GM Is Winning the Sales Battle in First Half of 2018

2018-Chevrolet-Silverado-2500HD-002 II

If you compare pickup truck sales from the first half of 2018 with the first half of 2017, there are some interesting data points. Yes, Ford looks to be on track — if it has a normal second half and that's a big if — to sell 1 million F-Series pickups or just shy of that number. That's something no manufacturer has accomplished in the history of the auto industry. But that might not be the whole story.

Market share is the percentage of a manufacturer's total pickup sales, to both consumers and fleets buyers. For example, since GM has both Chevrolet and GMC nameplates in at least two pickup truck classes (mid-size and full-size) while Ford and Ram have just one nameplate in each class. Clearly, comparing Ford F-Series numbers with Chevrolet Silverado or Ram numbers tells only one piece of the story.

If we group pickup truck sales by manufacturer (and for GM that means the Chevrolet Colorado and Silverado, and the GMC Canyon and Sierra) and calculate market-share percentages, and then compare 2017 to 2018, we see some interesting results about which truckmaker is up and which one is down.

Total pickup truck sales for the first half (January to June) of 2017 were 1,336,706. Total pickup truck sales for the first half (January to June) of 2018 were 1,415,389. That's a healthy increase of almost 6 percent in overall pickup truck sales. Below are truckmakers respective market share percentages for the first half of 2017 and 2018:

  • Ford:     32.2 percent (2017);   31.9 percent (2018)
  • GM:       32.0 percent (2017);   33.8 percent (2018)
  • Ram:     18.7 percent (2017);   16.5 percent (2018)
  • Toyota:  11.1 percent (2017);   12.2 percent (2018)
  • Nissan:    4.7 percent (2017);    4.6 percent (2018)
  • Honda:     1.4 percent (2017);    1.1 percent (2018)

In market-share percentages, GM made the biggest jump — from 32.0 to 33.8 year to year — with an increase of more than 50,000 sales for 2018 (427,282 in 2017 versus 478,671 in 2018). Ford's market share, on the other hand, dropped slightly from 32.2 to 31.9, even though Ford sold more than 20,000 F-Series pickups in 2018 over 2017 (451,138 versus 429,860). Ram had the largest market-share drop, falling more than 2 full percentage points. Nissan and Honda lost market share, too.

Don't expect the Pickup Wars to slow down anytime soon, even if the economy takes a sharp turn and slows down. It's possible that an economic downturn could ramp up competition on dealer lots, triggering a wave of aggressive incentive spending like we haven't seen in years. Manufacturers will have to be smart about their tactics and choose their regional battles carefully if they don't want to make some of the same production mistakes they made in 2008-09.

Manufacturer images

 

2019-Chevrolet-Silverado-003B II

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Comments

@clant

"Yet you don't address his statement directly. Does that mean you're okay with Ford suckling off the government teet while they ship jobs to Mexico? The 2018 Ford Raptor is 50% foreign made. The 3.5 EcoBoost is now made in Mexico. The 6.7 Powerjoke has been made in Mexico since it first went into production. Ford just invested $500 million in a Chinese engine plant. The new Ford Ecosport is made in India. The Mustang's 5.0 V8 is made in Canada and the manual transmission is made in China. The 2.3 EcoBoost is made in just about every country other than the US. And they still can't be bothered to pay back that free loan the US gov gave them. Gotta love getting a $9 billion dollar loan at an interest rate that guarantees the taxpayers lose money on it before the bums pay it off.


Posted by: Clant | Jul 20, 2018 11:42:47 PM"

I failed to adress his "statement" directly as there is nothing factual backing up his "been govt subsidized for decades" claim. With that clarified for you I will say that for a gm fan you sure are knowledgeable about Ford's across the lineup product provenance. Now why don't you clue me in on what Gm products are (complete vehicles and individual powertrain components like you listed for Ford) sourced/assembled outside the US. Surely a knowledgable person like you must know that info about Gm, unless of course you are like some gm fans on here that are clueless about their favorite kool-aid drink.

GARBAGE MOTORS(GM) HAVING TWO LINE OF TRUCKS AND FORD IS JUST HAVING ONE. GARBAGE MOTORS SUCKS PIPI.

Posted by: Chingon | Jul 20, 2018 12:47:08 PM

HAHAHAHAHAHA. You are a M0ron Chingon. No wonder I divorced you and NO wonder I quit driving Fords and drive GM and RAM. Ford SUCKS....HAHAHAHAHA


LOL!! I figured there would be "many" gm cheerleaders who are smarter than all the crickets I'm listening to here and would be quick to back up clant and show me how much gm shames Ford when it comes to suckling on the govt teet and NOT sending jobs elsewhere.

I guess gm fans are like the person's who sling crap all while their underwear is full of it!!!!!

@ Fullsize
Do you read your posts?? Your not very intelligent are you??

If combining sales is the rage, I would combine mid sizers and 1/2 ton pickups.

The reason for this is they are highly biased daily driving, non work vehicles ..... toys. They are comparable more so in function and use.

Combine 3/4 & 1 ton pickups because most of them are used as working trucks.

I know there will be those on PUTC who are easily confused like poopajim and decry my comment.

Don't confuse design capability and purpose with use.

@big fool from wherever

PUTC collates and publishes the data that the OEMs make available. Your request is like asking the small staff of this really useful online publication to go chasing unicorns, all for the purpose of giving you a chance to burnish your heavily damaged reputation on this site.

Probably won't happen anytime soon.

Sorry that's not how it works. You combine models, not part of one and then another.

BAFO has a mental disorder.

The FAKE Jeff S strikes again.

I believe Ford should combine all car, van, and SUV sales with F-Series sales so they can reign supreme once and for all!!!

@papadim,

Meet me somewhere!

I'll smoke you.

Don't make threats unless you're prepared to accept the consequences.

In this country a verbal assault accompanied by the threat of physical harm rates a felony arrest in most places.

Face down on the floor in handcuffs, which come to think of it is probably something you and your friends are familiar with.

@ecoboost rules Ford has hubcaps too. Get educated.

Poor Papajim,
He got scared
LMFAO!!

For anyone willing to waste their time lookng for the option on the build your own section of ford’s website, feel free to post that info. But for now, whenever egoburst rules posts about “hubcaps” feel free to copy and paste this in response. https://www.hubcaphaven.com/p/5836/used-aly3786-ford-f150-wheel-chrome-clad-9l3z1007m.html my father drives a 2014 F150 with chrome wheel caps. Or as eagerbeaver rules calls them, “hubcaps”.

MLS956

Ford has hubcaps on their cheap, work model trucks
Ram has hubcaps on their TOP end, full option $50K trucks

the moral of the story: you really got ripped off spending $50K for a Ram with cheap, fake plastic chrome hubcaps
so if you think that Ram is hot looking and impresses everyone you're wrong cause the cheap plastic hubcaps makes it look cheap and generic

My F-150 has real alloy chrome wheels

Ecoturd is clueless...doesn't know the difference from chrome wheel caps and doesn't know the tow rating of his own truck..lol

Ecoboost Rules

My dad’s f150 is an SLT lariat with chrome clad alloy wheels. You see, Aluminum immediately forms a passive film onto which it is not possible to electroplate. Therefore the first step is to apply a zincate coating. Once the zincate finish is in place you either start with cyanide copper before acid copper-nickel-chrome plating or start with alkaline electroless nickel plating before copper-nickel-chrome instead. None of that is cheap or easy and when your selling as many trucks as ford, you dont have that kind of time to wait on the production of such a specialized part. So you’re wrong.
Accept it, you’re wrong.
And your ford has “hubcaps”. Unless your ego couldn’t bear to ride stock and had to go with aftermarkets.

All that said, chrome clad wheels are a good idea and that’s why manufacturers use them, including ford. They’re lightweight, easy to repair and less affected by stone abrasions.

@papajim
Big Al has a point, we break production into a lot more categories than you do in the US
I have just learned the " FSeries" is broken up into 68% F150 production and the rest is all the other F's in the Ford range.
Looking at that figure it is pretty close too the Hilux Global numbers.
That does not include NA Tacoma,Or Tundra production. Ditto Hino produ

@papajim
Regular report on " car sales" notice the categories
at the bottom of the report. They even break", Ute" sales into 4 x4 versus 4x2.
Before we get" we get vastly greater numbers old here every month" US Pickups are virtually on life support here.
https://www.caradvice.com.au/663937/june-2018-new-car-sales-data/

Taffis agaainst cars are not new in the US in 1995 Clinton Admin put 100% not 20% Tarriffs against Japanese luxury cars. Outcome? Japanese were forced to relocate too the US. US Luxury Cars have become an endangered species, Japanese and now Koreans have become very muxch part of the US Aotomobile scene.

"U.S. Sets 100% Tax on Japan Luxury Cars in Trade Dispute : Commerce: Tariff would price 13 models out of the domestic market. But White House sources predict settlement of the issue before sanctions take effect Saturday.
May 17, 1995|JAMES GERSTENZANG | TIMES STAFF WRITER


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WASHINGTON — The White House, seeking to force Japan to yield in an angry trade dispute, said Tuesday it will impose a 100% tax on 13 luxury automobile models made in Japan and sold in the United States, effectively pricing them out of the American market.

"We're moving forward. The ball's in Japan's court," said U.S. Trade Representative Mickey Kantor. "We have no plan and no intent to in any way slow down. . . ."

Even as Kantor made his remarks, senior Clinton Administration officials privately predicted the sanctions--scheduled to begin as early as this weekend--will never go into effect because the imminent and now specific nature of the U.S. threat will provide the leverage needed to settle the dispute.

Indeed, within an hour of the White House announcement, Japan called for a meeting of U.S. and Japanese trade negotiators in Geneva. Japan also said it would file a complaint as early as today with the World Trade Organization, the new panel created to referee international trade disputes."

@Robert Ryan

Solely in the interest of furthering your education:

About a hundred years ago before the permanent installment of the IRS, American federal government agencies got the lion's share of their revenues from tariffs. The rest came from taxes on alcohol. You can look it up.

Somehow America was able to grow from an eighteenth century frontier outpost to a modern industrial nation on the power of setting tariffs on foreign goods.

@papajim
No. Innovation , new immigrants made the US strong. Tariffs eventually helped destroy the US industry. US needs to develop that innovation again. Many more competitors now than ever before.

@papajim
Tariffs will not stop someone with a better mousetrap.Industries that never existed before have sprung up from innovation ( IT, Robotics, cutting edge Medical Technology, Aerospace), etc
Many of these have become very large companies indeed, Samsung, Google, Airbus)

Refusing an education is the sign of a weak mind Robert. You are simply reciting some talking points you've read. Have you ever met Christine LeGarde by any chance?

@papajim
Not answering the question in your case, is definitely a sign you have a low education level. As I have said people who know economics should comment. You are not one.

MLS956

I get strangers walk up to tell me how much they love my F-150

@ ecoboost

Lol...your a funny guy. I needed a good laugh this am.

BTW...if your truck gets 31 mpgs.... I'd never get rid of it...I'm.not calling u a liar, but I think your full of cr@p..

You'll probably have to overhaul it a few times in its left time though...lol

Ford should be allowed to combine car, SUV and van sales with F-Series sales to remain the King which they are!!

Peace out bozos!!

So what did we get from this story? Ford, Ram, Nissan, Honda lost market share.... only surprise is Ford seeing they ran $199 a month leases almost all year long in the mid west. Only problem I have with Ford is the arrogance of not 1 not 2 but 4 separate dealerships I visited in different cities and states. hey pay up, we are #1 thats why our prices are high, hey dont like it? move on .

Now why don't you clue me in on what Gm products are (complete vehicles and individual powertrain components like you listed for Ford) sourced/assembled outside the US. Surely a knowledgable person like you must know that info about Gm, unless of course you are like some gm fans on here that are clueless about their favorite kool-aid drink.
Posted by: FullSize_only | Jul 21, 2018 9:19:59 AM

GM's Duramax plant in Ohio:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/dmax.html

GM Gen V 4.3/5.3/6.2 & 2.0T/2.5T engine plant:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/tonawanda.html
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/tonawanda.html

Gen V 6.2 and 1.5T Ecotec:
https://media.gm.com/media/us/en/gm/company_info/facilities/assembly/springhill.html?id=1532381749139

GM 6L80, 6L90, 8L90:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/toledo.html

GM small block castings:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/smco-2.html

GM small block castings and V6/V8 crankshafts:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/defiance.html

GM's engine component plant that makes conrods, cam shafts, piston pins, oil pumps, etc:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/baycity.html

GM 3.6 V6 and 10-speed transmission:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/romulus.html

GM 1.4L Ecotec:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/flint.html

Transverse 6-speed transmission plant:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/warren.html

GM's new manufacturing plant for 9.5" and 9.75" axles for 2019+ half-tons:
https://media.gm.com/media/us/en/gm/company_info/facilities/component-fac/grandrapids.html

I haven´t seen seen some information about what impact the stopped production of the Duramax 6.6 liter V8 at the Halberg foundry in Germany. They haven´t produced a singel block the last month due to a strike. This may be an advantage for the Ford Super Duty.

https://www.handelsblatt.com/unternehmen/industrie/autozuliefere-landesarbeitsgericht-erklaert-streik-bei-neuer-halberg-guss-fuer-legal/22806570.html?ticket=ST-6977403-ksjIVS23LDBNq4UQRMbX-ap6

@Brawndo

"Now why don't you clue me in on what Gm products are (complete vehicles and individual powertrain components like you listed for Ford) sourced/assembled outside the US. Surely a knowledgable person like you must know that info about Gm, unless of course you are like some gm fans on here that are clueless about their favorite kool-aid drink.
Posted by: FullSize_only | Jul 21, 2018 9:19:59 AM

GM's Duramax plant in Ohio:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/dmax.html

GM Gen V 4.3/5.3/6.2 & 2.0T/2.5T engine plant:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/tonawanda.html
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/tonawanda.html

Gen V 6.2 and 1.5T Ecotec:
https://media.gm.com/media/us/en/gm/company_info/facilities/assembly/springhill.html?id=1532381749139

GM 6L80, 6L90, 8L90:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/toledo.html

GM small block castings:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/smco-2.html

GM small block castings and V6/V8 crankshafts:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/defiance.html

GM's engine component plant that makes conrods, cam shafts, piston pins, oil pumps, etc:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/baycity.html

GM 3.6 V6 and 10-speed transmission:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/romulus.html

GM 1.4L Ecotec:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/flint.html

Transverse 6-speed transmission plant:
https://media.gm.com/media/us/en/gm/company_info/facilities/powertrain/warren.html

GM's new manufacturing plant for 9.5" and 9.75" axles for 2019+ half-tons:
https://media.gm.com/media/us/en/gm/company_info/facilities/component-fac/grandrapids.html
Posted by: Brawndo | Jul 23, 2018 4:46:47 P"


Seems like you conveniently forgot mention that the Buick Envision is made only in China or that the Equinox/Terrain is only made in Mexico or that the new Blazer will be built in Mexico or that so many Silverado/Sierra are built in Mexico or that the Chevy spark is made in Korea. And you made a nice list of the US made powertrain components but failed to mention that all the truck gas V8's and 6/8-speeds are ALSO made in Mexico!!!

Now how many F-series are built outside the US?

And you made a nice list of the US made powertrain components but failed to mention that all the truck gas V8's and 6/8-speeds are ALSO made in Mexico!!!

Now how many F-series are built outside the US?
Posted by: FullSize_only | Jul 24, 2018 12:34:58 PM

WOW your whole life is a lie. You have to sit there and tell yourself that all the engines and transmissions GM uses in their trucks are made in Mexico? They don't make 8-speeds in Mexico. They only make some of the crew cab half-tons in Mexico. Some crew cab trucks halftons are made in the US. All extended cab and regular cab half-tons are made in the US. All 3/4 and 1-ton trucks are made in the US.

It's sad that instead of bragging about how the F-150 is the "most American" truck, you're defending Ford for moving more and more of their truck manufacturing out of the country. First they decided to build their diesel engines in Mexico. Then they took jobs away from the US by moving the 3.5 Ecoboost to Mexico. They just built a $500 million Ford engine plant in China. They're working on a 10-speed plant overseas soon as well. The Raptor dropped down to just 51% domestic content for 2018 and you don't bat an eye. You just deflect the attention away.

Fiesta? Mexico
Focus? Soon to be made in China
Ecosport? India
Ford Fusion? Mexico
Lincoln MKZ? Mexico
Ford Edge? Canada
Ford Flex? Canada
Lincoln MKT? Canada
Ford Transit/Transit Connect? Spain, Romania, Turkey, China
Ford C-Max? Germany (Moved from US in 2015)

Ford Mustang MT-82? China
Ford PowerShift transmission? Slovakia
Ford 6F35 transmission? Changan, China
Coyote 5.0? Canada
3.5 Ecoboost? Mexico
Powerstroke 6.7? Mexico
1.0 Ecoboost? Germany
1.5 Ecoboost? Romania & China
2.0 Ecoboost? Spain
2.3 Ecoboost? England & Spain
Duratec 2.0? Mexico
Duratec 2.3? Mexico
Duratec 2.5? Mexico



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