Ram Unveils the 2019 Laramie Longhorn Half Ton in Houston
By Tim Esterdahl
Fresh on heels of revealing the all-new 2019 Ram 1500 pickup truck at the 2018 Detroit auto show, Ram pulled the covers off its newest version at the 2018 Houston Auto Show: the 2019 Ram 1500 Laramie Longhorn. This truck features an assortment of new styling upgrades, including several features only available on this trim level.
The new Laramie Longhorn has a unique grille, adaptive LED headlights, chrome tow hooks, standard 20-inch wheels, new belt buckle badges on both exterior front doors as well as other badging sprinkled throughout the cabin.
The new billet grille wraps the Ram lettering and headlights in chrome while another chrome badge is prominently featured on the tailgate. Additionally, Laramie Longhorns will be available with the RV Match Walnut Brown two-tone color scheme with matching brown paint accents on the wheel centers. This color scheme offers recreation-vehicle enthusiasts a way to order a big pickup truck to match their trailer's color scheme.
Inside the Longhorn, Ram designers used real barn wood to accent the door, the glove box and steering wheel. The top-level pickup also features an actual Longhorn logo burned into the wood of the glove box. The seats feature a full-grain, hand-stitched leather wrap that extends to the armrests, doors, steering wheel and dash.
During the reveal, Head of Ram Brand Jim Morrison said the upscale feel of the truck is by design and Ram is seeing "continued growth" in the luxury truck market. While pricing has not been released yet, we expect this trim level to start well north of $50,000.
The half-ton Laramie Longhorn is only be available as a crew-cab pickup, with the 3.6-liter V-6 as standard and the carryover Hemi V-8 or newly optional Hemi eTorque V-8 as options. All engines will be mated to an eight-speed transmission with either a 3.21:1 or 3.55:1 rear axle ratio; the 3.92:1 rear axle ratio will be available with the Max Towing Package.
The Houston Auto Show runs through Sunday; find ticket information here.
Cars.com photos by Tim Esterdahl
Comments
Who could complain (except about the shifter)?
Looks like a Ford. And a GMC. And a Toyota.
Seems like they are all copying each other in an effort to look alike. No one has the balls to be creative these days.
I'll add... this has a great interior!
That's the best looking truck released this year! Thank you RAM for making GM look foolish!
Looks great! Not a fan of the wood trim. Carbon fiber, or brushed aluminum would be better!! Overall the interior is great! Love that RAM offers that huge 12 inch screen.
I think the Ram continues to have the best interior in the class, however, I personally don't like the huge touchscreen and the dial transmission shifter. As far as the exterior, I would probably put it third, pretty boring, but better looking than the current silverado.
I'll take a 2019 White Chevy Trail Boss CC with the 3.0 Duramax and Dodge's Interior.
I'm GM person and I never really liked dodges/ram's but these new trucks ram released does look really look good!!! The level is detail blows me away...
The new Silverado's headlights are too small, the trucks sides is way too high, for example its like impossible to reach over sides to the bed now. you probably need a ladder to get at the engine to the check oil, windshield wash ect.
RAM definitely will become the #2 truck by years end!!
I'm GM person and I never really liked dodges/ram's but these new trucks ram released does look really look good!!! The level is detail blows me away...
The new Silverado's headlights are too small, the trucks sides is way too high, for example its like impossible to reach over sides to the bed now. you probably need a ladder to get at the engine to the check oil, windshield wash ect.
RAM definitely will become the #2 truck by years end!!
Wow! that’s a good looking truck! That interior is the bomb!
Junk junk just like the CHEVYOTA TUNDERADO HAHAHAHAHAHAHAHAHA.
Nice interior, but the new SILVERADO has a better Exterior, how come nobody making fun of Ram's wheel wells?
If you don't like the new Silverado interior, don't forget the Sierra Denali interior hasn't been seen yet
the leather looks like it has cracks in, what's up with those fog lights?
Really nice interior except for that big flat screen destroying the the flow of the dash design. The exterior still looks bloated but now is looks bland compared to the big rig more stylish appearance of the current design.
@ Nutsgon, people thought that the f-150 looked like a Toyota when it came out in 2015, look how they sold
Sexy truck, this may change the game, it appears interior wise, Ram is now first, ford second, and GM a distant third, the Ram is very impressive.
-CT
The new Ram's are very impressive!
The attention to detail on the interior is simply incredible.
I was leaning toward buying a 2018 Ford, till I saw these new Ram's.
I won't say this truck looks better then the current Ram on the exterior, but that interior and the level of tech this truck now has, is just simply impressive.
I'm a Ford guy but will admit, this interior is absolutely amazing. The exterior is kind of blah....
(psst, Tim Esterdahl - two words: white balance. The Allpar pics of the exact same truck in the exact same building are *far* better in terms of showing the actual colors of the paint and interior.)
I think the thing that seems to be missing from the new Ram, are any powertrain upgrades, with the exception the 48 volt hybrid option. I don't think there is much demand at all for mild hybrids, or full hybrids in full size pickups at this time. Without the hybrid the Hemi is starting to fall back behind the competition. I think the Hemi is reliable, and reasonably powerful, but in real world fuel economy and acceleration is behind Ford ecoboost(s) and GM (5.3, 6.2). Maybe they just haven't announced any changes yet? It remains to be seen if the ecodiesel will return, but I think that will be far behind the competition, since Ford has already announced power numbers, GM has said they have Ford beat, and the current ecodiesel gets 27 mpg hwy (that number will almost assuredly go down to comply with emissions). Ford has indicated that they will get 30 mpg hwy on their diesel, and GM perhaps indicated that they will beat that.
Pickups have always been my favorite vehicles since I was a young kid, and I have owned four of them, including 3 separate brands. The pickup wars going on right now are super exciting to me, with all of this competition, it is really bringing out the best in the vehicles! In my book, Ford, GM, Ram are far, FAR ahead of the competition and each of them are worthy of serious consideration. Now if I could only convince my wife that we need to replace our 2 year old full size SUV, and had an extra $60K sitting around, I would truly be living the American dream, but it would probably take me a while to figure out just which truck to buy!
Pickups have always been my favorite vehicles since I was a young kid, and I have owned four of them, including 3 separate brands. The pickup wars going on right now are super exciting to me, with all of this competition, it is really bringing out the best in the vehicles! In my book, Ford, GM, Ram are far, FAR ahead of the competition and each of them are worthy of serious consideration. Now if I could only convince my wife that we need to replace our 2 year old full size SUV, and had an extra $60K sitting around, I would truly be living the American dream, but it would probably take me a while to figure out just which truck to buy!
Exterior is bland. Interior is not bad except for the flat screen, looks out of place. I like the Ram interiors of late, but my last one had so many electrical/electronic issues, I doubt I will buy Ram again.
The Longhorn is the truck that turned my head from GM. The 2019 Chevyota Tudarado has turned it even farther!
This is a good looking truck!
Am I the only person that does not like these tiny headlamps now though?
On any truck?
I agree with most on the exterior, kinda bland. Those fog lights are a joke. The interior looks nice, but way to busy. they can take that tesla screen. It is way to large. All the different colors and contrast make it look like they are over compensating .
Way better then that Ford junk!
It's an electronic shift transmission. Kind of moot to use a shift lever to operate a switch. It takes getting used to but the dial opens up space plus I no longer hit the lever with my coffee cup and spill it.
Absolutley blown away how much better Ram just got. Real barn wood branded longhorn burned into it. Looks awesome. Ram please offer this interior for the power wagon. The original farm truck made to replace your tractor and go get dinner in town.
Good looking truck and the interior blows the competition away. Ram could be knocking at Chevrolets door.
Holy shite that's alotta brown. Yikes. And is that the first time Falken has been a factory shipping tire?
Those picture with white balance out of settings are terrible. It was taken by amateur.
Otherwise, best truck on the market.
Very clever design. The rear seat space is larger now, by cutting some useless engine space.
Its a very pretty Fiat.
look like ford ugly
The exterior is too bland, sadly. The interior is very nice. While the screen seems a bit oversized, the functionality and ease of use will far outweigh that quibble. However, I want a diesel and went with the Sierra 2500 Denali. Good job, Chrysler. Should have made the exterior a bit more stylish. Played it too safe and it already looks a bit dated...like the Tundra does.
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