Ford, VW Looking to Make Global Music

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Ford and Volkswagen are entering into a type of partnership to more efficiently produce vehicles in markets that will save (and make) them money. Can a joint venture pickup truck be far behind?

According to Automotive News, the two large automakers have entered into a "memorandum of understanding" to allow discussions to continue about potential product sharing for future retail and commercial buyers.

In a statement released by Ford, Jim Farley, Ford's president of global markets, noted that it will always be interested in improving its business efficiency and effectiveness with potential allies in order to improve its global and national portfolio. As you might have guessed, some are speculating that Ford (a world leader in pickup and SUV products) could be offering VW some much needed help in figuring out a profitable U.S. marketplace product, possibly similar to the concept Atlas Tanoak unibody mid-size pickup.

Interestingly, the name Atlas has been recently shared in different ways with both Ford and VW in the form of the original all-aluminum F-150 concept vehicle showed more than five years ago, called the Atlas, as well as VW's current full-size SUV, which was the platform used for the pickup concept shown at the 2018 New York International Auto Show.

Whether Ford is looking for a way to exit the quirky European markets or VW is looking to find a stronger, better way to break into the U.S. commercial market, this type of alliance could prove interesting. However, the last memorandum of understanding Ford was part of (with Toyota regarding hybrid technology, specifically for full-size pickups) did not bear any fruit as far as a shared product. Since that Ford/Toyota connection was dissolved, Ford has since decided to come to market with its own 2020 hybrid F-150, and Toyota is rumored to be offering its own hybrid system with the next-generation Tundra, likely due out in 2020.

Whether or not a new pickup or SUV from either Ford or VW comes out of this new alliance, the automotive world seems to be getting smaller yet providing customers with more choices. And we're all for that, as long as the quality of the products follows, too.

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Comments

@papajim
They VW are getting new markets all the time. That is why they are No.1 Globally

Correction:

VW has a big foothold in China. That's why they're number one globally.

The 2.3 and 3.0 in the Ranger can't hold a candle to any Toyota engine.
Just goes to show you how low Ford fans' expectations are. Can you even think of a Ford 2.3 or 3.0 in a Ranger going 500 thousand miles? Not even thinkable. Toyota. happens and will continue to happen.

@papajim
No they are not. There are many markets where they are very big, makes them No.1

Thank you John. It clear that you are way smarter than the rest of us.

Time will tell

These two companies are healthy financially, product & market share - they are projected to be around. This MOU may yield fruit.

MOU of Ford & Toyota did not yield fruit - maybe it is due to the Asian culture - as the idiom says Asians will not cut half the wrigley chewing gum stick but rather chew the whole stick till the sweetness fades then hand you the chewing gum full of their saliva for you.

The 2.3 and 3.0 in the Ranger can't hold a candle to any Toyota engine.
Just goes to show you how low Ford fans' expectations are. Can you even think of a Ford 2.3 or 3.0 in a Ranger going 500 thousand miles? Not even thinkable. Toyota. happens and will continue to happen.
Posted by: John | Jun 26, 2018 11:01:46 AM


Lately the Toyota 2AZ-FE and 2GR-FE are prodigious oil burners. Very un-Toyota-like engines. And that oil burning issue is pretty much confirmed by Toyota ever since they dropped their oil consumption standard down to 1 quart every 1,200 miles (to limit warranty costs). Even GM's maximum oil consumption limit is 1 quart every 2,000 miles.

MOU of Ford & Toyota did not yield fruit - maybe it is due to the Asian culture - as the idiom says Asians will not cut half the wrigley chewing gum stick but rather chew the whole stick till the sweetness fades then hand you the chewing gum full of their saliva for you.
Posted by: David Robertson | Jun 27, 2018 7:44:04 PM

MOU of Ford & Toyota did not yield fruit - maybe it is due to the Asian culture - as the idiom says Asians will not cut half the wrigley chewing gum stick but rather chew the whole stick till the sweetness fades then hand you the chewing gum full of their saliva for you.
Posted by: David Robertson | Jun 27, 2018 7:44:04 PM

MOU of Ford & Toyota did not yield fruit - maybe it is due to the Asian culture - as the idiom says Asians will not cut half the wrigley chewing gum stick but rather chew the whole stick till the sweetness fades then hand you the chewing gum full of their saliva for you.
Posted by: David Robertson | Jun 27, 2018 7:44:04 PM

MOU of Ford & Toyota did not yield fruit - maybe it is due to the Asian culture - as the idiom says Asians will not cut half the wrigley chewing gum stick but rather chew the whole stick till the sweetness fades then hand you the chewing gum full of their saliva for you.
Posted by: David Robertson | Jun 27, 2018 7:44:04 PM

Except that it was Ford, not Toyota, chewing the gum last time. Toyota laid out their technology in the spirit of openness and Ford made photocopies and walked away. At least that's what most auto news websites were able to confirm.

For the life of me cant figure out why VW would want anything to do with Ford?
- VW number 1 in sales with tonnes of technology.
- Ford around #8 in sales with no special or new technology. IMO no reliable vehicles any more.
I agree with others that VW should enter this with caution.

It is obvious you are not aware of intellectual property or patent.

If Asians felt their intellectual property was 'photocopied' or there is patent infringement - they will run to the courts to own that American company.

Your moniker, affirms the idiom - better to remain silent and be thought a fool than to speak and remove all doubts
Abraham Lincoln

I live in Vietnam. And the Ford Ranger is considered the number one selling truck of all time. And the actual use of this car is very good quality.

Ford knows they cant make good small engines and vehicles, so they need Vokswagon.

Making statements as if they're facts doesn't make them facts. For instance, there is no evidence to support that Ecoboosts in general are junk or have more reliability and durability issues than larger engines; or naturally-aspired engines for that matter. We can say that there is a specific reliability issue with DI engines versus PFI engines, but all the GM truck engines are now DI also; and so is Ram V8; all of them requiring premium fuel in order to get the rated peak performance numbers. Moreover, GM and Ram trade the simplicity of natural aspiration for the complexity of cylinder deactivation that Ford so far hasn't employed. The upcoming GM engines will have the next-generation cylinder deactivation which is untested in the market. For Ford, beginning 2018 MY, all of them, including Ecoboosts, and naturally-aspired are dual injection. Can't say whether this will trade the issues with DI engines for other reliability issues or it'll be a good fix; we just have to wait and see. I'm not trying to make an argument that any of these technologies or the manufacturers who build these products does better or worse with respect to reliability or durability than another; only to point out that anyone makings such claims is probably just trying to win an argument to support his/her bias and nothing more, because none of it is based on any factual information. The best way to weed through such baseless comments is by the way they are stated; as if one is totally junk and another is perfectly great. Whenever those absolutes are stated, you can pretty much know its touting only a bias and nothing more.



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