Vincentric Announces Best Pickup Values

Tacoma Track 1 II

For 13 years, automotive data provider Vincentric has been studying the five-year histories of every vehicle sold in all 50 states and the District of Columbia. Using that data, analysts calculate the averages for purchase price, depreciation, insurance, operating costs (which includes repairs, maintenance and fuel), financing, opportunity costs, state fees and taxes.

Put it all together and they come up with a real-world cost of ownership and an expected cost of ownership (based on Vincentric historical data) that should give consumers a good indication of how well a particular vehicle could perform over time. Technically, this data only reports the total averages during the last five years with the assumption it will be predictive of the next five. Data also varies by state and/or city.

Vincentric recently announced its 13th annual Best Value in America Awards for which it broke pickup trucks into four categories: small, half ton, three-quarter ton and one-ton pickups. Here are the top three pickups in each segment, with the average cost per year for the winners. We should note that Vincentric selects the top pickup brand as well; this year the winner was Ford.

Small Pickups

  1. Toyota Tacoma, with an average cost of ownership per year of $8,984
  2. Honda Ridgeline
  3. GMC Canyon

Half-Ton Pickups

  1. Toyota Tundra, with an average cost of ownership per year of $10,379
  2. Ford F-150
  3. Chevrolet Silverado 1500

Three-Quarter-Ton Pickups

  1. Chevrolet Silverado 2500, with an average cost of ownership per year of $12,293
  2. Ram 2500
  3. Ford Super Duty F-250

One-Ton Pickups

  1. Ford Super Duty F-350, with an average cost of ownership per year of $12,524
  2. Chevrolet Silverado 3500
  3. Ram 3500

Manufacturer images; photos by Angela Conners


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Average cost per year of ownership $9,000 - $12,000? That's considered VALUE?

How about taking out the purchase price and then counting the average cost of ownership? List the costs of fuel, servicing and repairs. Separate out the up-front cost of purchasing (which doesn't even consider the interest paid, if any.) That's where you start seeing whether a vehicle offers value or not.

Sorry hater, but I ordered my Deavers rated 700 lbs. over stock, 9-pack, they are installed and run fine!

I think you should learn more about trucks before you make ignorant comments!

Posted by: oxi | Feb 22, 2017 8:48:40 AM

Not hating, just adding different leafs does not legally change the payload you can carry. Like everyone told you back in 2012 LOL! If you got pulled over by the DOT with more then 1,300 lbs. They would fine the you know what out of you, if they pulled out their scales.

@papa, I wouldnt be too proud of the mid size market twins if I were you.....

J.D. Powers most dependable brands after three years of vehicle ownership study out, GM smoked Ford. Ram tied with Ford, probably pass Ford next year.

Lord Mr. Ford HAHA!

Regarding the magical million mile tundra: I don't think the entire repair history has been made public because there were only two timing belt changes made when there should have been at least 8. The 4.7 uses a timing belt not a timing claimed by the chief engineer.

Anybody else notice TacoHQ and TundrHQ are collecting dust? Could this be foreshadowing?

Taco and Tundra are not sold outside of NA.
Posted by: Ken | Feb 21, 2017 10:38:20 AM
U.S. Special Forces have Tacoma's in Afghanistan!
Posted by Oxi


I didn't bring it up. you did. special forces teams aren't buying trucks in a war zone. The world's greatest fighting forces receive their equipment from the friendly skies of SOCOM

Average cost per year of ownership $9,000 - $12,000? That's considered VALUE?


You nailed it!!!

Any calculation about assets and operating costs are properly counted by separating the cost of acquisition (capital expense) from the spending devoted to ongoing expenses (opex).

We rarely see it eye to eye but this time you hit the nail on the head.

In the news:

JD Power Survey puts Chevy and Buick in the top ten for quality. GM edges out Honda.

I don't care about JD Powers. My Honda lawn mower has been flawless. The Honda Ridgeline will be my next truck. I like Honda.

I didn't bring it up. you did. special forces teams aren't buying trucks in a war zone. The world's greatest fighting forces receive their equipment from the friendly skies of SOCOM

Posted by: papajim | Feb 22, 2017 5:55:57 PM

Thank you for paying for Toyota Tacoma's for U.S. Special Forces by paying federal taxes!

Thank you for supporting Toyota Tacoma production!

Stick to overloading your trucks legal weight limit please, you help pay DOT workers wages every time you get stopped and fined!

GM edges out Honda

Posted by: papajim | Feb 22, 2017 8:42:29 PM

Top three models per segment (in order of fewest issues)
Midsize Pickup
Honda Ridgeline
Nissan Frontier

Large Light Duty Pickup
Ford F-150
Toyota Tundra

Papadim, you are very fake news. ;)

And the Tundra wins again *drops mic*

Oxi: it doesn't matter what you put on the truck to hold the weight, FROM A LEGAL STANDPOINT.

Only Toyota can change the gross vehicle weight rating of a Tacoma.

Man, so many people on this site have told you this but it still can't seem to get inside your head.

I mean, I know the truck will hold weight better, you know it'll hold weight better, BUT NOT LEGALLY.


Posted by: TRX-4 Tom | Feb 23, 2017 8:45:52 AM

Another dumb response!

When a truck owner puts a different rim or tire size than what the data plate states, it would be illegal according to you fools!

Well, how many trucks with 22" rims and larger tire sizes than what the factory put on are still on the roads?

That would be just about all of them!

Your argument is weak and of jealousy because some people know how to build their trucks to do more, and you guys just hate that idea, especially if it was a Toyota!

I bet if a GM or Ford guy did this, you would praise them, but a Toyota, no way in your weak minds!

You sound like leftist fake news, no go away with you!

When a truck owner puts a different rim or tire size than what the data plate states, it would be illegal according to you fools!

HAHAHA! You just got to love the clueless oxi.

Actually, I agree with OXI, he has knowledge and he is correct

@papajim--This is my comment. I don't like your tone. You are only focusing in on the facts that agree with your opinion, but were being mostly false with your "in the news" posting.

It states quite clearly in the midsize category, the Honda Ridgeline is #1 and the Nissan Frontier is #2. I don't see the GM/GMC here. In fullsize, F-150 is #1 with the Toyota Tundra being the runner up. I don't see GM here either.

Like you always like to say to us, this is, not motortrend/ It's all there black and white clear as crystal. Ridgeline, Frontier, F-150, Tundra are top for quality. You lose. Good day, sir!

So, how many generations of rusted frames did the Tacoma have? Two. And the Tundra have? Two.

Here's a possible reason why the Toyota light truck program is weak--unlike Nissan's now: a multi-billion dollar settlement for frame rust. I can't imagine this sits well in Japan and must have an impact of R&D.

I wonder how Oxi's truck stops with big huge wheels on it and tiny little brakes?

Oh but he's an expert so he's allowed to do that because police officers can look at a person and say "there goes an expert right there I just know it that person is not going to cause anybody any trouble or no harm whatsoever".

The general rule on Wheels is this oxi, you could put the original size wheel on that will hold the load that the vehicle originally came with.

You could put on 38 inch wheels if you want to but it won't stop any better, it will stop worse! You don't have the rotors to handle it.

Face it, oxi, I know I can improve how a vehicle carries weight so can others, but from a legal standpoint when you're little taco has two thousand pounds in it and you run into somebody, depending on how bad the accident is the police officers can go after you.

But it's only me and 25 other people telling you this so we must all be wrong?

Posted by: TRX-4 Tom | Feb 24, 2017 2:05:47 PM

Every time you mod a vehicle from original factory specs, according to you is illegal.

You are so wrong!

Tinted windows, a chip, headers, new exhaust, different tire sizes, new springs or rates, helper springs, new wheels that are larger, new sway bars, new a-arms and so forth...

That would be the vast majority of trucks on the roads as ILLEGAL according to you and is such a wide array of problems, we are seeing road blocks and inspections all over the nation to stop these renegade truck owners, right?

Just stop with your blatant hatred for Toyota and their owners will you! Stop being a leftist and embrace life and the fact some of us know how to modify their trucks to make them perform and do better!

I do not rip on you or your stock truck do I? NO! So shut up with the leftist hate speak please!

Oxi, I'meant no leftist, and I never said that the moment you change wheels you change this or that.

The parts substituted need to be as good as the originals.

The point you continue to miss, and everybody tells you, but you are a blockhead, is you yourself cannot up your legal payload.

You can make your truck handle it'seems rated payload better, but you can'take add.

Of course, a Tacoma can only carry 950 to barely over 1200, so it shouldn't need much with a low payload.

Just because I think a Tacoma has a low payload, you somehow think I hate Toyota.

Aren't you a bit overly defensive?

The Frontier has a low payload, and I have said it on here before, saying I wish the Tacoma and Frontier would be more competitive with the new Colorado.

That must mean I HATE NISSAN TOO? Nope, my wife's daily driver is a 2015 Sentra, if you know who makes those?

Would have looked harder at an LE Eco Corolla, but my local Toyota dealer wouldn't work with me to bring one in, and only wanted to sell the regular LE Corolla that they had on the lots.

The Toyota people don't seem to want to budge off of MSRP, and they were low ballingredients my trade in.

Nissan worked with me. So I did that.

I looked at Tundras in 2009-2010, but between the bouncy rear end when empty, the tunnel gauges, not as comfortable drivers seat, and yet again, their lack of budging off their price, I said no thank you.

I again tried to deal with Toyota in 2013, and once again they would not budge.

Who said my truck was totally stock anyway? I have an older 1983 W-150 Dodge, with 31 x 10.50 15s, was originally 235/75 15s.

The payload is still near 2,000 pounds, a 6010 GVWR, weighs just over 4,000.

My W-250 1989, (a so called "3/4 ton" has over a 2500 pound capacity, came with 235/85 16s, but still has the same payload, even though I have 265/75 16s.

Oh, my 1983 has a slight cam, and headers. I do know it'sounds tow rating is a joke, below 5,000 pounds with 3.21 gears and a New Process 435 4 speed, but I know it can handle towing 7,000. (From Colorado Springs to Salt Lake City and back, via Wyoming) May not be legal, and I won't say it is. I know the difference.

I also have a good friend with a 2010 Tundra, for the most part he is happy with it. Imagine that, I socialize with a Toyota buyer!

Actually, I had a 96 Camry, it was a good car, uncomfortable, but yet a good car. And I also had a 1985 Celica GTS 5 speed.

Just something to think about before you call everybody a Toyota hater.

Maybe if Toyota thinks we are all haters because we state our opinion on what we like and don't like, it's going to be hard for them to pick up business.

Dang auto correct, I said, I'meant no leftest!

Excuse me, my 2010 Tacoma has a 1,300 lbs payload, not bad for just a 4-cylinder truck but I added 200 lbs coils up front that improve front spring rate and are designed to carry the additional weight of heavy duty winch bumpers and skid plates!

In the rear my 9-pack leafs are rated 700 lbs over stock, that is designed to carry an additional 700 lbs over factory leafs but only lift the truck 1.5 inches in the rear in terms of arch.

That puts my truck at 2,200 lbs payload, so stop focusing on hate responses because you do not like Toyota's or their owners!!!

Smart owners know how to mod their trucks, whether they seek more hp or torque, more wheel travel, larger tires for better ground clearance or to handle more weight but not sacrifice the advantages a mid-size has over a full-size in terms of dimensions and weight.

Stop with the nonsense and embrace those of us that tinker with our trucks! Trucks are boring in my opinion unless you mod them to make them your own!

I blend desert off-roading and slow speed all-terrain type when building my truck and a heathy increase in payload to carry all of my outdoor gear with me when I go out and about. STOP making it into something you know little about please and embrace!

By the way why should we listen to you when you do not even know the payload rating of a Toyota truck?

My 2010 is 1,300 lbs., hello...

Guess they don't factor all the Ford recalls that cost time and money.

I go buy my back pocket. My Ford was bad. My Dodge and RAM have been great. Used both to pull the same 10,000bs trailer. H.D. is so much more confident when towing. Pushes that trailer around. Never had any trouble very satisfied.

"The info should only be taken with a grain of salt. Data only reports the total averages during the last five years with the assumption it will be predictive of the next five."
-- Posted by: IMHO | Feb 21, 2017 9:41:37 AM

If you're going to make that assumption, then you should take the purchase price out of the equation. NONE of them have any value based on that estimation.

Sorry Oxi, I was referring to the Tacomas that can actually pull a trailer and seat 4+ people. i.e., a crew cab. 4x4 v-6, because the 4 banger won'the do it.

Spare me the "I put this and that part on my truck, which increases this and that, blah, blah, blah.

Nope, you can'take change your GVWR. But we all know it.

1300 pounds, lol.

Posted by: TRX-4 Tom | Feb 26, 2017 8:22:31 PM

You can change anything you want on a truck, you have to have imagination and the know how, and judging by your hatred of anything other than a boring stock truck, you lack both!

You can change whatever you want, but YOU will not change your GVWR.

Common sense, Oxi. We all have told you.

@Dean - F250's are more likely to be gas powered. I don't see too many F350's with the 6.2. I suspect that is why there is a difference.

The Tundra will be my next truck.

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