Best-Selling Pickup Trucks: April 2017

2017-Super-Duty-F-350A_F-150 - Copy

Pickup truck sales are plodding along for top-selling Ford, which was a big winner in March. F-Series sales slowed considerably in April, while GM continued its long, slow slide as well. It's tough out there right now, especially after several years of consistent sales gains. In fact, sales are down for most automakers. Possible reasons for the slowdown, according to Automotive News, include relaxed demand and the resulting inventory buildup, a sluggish U.S. economy and heavy reliance on incentives.

The big winner in April was Ram, outselling Chevrolet for two consecutive months. We're not sure that's happened before. If third-place Ram continues its present sales-growth trajectory, it could move ahead of the Chevrolet Silverado, the perennial No. 2 best-seller, by summer. That's something we've never seen. Other close races in April included the Toyota Tundra outselling the Colorado by several hundred sales and the Toyota Tacoma just a tick behind GMC's Sierra.

Projected year-end sales numbers are likely to be just less than 17 million total units, with a great deal of attention paid to incentive spending and whether truckmakers are disciplined enough to slow down production. We'll have to wait and see how that works itself out (or doesn't) during the summer.

Manufacturer image

PUTC April 2017 Sales Chart

Comments

Ram might pull off the upset this year. Wow!

Ford beat all 4 GM entries!! OUCH!

Quality truck or not, GM has clearly misjudged what people want. Good job Ram.

Whoa boy !! Ford and Ram are building momentum !! It's gonna get ugly for Chevy and GMC brands.

it's amazing, at least to me, that 225,000 trucks were sold in one month. That's a lot of trucks being made

F-Series which includes F-150- F-550 is outselling Silverado 1500-3500 and Sierra 1500-3500 by 40k

Ford outsells everything GM Truck for April 2017 and soon to be for the rest of the year.

Congrats Ram, lay down the hammer and that crappy truck.

There is a reason for the decline. Read it, and weap it.

Nothing changes.

Another month goes by and GM still leads the rest of the industry in trucks with (over 277 thousand sold) over one quarter million sold year to date 2017.

In the meantime the Ford boys smoke some more wacky-weed in mom's basement and dream up a 2017 win for Ford.

Ram outsells Chevy for April 2017, and the downward spiral begins.

Toyota is almost ready to take over the number 4 spot with one truck to GMC's 3 truck lineup that currently holds the number 4 spot

@papajim so it takes 8 trucks to outsell Fords 5 and Gm is only ahead by 1,367.
Also if you add the F-650 and 750 to Fords Truck sales they have sold 280,954 so more than GM and one less truck

Perhaps if GM didn't build a vibrating vomit full-size they could sell more trucks.

@papajim so it takes 8 trucks to outsell Fords 5 and Gm is only ahead by 1,367.
Also if you add the F-650 and 750 to Fords Truck sales they have sold 280,954 so more than GM and one less truck

Posted by: John | May 2, 2017 12:45:01 PM

Got owned!!!

Silverado/sierra needs a redesign. Beginning to lose out to Ram's model that's been around for 10 years.

papajim so it takes 8 trucks to outsell Fords 5 and Gm is only ahead by 1,367.
Also if you add the F-650 and 750 to Fords Truck sales they have sold 280,954 so more than GM and one less truck

Posted by: John | May 2, 2017 12:45:01 PM

Hey, you tree stump, it takes 277,305 GM trucks to out sell 275,938 Ford trucks.

GM builds trucks, Ford builds trucks, GM sells more trucks.

Congrats to RAM . Best truck on the planet.

@GMSRGREAT tree stump is the best insult you got?, 280,954 is more than 277,305,
I'm just doing what GM fans do all the time add in all truck sales

@GMSRGREAT: Did you get your 2x4 yet?

@ John: GM full size SUV's are built on..........wait for it........truck frames. Let's throw them into the mix. But no, this site is called pickuptrucks.com.

GMSRGREAT: Did you get your 2x4 yet?

Posted by: redbloodedxy | May 2, 2017 2:02:20 PM

Surprised you Ford guys even came out today after the smack down the Silverado placed on the King Recall during the premium truck testing.

GM didn't expect RAM to just sit in 3rd place forever did they? i expect by this time next month ram will be sitting in 2nd place for YTD sales

@GMSRGREAT
A 28 point lead in total testing is not a beat down and just like the work truck challenge Ford was voted the best overall truck agian

First off, in the article you say Ram outsold Silverado. Your chart does not reflect this. What gives?
Second, GM will NOT allow Ram to pass the Silverado for second place. You think they're having fire sales now? Just wait if Ram keeps this up.

Whoops, read the chart wrong. My bad!

face facts, nobody wants to own anything made by Government Motors.

Ford F-Series surpassed
the 70,000 vehicle mark,
with 70,657 pickups sold. This is a 0.2 percent
decline versus a year ago, with an overall increase of
$3,700 in average transaction pricing.

A strong high-series mix of Super
Duty models – Lariat, King Ranch
and Platinum, along with strong
demand for our new diesel
powertrain – increased average
transaction pricing by $8,400 per
truck. Super Duty transaction pricing
for April reached a record $58,200
per truck.

So GM lost even with almost double the rebates of Ford and Ram. Really though,I am not surprised that the full size GM trucks are down as many people are probably waiting for the new aluminum (aka beer can) bodied trucks to come out. What shocks me is the drop in the Canyon/Colorado models. What is their excuse? Just a few months ago I heard claims that the only thing holding the midsize trucks back was production capacity. Surely production hasn't dropped that much.

What GM really needs to watch out for is excess inventory of the current trucks. If they can't move them before the new truck comes out some even more serious rebates will be needed. The problem is that they have probably already placed firm orders for the parts to keep the factory going until the changeover. So GM will either have to build the trucks and give huge rebates to move them or throw away several train loads of parts. Not a nice choice to make.

Ram sales are impressive, especially considering how long it has been since their last major update. Nissan and Honda are coming on pretty strong too.

Wow Ram may just overtake GM! That's a lot of future recalls and warranty repairs. Hope the dealerships can handle it.

Midsize are not going to grow anymore than they are at now. The newest mids(GM's) have ran out of breath. Any new and returning midsizers(ranger, jeep) better rethink it thoroughly. Maybe ford was right, midsize trucks is not profitable enough... just look at their fullsize.. can't get them off the line fast enough like camry's.

Surprised you Ford guys even came out today after the smack down the Silverado placed on the King Recall during the premium truck testing.

Posted by: GMSRGREAT | May 2, 2017 2:14:48 PM

@ GMSUCKS; not surprising the usual cry babies (aka johnny dumb dumb doe/ sierra & old timer papa joe blow) are crying foul, HAHAHA!!!...talking about a triple whammy hit; their best HD lost, declining sales all four truck brands & shaky cheby got their butt's kicked (again) by fiat RAM in 2nd place...no wonder GOVT motors are copying the leader FORD...hey if you can't beat them, join them LOL :-))

Great job GM still the over all truck leader and great job Ram!

Awesome job GM! Haters gonna hate.

April Brand Highlights (vs. 2016)

Chevrolet

Chevrolet crossover sales set a new April and calendar year to date record for both total and retail sales.
Chevrolet Bolt EV deliveries totaled 1,292 units during the month.
Retail deliveries of the Trax, a vehicle that helped spark the rapid growth of the small crossover segment, were up 45 percent. It had its best April and calendar year to date sales on both a total and retail basis.
Retail deliveries of the Equinox and Traverse were up 23 percent and 19 percent, respectively. The Traverse had its best April and calendar year to date sales ever on a retail basis.
Cruze retail deliveries were up 24 percent and total deliveries were up 51 percent.

Buick

Buick had its best April retail sales in 15 years and its best April total sales since 2005.
The Encore, which helped ignite the boom in small crossovers, had its best month ever in April. Its total and retail sales have now been up year over year for eight consecutive months.
Envision retail sales were 3,576 units for its best month since launch. Enclave retail deliveries rose 4 percent.

GMC

Denali models had their best month ever. Close to one-third of all GMC deliveries were Denalis, including half of all Sierra HDs.
The Acadia had its best April ever, with total deliveries up 45 percent and retail deliveries up 42 percent. The vehicle has gained a full point of retail segment share in 2017 driven by the all-new design launched last year.
The Terrain was up 14 percent in total.

Cadillac

Cadillac retail deliveries were up 7 percent.
Year to date retail deliveries of the all-new XT5 crossover were 25 percent higher than the outgoing SRX.
Calendar year to date, XT5 ATPs are up more than $3,300 year over year compared to the SRX.

Ahahahah Beer Can Chevrolet

imagine the cost to fix the Ford after the warranty is finish ,,whit all the gadget you don't need ,,$$i never get a use Ford anymore ,,$$

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I think someone is going to get a new email. But yeah these factory gadgets could get expansive.

Expensive

Sorry guys but your monthly math competition is silly. Bottom line: Ram is obviously doing something right, Ford's big gamble was highly successful and GM better be making some big changes. I have been driving Tahoes and suburbans from the rental companies for many years and their product line is stagnent. I have owned as many Chevy's as I have Fords and right now there would no draw for me to look at either of the twins. Way too many consumers purchase based on loyalties but that is wearing thin for GM.

https://media.ford.com/content/dam/fordmedia/North%20America/US/2017/05/sales/april17-sales.pdf
F150 Ecoboost take rate at 70%. Wow. Wonder how the other 30% splits between NA V6 and V8. Maybe they have wasted space to shorten the engine compartment a little, ie, make it more midsize, and then not even bother with a Ranger introduction.

GM builds trucks, Ford builds trucks, GM sells more trucks.

Posted by: GMSRGREAT | May 2, 2017 1:27:33 PM
@ gmnotsogreat ,wishing it were.
Your headline is GM hanging on by a thread,barely, lol

been driving Tahoes and suburbans from the rental companies for many years and their product line is stagnant

@firefighter

Are you kidding me? Ford has been building the same Expedition since I was in grade school. The RAM offerings are Daimler designs from almost 20 years ago, and the Explorer is an old Volvo warmed over.

GM's SUVs are head and shoulders above the stuff from Ford and Ram

"F-Series which includes F-150- F-550 is outselling Silverado 1500-3500 and Sierra 1500-3500 by 40k
Posted by: John | May 2, 2017 12:20:49 PM"

PUTC should post a disclaimer every month covering what counts in sales for each truck.

Ford ONLY counts up to and including F450 in F series sales.

Ram does the SAME. They count 4500 and down.

GM does not make a 4500.

@Angelo Pietroforte - that makes sense. The only 2016's left on my dealer's lot are 5.0's. A few are high end crew cabs and the rest are extended cab.

http://www.todaysmotorvehicles.com/article/ford-pickup-v6-take-rate-hits-record-33114/

In three years they've increased Ecoboost take rate dramatically. I understand a NA V8 will probably have less problems, but with a Raptor and a Ford GT having the Ecoboost, not to mention many of their non-truck vehicles, one would think that the demise of the Ford V8 is really not far away.? June 2016 article says Ecoboost has already passed the 1Million sales mark. I'm not particularly biased toward small engines or Ford, having grown up wrenching on muscle car V8's, but if they help reduce the length of an engine compartment (hence overall length of a truck), then that is of incredible value. Clearly some kind of overall strategy at Ford.

I made the mistake on this site years ago to state that RAM might too follow the same V6 strategy as soon as the Ecodiesel engine came out. However, I see a whole lot of those V8 Hemi's on the road so they clearly are doing something right by leading with Hemi. Though their Pentastar V6 looks to be a solid engine too.

Oh poopoo jim take a pill

GM's having the longest lasting, best built, highest quality pick up trucks in the world is hurting their sales. As in my case, my 199 Sierra 1500 is better quality and more reliable than the 2017 f150 or the 2017 Dog Lam 1500. I have no reason to replace my truck while the f150's and Lams break apart in just a few years and force their loyalists to purchase new trucks feeding their sales. My brother in law has had 4 f150 pick ups since 2002 because they don't last. My co worker has had 3 Dog Lams in 9 years and had to get a new tranny in his 2014. He finally admitted Chevy is the best and he is trying to unload his dog to by one. GM doesn't want to go the way of the Williamson furnace company who went out of business because they product was so good.

GM announced this week they will upgrade a plant in Canada to assemble Silverados so they can MEET THE RISING DEMAND. The Oshawa plant can build either cars or trucks and will help address current supply issues.

Must be tough. Didn't Ford have to go through a plant shutdown a few months ago to address the huge unsold inventories they had with the F150?

Sluggish economy? I just read an article about the US almost being at full employment. What's considered a good economy?

Meet the rising demand of what? Fords and Rams? Incentives?



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