GMC Shifts Marketing Message to 'Like a Pro'

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In a shift in its marketing messaging, GMC just added another tagline — "Like a Pro" — to its newest ad campaign for its SUVs and pickup trucks. It debuted Tuesday in a spot called "How Do You Want to Live — Anthem." Next up will be "Dad Like a Pro," airing in time for Father's Day (June 18), followed by "Third Row Like a Pro" in July, featuring the GMC Acadia. The new commercials aim to demonstrate the connection between GMC owners and their vehicles.

Interestingly, and this wasn't noted in the press release, the 30-second version of the Sierra "Anthem" commercial showcases the new grille design for the 2018 Sierra Denali heavy-duty pickup with huge GMC lettering surrounded by a web of chrome mesh and framing. The new look will likely roll out to the rest of the Denali lineup later that year. No pricing information or other changes have been released.

Manufacturer images


Like a Pro / Anthem / Long

Dad Like a Pro


Like a Pro / Anthem / Short



GM can change any advertising they desire. They will NEVER out sell the Ford!

@Mike Franks

Maybe you mean NEVER as in 2015 or 2016. GM sold more trucks in both of those years.

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