ford garbage motors wouldn't have a ten speed or nine speed tranny why cause they are going broke again.
Keep heating.

Now this is new's

GM joint venture fined $29 million by China for monopolistic pricing.

They are going down.

Just don't drop empty tool boxes onto your "Beer can" bodied trucks, is there a 10cent deposit on it?

So the 4.7/4.8 is essentially a 3.5 with two cylinders added. Maybe the V8 turbo in a Raptor would be good. But otherwise I'm a diesel guy. Before we all go electric.

5.5L/340cid vs 3.5L/215cid = big block vs small block. LOL

Posted by: Blueman | Dec 23, 2016 8:53:12 PM

With the numbers you provided, I can see that the larger liter engine remains as the larger cid engine even after the conversion has taken place. Wow, I wasn't expecting that. Thanks for making that clear for eveyone.

What amazes me and gets hardly any press is the 2.7 ecoboost. It is the most underrated motor I think is on the mArk etc. 0-60 faster than vthe 3.5 Eco and 5.0. 8k towing and 26+ MPH hwy.

Wait till more of these tuned beasts get out there. This sleeper will be the Genesis of articles for years. I love to sit next to the other mfgrs new trucks and leave them at the light. They ask later what I.have done tonthe 3.5 eco? I just say it's the stock. 2.7 ecoboost. And they cannot believe. Frankly neither can I. Somebody needs to.look intonthese little beasts. And cheapest option by 700 bucks.

Ford got this one right and no one is talking about it. Good.

what does the 2.7 do that the various 5.0 liter engines don't do just as well?

Doubling down on the ecoboost is a big mistake. Timing chain issues continue to spread and the complaints keep growing. Not to mention the brake failure issues that go with it. The fuel economy is no better than the 5.0 (and sometimes worse), so what's the advantage outside of kids racing them at stoplights.

https://youtu.be/EFT1lPbNWyI?t=1m10s

"the Raptor honestly is a pretty big disappointment"

"the computer chops power... pulls the engine out of it and by the time it decides to gives you engine again you've lost your boost and you have to star over again"

Sounds like Ford had to put these Raptors in limp mode. Removing the 6.2 V8 option spelled the end of the Raptor a long time ago. The ecoboost is an unreliable gimmick.

It is amazing all the new things ford has done since 2009 with the f150. That year they redesigned the truck, then for 2011 they introduced the 5.0 and the ecoboost. Then they redesigned the truck completely again with aluminum body and have offerred two new ecoboost motors and now a 10 speed. Plus the raptor was introduced and then2nd generation raptor now here. Soon there will be a diesel.

Now what has GM done in this time? A redesigned truck that is not much different from previous generation. Same old 5.3 v8 they've had for a long time. An 8 speed that is pretty good but took a while to roll out to lower models. And a 6.2 v8 that is great but nobody buys because it's too expensive. Can you even get the 6.2 in lower models yet? Soon they'll have the 10 speed, but ford obviously put more investment into that.

Ram still hasn't done any major changes to the truck since 2009 except for the ecodiesel and 8 speed and some specialty models that aren't very popular.

Now what has GM done in this time?

Posted by: Beebe | Dec 24, 2016 9:19:08 AM

GM introduced all new mid size trucks.

Here are the results:

http://cars.typepad.com/.a/6a00d83451b3c669e201b8d2439341970c-pi

Watch the Ford Raptor get beat by an old open dif Chevy on Gold Mine Hill HAHAHAHA! Off road truck Ford said. Will go any where Ford said. Will get beat by a open dif Chevy they forgot to say, to damn funny LOL!!!!!!!!!

https://www.youtube.com/watch?v=ZLCJ5AtkUOc

Chevy is lucky they don't go by a percentage points for truck name. Because if they keep using other peoples parts they might have to change there name to brand xxxxxxxx


"Then they redesigned the truck completely again with aluminum body and have offerred two new ecoboost motors and now a 10 speed." - Beebe

Hopefully they learned how to paint aluminum successfully. You wouldn't believe how many mustangs and explorers are coming in with paint flaking off the aluminum hood.

Still no official word design improvements to solve the Ecoboost timing chain stretch. It's spreading like the plague. I was also hoping Ford would do something about the DI-induced carbon buildup that requires replacing the heads (according to Ford). Their terrible PCV system design certainly doesn't help the carbon buildup. Why didn't they do anything about that. Replacing the heads on a 3.5EB can't be cheap, especially when the warranty is long gone.

"Now what has GM done in this time? A redesigned truck that is not much different from previous generation. Same old 5.3 v8 they've had for a long time." - Beebe

The 4.3, 5.3 and 6.2 were completely redesigned in 2014. Updated block with Direct Injection, improved variable timing, higher compression, improved AFM system, etc. The suspension was tweaked, body sheetmetal went to a high strength cold rolled steel, bigger rear axles for the V8's, the cab was redesigned for inset doors that helps make a quieter cab (the other way to design cab doors is likely one of the causes of so many wind noise complaints on the 2015+ F-150's).

"An 8 speed that is pretty good but took a while to roll out to lower models." - Beebe

There was a one year delay before it was available for the 5.3. Which is no different than how Ford is slowly rolling out the 10-speed. Can I buy a 2017 XLT 5.0 with a 10-speed?

"And a 6.2 v8 that is great but nobody buys because it's too expensive." - Beebe

You mean you can't afford a mid-$40k truck? There were guys on the forums reporting that they were able to buy 6.2-equipped GM's for less than MSRP (they picked from what was on the lot obviously).

Laura GMC in Illinois has brand new 2016 Sierra 6.2's priced at $43k.

I don't necessarily think ford is superior, just that they have been busy while the others have not been doing much new. I'm not talking about midsize because they can't even begin to work for me. It's a totally different market directed at different kinds of people. It may be an excuse why they haven't done as much with half tons, but its not a positive thing for those needing fullsize. And all i know about the price of the gm 6.2 is that they don't sell very many of them. It must be because of price because otherwise i hear it is vastly superior to the 5.3. The fact is ford has been doing a lot more than the others with half ton trucks and i wish the others would do more. Ford has come out with four all new high volume engines in the time gm has updated one and produced one more that doesnt sell well. (disregarding the v6s that most dont care about). crickets from ram.

I'm not talking about midsize because they can't even begin to work for me.
Posted by: Beebe | Dec 24, 2016 4:33:54 PM

I recall you got a Ford Ranger and it worked for you. Hell Colorado has more payload and towing. Oh wait forgot Bebe buthurt Ford clown lol.

The fact is ford has been doing a lot more than the others with half ton trucks
Posted by: Beebe | Dec 24, 2016 4:33:54 PM

Must not matter much since FCA and GM had + profits, while Ford's fall.

Well , here goes the big GM/GMC truck prices cuts, give away. For all those that picked on other mfg's.
http://www.msn.com/en-us/money/companies/chevy-cuts-prices-by-over-dollar10000-on-some-trucks-and-suvs/ar-BBxy7fx?li=BBnbfcN

Hahaha Ford had to put $11k on the hood of some 2015 F-150's months after the truck hit dealer lots!

July 16, 2015:
http://www.thetruthaboutcars.com/2015/07/ford-putting-nearly-11000-hoods-f-150s/

Hey check it out 25% off 2016 F-150's at Capital Ford!
https://capitalford.com/specials/new-2016-ford-f-150-04863653-a247-47cc-a2d8-62d58cb0727a

25% off 2016 F-150's over at Chapel Hill Ford too!
https://www.universityfordchapelhill.com/specials/new-2016-ford-f-150-f0b15396-da28-47b1-849f-d9f309533b06

https://d18zm77o7qzu1y.cloudfront.net/wsbs/images/000/210/492/original/CF-Banner-120216-F150.jpg

WoooHooo! Giving them away! lol


"I don't necessarily think ford is superior, just that they have been busy while the others have not been doing much new.
The fact is ford has been doing a lot more than the others with half ton trucks and i wish the others would do more."

There are pro's and con's to making big changes all the time. With big changes come big problems. And making changes all the time sucks when you need a part 10 years from now. But yes, Ford is pushing the industry forward by introducing stuff like aluminum body panels and boosted V6's. The 10-speed is nice but I wish it was a full rollout of the transmission and not limited to the 3.5EB's as I prefer the 5.0's reliability/sound. Yeah that's right I prefer the V8 over the EB. Plus if the 2017 3.5 10-speed is programmed anything like the 2015-2016 3.5 6-speeds, Ford will try to lug the engine like crazy to keep it out of the boost for better fuel economy.

"Ford has come out with four all new high volume engines in the time gm has updated one"

You mean in the time they updated 3 (4.3/5.3/6.2)? (Technically it'd be 4, I read on here that the 2017 Colorado got an all-new redesigned 3.6 V6). The 2017 3.5EB is no more "new" than the GM 4.3/5.3/6.2 ecotec3 (LT1) engines were in 2014, that's all I'm saying. Based on what I read in my engine builder magazines, the ecotec3 engines were all major redesigns. The 2017 3.5 EcoBoost is an updated version of the 1st gen 3.5. They added port fuel injectors, switched over to hollow cams, and put bigger turbos on it. HUGE power jump but it's a stretch to say it's "New" engine. The Coyote 5.0 has had updates but it's relatively unchanged since it debuted in 2011. As far as the 2nd gen 3.5EB, I was hoping they would switch back to the more durable roller timing chain. The "silent" timing chains are a lot more prone to timing chain stretch. I wish they would stop driving the water pump with the timing chain too. Annoying.

"And all i know about the price of the gm 6.2 is that they don't sell very many of them. It must be because of price because otherwise i hear it is vastly superior to the 5.3... gm has updated one and produced one more that doesnt sell well."

The 6.2 Gm trucks are relatively rare. But they certainly aren't over priced judging by the prices at Laura GMC like I mentioned. 43k for a 6.2 pickup isn't bad. Most of the 2016 3.5EB F-150's with a similar trim were priced about the same. A lot of dealers seem keep a low 6.2 inventory to keep prices up or to try to get customers to order their 6.2 truck. Based on my time driving my co-workers' 5.3 and 6.2 trucks, the new 6.2 is awesome, but the 2014/2015 5.3's were better than expected. Granted they were Blackbear tuned 5.3's (no bolt-ons I think). They said the tune made a huge difference.

From what I found just googling, just this year GM had to convert a 3rd plant to make more 6.2 V8's to keep up with demand.
http://news.pickuptrucks.com/2016/02/gm-to-make-more-62-liter-v-8s-for-pickups-and-suvs.html

"crickets from ram."

True but in Ram's defense, Fiat has been a parasite sucking up any profits they can generate from Ram and Jeep to keep themselves afloat. Ram just doesn't get the development money it takes to redesign a truck/powertrain at the pace Ford and GM can.

"What an opportunity for the Ford fan boys to step up to manhood. Pick-up a new Silverado at these great low prices and you'll never have to attend a Ford support group meeting again. MERRY CHRISTMAS!!!

Posted by: GMSRGREAT | Dec 25, 2016 1:39:18 PM"

That's the best response you got to a year end fire sale?

Posted by: supercrew02 | Dec 25, 2016 6:44:28 PM
//////////////////////////////////////////////////////////////

Ahhh, MSN, yes of course, the most respected name in automotive journalism. LOL! I prefer PUTC for their actually testing results and wisdom.

http://news.pickuptrucks.com/2016/01/whats-the-best-light-duty-truck-for-towing-2016-texas-truck-showdown.html

That's the best response you got to a year end fire sale?
Posted by: supercrew02 | Dec 25, 2016 6:44:28 PM

Why not? GM made their money, time to clear 2016's and make room for 2017's. I guess if your Ford you run a fire sale all year long for fleets and rentals, cause you over produce what retail buyers are will to buy. Then make no money, then idle your truck plants two times a year, while paying the ulaw workers 80% of their normal pay on them two weeks off LOL!

https://corporate.ford.com/investors/reports-and-filings/quarterly-reports.html#/2016

https://www.gm.com/investors/earnings-releases.html

https://www.autonews.com/article/20161220/OEM01/161229984/ford-to-idle-kansas-city-truck-van-plant-for-a-week-in-jan

http://www.autonews.com/article/20161027/OEM01/161029855/ford-idling-car-plant-in-mich.-extra-two-weeks-on-light-demand

That's the best response you got to a year end fire sale?

http://www.msn.com/en-us/autos/research-guides/12-best-2017-cars-on-the-road-right-now/ss-AAlBHOQ?ocid=spartandhp#image=3
Best pickup: 2017 Ford F-150
HoHoHo
Posted by: supercrew02 | Dec 25, 2016 6:44:28 PM

HAHA but you IGNORED my fire sales??

Let me re-post my 2016 F-150 liquidation sales!


Hey check it out 25% off 2016 F-150's at Capital Ford!
https://capitalford.com/specials/new-2016-ford-f-150-04863653-a247-47cc-a2d8-62d58cb0727a

25% off 2016 F-150's over at Chapel Hill Ford too!
https://www.universityfordchapelhill.com/specials/new-2016-ford-f-150-f0b15396-da28-47b1-849f-d9f309533b06

https://d18zm77o7qzu1y.cloudfront.net/wsbs/images/000/210/492/original/CF-Banner-120216-F150.jpg

Hahaha Ford had to put $11k on the hood of some 2015 F-150's months after the truck hit dealer lots!

July 16, 2015:
http://www.thetruthaboutcars.com/2015/07/ford-putting-nearly-11000-hoods-f-150s/

Get 25% off a 2016 F-150. Hurry this "sales event" ends 1/03/17!
https://d18zm77o7qzu1y.cloudfront.net/wsbs/images/000/210/492/original/CF-Banner-120216-F150.jpg

https://d18zm77o7qzu1y.cloudfront.net/wsbs/images/000/320/114/original/UNIVF-Banner-120216-F150.jpg

WHOA! Mainland Ford is offering THIRTY PERCENT OFF! Yep that's right 30% off a 2016 F-150!!
http://www.mainlandford.com/wp-content/uploads/2015/11/mlf_web_page_banner_30_off.jpg

"Get up to 30% Off NEW Ford F150 Trucks! For a very limited time, we’re blowing out select models at up to 30% off MSRP!"
http://www.mainlandford.com/30-off/

http://www.autofairfordma.com/specials/up-to-12000-off-new-fords.html

Autofair Ford says come get $12,000 of a brand new 2016 Ford F-150 today!

Having just gone through the F150 buying process with for my father (a 2016 extended cab with 3.5EB and 6.5 ft bed) I gotta say that the options and trim levels are NOT easy. Naturally my father complicated things by refusing a double cab, insisting on a specific color, refusing a sunroof (I don't blame him here), wanting a 6.5ft bed, waiting till November for a 2016, and DEMANDING a heated steering wheel WITHOUT going from Lariat to Platinum (because he didn't like the grill on the plat) trim...

I further complicated the mix insisting on tow package and limited slip 3.55 axel. He came around to my thinking here. I couldn't talk him out of the heated steering wheel which really gummed up the works. We ended up having to punt on the tailgate step which we do regret. Ultimately the dealer took about 2 weeks to find us a truck about 400 miles away.

I know to a degree these complications were self inflicted but seriously, I don't think 5+ trim levels are necessary with each getting its own grille. Obviousyly the manufacturer wants you to buy the more expensive bundle/package/trim level and tries to box you into it but what a pain for 1 or 2 things.

I did look at the Ram site and getting a heated steering wheel by itself was not an issue (as my fathere did with his Acura MDX).

I would really like to see some more simplification or some more simple options/adds/deletes... add the damn silly steering wheele or mix/match grills, ect...

Lol, how far does GMC go to try to pump up the sales, the 2017s have just been out for about 3 months, and they're already taken and they are already taking $11,000 off of an $55,000 or so $ truck!

Wait till truck month fellers, maybe 25% off, heck, wait until July, at the rate these GM vehicles are going, 30% off?

I just wonder what resale value you end up with?

I thought that part of Ford's strategy for the F-150 was that being the only all-aluminum fullsize pickup would allow them to price their truck at a premium ie, no incentives. Seems as though that idea failed miserably. Both Ford and GM have been forced to compete with a subprime financed Ram 1500. I remember being shocked when Ford was advertising $10k off a 2015 F-150 that had only been on dealer lots since late 2014/early 2015. After seeing the 30% off a 2016 F-150, it's beginning to be clear that the market doesn't want to pay $50k+ for a gas half-ton pickup truck.



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