Pickup Trucks Sales Breakdown: October 2017

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October, as many predicted, continued the strong pickup truck sales trend, with every full-size pickup truck maker in the black. Interestingly, except for the GMC Canyon, all the mid-size pickups were down for the month, with the Chevrolet Colorado down more than 5 percent when compared to this month last year.

Toyota Tacoma continued its strong lead, averaging more than 16,000 sales per month for 2017; it's likely to end the year with a 45 percent share of the mid-size pickup truck market. The Colorado is hovering around a 25 percent share, the Nissan Frontier at 16 percent and the Honda Ridgeline at 8 percent. The GMC Canyon brings up the rear at 7 percent.

The full-size pickup makers have had a tremendous year as well, with the Ford F-Series breaking single-month sales records several times this year, and Ram outselling the reigning No. 2 Chevy Silverado a few times as well. As to market share for full-size pickups, the Ford F-Series has a considerable lead with a ballpark market share around 40 percent, the Silverado at 24 percent, the Ram at 22 percent, the GMC Sierra at 9 percent, the Toyota Tundra at 5 percent and the Nissan Titan and Titan XD at 2 percent.

In the manufacturer's race, GM's three-truck strategy (mid-size, half ton and heavy duty) is in the lead with a 33 percent market share, Ford with a 32 percent share, Ram with 18 percent, Toyota with 11 percent, Nissan with 4 percent and Honda with just more than 1 percent.

We'll know the finishing order for 2017 in January, but we don't expect things to change much by Dec. 31. Whatever happens, 2017 could end up being one of the strongest years in pickup sales in a long time.

Cars.com graphics by Paul Dolan; Cars.com images by Angela Conners, Mark Williams

 

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Comments

Grnzel1 | Nov 8, 2017

you would be wrong. Pickup buyers are incredibly brand loyal. In case you haven't noticed.

@ Grnzel1

I totally agree. I could care less. Its all about brand loyalty for most people. I grew up loving Fords because my dad had a 79 Ford. Then when I went to college, I bought my first 2001 S-10 ZR2 because I feel in love with it and it did more, and was just a better truck than the ranger.
When I bought my new Sierra, I drove all brands of trucks and found the Sierra the best fit. So many people don't do that. They go and buy what they have always bought!

@Robert Ryan. Your a little off with the Toyota market share here in the US. Ford was 14.7% for October and is 14.9% YTD. Toyota was 13.9% for October and is 14.2% YTD.

@Papajim. Maybe we should look at Toyota stock vs GM since that is all you bring up when you are bashing Ford. Let’s see GM at $47.70 and Toyota at $127.46. Seems Toyota is doing fine with their products. Now that’s a company that has less sales and more value.

@smokin'

You should mess with people your own age.

Despite being a very expensive stock Toyota has under-performed the S&P 500 by 8.72% during the last 12 months.

GM on the other hand is the blond haired baby of the auto industry since this time last year with shares today up $11 dollars per share over Nov 8 2016.

For $11 bucks you can almost buy another share of Ford stock.

@papajim. Ha that’s too funny. So by my own age you mean not you. Old and in a double wide in a retirement village. I think it’s time for you to drink your Ensure. Agree GM is doing well but when compared to Toyota they just don’t measure up and Toyota is not reliant on trucks like GM and Ford.

@smokin'--You just caught papa jim in one of his arguments that a truck purchase should be based on the value of the manufacturer's stock. When you quoted Toyota stock at $127 versus $47.70 you invalidated papa's argument and he went on the defensive. As for papa jim's comments about the price of oil going down and at Middle Eastern oil has no effect on the price of petroleum products he is wrong again. The latest spike in oil prices is attributed directly to what is happening in Saudi Arabia. The price of a gallon of regular gas where I live went from $2.35 to $2.75. Seems papa jim's crystal ball is cloudy. Toyota did not declare bankruptcy nor did it get a Government loan. Toyota stock has also been more stable than GM, FCA, and Ford over the long run. Toyota also has a much larger market share globally than GM, Ford, and FCA. Papa jim is fully of a lot of hot air and when caught in his inaccuracies he immediately goes on an attack which is a defensive measure.

@Trucker, big al, big willy or whatever other name you use.

Price crude oil varies in small ways week in and week out. This is normal and it's not why we buy a particular truck (or not).

It's the long term price of fuel that governs intelligent decisions about buying trucks which is exactly why I needed to explain it to you. You evidently did not fathom it yourself.

say Thank You. Now

@smokin--I have yet to find anyone buying a new truck or any new vehicle that bases their purchase on the price of the manufacturer's stock or the earnings per share. You should base your purchase of company stock on those factors along with some others. I doubt most of us would go to a dealership and quote price and earnings per share of stock when negotiating the purchase of a new vehicle. I would like to know what flavor of cool aide papa is drinking.

@Trucker. Tang is Papajims favorite flavor. He continually brings up stock price of GM vs Ford every time his facts are challenged. By his posts we should all be buying Toyota cars and trucks because their stock price is $127. And for the record I would buy a Toyota before a GM anything. Better return on my purchase when i trade in

@papa jim--Yes the long term price of fuel is one of the basis for the purchase of a vehicle but you definitively stated that the price of gas would go down soon after the hurricanes were over and stated that what happens in the Middle East has no effect on the price of oil or product--both of these statements were completely inaccurate. Most of the commentators on this site don't really care about the price and earnings per share of a manufacturer's stock when talking about trucks. Where is there any mention in these articles about the price of stock or earnings per share? Just admit that you are not being objective and that your biases favor GM trucks. Nothing wrong with preferring a specific brand of truck but don't use illogical arguments to justify your preference and don't slam others you don't agree with you. We have enough fan boys on this site.

@Smokin'--I currently have GM trucks, but papa jim has almost convinced me to buy Toyota products with his rantings. You are correct that Toyotas do retain their value better than GM. That is a good argument if you keep your vehicles 5 years or less. I tend to keep my vehicles much longer but then I am not typical of most.

@papa jim

You just cost me $6000 in the stock market and one Silverado truck. What are you going to do about it? Bought GM at $46 last month when you said it was hot and going to $100. It has lost $5 a share and is trading at $41.

Jeff S says GM is going down to $30. Should I dump it or will I get back? Also what does the tanking stock say now about Chevy trucks?

@Trucker. I honestly have nothing against GM trucks. The current Sierra is one of the best looking trucks on the market. I also think the GM 6.2 is a fantastic engine but GM is too stupid to offer it in the lower trims. I currently have Fords and Honda’s. I also tend to keep my Trucks 10 years, like to get my monies worth.

The discussion of share price is relevant because the stock market is how companies like GM and Ford are able to pay for design and product development, building and upgrading factories, hiring top personnel.

It's not the determining factor in the purchase of a truck but if you want to know why companies like Nissan have dragged their feet on product development, look no further.

Papa,
Here's a hint.

trucker = the real Jeff S.

Glad I could help.

Jeff S says GM is going down to $30. Posted by: Richard Roma | Nov 8, 2017

Say hi to Al Pacino for me! Ditto Jeff S. How can you ever tell if you're dealing with the real Jeff? There are at least three FAKE jeffs on PUTC. Just curious.

Hold your GM stock at least 5 years. You only lose money if you sell low. GM pays a good dividend so it's better than sticking it in a money market fund or a savings account. You'll thank me for the advice some day.

@Richard Roma--This is the real Jeff S and I never said anything about GM stock or any stock. You lose money only when you sell so I would stick it out if I were you and sell when the stock goes up. Don't take investment advice from anyone who comments on this site. The same goes for what type of vehicle you buy--do your research and buy what brand and type of vehicle best suits your needs and what you like.

@Smokin'--Agree GM should offer the 6.2 in lower trims as well. I like GM products but I have a Honda and I have owned Fords in the past. Buy what you like and what best fits your needs.

@papa jim--"The discussion of share price is relevant because the stock market is how companies like GM and Ford are able to pay for design and product development, building and upgrading factories, hiring top personnel.

It's not the determining factor in the purchase of a truck but if you want to know why companies like Nissan have dragged their feet on product development, look no further. "

The above are rational statements and I agree with them. Your previous statements appeared to use stock price as the basis of a vehicle purchase.

For all you haters of the Tacoma, the Colorado has been on the market long enough but the Tacoma still owns this segment BIG TIME!

I use stock price as ONE measure of a company's success.

The best companies ALWAYS have the best managers and execs. Always.

The best executives excel in the ability to raise money on Wall Street, which raises the share price. This is why Ford canned their last CEO, because he wasn't getting it done.

If the new guy can't budge Ford's share price significantly during the next 2 years or so, he'll be gone as well.

GM's CEO made a lot of money for her shareholders during the last 12 mos. I bet she's got a big bundle of red long stemmed roses on her desk every morning. But you shouldn't buy a truck based on that.

The only truck that isn't getting it's money back in R&D would be the Titan.

I don't see why the amount of trucks sold is all that important, isn't profits the most important thing for a company? I mean, without profits why are you even in business?

Does it really matter if it takes Toyota 200k trucks sold to turn the same profit Ford or GM does in 650k trucks?

The way I look at the truck sales is if you drive a Ford and GM, you will probably see at least 3-5 trucks that look exactly the same as yours meeting you on the road...

For all you haters of the Tacoma, the Colorado has been on the market long enough but the Tacoma still owns this segment BIG TIME!


Posted by: oxi | Nov 8, 2017 10:08:19 AM

To be honest, I've never seen GM change any segment.

@oxi,

So if the Ranger comes back and beats Taco in sales, will you say Ford owns the segment? Just checking.

@papa
No kidding. My point is why does it matter? McDonalds sells the most burgers and they are good but I think Wendys are better. Buy what you want. Frankly all the trucks are pretty good. More and more it’s personal perference. It’s nice to have choices and competition makes everyone better.

@Dave--oxi will blame it on truck buyers being racist. I would say that even if GM is not the leader in midsize truck sales it is doing well and it is now No. 2 in midsize truck sales. GM is selling about every Colorado/Canyon they make without large discounts and without large inventory. GM is making a profit on the Colorado/Canyon which is the major objective. It will take the Ranger to make Toyota do a major redesign of the Tacoma.

I have read above some interesting comments on how you should buy a pickup truck or for that matter anything.

The person making the comments is obviously twolling to rope in others.

I agree with Jeff S. Just buy what you want. If you like it and are happy with the price you pay, then drive it.

@Big Al

papa jimminy has been twolling for sure.

I don't see why the amount of trucks sold is all that important, isn't profits the most important thing for a company?

@Tyler

Your questing is a bit elementary but let me respond like this. The Big 3 spend a crazy amount of money with the big networks every year for the privilege of advertising.

They do it to compete for market share. Their investors measure their marketing by how well they do in that particular regard.

BAFO keeps hurting my feelings.

Some clever comments on here. I have NEVER looked at stock price when buying a truck. I simply, drive them all, assess my needs, look at value, and buy, regardless of brand. If I based on what stock to buy I'd bet on Daimler AG, which has the best DVD yields. but hey that's me.

-CT

And for the record I would buy a Toyota before a GM anything. Better return on my purchase when i trade in


Posted by: Smokin’ a 6.2 | Nov 8, 2017 9:03:25 AM

And yet GM trucks fair far better than Ford trucks in resale value. Ecoboosts are unreliable new, used ones are almost completely worthless and guaranteed to need a turbo, cylinder head, short block, etc.

If I based on what stock to buy I'd bet on Daimler AG, which has the best DVD yields. but hey that's me. Posted by: crunchtime | Nov 8, 2017

@CT

so let me get this right. You're impressed with the management geniuses at Daimler...

Let me tell you why I'm not impressed. In 1990s they paid almost $40 billion to buy Chrysler and ten years later sold their stake (80 percent) to Cerberus for less than 8 billion.

That horrendous disrespect for capital makes them the very LAST company I'd trust with my hard-earned money.

For all you haters of the Tacoma, the Colorado has been on the market long enough but the Tacoma still owns this segment BIG TIME!
Posted by: oxi | Nov 8, 2017 10:08:19 AM

The rusty Tacoma lost marketshare ever since the Colorado came back to the market in 2015. Not to mention the ZR2 has made the TRD Pro look like a joke.

@Lionel
You quoted the European market,not Global sales . A US Company called Stadia does different automotive statistics.
Globally the Hilux is well in front from a non US perspective,DMAX is 2nd.

Posted by: Robert Ryan | Nov 7, 2017 9:53:48 PM

@ Robert Ryan - get with the program & re-read my original msg;
I clearly said Europe & never mentioned globally; of course Hilux will dominate here as Toy makers have being at it since the '60's (Dad had a Stout) & now well established in Asia. It's not surprising it's the preferred vehicle for terrorists as many around, parts are interchangeable & can easily be modified.

But you need to give credit where it's due; for a newer platform released 4-5 yrs ago, global Ranger already took the crown from Hilux in some of the key parts of the world ((Europe & South Africa for e.g) & confirms again this is a fantastic truck (I know, I own one) & probably the reason Ford is keeping the best parts of it for the upcoming US version.

@papa jim--I will give you credit for your remark about Daimler buying Chrysler--bad for Chrysler. When I first heard about the Daimler-Chrysler merger it seem like a marriage made in heaven but it didn't take long for it to turn to hell. Daimler started putting their own people in charge and running Chrysler from Germany. Chrysler lost a lot of talented people during the Daimler ownership. The only good thing to come out of the Daimler merger was a Daimler platform and sharing Daimler components for the Chrysler 300 and Dodge Charger which are both good vehicles but some of the other Chrysler products were bad. Iaccoca has talked about this as well--Chrysler was a profitable corporation until Daimler got control of them. Now we have Fiat to finish the rest of Chrysler off. Hope FCA does not decide to sell Jeep as there were some rumors that they might to get the cash but maybe their recent profits will keep them from doing that. FCA needs to keep both Jeep and Ram.

Hope FCA does not decide to sell Jeep as there were some rumors that they might to get the cash but maybe their recent profits will keep them from doing that. FCA needs to keep both Jeep and Ram.

@Trucker

You don't seem to understand. Jeep (and RAM) is an asset. Regardless of whether FCA or some other corporation actually owns Jeep is irrelevant, as long as the owner has an appreciation for Jeep's special identity---something that has been sadly missing for at least 15 years.

Putting out some Mitsubishi's and Fiats with Jeep fascia does not make it a Jeep. The only Jeep worth its salt these days is the Wrangler, although the Grand Cherokee V8 is a sweet ride too.

I would rather see Jeep become the parent of RAM and the two companies be freed from FCA.

GM has the financial muscle to pull it off but presently GM's leadership is just too risk averse for such a big roll of the dice. Ford's management is not in love with larger SUVs (a glance at the Expedition and the Explorer tells all you need to know) and the FSeries would not be enhanced by the addition of RAM.

Which leaves Toyota. Their shop floor capacity in the western hemisphere is already near maxed out.

Hyundai?

@ Brick,

You are such a liberal loser!

More people buy Tacoma's than the Colorado, deal with it like an adult please!

And the TRD Pro won the best award in class at Texas fair, so much for your bankrupt ZR2 junk!

"clearly said Europe & never mentioned globally; of course Hilux will dominate here as Toy makers have being at it since the '60's (Dad had a Stout) & now well established in Asia. It's not surprising it's the preferred vehicle for terrorists as many around, parts are interchangeable & can easily be modified."

I very much doubt Terrorists are the prime marketfor the Hilux Even in Syria they were using US HD Pickups as convoy support, where there was paved roads.
Europe is a pretty tiny market for Pickups. Hilux is 4th best
selling pickup Globally behind the US 1/2 tons. They sell more Rangers and Hiluxes in Australia than all of Europe.

Famous photo of a US HD Pickup doing convoy support on paved roads in Syria

@Lionel
My surprise is not the Hilux ,roughly 524,000 sold in 2016 as against 110, 000 for the Ranger. It was the Isuzu DMAX that sold 292,000 in 2016.
So far in Australia, the Hilux has won every month as the best selling vehicle in Australia, it only lost two months to the Corolla and once to the Ranger. Same pattern has emerged in New Zealand

@papa jim--I do understand. Sergio earlier in the year was looking at the possible sale of Jeep. At that time several Chinese companies and even Tata of India was interested in buying only Jeep. This was covered in several articles on TTAC and other auto sites. If you reread the last sentence in my comments it states "FCA needs to keep both Jeep and Ram." Jeep and Ram are the most valuable parts of FCA and both are the reason for any profits FCA has. Please read my comments and put them in context. There is a rumor that GMC is looking at a competitor the the Renegade. Great Wall of China and Tata were very interested in Jeep. Pickup Trucks.com has not covered the information about the possible sale of Jeep. Hopefully for now FCA has the profits and will not revisit the possible sale of Jeep. Better for FCA to do away with Chrysler and Dodge and cut product development for Fiat and Alfa Romeo. FCA has spent a lot of money on Alfa recently developing new products.

@Trucker
You don't understand why a European company like Fiat was attracted to Chrysler. Fiat had damn near ZERO dealers and presence in North America until they bought Chrysler.

Now they do.

They can sell Jeep and RAM and STILL have dealerships all over the US and Canada. Nobody gives a bleep about their small cars here anyway.

Until you start paying closer attention to my messages you will sound like a dope.

Get smart. Quit trying to compete with me. You have no chance to win against me.

@papa jim--You never brought up Fiat you implied that I did not understand why FCA would keep Jeep and Ram. I am not a mind reader. Yes I understand fully well why Fiat wanted Chrysler especially since the Government begged them to take it. Fiat is doing poorly in the US and they have spent valuable funds on new products for both Fiat and Alfa Romeo. FCA is now spending some on new products for Ram and Jeep which is long overdue. FCA will get a good return from investing in both. There are loyal Jeep owners that will buy Jeeps regardless of who owns Jeep as long as they do not mess with what makes a Jeep a Jeep. Mahindra and Great Wall of China also had the North American dealerships and distribution in mind when the wanted Jeep but they did not want the rest of FCA. Sergio was looking at selling off Jeep at the time to get the funds to keep FCA afloat but hesitated. Wise decision. Chrysler bought AMC in 1987 just to get Jeep.

@papa jim--You never brought up Fiat. Posted by: Trucker | Nov 9, 2017

@trucker

We were talking about FCA---the F in FCA stands for Fiat. Get a clue. I'm trying to help you.

@papa jim--If you have noticed Fiat itself is not doing so hot. The Government basically gave Fiat Chrysler because it didn't want to put anymore money into it. Fiat left the US in the 80's because of severe rust issues and unreliable vehicles which people stopped buying. Yes Fiat want the distribution and dealership network but it is doubtful that they would have bought it. Fiat took over Chrysler which was failing at the time-Chrysler never fully recovered from Daimler ownership. Fiat is not doing that well in the global market against VW, Renault, and Toyota. Even the family who owns the majority stock in Fiat is rumored to want to rid themselves of Fiat. The Fiat 500 at first sold decently in the US but the novelty has worn off and Fix It Again Tony image is still there. Jeep and Ram are the shinning stars in FCA with maybe the exception of their global commercial trucks and equipment (they also own Case IH). The former Chrysler and Dodge brands for the most part are dying and will most likely end up like Mercury, Pontiac, and Saturn. GM and Ford don't need Ram and Jeep alone is not worth the price for either of them. GM has been divesting themselves of unprofitable divisions and Ford has its own issues. China and India however would be interested in Jeep but now that FCA is turning a profit Sergio is not so interested in selling Jeep. Sergio is not even trying to merge FCA with another company but he is looking at joint ventures with them. After the Chrysler 200 and Dodge Dart were discontinued Sergio said that the only way Chrysler and Dodge would have an intermediate and compact car is if another manufacture made them (Mazda was one of the car makers that FCA was looking at to make cars for them). This would allow FCA to concentrate their production on trucks which is more profitable.

Trucker (or whatever your real name is). You just used 300 words to say nothing. What is your point?

If you can cite the actual reason that Fiat had for its so called merger with Chrysler please share it, but your entire post is pure speculation.

The strategy I described gain Fiat a foot-hold in the US back when they had none. Can you do better ?

The sales states blog:Routine just like a menstrual cycle.

Monthly bitchin' and moanin' with cramps and a garbage bin full of soiled pads.

papa jim--If you have noticed Fiat itself is not doing so hot

@Jeff S

In case you missed it. I don't care what FCA does or did. Zero interest.

RAM and Jeep are better off on their own. Toyota needs RAM because the Tundra is so bad, and the Tacoma would fit neatly into the midsize slot at RAM. Unfortunately Toyota has no needs in the midsize and large SUV space.

A Toyota built RAM 1500 could be assembled at the Warren plant.

Hyundai is actually the best fit overall because they offer nothing in the way of a half ton truck, ditto midsize. Adding Jeep to the product mix at Kia or Hyundai would be a winner too. You can be sure that Hyundai has already done the math on this and walked away.

As much as I like RAM and Jeep from product perspective I'm not confident about the future for either one unless they can find the right partner and get the hell away from Fiat.

Keep it up ford your the best!!!!!


Posted by: Chingon | Nov 7, 2017 12:28:09 PM

@what? Fleet sales?



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