Ford Sees a Future With Lots of Trucks
By Aaron Bragman
During a recent media event in Dearborn, Mich., Ford shared its vision of the future. Journalists heard about what Ford expects to have in its showrooms by 2020; unfortunately, we can't tell you much about it. Not yet, anyway — not until the things we saw start showing up in Ford press releases or spy shots from our intrepid photographers. But here's what we can share from the on-the-record portion of the event.
First, have no fear, Ford trucks are here to stay. We'll see more SUVs than ever from the Blue Oval, one of which will be the new Bronco in gasoline and hybrid versions. Ford will focus on hybrids across its lineup — the company is determined not to get caught out again when gas prices inevitably rise. By offering a hybrid version of every vehicle in the lineup, including the next-generation F-150 pickup, Ford believes it still will be able to offer the big trucks and SUVs people crave but with dramatically improved fuel economy.
The F-150 will even use its hybrid system as a built-in on-board generator for work-site solutions. No more strapping your portable unit into the pickup bed and hoping nobody takes off with it while you're at lunch. The generator will be a part of the truck. Ford sees the F-150 hybrid as a work-truck solution, whereas the hybrid versions of other vehicles will serve different functions — improved performance for the Mustang and improved fuel economy for the Explorer, for example.
A refreshed Super Duty heavy-duty pickup will be coming by 2020 as well, but that's all we can say about that model so far. We'll keep our eyes peeled for spy photos during the next two years, however, so check back often.
There was no news on the Ranger, although we were given hints as to what to expect for the mid-size pickup. The Ranger Raptor was revealed earlier this year to the world, but there's been no news on it coming to the U.S. even though Ford executives said that the success of the F-150 Raptor in the U.S. has inspired them. They intend to make the Raptor formula — top-notch high-speed off-road capability paired with on-road civility and luxurious interior appointments — the way to do off-road at Ford. This signifies to us that a Ranger Raptor is a good bet for the U.S. It should give us some insight into what the Bronco SUV will deliver when it shows up as well.
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And if the bigger Bronco is just a little too big for your liking, Ford officially announced that it will offer a smaller model that fits under the Bronco in the line-up. It doesn't have a name yet, but Ford insists that it will be a fully capable off-roader, not merely a crossover with plastic cladding and a slightly higher ride height.
To see more about the Ford Uncovered event that provided a little peek into the Ford showroom of 2020, click here to see what else was revealed, and stay tuned for more info over the next 24 months.
Manufacturer image
Comments
Lots of good stuff coming from Ford. I haven't been a fan of the hybrids in the past, but the newer technology is making them worth while now. The power they can create is much better now, and having an onboard generator is a real benefit. The Bronco is sure to stir things up too.
I can't wait to see the Bronco reveal!!! Hope this Jeep killer's got live axles and an optional V8.
LOVE
FORD!
If Ford's senior management wasn't so hostile toward main street American ideals and desires they would have crushed their US competition during the last 10 years. Instead they got so enamored with the left's Green ideas that they were badly exposed when gas priced returned to a more normal level. Even with huge incentives Ford is struggling to sell electric cars and hybrids but they cannot build Expeditions fast enough.
Mr Bragman seems to think gas prices "will inevitably rise" but prices don't change because we think they will, they rise or fall in response to currency fluctuations (and supply). The biggest factor in American gas prices is taxation.
Look at the difference in pump prices between Tennessee and Illinois. Fortunately for Ford shareholders, its dealers know what main street wants and Ford will build it.
GM went bankrupt. Ford didn't. GM got a huge govt bailout. Enough said.
I guess I'm not smart enough to keep up with you Alex. Please explain further.
I'm not talking about which brand is best, I'm talking about which companies have the best managers. Ford's had a revolving door at the CEOs office because nobody can survive working for Ford's board of directors for very long.
If their board is so brilliant why is their stock price crap?
This article is a week old, tt had it 5 days ago.
They are bringing the Brazilian troller over and rebadging it as the bronco. Same frame as the t6 ranger, Dana axels, Borg transfer . Probably carry over the U.S. 2.3ecoboost from the ranger.
@papajim that's a very good point and accurate according to my stockholder reports.
@Alex, check your facts. Ford did take a loan at a later time from the government when the cameras were not looking and GM and Chrysler ( they get overlooked in this) were told to bankrupt from the Obama admin.
Don't take my word, research it. Busch admin gave the loan, Obama admin forced the bankruptcy on both companies.
I can't stand FORD!!!
Keep drinking their Ford lies cool-aide.......
Both were bailed out...Ford just did it differently then GM...Don't fool yourself ALEX!
OH I'm sorry.....Ford "worded" it differently!!
That new Bronco looks like a big mini cooper,
HAHAHAHAHAHAHA
I can't stand FORD!!!
Keep drinking their Ford lies cool-aide.......
Both were bailed out...Ford just did it differently then GM...Don't fool yourself ALEX!
Posted by: TNTGMC | Mar 21, 2018 2:04:39 PM
Go cry to your momma, damn, you never have nothing educational to say just your usual jibberish, go wash down your GMC before it's start to rust at night.
Ford took a LOAN, they never went BANKRUPTED like Chysler/GM.
Ford sold the FORD LOGO to get out of debt, thanks to Alan Mullaly.
OH I'm sorry.....Ford "worded" it differently!!
Posted by: TNTGMC | Mar 21, 2018 2:05:29 PM
It's called a LOAN, you know, the same one you needed to use for the GMC dealer to loan you the truck, it's not your truck, it's the banks.
OH I'm sorry.....Ford "worded" it differently!!
Posted by: TNTGMC | Mar 21, 2018 2:05:29 PM
It's called a LOAN, you know, the same one you needed to use for the GMC dealer to loan you the truck, it's not your truck, it's the banks.
Frank is always a man of a few choice words.
I don't have conversations with children, let alone, illiterate young adults acting to be men with an education.
@papajim,
I heard you like birds..........╭∩╮( ͡° ͜ʖ ͡°)╭∩╮
Bailouts are loans. Loans are loans. A rose is a rose by any other name.
Alan Mullay took a huge gamble and literally bet the farm, as in every asset Ford had to avoid taking the TARP loans, I for one thin k what he did was brilliant because it enabled them to survive without a TARP loan which had the stage and spotlight of the media and public at the time and made Ford look better than the and stronger than the others. Then Ford quietly took a 5.9 billion dollar loan (bailout) when the fervor had died down.
Pretty smart I thought.
ok since you guys are talking about answer me this what is the between a bailout and a loan here you go
What is a 'Bailout'
A bailout is a situation in which a business, an individual or a government offers money to a failing business to prevent the consequences that arise from the business's downfall. Bailouts can take the form of loans, bonds, stocks or cash. They may require reimbursement. Bailouts have traditionally occurred in industries or businesses that are perceived as no longer being viable or are sustaining huge losses.
pretty much sums up GM at the time of there bailout
What is a loan
a thing that is borrowed, especially a sum of money that is expected to be paid back with interest.
Ford in 2006 took a loan for 200 million put up the blue oval as collateral the only reason the government was involved is because the size of the loan, and Ford paid back every penny unlike GM, pretty much sums up Ford at the time, 6.0's where putting a hurtin on them, i also know that Oblabla handed them $5.9 billion that helped Ford tip-toe past bankruptcy and overhaul their factories to bring out more fuel-efficient technology. still a small sum compared to GM and if i'm not mistaken the government still owns 23% of GM's shares here's the thing that pisses me off at GM and same reason i won't own one
U.S. government says it lost $11.2 billion on GM bailout
https://www.reuters.com/article/us-autos-gm-treasury/u-s-government-says-it-lost-11-2-billion-on-gm-bailout-idUSBREA3T0MR20140430
Wait Chingon is going to wake up from his afternoon nap he’s going to set all of you straight
Then Ford quietly took a 5.9 billion dollar loan (bailout) when the fervor had died down.
Pretty smart I thought.
Posted by: Old GM Guy | Mar 21, 2018 2:44:49 PM
Agree, in addition, the 5.9B Dollar was from DOE, to fund more efficient vehicles
GM and if i'm not mistaken the government still owns 23% of GM's shares here's the thing that pisses me off at GM and same reason i won't own one
U.S. government says it lost $11.2 billion on GM bailout
https://www.reuters.com/article/us-autos-gm-treasury/u-s-government-says-it-lost-11-2-billion-on-gm-bailout-idUSBREA3T0MR20140430
Posted by: eatin Chevys and shittin dodges | Mar 21, 2018 2:50:31 PM
Correct, GM did just that....they cried to MOMMA!
That Bronco in the pic above looks like a Nissan Juke. LOL!
But in other news..............
I'm excited to see a Bronco come back and I hope it's more '66 Bronco than '82 Bronco II. WHy am I excited?
I hope it forces Chevy to build a honest to goodness modern K5!!!!
@Leon,
March break is over, school back on
That Bronco in the pic above looks like a Nissan Juke. LOL!
Posted by: GMSRGREAT | Mar 21, 2018 3:13:06 PM
That's not the bronco, hence, you have reading deficiencies.
In other News, GM is hard at work at the K5 revival, just following the leader.
Gents,
Ford took loans but it was not part of the bailout. Research the CBO report to Congress on the auto bailout. How many times does this have to be debated. GM went bankrupt and no longer exists as it was originally incorporated. Debt was forgiven for GM and Chrysler. Sooo the old GM debt holders got screwed folks. GM should be making money compared to fFord - they have less debt to service. GM and Chrysler took money from the government BAILOUT program (not to be confused with an earlier loan program that Ford with OTHER automakers participated in. GM went bankrupt. Ford did not want GM or Chrysler to close their doors - these are facts. Again - research and read the CBO report to Congress on the Automotive Bailout.
Ford will be seen crying to the president for more gov money that this still haven't pay back yet, as soon as the new Ram and GM trucks roll out in a few months. You can take that to the bank!
In other News, Ford is hard at work at the on that junk called ranger revival, just following the leader GM!!!!!!
In other News, Ford is hard at work at the on that junk called ranger revival, just following the leader GM!!!!!!
johnny doe
I will be that guy that puts up a tent at the Ford Dealer the night before the day the new Ranger goes on sale
I will be that guy that puts up a tent at the Ford Dealer the night before the day the new Ranger goes on sale
Posted by: Ecoboost Rules | Mar 21, 2018 4:11:46 PM
Said nobody when the new Chevy ?????? came out.
Watch GARBAGE MOTORS FOLLOWING FORDS STEPS LIKE ALWAYS HAHAHAHAHAHAHAHAHA. And yes GOVERNMENT MOTORS TOOK HUGE AMOUNTS OF MONEY FROM THE GOVERNMENT and yes thats why they call them Government motors because they took money from the government. HAHAHAHAHAHAHAHAHA and hey that’s the nices picture on the top, the best never rest GO FORD.
Watch GARBAGE MOTORS FOLLOWING FORDS STEPS LIKE ALWAYS HAHAHAHAHAHAHAHAHA. And yes GOVERNMENT MOTORS TOOK HUGE AMOUNTS OF MONEY FROM THE GOVERNMENT and yes thats why they call them Government motors because they took money from the government. HAHAHAHAHAHAHAHAHA and hey that’s the nices picture on the top, the best never rest GO FORD.
hey guys franks back!! Oh wait never mind nobody cares!
I'll wash my new GMC and it won't rust....Fords were way more prone to rust than GM...that's why they bailed and went aluminum. Now that gamble isn't paying off!!!
Why don't u go check your 02 Furd....and make sure it doesn't catch fire
why ford truck lost so much value....
Hey Frank.
I came to bail you out, just like Obama bailed out Ford.
You're my HERO. HAHAHA!!!!!
That Bronco in the pic above looks like a Nissan Juke. LOL!
Posted by: GMSRGREAT | Mar 21, 2018 3:13:06 PM
That's not the bronco, ....
Posted by: Frank | Mar 21, 2018 3:52:09 PM
Sorry, I meant "Bronco 2". LOL!
Ford took a loan, GM chose bankruptcy. For those struggling to understand, the difference is simple. GM screwed every stockholder, solely for the purpose of getting cheap and easy money. Ford took a loan which protected stock holders from losing everything.
Just like Ford, GM had numerous options that would have avoided giving their stockholders/believers the shaft. In typical GM fashion, it was all about the short term dollar with no consideration of long term consequences.
I was never a Ford fan, but their management decisions during those tough times were clearly much different compared with GM. Tough not to give Ford credit for how they responded and everything they've accomplished since then.
This thread shows the GM animosity is still alive today, which is exactly what those GM execs deserve for their actions. There is a reason tens of thousands of long term GM investors, me included, immediately sold every GM vehicle they owned, with absolutely no intention of ever returning. Genius decision GM.
TALF funds was a bailout fund too. GM was not the ones that sold stock at huge lose, the U.S. treasury did. The actual gm loans were paid in full. They all used government money, get over it.
Dont they all?
https://www.youtube.com/watch?v=wlKeHK3ivvM
Yeah, that's typically how bankruptcy works -- the company restructures, original shares become worthless, and original shareholders are screwed. Did the GM execs expect any different when considering their shareholders? Those same execs that had the good sense to sell their own personal shares prior to filing Chapter 11? How many billions of assets was GM sitting on when they decided to claim bankruptcy?
Are you saying Ford treated their shareholders just as poorly because they borrowed money (which was legitimately needed by both companies), then subsequently shareholders walked away with all original shares and good returns? You failed to mention that Ford also repaid the loan, without screwing their shareholders.
Yeah, makes a lot of sense to "get over it" when companies act this way.
Question is will we ever see a compact pickup again? The side by sides are getting closer and closer to a compact pickup, but they are getting really expensive too. I think it's laughable when people say Ford is "bringing back" the ranger. No they aren't. They brought a totally different kind of truck and recycled the name ranger. I just want a cheap little 2wd truck with a tiny NA 4 cylinder engine that gets 30 mpg.
@ FRANK HEY BRO THAT WASN'T ME BY THE WAY. IT WAS A GARBAGE MOTOR FAN GIRLY SO DON’T BOTHER. THEY CAN’T ACCEPT THAT THEY BELOVE GARBAGE MOTORS TOOK CHUNKS OF MONEY FROM THE GOVERNMENT. HEY ANOTHER THING I WENT TO MY FORD DEALER IN MY CITY AND I SAW A HAT THAT IT SAID (“FORD” BUILD WITHOUT YOUR TAX DOLLAR). AND GUESS WHAT? I BOUGHT THAT HAT AND I PROUDLY WEAR IT EVERYDAY TO MAKE THE GARBAGE MOTORS FAN GIRLYS SHAME OF THEMSELVES.
Wow. Wher are those people telling me, that FCA can't survive ,when more expensive gasoline will hit the pumps, because of no small cars ? Hackett is doing, what Sergio did 5 years ago. SUV"s and Trucks. Good luck with that Ford. LOL.
Hmmm, Mark Williams, is this a Ford advert?
Why does Ford need to highlight the fact it's doing well, when in fact it isn't doing so well.
First it current global vehicle lineup is not the working that well.
Ford does have some vehicles that are good, but compare it to other global players and it isn't doing so well.
In China Ford has dropped 30%. Ford's profits are not the best due to the high reliance on aluminium for it's F Series and related station wagon SUVs. Ford even stated it's profits are not that good because of commodity prices.
It was the only company to use commodity pricing as an issue regarding profits. It has also used the global market as an excuse for it's low profits.
The way I see Ford is, in the US it's biggest money earner the F Series is protected and is not making the profits it once had. It still has a global issue in profit.
GM has downsized dramatically over since the GFC, Ford will now need to follow suit.
What Ford has done is stated "we need to change as we are not making the dollars we need" and repackaged it to state "look at Ford, we are going to make a new line of vehicles".
@canoepaddler
Do you like burning $?
11.2 Billion was lost by the government in the bailout of GM. Add 20 billion more to the pension gaurentees the government covered and you have at least 30 billion that you and I paid for GMs bankruptcy. There is nothing to get over. GM screwed America for at least 30 billion.
Today’s GM has a huge debt advantage over Ford. If they didn’t have a greater share value then it would truly be idiots running the company. I actually agreed with the bailout and I don’t buy GM. I think it’s a little naive to think there was a free lunch and we’re all good. If it wasn’t for Mulally, Ford would have gone bankrupt too.
Ford is the clear leader when it comes to innovation and forward thinking- I will give them that. even though they for sure make nice trucks, they are no longer on my list of trucks to buy as of today since I drove two different models. I dont understand the management issue that papajim has. If they were so bad, why are they consistently number 1? I guess if Chevy likes being number 2 forever, then they have great managers!??
-CT
Ford is the clear leader when it comes to innovation and forward thinking- I will give them that. even though they for sure make nice trucks, they are no longer on my list of trucks to buy as of today since I drove two different models. I dont understand the management issue that papajim has. If they were so bad, why are they consistently number 1? I guess if Chevy likes being number 2 forever, then they have great managers!??
-CT
Posted by: crunchtime | Mar 22, 2018 8:22:54 AM
what was your final thoughts on all the models you tested, interested in what you found on all the different trucks you drove
Ford still needs a SMALLER truck, about 20% smaller than the new Ranger. Why? Because crossovers, that's why. Look at the average crossover and it's notably smaller than the existing "mid-sized" pickup.
I will be that guy that puts up a tent at the Ford Dealer the night before the day the new Ranger goes on sale
Posted by: Ecoboost Rules | Mar 21, 2018 4:11:46 PM
Said nobody when the new Chevy ?????? came out.
Posted by: Frank | Mar 21, 2018 4:48:01 PM
These are mass produced vehicles, plus you could order one spec out exactly how you would have it. Why would any normal person subject themselves to the embarrassment of camping out in front of any dealer, especially a Ford dealer? LOL! There are more brains inside a turnip then inside Frank and Eco's heads combined.
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