Best-Selling Pickup Trucks: April 2017

2017-Super-Duty-F-350A_F-150 - Copy

Pickup truck sales are plodding along for top-selling Ford, which was a big winner in March. F-Series sales slowed considerably in April, while GM continued its long, slow slide as well. It's tough out there right now, especially after several years of consistent sales gains. In fact, sales are down for most automakers. Possible reasons for the slowdown, according to Automotive News, include relaxed demand and the resulting inventory buildup, a sluggish U.S. economy and heavy reliance on incentives.

The big winner in April was Ram, outselling Chevrolet for two consecutive months. We're not sure that's happened before. If third-place Ram continues its present sales-growth trajectory, it could move ahead of the Chevrolet Silverado, the perennial No. 2 best-seller, by summer. That's something we've never seen. Other close races in April included the Toyota Tundra outselling the Colorado by several hundred sales and the Toyota Tacoma just a tick behind GMC's Sierra.

Projected year-end sales numbers are likely to be just less than 17 million total units, with a great deal of attention paid to incentive spending and whether truckmakers are disciplined enough to slow down production. We'll have to wait and see how that works itself out (or doesn't) during the summer.

Manufacturer image

PUTC April 2017 Sales Chart

Comments

@ papa, gms, sorry you guys have to keep defending the twins, big fail for chevy, Ram soon to be a solid #2

More Nitro defending Ford while a lesser GM truck trim whooped his belove Ford in the last test, oh and GM still holds the most trucks sold crown 2 years and 4 months running! Poor Fordtards like Nitro, kinda feel bad they have to defend Ford so much and come up with new lies every month as sales and profits roll in for GM.

Sometimes a company just never seem to learn from past mistakes. Such is the case with GM. Wake up, GM! Your sales continue to slide. Big time. You need to learn that reliability keeps the buyers coming in. Glitzy new models sell well at first but it is reliability that keeps them in the fold and brings in new buyers. Sadly, I was once one of those who thought that my not-too-old Chevy was just a bad one and if I bought another it would be better. After several costly mistakes of that kind I escaped to a better brand and what an improvement that made! GM never seems to learn.

@johnny, thanking for finally admitting the chevy trim levels will never compete with Ford, its good to see you come around and see that, again, sorry you guys have to keep defending the twins

The Expedition is also gaining on the Tahoe. Dang, GM is getting hit from all side of the field. AHAHAHAHAHAHA

Chevrolet Tahoe 7,411 -1.8% 30,064 7.8%
Ford Expedition 5,116 13.2% 20,558 35.3%

April 2017

So much for the "GM can't build it's mid size trucks fast enough"......argument.

In order to maintain 2nd place in Full size truck sales, GMSRGREAT is offering a shiny quarter for everyone in the month of May if you buy a Shaky Chevy. This along with GM's already industry high incentive on the full size trucks, will surely help stop the bleeding....

Keep up that slide Tundra.... Toyota just may give a real update one day.

@Frank

You left out the two Yukon trims, and the best big SUV of all, the Suburban. Ford's Expedition is a realy nice ride, but its sales figures are a joke next to GM's big SUVs.

GM builds trucks, Ford builds trucks, GM sells more trucks.

Posted by: GMSRGREAT | May 2, 2017 1:27:33 PM
@ gmnotsogreat ,wishing it were.
Your headline is GM hanging on by a thread,barely, lol

Posted by: FXDX1450 | May 2, 2017 8:09:01 PM

At least you're accepting GM leads.

At least you're accepting GM leads.


Posted by: GMSRGREAT | May 4, 2017 11:04:53 AM

I am sorry, but April 2017 does not show GM leading, the only thing they are leading in is a downward spiral of inferior products.

One factor that may be contributing to lackluster sales is that the OEM's are just not making anything, car or truck, that makes more folks take a look. Myself, I am near the time to consider replacing one of my vehicles, and nothing being made motivates me. Strongly considering just keeping what I have, investing in any repairs, and ignoring wasting time looking for something new. Thankfully I don't need to get another light duty truck for a long time.

Most of the media who write about business---or cars for that matter, couldn't find their *ss with both hands and a flashlight.

Although the entire auto industry's may have peaked in 2016, the Big 3 are shifting their focus away from eco box sedans to big SUVs and Pickups.

The total number of big body/frame vehicles is not as important to Wall Street as is the average transaction price. GM has already moved to the ATP model and RAM will probably abstain. Ford is catching up, which is ok. They're used to it.

@johnny, thanking for finally admitting the chevy trim levels will never compete with Ford, its good to see you come around and see that, again, sorry you guys have to keep defending the twins
Posted by: Nitro | May 3, 2017 10:29:56 AM

Wrong, it was an apples to oranges trim levels GM lower LTZ trim nearing beat Fords brand spanking new king junk trim. Just be happy GM didn't sent a High Country trim, cause your brand new Ford would of lost badly.


Sometimes a company just never seem to learn from past mistakes. Such is the case with GM. Wake up, GM! Your sales continue to slide. Big time. You need to learn that reliability keeps the buyers coming in. Glitzy new models sell well at first but it is reliability that keeps them in the fold and brings in new buyers. Sadly, I was once one of those who thought that my not-too-old Chevy was just a bad one and if I bought another it would be better. After several costly mistakes of that kind I escaped to a better brand and what an improvement that made! GM never seems to learn.

Posted by: Dale | May 3, 2017 9:50:18 AM

Right, that's why nearly all the third party reliability/dependability sites show Chevy, GMC, and Buick above Ford in reliability/dependability. Only one not above Ford was Cadillac.

I am sorry, but April 2017 does not show GM leading, the only thing they are leading in is a downward spiral of inferior products.
Posted by: Frank | May 4, 2017 1:44:14 PM

Scroll up and count again kiddo, GM has a 1,367 unit lead still. You really should go back to 3rd grade math and learn how to count.



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